€25 billion in revenue – through Retail Media alone. That’s exactly what Google is currently forecasting in a study. So, is this the new Holy Grail for online business? Claudia Denzel and Kim Roberts from Google agree and see Retail Media as a win-win for everyone involved: 💰 Retailers benefit from an additional revenue stream. 🎯 Brands can target ready-to-buy customers effectively. 🛒 Consumers receive relevant offers during their shopping journey. They view Retail Media as a long-term opportunity for growth and customer retention – provided that data and technology are intelligently linked and utilized across all channels. Sounds almost too good to be true? Our take…
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8/14: Save the Date Reminder to register for Think Retail 2024 coming up on August 27th! goo.gle/4fH3cf2 With the holiday shopping season already underway, #ThinkRetail2024 is the perfect opportunity for marketers to learn how to make every holiday connection count. Secure your spot and gain the only-from-Google insights you need to thrive this holiday season. And learn more about how you can connect with deliberate shoppers today, on Think With Google. #ThinkRetail2024 #Google #GoogleAds #Marketing
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Has Temu crashed into your product category on Google Shopping? Don’t panic. Our latest report dives deep into strategies to stay ahead despite the competition. Discover actionable insights to maintain visibility and drive sales in a competitive landscape. Download the 2024 Google Shopping Trends Report for data, solutions, and insights from Salesfire, OnBuy, Trustpilot and more. https://hubs.li/Q02lL_1B0
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Have you seen the latest survey results on AI and online shopping? Embracing tech could be the key to staying ahead of your competition.
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MarTech | Business Strategy | Search Ads 360 | Google Ads | Online Advertising | Facebook Ads
🚨All Retail users will move to the new Google Merchant Center by September! 🗓️ These are the key features: 🚀 A clear overview of your product health & optimization tips. 📈 Advanced tools like custom reports & loyalty programs. ✨ Create product images with AI-powered Product Studio (even animate them). 👀 Access valuable insights on pricing, competition, & search trends. For more information, the article link is in the comment. #GoogleMerchantCenter #Ecommerce #OnlineShopping
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Wondering if technology can spice up your online shopping? Stacked Marketer's latest survey suggests it's a big yes! Our biggest takeaways: 1) Half of the folks surveyed think tech can help compare prices between products, making shopping simpler. 2) And get this—41�lieve it could uncover awesome deals and personalized offers. Platforms like Google and Microsoft are already on it with new features. So, if you're up for it, embracing tech could be the key to staying ahead. Invest in tools to smarten up your prices and supply chains. And don't forget to share your insights with search engines. Because in today's tech-driven shopping world, being there when customers need you most is priceless. Take a look at the complete survey for yourself here: https://lnkd.in/eaMGQ77k #marketingtech #digitalmarketing
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Your Dedicated IT Team | Focus on What You Do Best – We’ll Handle Your Digital Presence. | Website Development | SEO Optimization | Sales Automation | Mobile App Development | Branding & Design | Performance Marketing
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Discover the power behind your next online purchase with Google's Shopping Graph. 🛒 From helping you explore new styles to ensuring informed purchases, the Shopping Graph is more than just data—it's your gateway to smarter shopping experiences. Whether you're a digital marketer refining campaigns or a shopper seeking the perfect fit, this technology is here to improve every click. 🖱️ Tap through to learn how the Shopping Graph is reshaping the way we shop and engage online. Source: https://lnkd.in/gKupDsYA #ShoppingGraph #Ecommerce #MarketingStrategy
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Weekly #EcommerceNews in 5 Minutes! 🗞⏱ Do you know that online shoppers can now teach #Google what they like and see more of it? 👀👇 #ecommerce #googleshopping #news
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We help large companies like Procter & Gamble, L’Oréal, and Logitech… do better and more predictable market research using the principles of A/B testing
We've made an interesting observation 👀 after collaborating with clients for over five years, aiming to enhance 🔝 the e-commerce performance of their products on e-retail platforms like Amazon and Walmart. Surprisingly, in 90% of instances, the request we receive is, 'We want to optimize our product page content' 📄. Technically, this is a task we can handle effortlessly 💪, so it's not an issue. However, when we examine the primary product image 🖼, we are prompted to question: Why are they eager to jump right into product detail page (PDP) optimization when it seems the primary image isn't optimized? Why does the primary image hold such significance? This is because most shoppers 🛍 will not sift through ten product pages before deciding what suits their needs. Instead, they will sample 3-4 that they deem to be potentially good fits. What happens if your primary image doesn't make the shortlist? This results in your product page being bypassed, rendering all the optimization efforts futile 🚫. The solution lies in enhancing your upper funnel, which is precisely what your primary image is designed for! Do you believe your primary image is already fully optimized? Test us 📝 - we are confident that we can identify ways to improve it further!
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Managing Director & Co-Founder @THREE.E - elevate your digital business
1mo... and Retail Media can become a decisive competitive advantage sooner rather than later. Brands will always seek opportunities to promote their new collections and innovative products and may prioritize retailers who offer effective ways to capture the attention of their target audience.