Shelby Walsh

Are you thinking of submitting an application for B Corp Certification? Want to make sure you are adequately prepared to go through the review process? Join B Lab U.S. & Canada for a B Corp Certification Readiness Webinar on Thursday, October 24, at 10 AM PT / 1 PM ET to discuss the certification requirements and what to expect during the review process. ​​​​​Register here 👉🏽 https://lnkd.in/eHrpq9sK to attend and share with your colleagues if you’d like them to attend. Completion of the “Becoming a B Corp” course https://lnkd.in/gNrS8vK2 prior to attending the webinar is strongly recommended. After attending this webinar, you will walk away with clarity on timelines and processes and an understanding of the common roadblocks companies may face during the review process. Have questions? Email us 👉🏽 [email protected].

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Remember the last ad that truly made you feel something? Storytelling is the most powerful tool, but it's often under-utilized. 😔 What does storytelling do? Deeper Connections❤️: Stories create a bridge between brand and audience. Shared experiences making them feel like they're part of something bigger. Memorable Impact🧠: Facts fade, but stories stick. A compelling narrative sets your brand apart from the noise, leaving a lasting impression on your audience. Action Through Emotion🔥: Stories have the power to move hearts and minds. By evoking emotions, you can inspire action, encouraging customers to choose your brand and become your biggest fans. As Maya Angelou said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." Let your brand story make a lasting impression. Let's share genuine stories and build a more meaningful connection with those we want to reach.

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Are you thinking of submitting an application for B Corp Certification? Want to make sure you are adequately prepared to go through the review process? Join B Lab U.S. & Canada for a B Corp Certification Readiness Webinar on Thursday, August 22, at 10 AM PT / 1 PM ET to discuss the certification requirements and what to expect during the review process. ​​​​​Register here 👉🏽 https://lnkd.in/eHrpq9sK to attend and share with your colleagues if you’d like them to attend. Completion of the “Becoming a B Corp” course https://lnkd.in/gNrS8vK2 prior to attending the webinar is strongly recommended. After attending this webinar, you will walk away with clarity on timelines and processes and an understanding of the common roadblocks companies may face during the review process. Have questions? Email us 👉🏽 [email protected].

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Have you been thinking about becoming a #BCorp or recently started the certification process? This webinar is a great place to get a thorough download on the certification requirements and the review process! 👇

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Calling all ABLE BC members and liquor licensees! Have you taken our Industry Benchmark Survey yet? Help us understand how your liquor-licensed business is doing and what you expect in 2024. Industry input is vital to our research and advocacy work and will help us better advance the needs of the private liquor industry. This survey should take less than 5 minutes to complete and will remain open until Friday, May 31, 2024. Take the survey now! https://lnkd.in/g2fR-ntm Respondents who provide their contact information will be entered into a draw to win a $200 VISA gift card, generously provided by Andrea O'Leary of SONA. All information provided in this survey will be kept strictly private and confidential. Responses will not be viewed on an individual basis but analyzed in aggregate form. #ABLEBC #bcprivateliquorindustry #bchospitality #liquorindustry

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Heatwaves are on the rise across Canada and the US. Amidst the challenge, there's an opportunity for brands to improve the health of the communities where they live and work.    In a new Sustainable Brands article, Meg Hanna delves into how companies can be catalysts for change, fostering spaces where people can thrive in a changing climate with the support of SFI’s Urban and Community Forestry Sustainability Standard, providing organizations with a roadmap for creating and improving urban forests.    https://lnkd.in/erusf_bq

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🌿 Just released: 7 game-changing wellness trends shaping 2025! The Canadian Health Food Association's latest report reveals fascinating shifts in consumer behavior. Here's what's driving the natural and organic wellness industry: 🌎 Rewilding Revolution 77% of Canadians believe "nature knows best" - seeking products that work in harmony with our environment. The message is clear: sustainability isn't just preferred, it's expected. 🌡️ Climate Consciousness While sustainability drives purchases, only 44% trust green claims. Brands take note: transparency is your competitive edge. 🤝 Inclusive Wellness Eye-opening stat: Only 30% feel wellness products are accessible to all income levels. The future? Authentic representation and accessibility. 💪 Sexual Health Evolution 51% of Canadian women experience perimenopause/menopause, with 65% turning to natural solutions. A massive opportunity for targeted wellness innovation. ✨ Clean Beauty Movement 54% maintain consistent skincare routines, with natural ingredients leading the charge. "Clean beauty" isn't just trending - it's becoming the standard. 🌿 Traditional Meets Modern 50% embrace integrative health approaches, combining naturopathic and Western medicine. Growing interest in ancient wisdom like Ayurveda and TCM. 🧘‍♀️ Sensory Wellness Mind-body awareness is booming: 55% engage in mindfulness practices, while 46% prioritize hands-on product experiences. Fascinating insights from CHFA's VP of Marketing, Lynsey Walker, on how these trends are reshaping product innovation and strategy. If you need help capitalizing on these trends, reach out to the CULTURE ADVISORY GROUP INC.. #WellnessTrends #NaturalHealth #Sustainability #Innovation #CanadianBusiness #CHFA2025 Thoughts? Share your perspective below! 👇

