Genius Drive’s Post

TODAY! Get c-level perspectives on the art and science of value selling 🎨 🧪 B2B buyers aren’t looking for sales pitches; they demand tangible insights that can drive their next steps towards significant improvements. They need to understand exactly how your offerings can assist in achieving measurable business value outcomes. Join Aloysius Boyle, CEO of risk management and compliance platform provider Caveonix 👤, Dan Sixsmith, Value Leader at Mediafly 👤, and hosts Tom Pisello (the ROI Guy) and April Morley - Value Storytelling of the Value Coffee Talk podcast 🎙️, Enterprise Value Collective and value enablement consultancy Genius Drive, as they explore the art and science of value selling. This session will equip you with the best practices to: - Understand and address the critical ‘value gap’ in B2B sales - Tackle common challenges in selling complex solutions, like security - Drive adoption and enhance the effectiveness of your programs - Scale your strategies to ensure sustainable success - Determine strategic next steps for growth Register here: https://lnkd.in/eVQVN-JG #sales #salestips #valueselling #salesenablement

Discover the secret to building lasting customer relationships that drive continued revenue growth. This episode from our #SellingSimplified podcast reveals how to transform your sales approach from a transactional exchange to a strategic partnership. Key Topics: ✅ Mastering the art of account planning: learn how to align your sales efforts with your customer’s journey. ✅ Winning deals and building loyalty: explore proven strategies for acquiring new clients and nurturing existing ones. ✅ Maximizing your account potential: uncover hidden opportunities to expand your business within existing accounts. ✅ Real-world insights: gain practical knowledge from industry experts to drive sales success. https://lnkd.in/gpR6NJf9 #SalesProductivity #Selling #B2BSales #Sales #RelationshipSelling #AccountPlanning

💡 Mike Slater, CRO and Executive Board Member at Serrala, offers an in-depth analysis of buyer dysfunction and sales process management. He also provides a thorough examination of how sales professionals can effectively navigate the complexities of today’s buying environments, offering valuable insights and practical guidance. 💡 "The salesperson should act as a trusted advisor and a coach that can guide the customer through the process. This approach differentiates you from a typical vendor by showcasing your expertise and proactive support, rather than just being reactive." - Mike Slater Mike's insights reveal how sales professionals often overlook the difficulties buyers face with intricate purchasing processes, particularly for software solutions. He also advices salespeople to position themselves as trusted advisors, guiding clients through the decision-making process. This approach not only strengthens client relationships but also enhances the likelihood of closing deals. Click through to learn more - https://lnkd.in/ggWUryZb #CRO #ChiefRevenueOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #BuyerJourney #SalesCoaching #TrustedAdvisor #CustomerExperience

Are your prospecting efforts missing the mark? If you’re ready to make prospecting more effective, tune into the MFG eCommerce Success show as we welcome Sara Murray, CEO of Sara Murray, Inc. and host of the “Prospecting on Purpose” podcast. Known for transforming sales approaches, Sara has helped countless professionals build trust-driven connections that turn prospects into loyal customers. With her innovative “Prospecting on Purpose” framework, Sara empowers teams to go beyond product-driven pitches and foster genuine human connections. A top-rated podcast host and seasoned speaker, she’s reshaped how businesses communicate with prospects, especially in complex B2B settings. Gain insights into creating trust-based relationships, using consultative sales methods, and closing deals with confidence. ⭐ Positioning Your Product as a Profit Center ⭐ Join us LIVE: Friday, November 1 12:32 pm EST // 9:32 am PST Don’t miss this opportunity to elevate your sales approach. Sponsored by: B2BTail – Empowering manufacturers to stand out by out-teaching the competition Exit Your Way® - Helping founders build valuable businesses and exit on their terms #business #manufacturing #marketing #MEP #linkedinlive #lives

