Preparing for Peak Season: Black Month is Here! As we are right in the middle of the crucial months of November and December, eCommerce businesses need to be ready for one of the most important sales periods of the year: Black Month. From Singles Day to Black Friday, the pressure is on to capitalize on these high-traffic, high-consumption days. But how can brands set themselves up for success? Here are some of our key insights and to-dos for a successful Black Month: ✅ Review Marketing & Discount Strategy How much revenue do we want to generate in this high-cost season with high CPMs and heavy discounts? Or should we consciously opt out of this expensive revenue boost? ✅ DB-Optimized Promotion Strategy vs. Growth Focus Do we focus on existing customers with minimal marketing investment and margin-optimized discounts? Or do we allocate large budgets to acquire new customers with higher discounts at the cost of margins? ✅ Ensure Scalability of Your Online Store Be ready for peak traffic after sending out newsletters or running TV ads. Ensure your shop can handle higher order volumes during these busy times! ✅ Optimize Performance Marketing Strategy Plan your campaigns and budget adjustments in advance! Increase budgets, tweak bidding strategies, and set up campaigns to ensure they don’t hit budget caps during peak periods. 🔍 Food for thought: Is Black Friday a game for only the biggest and most capital-strong players, or can well-positioned niche brands and strong companies still succeed?
