THREE.E

🎉 Congratulations, Maria Rüter! 🎉 We are proud that our valued colleague Maria has been recognized as a Top 30 Channel Pilot Pro Expert 2024! 🏆💚 With her outstanding expertise in Feed Management and her mastery of the Channel Pilot Solutions GmbH Pro SaaS software, Maria is truly an expert at optimizing our performance marketing campaigns to their fullest potential. Dear Maria, we greatly appreciate your dedication, expertise, and relentless effort. You are a tremendous asset to our team! 🚀✨ Here’s to many more successes and exciting projects ahead – we’re excited about what the future holds! 💪

Preparing for Peak Season: Black Month is Here! As we are right in the middle of the crucial months of November and December, eCommerce businesses need to be ready for one of the most important sales periods of the year: Black Month. From Singles Day to Black Friday, the pressure is on to capitalize on these high-traffic, high-consumption days. But how can brands set themselves up for success? Here are some of our key insights and to-dos for a successful Black Month: ✅ Review Marketing & Discount Strategy How much revenue do we want to generate in this high-cost season with high CPMs and heavy discounts? Or should we consciously opt out of this expensive revenue boost? ✅ DB-Optimized Promotion Strategy vs. Growth Focus Do we focus on existing customers with minimal marketing investment and margin-optimized discounts? Or do we allocate large budgets to acquire new customers with higher discounts at the cost of margins? ✅ Ensure Scalability of Your Online Store Be ready for peak traffic after sending out newsletters or running TV ads. Ensure your shop can handle higher order volumes during these busy times! ✅ Optimize Performance Marketing Strategy Plan your campaigns and budget adjustments in advance! Increase budgets, tweak bidding strategies, and set up campaigns to ensure they don’t hit budget caps during peak periods. 🔍 Food for thought: Is Black Friday a game for only the biggest and most capital-strong players, or can well-positioned niche brands and strong companies still succeed?

Germany’s e-commerce market is adjusting to a new normal. After a challenging period of post-COVID decline, the sector is showing signs of stability, as confirmed by the latest numbers from ECDB.   Here's what we see: 🛒 The COVID-19 crisis gave online retail a significant boost. 📉 But the effect wasn’t sustainable. There’s even a post-COVID dip in the curve, as many customers returned to brick-and-mortar shopping after the lockdowns. 📈  The market is now stabilizing, and a modest recovery is projected, with expected growth of 1,1% in 2024. The figures are back on the s-curve.   While challenges remain, this stabilization lays the groundwork for businesses to navigate the next phase and adjust their strategies for long-term success. By 2028, an online share of 21,4% is expected.

🚀 E-commerce in Germany is bouncing back – at least according to the latest insights from Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh): Despite a tough start to the year, online retail is showing clear signs of stabilization in Q3, with some surprises across different sectors. 👉 E-commerce in Germany on the road to recovery: With a nominal revenue growth of 1.5%, reaching €17.3 billion in Q3, the turnaround is in sight and almost offsets the losses from earlier this year. 👉 Winners and losers (revenue growth Q3/2024 vs Q3/2023): ⬆️ Apparel (+2.7%), Daily Needs (+3.7%), and Pharmaceuticals (+11.0%). ⬇️ Entertainment (-0.8%), particularly Books/ Ebooks/ Audiobooks (-3.7%), and Hobby & Leisure items (-8.4%). 👉 Marketplaces leading the charge: While online retailers and physical store-based online shops faced declines, marketplaces surged ahead with a strong 7.2% growth. More details here: https://lnkd.in/dUeBKdyZ

How we Boosted Our Client's Newsletter and Increased Sales WITHOUT Reinventing the Wheel. A practical example shows how we achieve great impact with simple measures: "Back in Stock"-email-notifications are not a new invention. Shops targeting "Best Agers" have hardly used this feature so far. For our client GOLDNER GmbH, we were able to fill this gap in the customer lifecycle strategy and utilize relevant touchpoints that had not yet been targeted by CRM measures. Here are the specific goals and actions that the team at THREE.E, together with the GOLDNER GmbH (big thanks to Christian Moritz and team!), growsome.agency (implementation in SCAYLE), and Spotler DACH | former CrossEngage, were able to implement. Thanks to everyone involved for the great collaboration! Which features do you keep coming back to?

€25 billion in revenue – through Retail Media alone. That’s exactly what Google is currently forecasting in a study. So, is this the new Holy Grail for online business? Claudia Denzel and Kim Roberts from Google agree and see Retail Media as a win-win for everyone involved: 💰 Retailers benefit from an additional revenue stream. 🎯 Brands can target ready-to-buy customers effectively. 🛒 Consumers receive relevant offers during their shopping journey. They view Retail Media as a long-term opportunity for growth and customer retention – provided that data and technology are intelligently linked and utilized across all channels. Sounds almost too good to be true? Our take…

Ordering the new fall collection over and over – only to return it all? ASOS.com will soon charge a fee for returns for some customers. 💡 We think it’s the right approach. When it comes to shipping costs and return fees, businesses should think with margin optimization in mind. 📦 Instead of charging all customers for shipping or returns, it can make sense to filter out specific groups or set a minimum order value. This way, sellers increase their profitability while still offering free shipping/returns to a large part of their customer base. 🎉 Free shipping and returns can also be an incentive to join VIP programs.

Witt-Gruppe (member of the otto group) and rheingold Institut provide fascinating insights into the needs and behaviors of the 50+ generation – a target group many companies unjustly overlook. 📌 Our Perspective: An e-commerce company can only be successful if it clearly defines its target audience, understands them, and then reaches out to them exactly where they are – in the language they speak. Commissioning a scientific study that delves into the reality of your customers' lives is therefore a smart move. The 50+ generation, in particular, holds great potential as a target audience: ·     📈 The number of people aged 65 and older increased from 11.9 million in 1990 to 17.9 million by 2018. In the next 20 years, this number will grow by another 5 to 6 million, reaching at least 22.7 million. ·     🧓 By 2030, 38 percent of Germans will be 50 years or older. ·     💶 The 60+ generation is responsible for around one-third of all consumer spending in Germany. ·     💻 Boomers have increasingly embraced e-commerce, especially since the pandemic. Today, this generation is among the fastest-growing groups of online shoppers. ·     🛍️ In the 45 to 60 age group, 66.2 percent use online shops. ·     💰 According to the Socio-Economic Panel of the Institute of the German Economy in Cologne, 65- to 74-year-olds have nearly thirty times more wealth than 25-year-olds. Ready to tap into the potential of the 50+ generation? Let’s discuss how we can help you refine your e-commerce strategy to reach this powerful and growing demographic.

👩💼 Get to know our team: With her deep understanding of the ever-evolving paid search landscape, Maria Rüter is a paid search mastermind. She skillfully combines her analytical power with an automation expertise and modern Search mindset, specifically leveraging Google Ads scripts and tools. This ensures that you get the most out of your paid search budget. 📈 Performance Marketing | 🔎 Paid Search | 📊 Data Analyst  🚀 Companies she’s worked with: SCAYLE Commerce Engine | bonprix Connect with Maria to stay ahead in the digital landscape! 🌐🔗 #PerformanceMarketing #PaidSearch #Automation #DataAnalyst #Google #Bing