Sara Giulia Romolo

YouTube is changing... here's what actually works - https://loom.ly/o5Ydw-w Tips for standing out as a small youtuber in a changing YouTube landscape. via @seancannell #contentcreators #YouTubers

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗼𝘂𝗿 𝗼𝘄𝗻 𝗲𝗰𝗵𝗼 𝗰𝗵𝗮𝗺𝗯𝗲𝗿 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝗳 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝘀𝗲𝗲𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀. Trust me, I'm a small biz owner myself and this happens all the time. Why not shake it up and try something different? Let an outside set of eyes help you discover hidden sales opportunities, ways to improve your marketing tactics, and your relationships in the wholesale channel. Consulting is not a dirty word. We're harmless, I promise. And my job is not to swoop in and tell you that you're doing everything wrong! Total myth. My job is to help you clear up the blind spots and optimize what you are already doing, so that you can have the best chance of increasing sales and boosting revenue. Give me a shout if you're curious about how I help small to medium-sized craft beverage brands work to their full potential through strategic business planning. Book a no BS Discovery Call with me - no scary follow up sales call list, no secret pricing, no games. I would love to help your brand find it's path to strategic profitability! Learn more and book a call here: https://lnkd.in/gVFzMpca+Your+Hobby+Marketing+Solutions&utm_campaign=publer

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗼𝘂𝗿 𝗼𝘄𝗻 𝗲𝗰𝗵𝗼 𝗰𝗵𝗮𝗺𝗯𝗲𝗿 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝗳 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝘀𝗲𝗲𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀. Trust me, I'm a small biz owner myself and this happens all the time. Why not shake it up and try something different? Let an outside set of eyes help you discover hidden sales opportunities, ways to improve your marketing tactics, and your relationships in the wholesale channel. Consulting is not a dirty word. We're harmless, I promise. And my job is not to swoop in and tell you that you're doing everything wrong! Total myth. My job is to help you clear up the blind spots and optimize what you are already doing, so that you can have the best chance of increasing sales and boosting revenue. Give me a shout if you're curious about how I help small to medium-sized craft beverage brands work to their full potential through strategic business planning. Book a no BS Discovery Call with me - no scary follow up sales call list, no secret pricing, no games. I would love to help your brand find it's path to strategic profitability! Learn more here: https://lnkd.in/gVFzMpca+Your+Hobby+Marketing+Solutions&utm_campaign=publer - I post links to resources that I find helpful for our industry- some are mine, some are others. Just because it's posted here does not mean I created the content. Enjoy! https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗼𝘂𝗿 𝗼𝘄𝗻 𝗲𝗰𝗵𝗼 𝗰𝗵𝗮𝗺𝗯𝗲𝗿 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝗳 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝘀𝗲𝗲𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀. Trust me, I'm a small biz owner myself and this happens all the time. Why not shake it up and try something different? Let an outside set of eyes help you discover hidden sales opportunities, ways to improve your marketing tactics, and your relationships in the wholesale channel. Consulting is not a dirty word. We're harmless, I promise. And my job is not to swoop in and tell you that you're doing everything wrong! Total myth. My job is to help you clear up the blind spots and optimize what you are already doing, so that you can have the best chance of increasing sales and boosting revenue. Give me a shout if you're curious about how I help small to medium-sized craft beverage brands work to their full potential through strategic business planning. Book a no BS Discovery Call with me - no scary follow up sales call list, no secret pricing, no games. I would love to help your brand find it's path to strategic profitability! Learn more here: https://lnkd.in/gVFzMpca+Your+Hobby+Marketing+Solutions&utm_campaign=publer - I post links to resources that I find helpful for our industry- some are mine, some are others. Just because it's posted here does not mean I created the content. Enjoy! https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

𝐒𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐑𝐚𝐧𝐤? 𝐋𝐞𝐭’𝐬 𝐑𝐞𝐭𝐡𝐢𝐧𝐤 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐢𝐭𝐡 𝐓𝐡𝐞𝐬𝐞 𝟏𝟒 𝐏𝐫𝐨𝐯𝐞𝐧 𝐓𝐢𝐩𝐬! 🚀 Gone are the days when stuffing keywords into content was enough. Today, it’s all about 𝐬𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐒𝐄𝐎 – content that’s not just visible but valuable. Wondering where to start? Here’s a quick look at my 𝟏𝟒-𝐩𝐨𝐢𝐧𝐭 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 to transform your online presence: ✨ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐓𝐨𝐩𝐢𝐜-𝐁𝐚𝐬𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Dive deep into themes, not just keywords. 🎯 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 𝐈𝐧𝐭𝐞𝐧𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐱𝐭: Give users exactly what they’re looking for. 📈 𝐁𝐮𝐢𝐥𝐝 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲: Link to credible sources to boost trust. 🔗 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Guide users with valuable resources to increase engagement. 🗣️ 𝐔𝐬𝐞 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 & 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎: Optimize for how people speak and search in your area. Let’s take it up a notch! 📌 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐟𝐨𝐫 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐒𝐧𝐢𝐩𝐩𝐞𝐭𝐬: Write concise answers that Google loves to feature. 📖 𝐀𝐝𝐝 𝐒𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐑𝐢𝐜𝐡𝐧𝐞𝐬𝐬:Use language that gives depth to your topic. 📑𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐘𝐨𝐮𝐫 𝐇𝐞𝐚𝐝𝐢𝐧𝐠𝐬: Make content easy to navigate and understand. 📸 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐈𝐦𝐚𝐠𝐞𝐬: Ensure images align with your topic for better search recognition. 🔄 𝐊𝐞𝐞𝐩 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐅𝐫𝐞𝐬𝐡: Regular updates keep your content competitive. Semantic SEO isn’t just a trend; it’s the heart of modern content marketing. With a blend of relevance, context, and user experience, you can capture attention and build lasting connections with your audience. 👉 𝐖𝐡𝐢𝐜𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐰𝐨𝐮𝐥𝐝 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐀𝐧𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐲𝐨𝐮’𝐫𝐞 𝐟𝐚𝐜𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐬𝐞𝐦𝐚𝐧𝐭𝐢𝐜 𝐒𝐄𝐎? Let’s dive into the details together. 🧩

