Thoughtworks’ Post

It's an intense time to be a #B2B revenue leader. Mounting competition. Evolving customer expectations. Mounds of data. Fragmentation and silos. Not to mention rising internal expectations to achieve growth, faster. If you want to join some like-minded C-suite leaders and marketers unpack what it takes to drive growth under pressure, check out this 1-day event in early Sept in Boston hosted by the MarketBridge and the Association of National Advertisers. (And if you're interested in attending, let me know, I might have an in for you :-)!). Speakers will include Harvard professor and former CMO of Athena, Dave Edelman, Saima Rashid from 6sense, Tasha Johnson from Graebel, Meredith Fuller, Amy Grucela, Mike Kelleher, plus speakers from PTC & Lincolnfin Corp. https://lnkd.in/gzbGCE7T #GTMConsulting + #B2Bmarketingagency

🚨 B2B companies are leaving MILLIONS on the table! 💰 Every year, businesses miss out on a 5-10% revenue uplift simply by under-utilising B2B contextual intelligence for sales. 🤯 Why? * Data scattered across too many systems 🗂️ * Siloed teams working in isolation 🤐 * Dashboards that no one fully trusts 📉 I’ve seen this story play out countless times during my years in marketing and sales: 📉 Opportunities slip away. 📉 Growth plateaus. But it doesn’t have to be this way. 🙌 🚀 According to BCG, companies that integrate advanced analytics into their entire sales cycle experience the highest revenue growth rates. 🚀 Imagine: Better lead generation 🔍 Stronger nurturing 🌱 Spot-on prioritisation 🎯 Here’s how you can turn the tide: 1️⃣ Set a bold vision for driving insights-led growth. 2️⃣ Identify one high-impact "lighthouse" use case. 3️⃣ Embrace rapid, data-driven change. What’s stopping your team from leveraging the full power of B2B contextual intelligence?👇 Drop your thoughts in the comments! 👇 #B2BSales #SalesIntelligence #RevenueGrowth #B2BMarketing #B2BInsights #Leadership

🚀 Revolutionize Your Business Strategy Today! 🚀 In today's dynamic market, mere adaptation is insufficient; transformation is essential. Tech-driven leadership and ICP-driven marketing are not just trends—they are the keys to unlocking unprecedented growth for multinational enterprises. 🔑 Why Tech-Driven Leadership? - Data & Analytics: Empower informed decision-making. - Automation: Boost productivity and reduce errors. - Predictive Analytics: Anticipate trends to stay ahead. - Personalization:Elevate customer engagement and loyalty. 💡 The Power of ICP-Driven Marketing By targeting high-value prospects, we can: - Create tailored campaigns that resonate. - Achieve improved ROI through strategic focus. - Enhance customer satisfaction via personalized interactions. 🌐 At LakeB2B, our innovative solutions like ICP Active Leads and ICP AI-SDR are transforming how we engage with prospects, driving them to the top of our sales funnel effortlessly. Embrace these synergies to not only thrive but lead in this ever-evolving landscape. #TechLeadership #ICPMarketing #DataDriven #BusinessTransformation #Innovation #GrowthStrategy #LeadershipExcellence #MarketingTrends #ICPactiveLeads #BusinessGrowth #ICPAccountActivation #SubhakarRaoSurapaneni #ChampionsGroup Read more: [CXOtoday Article](https://lnkd.in/gTSzFkD3) Champions Group

This insightful report from McKinsey & Company sheds light on the transformative strategies shaping next-gen B2B sales. Key trends in omnichannel, automation, and data personalisation are highlighted as pivotal for success. While the report offers valuable insights, it could delve deeper into the practical challenges faced by clients in implementing these strategies: 💡**Tech Stack Integration:** Combining diverse sales, automation, and analytics tools poses complexities and costs, often resulting in data silos without full integration. Upgrading existing technology or investing in more compatible solutions may be necessary. 💡**Skill-Building:** Upskilling sales teams in data analytics and AI for data-driven personalisation and automation is crucial. Balancing tech-heavy roles with traditional skills vital for client relationships requires a robust, continuous learning and development strategy. 💡**Cross-Functional Alignment:** B2B transformation success hinges on organisational collaboration. Without alignment, inefficiencies, duplicated efforts, and conflicting goals may arise. Effective change management, backed by executive support, regular communication, and shared KPIs, is key to overcoming these barriers. 💡**Human Aspect:** Often underestimated, the human element in change management impacts sales teams' morale, adaptation, and performance. Acknowledging and addressing this aspect is essential for success. 💡 **Industry Nuances:** Exploring industry-specific nuances would provide added value, considering the significant variations in B2B dynamics across sectors. Addressing these challenges head-on can amplify the efficacy of next-gen B2B strategies, optimising ROI, and fostering organisational and operational alignment. A good read. Check out the link in the comments for more details. #Sales #SalesLeadership #SalesTips #B2BSales #SalesEnablement

As Gen Z leaders increasingly step into senior decision-making roles, it’s time for B2B marketers to consider what this means for strategy and engagement. Is this really as easy as ABC or is there more work to be done? We’re exploring this potential panel session topic at Marketing Uncaged to unpack: 🎯 How might personalization and Account-Based Marketing adapt to meet the values and preferences of Gen Z? 📈 What cultural shifts are genuinely shaping how B2B brands are perceived, beyond just passing trends? 💡 How can B2B marketers reflect the authentic, socially conscious priorities of Gen Z in brand messaging and communication? We’d love your feedback! Would you be interested in this discussion? Comment below to share your thoughts and follow us for updates on potential panel topics and speaker announcements! #B2BMarketing #GenZ #ABM #B2B #Marketing #MarketingUncaged #DigitalMarketing #Personalization #MarketingStrategy