1,127 days ago, I decided LinkedIn was the best channel to distribute The B2B Playbook Since then, we’ve released 159 episodes of The B2B Playbook and posted 1,002 times on LinkedIn, sharing key lessons from the show. It’s been one of the best decisions we’ve made for our business. ---- The real key to this consistency? It all comes down to two things: 1️⃣ Confidence in our strategy We built The B2B Playbook on deep customer insights — interviewing 50+ of our ICP, understanding their pain points, and aligning everything with our 5 Stages of Awareness framework. We knew exactly who we were speaking to and what they needed. 📊 2️⃣ Systems that drive consistency Our content engine runs like clockwork. Each week, we record one episode and repurpose it across multiple channels: + 12 LinkedIn posts + 40min podcast + 40min YouTube video + Newsletter, articles, and more! It takes us 5-6 hours a week. That’s it. ⏱️ ---- The takeaway? If you’re confident in your strategy and have systems in place, consistency becomes easy. And in B2B, consistency is everything. -- #B2B #DemandGeneration #ContentStrategy #demandgen

Ever wondered how to improve your B2B advertising efforts? Meet Dmitri Lisitski, one of the people behind Influ2, a platform tailored for enterprise sales. In our latest episode of The Thoughtful Entrepreneur, Dmitri spills the beans on why B2B marketing is a whole different ball game and how crucial it is to sync up your marketing and sales teams. Plus, he offers insider tips on how Influ2 can revolutionize your prospecting, boost your credibility, and get those buying group members hooked. Ready to supercharge your branding efforts? Don't miss out on this insightful chat! Check out the episode here: https://lnkd.in/gaqUb7-s And while you're at it, hit that subscribe button to stay tuned for more gems from The Thoughtful Entrepreneur podcast! 🚀 #TheThoughtfulEntrepreneur #B2B #SalesPlatform #Marketing #B2BMarketing

Are your prospecting efforts missing the mark? If you’re ready to make prospecting more effective, tune into the MFG eCommerce Success show as we welcome Sara Murray, CEO of Sara Murray, Inc. and host of the “Prospecting on Purpose” podcast. Known for transforming sales approaches, Sara has helped countless professionals build trust-driven connections that turn prospects into loyal customers. With her innovative “Prospecting on Purpose” framework, Sara empowers teams to go beyond product-driven pitches and foster genuine human connections. A top-rated podcast host and seasoned speaker, she’s reshaped how businesses communicate with prospects, especially in complex B2B settings. Gain insights into creating trust-based relationships, using consultative sales methods, and closing deals with confidence. ⭐ Positioning Your Product as a Profit Center ⭐ Join us LIVE: Friday, November 1 12:32 pm EST // 9:32 am PST Don’t miss this opportunity to elevate your sales approach. Sponsored by: B2BTail – Empowering manufacturers to stand out by out-teaching the competition Exit Your Way® - Helping founders build valuable businesses and exit on their terms #business #manufacturing #marketing #MEP #linkedinlive #lives

In this episode, Megan Howe highlights the significance of sales leaders grasping the intricacies of marketing and its impact on sales. She also emphasizes the necessity for mutual curiosity and appreciation between both teams regarding each other's operations. This understanding is crucial for effective collaboration and alignment. Check out the full episode below.

Joined by Chris Kocek author of "Any Insights Yet?" and CEO of Gallant Branding, this podcast with Rob delves into what truly constitutes an insight and how it differs from mere data points and observations. Chris shares practical techniques for uncovering and leveraging insights to drive innovation, differentiate your brand, and build stronger customer relationships. Perfect for B2B sales professionals looking to stay ahead in a competitive market, this discussion provides actionable strategies and real-world examples that can transform your approach to business strategy. Watch now and transform your B2B strategy with the power of insights! Full video available at 📹https://lnkd.in/gVX6W_FE #B2BSales #Insights #B2BSalesAndMarketing #SalesAndMarketing #SalesStrategy #B2BCoaching #B2BSelling #ModernSelling #SalesExcellence #B2BSalesManager #B2BSalesTips #B2BMarketing #B2BBranding #SalesBranding

**Reveal the Hidden Buyers in your B2B marketing**:     We’re on the lookout for those hidden buyers. 👀    One of B2B’s biggest brains and boldest BS busters, Mimi Turner, Head of EMEA & Latin America, The B2B Institute @ LinkedIn, explains the common mistakes B2B marketers keep on making and why #B2B is just one big game of hide and seek.    Too often B2B marketing focuses on product experts and miss out the process experts who have significant influence over the decision-making process.    Allocate resources to reach and engage these hidden buyers.     Discover more hidden gems. Listen up: https://lnkd.in/eTF23Aqd    _ A ...Gasp! PODCAST | Feel better about marketing™ with Call to Action® #CTAPod📣 #marketing