Jyll Saskin Gales

When I started including user-generated content in brands' emails, their engagement rates shot up. These brands are doing the same: Mejuri: Used real customer photos in product recommendation emails, resulting in a 28% increase in click-through rates. Glossier, Inc.: Featured Instagram posts from customers in their email newsletters, which improved social proof and still drives sales. MVMT : Highlighted fan photos wearing their watches in follow-up emails, strengthening the brand community and boosting repeat purchases. Try it out: Start adding user-generated content to your emails, and you'll see the same boost in engagement and loyalty.

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In this video, we’re going to dive into how to increase profit for your Shopify store. With so many guru’s posting screenshots of overall revenue numbers on Shopify… It’s hard not to get caught up in focusing on top-line revenue... Instead of focusing on what really matters.  Profit.  Now, most videos I’ve seen on increasing profit tend to focus on hacks/tricks to get more sales… We’re going to focus on creating long-lasting meaningful improvements in profit. We’re going to start with the basics and slowly get more complex throughout the video… https://lnkd.in/ehmSeZhF - #shopify #derekstroh

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We’ve seen a lot of value in leveraging Shopify for CPG brands, even when they're not ready to sell online yet. One reason we’ve turned to Shopify is its ability to manage and showcase products seamlessly. Even if a brand isn’t selling online, the platform makes it easy to organize product data, highlight content, and provide relevant product information. We’ve also tapped into Shopify’s rich ecosystem to create deeper customer engagement. For example, features like: ➫ Smart product discovery (Rebuy Engine) ➫ Integrated loyalty programs and customer reviews (Okendo) ➫ Customer service (Gorgias) ➫ Interactive user-generated content (Tolstoy) These platforms are simple to implement and provide functionality that would be much harder to manage outside of Shopify. These tools help strengthen the brand-customer relationship and deliver value beyond just a digital presence. Many brands we’ve worked with have plans to go direct-to-consumer at some point. Shopify makes that transition smooth, allowing brands to turn on e-commerce features without needing a major redesign. It’s a great way to future-proof the site, offering flexibility as strategies evolve. Even for brands not focused on e-commerce, we’ve found that integrations like Amazon Buy with Prime, Destini (a subsidiary of SPINS) store locator, and Brij can help facilitate sales through other channels. The website becomes the core hub for product discovery and education, making it easier for customers to find where to buy the product in-store or through third-party platforms. Competitively, even when a brand doesn’t sell online, their competitors may. In 2024, it’s critical to create a site that feels like a DTC experience to stay on par, and Shopify makes that easier to execute. We’ve also helped brands experiment with DTC with strategic offerings—things like gift sets or exclusive products. It’s a great way to get started, create a reason for customers to shop DTC, and shape a strategy for the future. + Video showcases some #CPG brands we've worked with at Barrel and built on Shopify—some DTC, some not!

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“We almost broke Shopify.” Early on in ecommerce, Jay Myers launched the first app that helped people sell more on Shopify with The Chive… and Shopify wasn’t set up to handle it. Even Tobias Lütke was tempted to get rid of Bold apps at the time. Fast forward a little bit, and Bold Commerce apps has over 780,000 merchants using their apps, won EY Entrepreneur of the Year, Deloitte Fast 50, and is focusing much more attention on subscription ecommerce. In this episode of the Up Arrow Podcast by Elumynt, Jay and I dig into: ✅ How Jay hacked Shopify’s APIs to upsell on the platform (and almost broke Shopify with The Chive) ✅ What is subscription e-commerce? ✅ How subscription e-commerce impacts purchasing behavior with a shoutout to Fabletics, lululemon, and RH for the great work they’ve done in this space ✅ Positioning your products to secure 100% subscription conversion ✅ The importance of comparing CAC to LTV ✅ How to target niche customer segments ✅ The benefits of partnering with other subscription platforms ✅ Why Jay agrees with Harley Finkelstein about hiring entrepreneurs ✅ The brilliance of the Membership Economy by Robbie Kellman Baxter Plus, as always, we get into a little of the personal stuff as we talk about how Jay has never written a resume and what he “sucks at”. You can watch the video here: https://lnkd.in/gHQhb7yr Also, a special thank you to former guest, Darin Lynch, for introducing me to Jay years ago. #EcommerceGrowth #SubscriptionCommerce #Entrepreneurship #BusinessStrategy #DigitalMarketing #CustomerRetention #StartupSuccess #InnovativeBusiness #LeadershipInsights #B2BMarketing #ecommerce #retail #DTC #podcast

