Caroline Dohrmann

Huge change for Amazon Sellers who use Google Ads! „Performance Max for Marketplaces“ will start sending clickers straight to Amazon (as of now still in Beta). You no longer need your own website or to create ad campaigns. Instead, you can launch directly from Google Ads to your listings on third-party e-commerce platforms. This is a seismic shift for marketplace sellers. Performance Max for Marketplaces lowers entry barriers, making Google Ads more accessible, especially for small businesses with tight budgets. Key Benefits: Ease of Use: Utilize existing marketplace data in your ads. Enhanced Insights: Access detailed reporting on ad performance directly within Google Ads. AI Optimization: Benefit from Google’s AI to optimize your ads across multiple channels, including Search and Shopping. This update signifies a big opportunity for marketplace sellers to amplify their reach and capitalize on their existing marketplace presence efficiently. This will surely become a staple tool in the digital marketer's arsenal. Credits to brilliant Kevin King

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In two weeks I'll be presenting a webinar together with Bundesverband IT-Mittelstand e.V. (BITMi): "𝑺𝑬𝑶 𝒇𝒐𝒓 𝑺𝒂𝒂𝑺 - 𝑯𝒐𝒘 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒚𝒐𝒖𝒓 𝑺𝒂𝒂𝑺 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝒂 𝒔𝒖𝒄𝒄𝒆𝒔𝒔" Since the very first weeks of digitalike we've been a proud member of the BITMi and now we're having our first webinar together. 𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐈 𝐜𝐨𝐯𝐞𝐫? 💡 Requirements for successful SaaS SEO 💡 Why SEO is important for SaaS companies 💡 A brief overview of the overall SEO Basics 💡 Our experience on keyword research & content creation for SaaS 💡 Offpage-SEO-tactics for SaaS 💡 Best practice cases 𝐖𝐡𝐨 𝐬𝐡𝐨𝐮𝐥𝐝 𝐚𝐭𝐭𝐞𝐧𝐝? 🧑🏽‍🤝‍🧑🏽 Anyone responsible for marketing in a SaaS company or startup, from C-Level to Marketing Managers 🧑🏽‍🤝‍🧑🏽 The workshop is suitable for all knowledge levels 🧑🏽‍🤝‍🧑🏽 All SaaS folks who already do SEO or think about doing SEO 𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐣𝐨𝐢𝐧? ✅ I'm bringing experience from nearly a dozen SaaS projects we've been working for ✅ I'll give deep insights in our way of working with SaaS websites ✅ You'll have the chance to ask all your SEO questions you have ✅ It's completely free of charge Interested? Then sign up for the webinar on October 30, 2024, at 9 PM CEST. You'll find the link in the first comment. #seo #saas #webinar

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With BFCM just around the corner, you need practical tips to maximize your ad spend. So we worked with Herrmann Digital to curate a playbook of battle-tested media buying strategies to make BFCM 2024 your best one yet. 35 pages of data-backed tactics to help you optimize your Meta ads this BFCM. We’re talking: - How to find new pockets of scale & efficiency with audiences - Strategic budget planning & spend pacing during BFCM - Hot takes on creative diversity and what to avoid - Data to prove evergreen > seasonal is the way - Data to support vertical > horizontal scaling - How to improve CVR on your Meta Shop - Top-performing Q4 ad placements - How to capitalize on Q5 - & so much more That’s why this eBook is so big. It’s full of secrets. (Link in comments)

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Would you like the same functionality for your website? https://lnkd.in/efA93tCW Let's build it together with Optimum7! Amazon's website design is a masterclass in strategic user engagement. From the moment you land, the prominent search bar prompts targeted searches, steering you toward a tailored shopping experience. Detailed filters, clear calls to action, and enticing upsells like warranties enhance your journey, boosting your satisfaction and Amazon’s profits. The end goal? To increase your average order volume and secure your loyalty as a long-term customer. #AmazonShopping #UserExperience #StrategicDesign #CustomerLoyalty #EcommerceSuccess #AmazonExperience #UserEngagement #EcommerceStrategy #OnlineShopping #SmartNavigation #CustomerExperience #RetailInnovation #DigitalMarketing #WebDesign #TechDrivenShopping #bigcommerce #shopify #volusion #miva #woocommerce #ecommercetips #duraninci #optimum7

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2016, Berlin, the very first Affiliate World Conferences in Europe - and I was already 4 years in the Affiliate marketing industry. And still, I felt like I knew way too little about it all! What would I do if I had to start my affiliate marketing journey all over again? 💃 First off - who can I learn from, and who can help me understand the industry and its opportunities? Today in Lithuania, we have a strong culture of sharing between businesses (or at least I think we do) - someone in your network can surely offer insights and share general advice or point you in the right direction. Once the basic knowledge is there, I’d dive deep into experimenting, as the only way to actually learn something is by doing - and trying to learn from other's mistakes, going through some of your own, and continuously learning. What's great about affiliate is that it is one of the best marketing models from an investment vs returns standpoint. Hence, you have all the freedom to experiment and see what works for you and optimize. And even after 10 years you will not be able to say that you know everything about Affiliate marketing - as it's always evolving, and that's what I love the most about this industry, What would you tell someone who’s taking their first steps in affiliate marketing?

