Keanan Ball

Post-webinar follow-ups can make or break the momentum you’ve built. Riley Timmins, Director of Marketing at Cacheflow, explains how to avoid overloading attendees while still delivering value. It’s all about thoughtful, well-timed communication—like sharing templates, sending useful recaps, and repurposing webinar content into high-impact guides or clips. The result? Long-term relationships, better engagement, and an audience that actually wants to hear from you. Watch here, with RMR host Camela Thompson: https://bit.ly/3YpF22C #marketing #B2BMarketing

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You have two choices in RevOps... You can keep up with the rapid pace of change. Or you can become irrelevant. Learn the new playbook for success in 2025 in this webinar presented by RevOps Co-op, featuring Cayden Bergeron and Matthew Volm. https://lnkd.in/gmfr-EEy #RevOps #Data #Automation

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New Blog Alert on CTN! Scott Dufour, Global CIO, FLEETCOR, shares his insights on navigating 2025 budget challenges in his latest blog. He explores how IT leaders can balance rising SaaS costs with AI investments while maintaining operational efficiency. Read the full blog on, "IT Expense Management in 2025 is Focused SaaS and AI Costs," to learn strategies for smart procurement, managing software expenses, and leveraging AI to enhance both internal processes and product offerings. Don’t miss out—check it out now! https://zurl.co/oUBH #CIOInsights #BudgetPlanning #SaaSCosts #AIIntegration #CTN

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🚀 Revolutionize Your Sales Process with AI Automation! 🚀 Discover how the 4Bot system seamlessly integrates White Label Suite, CloseBot, Synthflow AI, and GoHighLevel.ca (GHL) to automate lead generation, qualification, and follow-up—completely transforming your sales operations! Featuring our founders Walt Bayliss and Johann Nogueira, this in-depth session, our experts showcase how AI-driven automation: ✅ Manages sales calls ✅ Qualifies leads ✅ Handles customer interactions—all without human intervention From configuring AI assistants to building automated workflows with SynthFlow and GHL, you’ll see how the 4Bot system takes over crucial tasks, freeing up resources and boosting productivity. ✨ Whether you’re looking to streamline your operations, save costs, or enhance sales efficiency, this is the game-changer your business needs. 💼 Enterprise services are also available for a hands-off approach to implementation, ensuring you unlock the full potential of this transformative technology. 🎥 Watch the full video now and learn how to supercharge your sales with AI! https://lnkd.in/dS8mW9Xr

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🗞️ This just in: Knowing how to secure the right community partners can revive stalled demand generation strategies. Learn how in The Revenue Marketing Report 👉 https://bit.ly/3YpF22C Riley Timmins, Director of Marketing at Cacheflow, and host Camela Thompson dive into how to choose and market to community partners effectively. #DemandGeneration #ABM #Marketing

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Struggling to keep channel partners motivated and driving results? It’s not just your program. Here are some of the most common challenges for motivating the right partner behaviors (and solutions to help you master it). Read more: https://bit.ly/4b1K3AY

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When sellers are buried in admin work, they’re spending less time with buyers, slowing down deals, and stifling revenue. With the Showpad Enablement Operating System, sales leaders like you can free up their teams to focus on the art 🎨 of the sale, while our AI science 🧪 takes care of the dealmaking details. Hear it from customers across three sectors how Showpad’s eOS® helps sellers be more productive — with a multiplier effect on revenue. https://lnkd.in/g6zVip-c

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Hey! It’s Philip McKay, Customer Success Manager, sharing some BIG product updates 🚀 We’ve rolled out a ton of exciting updates to our Population Simulator, including enhancements to MMM! ✅ Synergy Rankings: See your best-performing channel pairings ranked for maximum ROI. ✅ Sales Forecast Growth Slider: Set and tweak annual growth rates effortlessly. ✅ AdStock Confidence Control: Apply your expertise to refine how ad impact is modeled. ✅ Budgeting Made Easy: Simple forms for quick planning or advanced options for full control. ✅ Media Curves Toggle: Switch between Total ROAS and Marginal ROAS views to optimize spend. ✅ Time to Impact in Days: Detailed media impact timelines for faster insights. ✅ Revamped OOH Vendor View: Streamlined search and filters for better outdoor campaign planning. Want to dive deeper into a specific feature? Check out the full article for all the details. [Link in comments] #MarketingIntelligence #MMM #ArimaUpdates

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🌟Our marketers, Bonnie H. and Carolyn Sheskier (Volper), recently attended the Forrester B2B Summit in North America, an event designed for #B2B marketing, sales, and product leaders. The event focused on strategies to align, reinvent, and win in an environment marked by economic uncertainty and the rise of generative #AI. 🌍 Here are some takeaways they learned at the event: 📈 Transforming revenue means breaking old marketing habits. Leading marketers now focus on buying groups, not just leads, and integrate sales and marketing efforts. 💡 👥 Most buyers are now under 45, driving four key shifts: balanced focus, participatory decision-making, common cause alignment, and seamless buying experiences. 🔄 🌟 Customer-obsessed organizations excel in growth, profit, retention, and employee engagement by prioritizing customer needs, using real-time insights, working agilely, and aligning experiences with brand promises. 🏆📊 Attending conferences like this strengthens our team to deliver #ExtraordinaryImpact. 🚀 #Marketing