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Is your brand prioritizing accessibility? Inclusive designs, whether in tools, websites, surveys, or packaging, go beyond convenience - it’s about ensuring equal access for everyone. As the population ages, accessible design becomes increasingly crucial. Discover why accessibility matters and how package testing can help you create products that everyone can use. https://lnkd.in/gpguc7Xr #Accessibility #MarketResearch #InclusiveDesign #Packaging"

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📣 Have a listen to two workplace wellness champions on Leadersip NOW! 🎯 It's always a pleasure when two of our favourite people Dan Pontefract and Amy Blankson connect and share their vast knowledge with the rest of us! 💡 Thank you Dan Pontefract for sharing our recent paper "Questions Are The Answer" in partnership with the Digital Wellness Institute too! #digitalwellness #workplacewellness #employeewellbeing #responsibletechnology #leadership

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🎙️ Elizabeth Bunney♾️(she/her),former President of IABC Edmonton is the latest guest on #TheVoicePodcast by IABC Ottawa. Here's a thought-provoking insight Elizabeth had to share: rather than using the term "targeted audiences," she advocates for "intended audiences" to foster a more inclusive approach. This subtle shift in language can make a significant impact in our communication strategies. Keep listening to the episode➡️ https://ow.ly/hEtC50Ufw42

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Will you be heading to #CRIC's H*Factor conference this Thursday? Don't miss this presentation by Jess Collins of Dig Insights and Ryan Little of Labatt Breweries of Canada on how they leveraged Dig's proprietary AI-based tools in a recent study for Labatt! #MRX #CRX #ESOMAR #theHFactor

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In the theme of this weekend's #WorldSocialMediaDay, we're highlighting 2024 Trends on Social Media in Canada 🔗 https://lnkd.in/dRks_BAW.   With an everchanging landscape, we summarized this year's trends and key generational usage differences on social platforms including LinkedIn, TikTok, Facebook and X. Read the full article to learn about the current state of social media.   #SocialMedia #SocialMediaManagement

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On the National Day for Truth and Reconciliation, it is important that we not just recognize the truth of past injustice, but that we consider the work we need to do to reach reconciliation. Shakespeare said, "What's past is prologue". Today we fancy that up and talk about path dependency. Either way, we need to do more than say we are sorry for the conscious acts that dispossessed and dehumanised Canada's indigenous peoples. Those actions continue to have consequences in the lives of Indigenous peoples today. The Kamloops discovery put the Indigenous experience front and centre for everyday Canadians. But our annual survey of attitudes regarding Indigenous peoples and issues shows that some of shifts in public opinion that we saw in 2020 are now ebbing. The National Day for Truth and Reconciliation gives us an opportunity to renew our understanding and to consider what more can be done to renew the respect and well-being of Indigenous people across this country. It is great news that more and more First Nations communities are directly benefiting from economic activity on their lands. But looking at the Government of Canada and BC websites, I see 94 First Nations south of 60 with water quality warnings. I don't have much doubt that if these warnings were in Mount Royal or Rosedale or Shaughnessy or Rockcliffe, they would quickly be resolved. I think it says a lot about how Ottawa works, or does not work, that this problem continues to fester even though it was a top priority for the current government when they were first elected in 2015. I don't doubt they want to fix the issue, but actions speak louder than words. To learn more about the ebbs and flows of opinion on Indigenous issues, check out this post from June.