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Paid social CPMs spike to $20+ in the weeks leading up to Black Friday, but many brands choose not to test lower CPM channels. Why are they so comfortable with leaving money on the table? Last week, I had the chance to chat with a paid media agency based in Canada. They shared that in their market, it was possible to get CPMs in the $2-$5 range for linear (traditional) TV ads during Black Friday. For brands looking to get a lot of top of funnel awareness (read, a lot of views!), the numbers tell you that it would probably make sense to at least test these channels with CPMs being ~10-25% the cost of paid social ads on Meta. But many marketers are hesitant to test those channels like TV because it's notoriously hard to measure their impact - making it a risky bet for their career and hard to justify to their boss. It's still not a fully solved problem, but post purchase surveys (coupled with a coupon) are a great way to start understanding the impact of these "hard to measure channels" and build confidence. Brands are already using surveys to understand the impact of their influencer marketing strategies - measuring the effectiveness of TV can be as simple as adding in "Saw you on TV" as a response to "How did you hear about us?" We've already seen examples of our customers using Zigpoll to do this. Manucurist used our surveys to identify that a lot of site visitors heard about their brand through a mention on Good Morning America. Jolly Mama used survey responses to build confidence in their decision to invest in PR, tracking that around 5% of their paying customers first heard about their products in articles on sites like Vogue. These are both 7 figure+ revenue brands making significant investments into "hard to measure" channels because they know it drives ROI. My understanding is that both also treated their initial testing of these channels as experiments that they allocated a smaller portion of their budget to. Once they saw early indicators that it was working via their surveys, they built the confidence to invest more from there. Hard to measure doesn't always mean no ROI! And getting the directional data you need to make decisions doesn't have to be complicated either.

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3 reasons your DTC Brands are holding back your growth 👇 1. Focusing too much on ROAS and neglecting new customer acquisition. 2. Preferring only advantage + shopping campaigns, while overlooking audience testing. 3. Running complex retargeting setups. What other signs have you noticed?

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If you want to progress in your DTC business doing busy work will not bring you there. Here are some examples of common time wasters. Busy work: → Staring at your Ads manager all the time → Constantly checking your conversion rate → Thinking about your Shopify AOV Work that actually moves you forward: → Creating UGC briefs and producing the videos → Implementing a hypothesis of how you can improve your main landing page CVR → Figuring out how you can upsell your customers and actually doing it Stop doing busy work and actually do shit.

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After 5 years of experience and generating millions of dollars online for 6 to 8-figure DTC brands, I’ve put together "The Ultimate Guide to Segmentation Strategies in Klaviyo" Why is segmentation key? It’s the foundation for personalized emails that engage customers and drive serious revenue. If you're not segmenting, you're leaving money on the table. Especially with Q4 around the corner! Comment ‘Segment’ or ‘Q4’ and I’ll send the guide straight to you. Let’s make some bags this Q4 together! (Must be connected)

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Shopify Struggles: Are You Facing These E-Commerce Pain Points? Running a Shopify store is exciting, but let's be honest, it's not always sunshine and rainbows. Every entrepreneur faces challenges. Are you experiencing any of these common Shopify pain points? * Driving Traffic & Customer Acquisition: Struggling to attract new visitors to your store and convert them into paying customers? Paid advertising can be expensive, and organic traffic takes time to build. * Standing Out in a Crowded Marketplace: Feeling lost in a sea of competitors? Differentiating your brand and showcasing what makes you unique can be a constant battle. * Optimizing Conversion Rates: Losing potential customers at checkout? Understanding why visitors abandon carts and refining your checkout process for a smooth experience is crucial. * Managing Inventory & Stockouts: Ever run out of a hot-selling product? Inventory management can be tricky, especially when dealing with seasonality or unexpected demand surges. * Keeping Up With Marketing Trends: The e-commerce landscape is constantly evolving. Keeping pace with marketing trends and leveraging the latest tools can feel overwhelming. You're not alone! The good news is, there are solutions to these common Shopify challenges. Let's discuss in the comments! What pain points are you facing on your Shopify journey? Share your experiences and ask questions. We can help each other find solutions and grow our businesses! #Shopify #ecommerce #entrepreneur #marketing #problemsolving #shopifyexpert #eCommerceGrowth #StartupGrowth #D2C #Brands #BusinessStrategy #ScalableBusinesses #RevenueGrowth #ConversionOptimization #CustomerAcquisition #SupplyChainManagement #MarketingAutomation #ShopifyPlus #HeadlessShopify #ShopifyDevelopment #ShopifyApps #ShopifyExperts #ShopifyThemes #ShopifyMigrations #ShopifyPerformanceOptimization #ShopifyDropshipping #ShopifyStores #CEO #Founder #Entrepreneur #BusinessLeader #Executive #DecisionMaker #CompanyGrowth #ScalingChallenges #FutureofEcommerce #Innovation #Challenges #Solutions #ROI #IncreaseSales #BoostConversions #ReduceCosts #AutomateProcesses #StreamlineOperations #DataDrivenDecisions #CompetitiveAdvantage