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🔥✌️300% Google Core Update Recovery: My Conclusions👇 Our second agency website sem-deutschland.de was the most visible agency domain in Germany for years until the end of 2020. The domain was a real authority in marketing and advertising. After the Google Core Update in December 2020, the domain continued to lose visibility with almost every Core Update. Especially with the December Core Update 2022, October Core Update 2023 and March Core Update 2024. 👉The Helpful Content Updates of recent years had no effect on the domain. In April, I therefore started moving content that had lost a lot of visibility to our main domain aufgesang.de to test a theory. Visibility increase since then 900+ %. But more on that in another post. With the last core update, the domain has gained almost 300%. 🚀💥 When I did not moved the content, the visibility increase would be more than 500+ %. Beside this move, apart from a handful of new blog posts and 20+ AI-generated content in the glossary (2022 and 2023), nothing has been done to the domain in the last 2-3 years. The number of linking domains has continued to increase since 2021, with a slight decrease in domain rating (ahrefs). Findings that I draw from this recovery: 📍 For me, the current core update does not have a focus on the Helfpul content system, as many assume, but affects a different site-wide classifier that is more related to E-E-A-T in general. It may be that thresholds have been adjusted here. 📍 You should not be too quick to invest resources in supposed optimizations as soon as you notice a negative impact of a core update. You should therefore not follow every recommendation for action that arises from the core update analyses, as core updates can often lead to shifts in the threshold values of the classifiers, over which tactical SEO has no influence. Many resources are then not wasted. 📍 AI-generated content does not harm a domain and it is not an issue with core updates. See also this article >>> https://lnkd.in/eHdbUZqB 📍 Domain Rating (ahrefs) does not matter. Tadeusz Szewczyk (Tad Chef)

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Relevant Search Themes can do more harm than good... See why in my latest blog post: https://lnkd.in/e-v7BSd9 “Because of the amorphous appearance and mixed quality of PMax inventory, it is generally a good idea to do what we can to keep our ‘core activity’ separate. Otherwise PMax will present blended performance data consisting partly of high-quality traffic that would and should have come your way via other campaigns. You can then leave PMax to work with the ‘outer edges’ of inventory that you are not already serving with greater focus in other campaign types, and judge it accordingly. If it can produce incremental conversions in that space at an acceptable ROAS/CPA - then it truly adds value. Recommended actions like trawling your PMax search terms for high-value phrases to then add as exact-match keywords, and excluding your brand from PMax, to serve brand terms instead via search and shopping, are in tune with that general principle. *Search themes for core terms go squarely against it.*”

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𝙵𝚒𝚗𝚍 𝚖𝚎 𝚘𝚗 𝚜𝚝𝚊𝚐𝚎 𝚝𝚘𝚖𝚘𝚛𝚛𝚘𝚠 𝚒𝚗 𝙱𝚎𝚛𝚕𝚒𝚗! 🌟 Yes you read it right. I'll be speaking at the 2024 edition of 𝐒𝐌𝐗 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 in Berlin 🙋🏼‍♀️. Let's talk how you should be using Demand Gen for B2B lead generation campaigns and get 10 (!) strategic tips which you can apply right away. Who will I see there? #ppc #smxadvanced #googleads

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How to Successfully Execute a Trade Show in 8 Weeks 😅 Recently, I had the privilege of organizing Semrush participation at OMR in Hamburg with just 8 weeks to prepare. This meant, I had to: ✅ Source a reliable booth builder capable of handling all aspects of booth design and setup. ✅ Craft a captivating brand activation strategy to engage attendees. ✅ Coordinate our speaking slot with the event organizers. ✅ Align all teams involved to establish clear goals and expectations. ✅ Organize two client dinners. ✅ Coordinate the production of supporting marketing materials It wasn't easy, but here's how we did it: Key Steps Before the Show: ➡️ Assessed the event's potential ROI and get validation for it ➡️ Developed a detailed roadmap and conducted kickoff meetings with relevant teams. ➡️ Transparently communicated tight deadlines to manage expectations. ➡️ Maintained regular contact with external vendors to track progress. ➡️ Collaborated closely with the sales team to identify and prioritize target clients. ➡️ Secured bookings for half of our desired number of demos before the event. ➡️ Executed an extensive outreach campaign across multiple channels to engage with key German brands. ➡️ Partnered with a PR agency to secure interviews for our senior leadership. ➡️ Organized a training on our solution's value propositions and use cases to everyone attending from our company. During the Event: 🚀 Staffed the booth with high energy and enthusiasm. 🚀 Conducted initial qualification of booth visitors. 🚀 Marcus Tober and Irina Hey delivered an amazing talk in front of a very large crowd. 🚀 Documented attendee interactions for future reference. 🚀 Scheduled follow-up meetings for the subsequent two weeks to sustain post-event momentum. 🚀 Hosted two client dinners to foster trust and enhance our presence in the DACH market. 🚀 Organized a lively happy hour to maintain a vibrant atmosphere. I feel grateful for having worked with such a great team on this! Huge shoutout to Mark Kirwan Fabian Bacher Dimitri Tsiganovski Arina Boikova Racha Genctürk Philipp Ringmann Tom Guest Daniel Hannig Matt Gritsyuk Marcel Geldner Wayne Murphy Tommie O'Brien Olga Andrienko The team gave it all and it paid off! P.S Watch till the end to see Fabian Bacher bring on the energy at the booth! 😎