How Brand Photography Boosts Your Advertising Game 🔥 🔥 🔥 Have you ever seen a picture and immediately known what brand it was from, even without a logo? That's the power of brand photography. Here's how you can use brand photography to make your advertising stand out. https://bit.ly/3zLBzRl

Instagram’s New Algorithm: How Smaller Creators Can Win Big If you’re an Instagram creator struggling to get views and reach, this might be the light at the end of the tunnel. Instagram recently announced changes that could benefit smaller creators. Here’s what you need to know and how to make the most of these updates. The Big Announcement Instagram’s head, Adam Mosseri, revealed that the platform will now give smaller creators a better chance to break through. Previously, Instagram favored larger accounts, making it hard for new creators to get noticed. This update changes that, aiming for a fairer playing field. How the Algorithm Used to Work Before this update, Instagram only showed your content to a small portion of your followers. If they engaged with it (likes, comments, watch time), then your content had a chance to reach non-followers. This system naturally favored larger accounts with more followers to engage with their content. The New Algorithm Now, Instagram is shifting to a system where your content is shown to both followers and non-followers more equally. Initially, it might be a 30-70 split (30% non-followers, 70% followers), but this ratio will adjust over time. This change means you have a better chance to reach new audiences. However, you need to pay attention to the quality of your content. If your content isn’t engaging, you’ll see a drop in reach. What This Means for You 1. Focus on Quality: The boost you used to get from your followers will be smaller. Your content needs to appeal to new viewers to grow your reach. 2. Avoid Outdated Content: Content that worked in the past might not cut it anymore. Make sure your content is fresh and optimized for 2024. 3. Stay Consistent: Regularly post high-quality content to keep the algorithm working in your favor. How to Check If You’re on Track 1. Open Instagram: Go to your professional dashboard. 2. Scroll to the Inspiration Tab: Look for the suggested reels. Are they similar to what you create? 3. Analyze Your Content: If the suggested reels are different, your content might lack a clear structure or niche. Make adjustments accordingly. Tips for Success * Use Hashtags Wisely: Use 3-5 relevant hashtags to help categorize your content. * Plan for Breakout Videos: Aim to create viral content that can push you into a higher tier in the algorithm. By understanding these changes and adapting your content strategy, you can take advantage of Instagram’s new algorithm and grow your reach faster than ever. Read More …….. https://lnkd.in/g4efpuWc #Music #Business #Creator #Instagram

Beyond the Follower Count: Building Real Connections on Social Media   Today, social media is so much more than follower numbers or vanity metrics. It’s where brands can build true connections with their audience—creating communities that matter. Why Community is Everything:   - Stronger Brand Loyalty: When people feel like they belong, they stick around and care about what you stand for. - Natural Advocates: Happy followers turn into genuine supporters, spreading the word for you. - Real Feedback: Conversations with your community bring invaluable insights and ideas. - Positive Reputation: Friendly and authentic interactions build trust and credibility.   Tips for Building a Thriving Community:   1. Listen Carefully: Take note of what your audience is saying—their feedback, questions, and suggestions. 2. Engage Honestly: Reply to comments and messages in a way that feels personal and sincere. 3. Share Content That Matters: Post things that inform, entertain, or inspire your audience. 4. Spark Conversation: Ask questions, run polls, or host Q&A sessions to encourage dialogue. 5. Celebrate Your Followers: Recognize and thank the people who are active and loyal in your community.   Remember, community-building is an investment in people, not just numbers. And when you focus on people, your brand can truly flourish.   Let’s connect to explore how social media can help grow a loyal, engaged community for your brand. https://lnkd.in/gfY5RMtN   #SocialMedia #CommunityBuilding #BrandLoyalty #CustomerEngagement #DigitalMarketing

The Rise of YouTube Stars: Generation Z’s New Celebrity Icons 🌟🎥 ㅤ Generation Z is reshaping celebrity culture, favoring relatable YouTube stars over traditional icons. This shift reflects their preference for authenticity and engagement. ㅤ As streaming platforms dominate entertainment, marketers must adapt to these trends or risk losing relevance. YouTube stars are becoming the new influential figures for younger audiences. ㅤ Epica Works is ready to help you shine on LinkedIn and YouTube! With our expertise in short-form and custom videos, you can elevate your brand’s presence. Register at EpicaWorks.com to stay updated on our launch! ㅤ #YouTubeMarketing #GenerationZ #InfluencerTrends #DigitalMarketing #ContentCreation ㅤ ㅤ For more on this topic: https://lnkd.in/gD9FQT4e