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Frustrated with ad spend that doesn’t drive clear results? Many DTC brands hit familiar roadblocks on their way to scaling up. This is the Vulcan way to help Shopify stores grow with intention: Clarity on What’s Working: A lot of brands simply don’t know how ad spend impacts the bottom line. With in-depth dashboards and reports that go beyond the usual metrics, we help you see exactly what’s driving revenue—from product page views to conversion rates. Scaling with Strategy: Growth shouldn’t be a guessing game. We take brands from that $50-100k mark and help them reach new heights with data-backed strategies. Through full-scale ad management across Google, Meta, and more, we ensure your growth is stable, sustainable, and scalable. Creative that Speaks to Your Audience: No more wasted spend on ads that have lost their impact. We’re constantly testing and iterating, keeping your ads fresh and relevant so you’re always connecting with the right audience in the right way. One Team, One Goal: When everything’s managed under one roof, it’s easier to keep your brand voice consistent and performance-driven. With Vulcan, you get a partner who understands the ins and outs of your ad spend and is committed to pushing your growth forward. If your brand is ready to get real about scaling up, let’s talk!

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A prospect reached out who had migrated from Klaviyo to Sendgrid to boost their email performance. But their previous agency didn't truly understand deliverability. The results were disastrous. Inconsistent inbox placement. Damaged sender reputation. Massive loss of revenue. But that's just the beginning. Many agencies claim to be deliverability experts. They lack the deep technical knowledge and strategic skills needed to succeed. They rely on outdated tactics and shallow quick-fixes. These might provide temporary relief but ultimately leave your email program vulnerable. Without a real understanding of authentication protocols, IP warm-up, engagement segmentation, and deliverability best practices, your agency could be sabotaging your success without even realizing it. By the time you uncover the full extent of the damage, it may be too late to recover. But you can make different choices. Partner with a true deliverability specialist. Protect your sender reputation. Maintain consistent inbox placement. Maximize your email ROI. Don't fall for empty promises and half-measures. They will lull you into a false sense of security. Protecting your deliverability requires constant vigilance, deep expertise, and a proactive approach. Anything less is a recipe for disaster. If you're not sure whether your agency is up to the task, it's time to take action. Demand answers. Take control of your email deliverability. The stakes are too high to leave it to chance. DM me to find out if your agency is hurting your deliverability. #EmailDeliverability #EmailMarketing #ProtectYourReputation #Digitalmarketing

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New Podcast Alert! 🎧 Struggling to pinpoint the REAL source of your Shopify sales? Learn from Phoenix Ha as she break down strategies to finally understand what's driving your success! Understanding which marketing efforts drive sales is essential for growth. This is where attribution tools come in—they help brands identify which touchpoints or platforms deserve credit for conversions. Ready to unlock the secrets of your sales? Tune in to the full podcast for more insights on how attribution can guide your strategy. https://lnkd.in/eAJUUdJk

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🎉 Exciting Announcement! We're Revolutionizing Social Media Advertising for Shopify Store Owners! 🎉 In the world of social media, standing out is key. But for Shopify store owners, it's not just about showcasing products—it's about connecting with your audience on a personal level 👥. That's why our team at ExpertGuru has developed a groundbreaking solution that transforms the way you create and manage social media ads 🚀. Here's what we've come up with: 🛍️ Text-Emotion Ads We craft engaging texts (about 100 words) with a touch of emotion and the perfect mix of emojis and hashtags 🪝. These ads aren't just eye-catching—they're designed to resonate with customers on a deeper level. 📌 Ready-to-Post Ads For Shopify store owners on the go, we provide pre-made ads with concise, punchy text (around 20 words) and attention-grabbing images 📷. Simply post and watch them go viral! 🔧 Mastering Challenges We address the common hurdles in social media advertising, like personalization, hashtag relevancy, and image generation. Here's how: 1️⃣ Personalized Text • We create ads based on real store chats to ensure they resonate with your customers. • Our ads are tailored to align with customer interests, making promotions more effective ✍🏼. 2️⃣ Relevant Hashtags • We simplify hashtag selection with curated lists for various business types. • We leverage trending hashtags for maximum visibility 🔎. 3️⃣ Image Generation • Our approach ensures your ads are visually stunning and ready for immediate use 📷. Are you ready to transform your social media advertising? Let's embark on this journey together! Get in touch with us today to explore our innovative solutions and boost your business to new heights 🌟. Learn more here ➡️ https://lnkd.in/gfhnhFrm #SocialMediaAds #StoreOwners #DigitalMarketing #AdCampaigns #Innovation