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How to make sure your sales team follows up on marketing leads 👇 Don’t make them think. And make it so easy for them to follow up. Your commercial teams are busy. And if there's confusion around what they need to do, it won't get prioritized. But if you: 1. Write the copy and sequences for them to use in campaign follow-up 2. Create views in their CRM, so they can quickly pinpoint their leads 3. Help them understand what they’re following up on All they'll have to do is click a few buttons, and they can follow up promptly. This is how you can ensure your leads convert into sales conversations. hashtag#b2bmarketing hashtag#demandgeneration

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B2B buyers demand tangible insights that drive substantial improvements. They need to understand exactly how your offerings can help achieve measurable business value outcomes. Join us on June 6th, 2024 at 1:00 PM Eastern Time (US and Canada) as we bring together a panel of industry experts: 🔵 Aloysius Boyle, CEO of risk management and compliance platform provider Caveonix 🔵 Dan Sixsmith Value Leader for sales enablement firm Mediafly 🔵 Tom Pisello (the ROI Guy) and April Morley - Value Storytelling (hosts of the Value Coffee Talk podcast, Enterprise Value Collective, and Genius Drive) What will you learn? 👉 Understand and address the critical ‘value gap’ in B2B sales 👉 Tackle common challenges in selling complex solutions, like security 👉 Drive adoption and enhance the effectiveness of your programs 👉 Scale your strategies to ensure sustainable success 👉 Determine strategic next steps for growth 💬 Interactive Q&A Session The webinar will conclude with a Q&A session, providing you the opportunity to discuss specific challenges and gain expert advice tailored to your needs. Don’t miss out on these essential strategies that can transform your approach to B2B sales and drive your business forward. 🔗 Signup to attend now: https://lnkd.in/gp-KbuN2 #GeniusDrive #Webinar #ValueSelling #B2BSales #SalesStrategy #BusinessGrowth

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Are you leveraging the full potential of #AI in your customer experience strategy? - Join us in #Toronto and learn how to elevate your game. https://hubs.ly/Q02t1rg20 - It's not just about technology; it's about crafting a strategy that integrates AI in ways that resonate with your customers. - #StrategicAI #CXLeadership

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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Did you know that 82% of buyers are open to meetings with sales reps who proactively reach out via cold calls? This statistic underscores the effectiveness of cold calling as a method for lead generation and establishing connections in sales. Engaging potential customers directly over the phone, equipped with a compelling pitch and strategies for addressing objections, proves that cold calling remains a powerful tool in sales prospecting when executed correctly. Additionally, sharing valuable content that addresses your audience's pain points not only drives more sales but also positions you as an authority in your field. Interested in gaining more insights on sales channels and closing techniques? Visit our latest blog to learn more. #SalesManagement #SalesLeadership #SalesCoaching #SalesTraining #SalesTeam

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Did you know that up to 70% of your customers will churn within the first 100 days? 💥 In partnership with Gainsight, SABINA M. PONS, MA shares an article that highlights the critical need of mapping out a digital journey to target and tackle churn from before it is even a question. This great read "Digital Strategies to Help You Activate Your Customers" shares insights on how to map critical moments of truth during implementation and onboarding through correspondence of digital-led approaches, including who should be involved and what should be measured. Read more ⬇️ ⬇️ ⬇️

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🌟 Is your outbound lead generation off-track?  Let’s shake things up at SiGMA World this November 11 – 14! 🚀 If your outbound strategy could use a boost we’d love to connect! Building a solid outbound lead generation strategy is crucial to long-term success.  Pamela Galea Preca, Founder & Director of SELLEBRITIES, will be there to discuss your challenges and offer insights that drive real results. Let’s make SiGMA the start of your growth journey! 👉 Book a meeting with us today and let’s get those leads flowing! 👥 #WeAreSellebrities #SiGMAWorld #SiGMAEurope #LeadGeneration #B2Bleadgen #b2bleadgeneration #prospecting #outsourcedsales #salesoutsourcing #b2bsales #huntermentality #gaming #igaming #businessgrowth #networking   

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Our VP of Client Strategy Alicia Alongi is joining Kyle Dugan, Director, Digital Marketing at 6sense, and Gautam Chatur, Director, Growth Marketing at Entegra, to share insights on how to "Level Up" your ABM strategy. In this webinar, they'll dive into how to translate your in-market, account-based targets into ad platforms, people-based decision-makers, and influencers. Learn how to maximize the efficacy of programmatic display, paid search, and paid social for ABM, targeting the right people and optimizing digital media spend, objectives, and results across channels. Register now to learn how you can implement these strategies and drive better results from your account-based digital advertising efforts. https://bit.ly/3YVBWms #ABMStrategy #DigitalMarketing #ProgrammaticAdvertising #SocialMediaMarketing

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