Saima Rashid

Salesloft’s data science team recently gathered insights from over 2,000 meeting recordings and transcripts associated with more than 1,200 deals. What did they discover? The deals that discussed timing early on in a deal cycle tend to accelerate to the next stage faster and are more likely to move to closed won. Sales leaders, your reps can use these timing-related questions and statements in their next discovery: https://lnkd.in/e9G2mumG

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Questions: 1. Are your GTM ambitions matched by the performance of your sellers? 2. How do you bring speed, scale and efficiency while also reducing costs? 3. Is it time to re-write the old playbook?

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Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the #RevenueMarketingReport. Misha shares how to use #attributionmodels to answer different questions and why changing your model may not always be the right choice. #b2bmarketing #b2bsaas #multitouchattribution #marketingoperations #marketingops #mops #marketingdata

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If you’re struggling to address churn and establish your cross-sell and upsell strategy, it’s worth assessing how your Customer Success team is aligned with sales. Getting those two functions on a shared cadence is a game changer for renewal revenue. This is a great read. https://hubs.li/Q02CSblv0

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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What are the root causes of poor GTM team alignment? Our recent survey sheds some light on what your revenue team Ops peers are saying. These comprehensive reports provide all the information. https://gag.gl/4YHwRD #RevOps #DataQuality #RevTeamAlignment

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📊 It’s not just about having data; it’s about having the *right* data. That’s what Hive found by adopting Gong Engage and Gong Conversation Intelligence. This powerful duo surfaced insights and next steps for John Furneaux and Hive’s sales team. They can now breeze through deals, navigate discovery calls with ease, and uncover more opportunities. The result? A 44% increase in meetings booked and 30% rise in sales opportunities. And that’s not even the full extent of Hive’s wins! Read about the rest here: https://lnkd.in/gh-7X7jG 

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Clients often ask us how to successfully roll out their #positioning. We often point back to the wisdom of Denise Persson of Snowflake and her 5 pillars to a successful marketing strategy. You're welcome! 😎 #SaaStr #marketing #growth

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As marketers, we lean into martech investments to help drive growth—especially when resources and budgets shrink. However, it's clear that simply having the tools isn't enough. A recent Deloitte The Wall Street Journal article highlights two key points: • Companies spend 20% of their marketing budgets on martech, a figure expected to grow to 31% over the next five years. • Only 56% of martech tools are being fully utilized, leaving a significant gap between what we expect and what we achieve. For me, it’s a reminder that getting the most out of our martech investments requires more than just implementation. It’s about setting clear goals, aligning the broader team, celebrating small wins along the way, and fostering a culture of continuous learning and adaptation. Lindsay Korstange #Martech #MarketingStrategy #DigitalTransformation #ROI

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⏰ ICYMI: Our Book is Coming Soon! Accelerating Revenue: Your Definitive Guide to the Theory and Practice of Go-To-Market Enablement is designed for those looking to master the core of GTM Enablement. Whether you're new to the field or a revenue leader aiming to boost team productivity, this book offers practical insights and proven strategies. Curious to learn more about transforming your approach to Enablement? 👉 Head to the Level213 website for more details! www.level213.com/services #book #revenue #enablement #GTM

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Boost your revenue by upselling to existing customers. 🚀 ZoomInfo Copilot notifies you about buying signals like funding changes, promotions, and research activity — helping you identify new upsell opportunities within your accounts. Ready to sell smarter and win faster with Copilot? bit.ly/4c6D1MA #ZoomInfoCopilot

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Got questions about being clear on the facts about Martech? This guide from Iterable is here to help ensure you maximize the value of your next customer communication platform. Each section includes sample questions to assist you in uncovering which Martech solution will truly deliver on its promises. When inquiring with vendors about functionalities, make sure to carefully note their native capabilities to determine the best ROI and rule out any promises that might be carefully disguised fictions. 👊 Link to guide: https://lnkd.in/eNJ3cDrY Luke Trainer-Clark Simon Holcroft Matthew George Ollie Wright Murray Wright Doug Adamic Dave Lambert

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The 2024 CMO Intentions Study reveals that cross-functional alignment is essential for successful Martech integration. With 39% of CMOs highlighting the need for improved alignment and 40% emphasizing the importance of proving ROI, it's clear that collaboration and efficiency are key. Dive deeper into the findings and discover how to overcome integration challenges. #MarketingStrategy #CMO #Martech

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Check out what we've been adding to the Revcast product over the past few months -- more ways to actively monitor your sales pipeline and GTM actuals vs. plan vs. projections. Plus, a look at our easy (and fast!) Scenario Modeling feature powered by NLP... #salesmanagement #revenueleadership #revenueoperations #revops #salesops #chiefrevenueofficer https://lnkd.in/gmTwXJQR

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Is your ABM strategy ready for 2025? 👀 On November 20th, 4 GTM leaders: Jane Serra - VP of Growth Marketing, Daxtra Technologies Kristin Kolb - Director, Account Based Marketing, Workiva Mikayla Wilson - Senior Data Analyst, Workiva Matt Lyman 🦦 - VP of Demand Generation, LeanData ... will walk you through 5 key tactics to see real results. 🚀 You' learn how to: - Engage Buying Groups: Reach decision-makers and boost conversions. - Master Speed to Lead: Respond faster and catch every opportunity. - Streamline with RevOps: Turn intent into revenue effortlessly with LeanData. Register here! ➡ https://lnkd.in/d8tTkevk

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Need some fresh ABM tactics to try?    We've been asking ABM leaders to share some specific tactics that are driving results right now.   Tactics that: 🎯 Break into target accounts 🏎️ Accelerate deals already in the pipeline 💥 Expand existing customers Learn from ABMers at Snowflake, 6sense, Veracode, and more: https://lnkd.in/gzSEkH8u

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