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One of the most daunting tasks in trying to grow a business is finding new clients. Exactly 6 years ago today (it would publish a few weeks later), I sent the final draft of a blog to the Shopify Partners team about cold outreach and what it takes to build warm relationships with potential clients. It feels SO MUCH more relevant to me TODAY than it did when I wrote the article. My thesis then? Getting on the phone and speaking with someone will be way more fruitful than anything you do. Seems obvious, I know. What that really means is you have to build a relationship with a prospect in some way before they are going to hire you for anything. One-to-one outreach beats mass outreach any day. That could mean engaging with some of their LinkedIn content, buying their product and sending them a message about your experience, or even simply asking, "Hey, are you interested in talking about XYZ?" The market is absolutely saturated with cold email services that will find you thousands of leads and book you 100 meetings and grow your ARR 3x or your money back. Whoever is getting that stuff to work...congrats. (For the record, every cold, mass email I receive goes right to spam). It's SO easy to tell when someone has taken the time to reach out to you directly. Making one-on-one connections is literally the only way to go. Getting on the phone or a video call and talking about how you can help someone, answering a question, or solving a problem is the kind of cold outreach that can actually grow your business.

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How Shopify Rose from Rejection to E-commerce Giant In 2004, Tobias Lütke and Scott Lake wanted to open an online store for snowboarding gear but found existing e-commerce platforms lacking. Frustrated, they decided to build their own solution. - Their initial idea faced numerous rejections from potential investors - Undeterred, they launched Shopify in 2006 to empower other small businesses - They focused on creating an easy-to-use platform, gaining traction with entrepreneurs - Overcoming early struggles, Shopify grew rapidly, becoming a leading e-commerce solution Tobias and Scott's story highlights the power of resilience and innovation in transforming an idea into a billion-dollar business. #StartupStory #Shopify #Ecommerce #Entrepreneurship #BusinessSuccess

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If you're on Shopify in Q4 and want to be profitable: Here's how to increase gross margin immediately. I've audited several multi-8-figure brands in October and one of the biggest mistakes I see is failure to analyze cohort LTVs by product and offer. Brands spend millions testing creative to optimize CPAs for products and offers that bring in lower LTV customers and gross margins. This makes scaling impossible and is THE silent killer of DTC brands. I've just put together a Q4 Profitability Troubleshooting Cheat Sheet for my consulting clients to solve this problem, which allows them to predictably shift budgets to the most profitable products and offers. It walks through exactly: ✅ Why cohorts are the "atomic unit" of eComm ✅ How to perform cohort analysis ✅ Why product breakouts are needed for scaling ✅ The pros and cons of discount codes ✅ How to amplify cohort data with 1st party attribution ✅ The 2 low cost tools you can use to do all this today ✅ And a lot more... One of our clients shifted 40% of their multi-million dollar ads budget to an offer bringing in 3x more gross margin after one of these simple audits. This audit process could be an entire service in itself.  To get access, all you need to do is: 1. Connect with me Ian Lenny 2. Comment '𝗣𝗥𝗢𝗙𝗜𝗧' below And I'll send the cheat sheet straight over. Ps. I’ve spent 1000s of hours with different tracking & analytics setups, this is the best, all with out-of-the-box tools 🎁

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The Seven Reasons to Choose Shopify for Your Business When starting a business from scratch or looking to migrate to a new commerce partner, there are many solutions on the market. Is Shopify right for your brand? 1. Shopify supports you across the ecommerce ecosystem 2. Shopify takes you global 3. Shopify empowers creative expression 4. Shopify lets your brand shine 5. Shopify is the most integrated commerce platform out of the box 6. Shopify eliminates unnecessary complexity 7. Shopify is built to grow with you Surface your brand everywhere, sell anywhere Shopify helps you transform your brand vision into a real commerce experience, so that you can sell to the right customers in the right place—online, offline, and everywhere in between. Let's contact for increase sales of your Shopify store. #shopify #shopifyexpert #shopifybusiness #shopifydropshipping

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The biggest mistake DTC brands make? Setting up random cross-sells just because "everyone does it." Don't guess what products work well together. Your customers are already showing you. Most brands set up random product recommendations without looking at the data. But your Shopify analytics already tell you exactly what products customers buy together. Here's what 99% of brands are missing: The Power of Natural Product Pairings Your customers are already creating perfect cross-sell combinations - you just need to pay attention. How to find these hidden opportunities: 1. Check Your Shopify Analytics - Look at "Frequently Bought Together" data - Analyze recent order patterns - Focus on your top sellers first 2. Use AI for Deeper Analysis - Export your order data - Let AI identify purchase patterns - Spot combinations you might have missed 3. Implementation Strategy - Start with your highest-volume products - Test these natural pairings as cross-sells 4. Monitor performance closely This matters because... - Lower CAC through increased AOV - Higher conversion rates on cross-sells - Better user experience with relevant recommendations The biggest mistake? Setting up random cross-sells just because "everyone does it." Let the data guide your strategy instead. What's been your experience with cross-sell optimization? Share below 👇 P.S. Remember, this isn't about adding more cross-sells. It's about adding the RIGHT ones.

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