Mike Rome’s Post

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Scaling startups & ecoms profitably.

Most agencies would go out of business if you made them measure this: How much Net Profit (NP) has ad spend driven? - NP = Gross Profit - Marketing – Fixed - It’s the full picture - The most brutally honest view Example: - We launched ads for a new DTC in June - In 6M, we added $50K to the founder’s pocket - Next year, it’ll be multiples more... - with 6M of reps honing the playbook If ads aren’t driving Net Profit, why run them? I dare your agency to measure this.

  • Chart shows net profit by week for a new DTC ecommerce brand.
Donatas Ranonis

Full-Stack Marketing For E-commerce Startups | META Ads | Google Ads | TikTok Ads | Email Marketing

5d

How do you set up tracking this?

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Stan Olery

Lowering CAC for DTC brands spending $25k+/mo with creatives | Clients Include Embryolisse, Kachava, Omorfie, Barrister & Mann, and many more.

1w

Imagine not measuring this...

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Salif S.

Cold traffic ads for 8-9 figure ecom brands | $25M+ driven | Clients include: True Classic, Omnilux, Laura Geller, Solawave, PetLab

1w

Good insight Mike :)

Luis Camacho

Conversion-Driven Creatives On-Demand for agencies & brands with our streamlined process & platform. ⚡️

4d

This is the reality check most agencies need. Net Profit is the ultimate measure of success. 

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