ZOOM Marketing

Could #transparent #communications have avoided the CEO firing and employee mutiny plaguing #OpenAI? According to an OpenAI blog, CEO Sam Altman’s sacking was because "he was not consistently candid in his communications with the board." It is goes on to imply that the company's board of directors were not confident that Mr. Altman was keeping AI out of harms way, stating that the board is fully committed to the company's mission: “to ensure that artificial general intelligence benefits all humanity." We take no joy in proving Ellie Victor's insight that transparency is key in your #AI #positioning. Paraphrased from Ellie's Forbes Agency Council article: By owning the conversation, defining your position early, and being transparent about your AI position, you can have a big impact on the way AI is perceived by the people who matter most: your customers. Perhaps we should add "your board" to that insight. Curious what you think!

🎉 Big congrats to Emil Eifrem, Chandra R. and the entire Neo4j team on surpassing $200M in ARR and reaching a $2B valuation! 🕺 📈 We love it when data-driven positioning provides the foundation for growth. We can't wait to see what's next!

☎ 1997 is calling—on a Motorola flip phone—this National Entrepreneur's Day. Cheers to all the entrepreneurs who've taken us forward that we've had the pleasure of knowing and positioning! Our clients make it happen: https://lnkd.in/gvJz3CFy 💓

📐 We're sticklers for making positioning claims measurable, which is often the most challenging for clients. In her latest Forbes article, Ellie Victor spills the beans on finding a testable metric that turns customers from skeptical to curious. 🙈 Spoiler alert: it's not always a number. #customerdriven #brandpositioning #stickymessaging #metrics

So, how does world kindness relate to brand positioning? Stoic philosopher Seneca once said, “Sometimes the kindest thing we can do is to listen wholeheartedly.” At ZOOM, listening has been built into our methodology from day one. We listen to clients, their customers, partners, prospects and each other. Today, let’s celebrate the simple power of listening. #WorldKindnessDay #ListenFirst #BrandPositioning

🌟 In case you missed it, Carilu Dietrich hosted this amazing SaaStr session where you can catch Denise Persson at Snowflake sharing her experience with category creation and positioning through stages of growth. 📈 We were proud to work with the Snowflake team and witness them genuinely listen to the market feedback and then stick to their positioning like pros! 🏂 Catch the recap with Denise & CMOs of Carta and LinkedIn below 👇

👻  Happy Halloween from the ZOOM Marketing Team! 🎃 We’re here with a very spooky virtual twist! Today’s team meeting looked a little different... 👀 From fields and haunted houses to the baseball diamond, here’s who you’re meeting with this Halloween: 🤠 The Scarecrow - Guarding your brand from distractions so your message stands tall. Nothing sneaks past this market protector!  💀 Our Haunted House Keeper - Markets can be haunted by unknowns and competitors lurking in the shadows, but our haunted house guide knows the way!  💪 Rosie the Riveter reminding us, “We Can Do It!” - Always pushing our clients toward success.  ⚾ An A-list Player, ready to knock marketing out of the park! 🐱 A sassy cat bringing purr-suasive ideas.  🐮 And a very moo-dy cow adding udder brilliance to our team. Creativity is in our bones (and costumes)! 👻 Happy Halloween from our team to yours! 🎃  #Halloween2024 #ZoomMarketing #TeamSpirit

  😺 At ZOOM, we’ve been mastering the art of herding cats (a.k.a. teams) for years, and the secret to getting everyone to purr in harmony? DATA! Here’s the scoop: Marketing needs more than a plan; it requires organization-wide buy-in. Strategy must be as crystal clear as each team’s goals. Yet, studies show a staggering disconnect: 82% of employees think they’re aligned, but only 23% actually are. Talk about herding cats! 🐈 When we helped Snowflake, Databricks, and Nutanix align their strategies, the results were clear—real growth comes from clarity, not chaos. So, next time you're wrangling your teams, ask yourself: “Is our strategy ready for the entire org, or are we just herding cats?” 🐾 Tom Fishburne's post: https://lnkd.in/gZ5aTDbB #StrategicAlignment #Marketing #DataDrivenSuccess

We’re well into Q4, aka #SKO Season, where the right positioning is like catching the perfect lift to the top of the mountain—setting your team up for market success. Our clients leverage data-driven insights to align their sales teams and drive deals. Check out our definitive guide to breaking ties when your team disagrees, the crucial role of prospects, and the killer question to appease naysayers. #datadrivenpositioning #marketing #sales #leadership

Some really great insights curated here by the Forbes Agency Council including the #1 tip from Ellie Victor on how not to be spammy in B2B. Let us know what tricks you have up your sleeve!