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How to Win at E-Commerce SEO: (in only 37 minutes!) Want to dominate in e-commerce SEO and stay ahead of the competition in 2024? 🚀 There are easy ways to get there. I was happy to share my tips with the Linkifi team who kindly invited me to their podcast a few days ago. This episode is packed with expert insights just for you. What you will find: - How to optimize your pages for higher visibility - The latest tools transforming SEO strategies - Tips to building backlinks that boost your rankings - What you need to adapt to the new SEO landscape - And a few more advanced techniques you won’t want to miss... Tune in now to level up your e-commerce SEO game! Where? 📌 𝐂𝐥𝐢𝐜𝐤 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤 𝐢𝐧 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐬 See you there! 🎧👋

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Die besten Social Media KI-Tools die jeder Marketer 2024 nutzen sollte 🌟 👩‍🎨 Graphic Design ➡️ Canva 🤳Content Ideen ➡️ TikTok Creator Insights 📲 Auto-Posts ➡️ Adobe Express 👀 Paid Ads stöbern ➡️ Foreplay 🔤 Copywriting ➡️ ChatGPT 📍Automatisierung ➡️ Zapier 💼 Project Management ➡️ monday.com 🗂️ Datei Sharing ➡️ Google Drive 📈 SEO ➡️ Semrush 🎥 Video Editing ➡️ CapCut 📝 Notizen ➡️ Notion 📆 Kalender Meetings ➡️ Calendly 💬 Grammatik Check ➡️ Grammarly (nur Englisch) 🖼️ Text-to-Image ➡️ Adobe Firefly 😅 Marketing Tipps ➡️ K(A)I Hunter #marketing #aimarketing #kimarketing

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Most agencies would go out of business if you made them measure this: How much Net Profit (NP) has ad spend driven? - NP = Gross Profit - Marketing – Fixed - It’s the full picture - The most brutally honest view Example: - We launched ads for a new DTC in June - In 6M, we added $50K to the founder’s pocket - Next year, it’ll be multiples more... - with 6M of reps honing the playbook If ads aren’t driving Net Profit, why run them? I dare your agency to measure this.

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The Problem With E-commerce Blogs. Last year, I talked with an E-commerce website that spends about £30,000 a month on paid search. Yet, their traffic rose monthly, and their paid search costs were still too high. What was happening? They'd been advised to write blog content. And sure enough, their blog content was ranking well. The problem? None of their commercial pages were ranking high enough. Sadly, we couldn't agree on the contract terms, and we never got to work with the client. But today, the website suffers from exactly the same problem. They have increasingly high traffic, but not for the commercial pages. In the image below, you'll see the 'prospect' on the right and another site of the exact same authority on the left. Both are e-commerce sites. Both are in the same niche. Both launched around the same time. The site that was advised to write blog posts has achieved what many refer to as 'topical authority'. The issue is that this 'topical authority hasn't helped them to rank their commercial pages higher. Many 'content marketers' will talk about how the content helps to promote the brand, email list, retargeting, etc. But there are far more effective ways to do that than churning out blog posts. And a core issue with this is that the blog posts are written for people 'not in the market' to buy what they sell. Yes, they are helpful posts. The content is well written and I'm sure they are read and enjoyed. Just not read by anyone in the market to buy what they sell. Now, that's not to say you shouldn't create helpful content aimed at being generous and useful for your audience. It's just that perhaps it isn't a priority when you're slipping Google £360k a year for a link placement in the SERPs. This is why SEO strategy is perhaps the most important part of SEO. The wrong strategy can waste thousands. The right strategy can change businesses. The best SEO strategies focus on taking action that leads to commercial benefits for the client. Traffic is vanity. Profit is sanity. #seo

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Marketers, do you "boost" C-level posts for impressions? Stop wasting budget. Let’s talk about smarter campaigns. I see very few of influencer ads in the DACH newsfeed. "LinkedIn influencer campaigns" focus on creative content: Marketers use the same targeting options. But instead of uploading dedicated ads, they choose existing employee or third-party posts. This clip is from last week's B2B Like a Boss session. In my presentation on ads, I explained how poor setups waste resources: 🛑 We pay for visibility without results. 🛑 We insert coins for vanity. If you run campaigns with only one "boosted" post, you're losing twice: 🟥 LinkedIn’s algorithm can’t test different creatives, so clicks cost more. 🟥 You lose valuable data for optimizing future content. "Always upload at least five ads per campaign." -> Influencer campaigns aren’t exempt from this rule. Yet unlike typical ad campaigns, these need extra planning ahead. Combining them with brand ads for the same audience helps, too. PS: Have you tried this campaign format?

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