In today's rapidly evolving business landscape, B2B marketers are not just adapting—they're redefining the rules of engagement. Lets go through 9 traits that distinguish today's top B2B marketers. These traits are a blend of strategic thinking, technological acumen, and customer-centricity ⬇️: - Data-Driven Decision Making - Tech Savvy - Customer-Focused - Creative Storytelling - Agile and Adaptable - Collaborative Mindset - Results-Oriented - Strategic Vision - Passion for Learning These traits aren't just advantageous—they're essential. Which of these traits do you see as most crucial in your marketing strategy? #B2BMarketing #Leadership #DigitalTransformation #MarketingStrategy #CustomerExperience

Understand the New Era of Sales: McKinsey Research spoke to more than 50 heads of sales across a range of industries in numerous geographic markets. Their insights are enlightening and a wake-up call for those wary of change. Five themes emerge from the research: 1. Put the customer at the heart of growth Capture your customers and build their loyalty and trust by offering them value propositions and personalized experiences that suit their needs. This can be done with effective analytics and tailored content that emphasizes solutions and expertise. 2. Break the channel mindset Single channel no longer works. Hybrid is the new standard—it offers powerful opportunities to connect with customers in ways they want. 3. Create a scalable sales engine A successful sales organization is able to repeat its best practices again and again—leveraging data, technology and agile operating models. 4. Rethink the people strategy in the age of attrition A new world of selling requires new sales capabilities. Talent needs to be reassessed as businesses face both the attrition brought on by the pandemic and hyper-informed customers expecting more. 5. Make the change stick For transformation to truly happen, cultures, mindsets, and behaviors need to change. Leaders need to inspire the change and guide the process. #b2b #marketing #b2bmarketing #research #growth By: McKinsey & Company

Uncover the Power of Market Insights How well do you really know your market? Do you have the insights needed to make data-driven decisions that drive growth? Our first session of the B2B Growth Accelerator dives deep into Market Insights—a crucial step in creating a strategy that actually works. In this session, you’ll learn how to: Conduct a SWOT analysis to pinpoint your strengths, weaknesses, opportunities, and threats. Identify competitors’ gaps and how to stand out in your market. Differentiate between current customers and potential new customers, allowing for precise targeting. By the end of this session, you’ll have actionable insights to understand your market and customers better, setting you up for the success that follows. And this is just Session 1! 📅 Course starts: November 7 💼 7 Sessions, 2 Hours Each 🔗 Reserve your spot now and get ready to optimize your business for growth! https://zurl.co/uxMs Ready to kick off your growth journey with us? Join the B2B Growth Accelerator and take the first step toward a stronger, more strategic business. #B2BGrowth #MarketInsights #BusinessStrategy #SWOTAnalysis #B2BSales #MarketingOptimization #B2Bsuccess #BusinessPlanning

The Future of Sales in 2025: Adaptability is Key As we all know, one thing is clear: The sales landscape is evolving faster than ever. 🚀 And to stay ahead, here are 3 sales strategies you can’t afford to ignore: . . 1️⃣ Hyper-Personalization: Generic pitches won’t cut it anymore. Leverage data to tailor every interaction to your buyer's unique needs. 💡 2️⃣ Value-First Approach: Focus on solving problems, not selling products. Buyers crave solutions, not sales pitches. 🛠️ 3️⃣ Tech-Driven Insights: Embrace tools like AI and predictive analytics to understand your customers better and forecast trends. 🔍 . The coming year 2025 isn’t about working harder—it’s about working smarter, listening better, and building genuine relationships. Let’s make it a year of strategic wins! . 💬 What’s your top priority for sales success in 2025? Let’s exchange ideas in the comments! #SalesStrategy #B2BSales #Personalization #SalesTips #AIinSales #CustomerSuccess #GrowthMindset #BusinessDevelopment #2024Trends

🚀 Day 27 of 30 Days of Scaling: Enhancing Competitive Advantage 🏆 Outsmart Your Competition with Strategic Insight In today’s crowded market, having a clear competitive edge is more crucial than ever. It’s not just about being better; it’s about being different in ways that matter to your customers. Let's explore how you can solidify your market position and turn your unique strengths into unbeatable advantages. 🔍 Today’s Focus: In-Depth Competitor Analysis: Regularly evaluate your competitors' strategies, strengths, and weaknesses. Use tools like SWOT analysis to uncover opportunities where you can outperform them. Refine Your Value Proposition: Ensure your value proposition clearly articulates why customers should choose you over competitors. Focus on benefits that address customer pain points uniquely and compellingly. Innovate Continuously: Stay ahead by fostering a culture of innovation. Encourage your team to bring new ideas and experiment with new business models, products, or services. Customer Engagement: Build strong customer relationships through regular interaction and personalized experiences. Use feedback to refine your offerings and ensure they remain relevant. 🎯 Action Steps: Conduct a competitor analysis session this week. Identify at least three areas where you can differentiate yourself. Review your current value proposition. Is it clear and compelling? Update it based on recent market and customer insights. 📈 Further Strategies: Leverage Technology: Use technology to enhance your customer experience or streamline operations more effectively than your competitors. Build Strategic Partnerships: Form alliances to help you access new markets or technologies, enhancing your competitive position. What unique strategies have you employed to maintain a competitive edge? Share your insights or challenges, and let’s brainstorm solutions together! #CompetitiveAdvantage #BusinessStrategy #Innovation #CustomerEngagement #MarketLeadership