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The scientists were annoyed when their gun sight material kept sticking everything it touched together. Nine years later, that “annoying” substance became Super Glue. (And Krazy Glue... same chemical.) Some products find success far from their intended purpose: • WD-40 was created to protect Atlas missile parts from corrosion. (Water Displacement, 40th try — hence the name) • Play-Doh started as wallpaper cleaner • Super Glue was discovered by scientists trying to make clear plastic gun sights (later used by medics in Vietnam to seal wounds) • Rogaine began as blood pressure medication until patients reported a hairy side effect • Bubble Wrap was invented as textured wallpaper • Listerine started as surgical antiseptic and floor cleaner (That vile taste? Pure industrial heritage) • Discord, built for gamers, is becoming popular with business teams as a Slack alternative Sometimes your market finds you. The key is staying alert to unexpected adoption patterns. Your real opportunity might be hiding in plain sight. Action item: Ask your customers how they’re using your product in ways you never expected. Find out what younger users and unexpected personas are solving. I talk more about this in “I Need That.” What surprising uses have you discovered for your product? #ProductStrategy #Innovation #ProductDevelopment #MarketStrategy Full post and access to all the emails: https://lnkd.in/gKUbEuxD

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Does living in recovery mean avoiding the celebrations? Not for everyone. As more and more people are sober, it makes sense that more and more alcohol-free beverage options are popping up. In fact, consumption of low-alcohol and no-alcohol products in Canada will increase by a third by 2026. Read more on the growing demand for mocktails at the link in our bio/here: https://lnkd.in/gbrDTAFS

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Case Study Alert: Revitalizing The University of Winnipeg Foundation Brand Learn how we partnered with The University of Winnipeg Foundation to contemporize its visual identity and enhance stakeholder engagement: https://lnkd.in/dqEWRRtr By updating their branding toolkit, infusing warmth into the Foundation's personality, and increasing visibility, we paved the way for impactful community relationships. Stay tuned for more inspiring case studies and success stories from Relish! #BrandRevitalization #SuccessStory #RelishCaseStudy

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HOW TO CATCH MORE AND BIGGER FISH I had the good fortune of spending two days fishing on the mighty Thompson River in BC last week (see picture below). Fly-fishing is part art, part science, like brand-building. It got me thinking about the parallels between catching fish (and bigger fish) and landing more and bigger customers. With fly-fishing and brand-building, EXPERIENCE counts for a HUGE amount of success. Not just understanding the habits of the ‘customer’ (in this case wily trout) their feeding patterns, where to find them in the water, what patterns are likely to work at what time of day - but also the nature of the water, their habitat. Every river is different, water levels need to be just right, the speed, temperature and clarity of the water affect the likelihood of finding fish…and even if you have the right conditions, the right fly and the right timing…you need the right equipment and skill to cast and present the fly in the right way. Sometimes even with all the stars aligned, the fish just aren’t feeding. Other times, when there’s a hatch on (a customer feeding frenzy), the trout will hit almost anything - fly selection and technique count for less. There’s always an element of fortune. But it's no coincidence the most experienced and skilled fly-fishermen catch more and bigger fish. How do you accelerate the learning curve if you’re younger and don’t have so many years under your belt? You fish with experienced anglers. You watch what they're fishing with, where, when and how. You learn from their years of experience, techniques and insights. It’s the same with strategy and brand-building. You must work with experienced strategists who have ‘fished many rivers’, who are masters of their craft, with the know-how, tools and desire to share their insight to help others. I offer unparalleled experience as a strategy coach having run large agencies, built and sold my brand consulting firm and consulted with some of the world's most iconic brands. I help business owners build stronger more profitable businesses centered around their brand and brand strategists hone their strategic skills to become highly valued strategic partners to their clients. DM me if you'd like to know more or have any questions. P.S. You can only learn so much from books and academics - the real masters are the ones that have proven themselves on the river of life ---|--- I am Peter Wilken 🐬

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Client love 💕 🍋 We love working with folks in our community to help tell their stories. We recently got some feedback from our client, Cycling Nova Scotia, about a campaign we created for them on social media and their blog. Read Brittney's kind words below 👇 "We were looking for some assistance with social media content generation to help us reach a larger audience and the team at Lemonade Communications helped us receive our highest social media engagement yet! Our organization’s goal is to advocate for and improve cycling conditions within the province so that cyclists can enjoy the thrill, enjoyment, and practicality of cycling. The team at Lemonade Communications was quick to build us a campaign that aligned perfectly with our goal. The content they created was delivered to us in a clear, easy format for our team to implement and was fun and inspirational to watch and read which was echoed in our social media engagement. We highly recommend Meghan and Emily and look forward to working with them again!" - Brittney MacLean, Cycling Nova Scotia . If you'd like to chat about your next marketing campaign, fill in the contact form on our website and let's set something up: https://lnkd.in/gRkv-RTu . ID 1: Screenshot of the review that is typed out in the caption. ID 2: Graphic says "Let's work together. lemonadeco.ca" and has illustrations of a mason jar with lemonade, a pink citrus fruit, and a lemon slice. #testimonial #happyclients #digitalmarketing #ContentCreation

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