Raphael Paulin-Daigle’s Post

We tested a dynamic pricing AI with 30+ Shopify brands to see the impact. The results were surprising ... Earlier this year we ran a closed beta test for priya.ai with around 30 brands. These brands ranged from apparel, beauty/health, supplements, children's toys, etc ... We trained a self-learning AI model to identify when & how much to move prices based on competitors, sales activity, sales volume, inventory levels, and a bunch more data ... The main purpose was to find out if merchants would be able to squeeze more margin on each sale without negatively affecting conversion rates. We tested in a 60 day window, and kept all other levers unchanged with each brand (ie ads, ad spend, marketing channels used, etc) ... We really wanted to understand what kind of impact dynamic pricing alone would have. Here are the results: 👉 Increased Profit Margins: On average, merchants saw a 12% increase in profit margins per sale, driven by optimized price adjustments that balanced demand and competition. 👉 Stable Conversion Rates: Conversion rates remained relatively consistent, with only a 0.3% average fluctuation. 👉 Higher Revenue: Across the board, brands experienced an 8% increase in total revenue, mostly attributed to higher margins and improved inventory turnover. 👉 Inventory Optimization: By factoring in inventory levels, the AI helped reduce overstock by 15%. In the first week of integrating PRIYA, we saw minimal changes for the most part ... After about 5-6 days we started to see an impact for almost half of all stores that were being tested ... This was likely due to the learning period PRIYA went through when initially price-testing each product. Some notable results by category: 👖 Apparel: Experienced the highest margin improvement, with a 15% increase, as price adjustments reflected fluctuating demand and cart activity. 👝 Beauty/Health: Saw the most stable conversion rates, with a +9% revenue boost. 🧒 Children’s Toys: Benefited from competitive pricing adjustments during peak weekly sales periods, with a 7% margin lift.

💡 Ready to elevate your eCommerce strategy? Discover how AI-powered insights from online reviews can help you outperform competitors. Our latest blog reveals how to leverage consumer sentiment to manage assortments, dominate your category, and optimize PDPs for higher conversions. 🏆Stay ahead in the game by making data-driven decisions! https://hubs.la/Q02PFYpy0 #Brands #ECommerce #ConsumerInsights #AI

📣 JUST IN: B2C companies see AI-powered search and discovery tools as crucial to online shopping experiences, and our latest survey shows that’s not going to change anytime soon. 64% of the B2C business leaders surveyed acknowledge the importance of AI in their search strategies! For search, personalization and merchandising, AI offers many possibilities for companies to improve the online user experience. Learn how B2C companies utilize AI via the latest from AI for All → https://bit.ly/442UemM #AIsearch #sitesearch #merchandising #retailtech #Innovation

Personalization isn't just about suggesting products. It's about crafting a tailored journey for each visitor. Here’s how you do it: ✅ Use ESP data to identify returning customers (@Klaviyo or Sendlane)  ✅Create segments based on purchase behavior, Opted in or not, subscription purchased or not, etc ✅Implement dynamic welcome messages ("Welcome back, Sarah!") ✅Display loyalty points prominently on site ("You have 500 points to spend!") ✅Highlight recent purchases ("How's that new moisturizer working out?") If you’re a beauty brand, greet returning customers with personalized product recommendations based on past purchases and browsing history. Or allow them to manage their subscriptions right from the homepage. Pro tip: A/B test personalized vs. generic homepages. You'll likely see a significant lift in engagement and conversion rates. Remember: Every touchpoint is an opportunity to show your customers you know and value them. Personalization at this level is the future of ecommerce. What’s the best implementation of this that you’ve seen? 

From search, personalization, and merchandising, AI is proving its use in many ways for B2C ecommerce! Our recent survey revealed AI's impact is key to improving online experiences for companies, no matter the size! Check out the rest of our findings in our AI For All article here:

From search, personalization, and merchandising, AI is proving its use in many ways for B2C ecommerce! Our recent survey revealed AI's impact is key to improving online experiences for companies, no matter the size! Check out the rest of our findings in our AI For All article here:

The power of personalization in e-commerce cannot be overstated. In today's digital age, where consumers are inundated with choices, standing out in the crowded marketplace is more challenging than ever. Savvy e-commerce businesses are leveraging personalization to differentiate themselves, by tailoring the shopping experience to meet the unique preferences and needs of individual customers. Personalization in e-commerce goes beyond merely addressing customers by their first name in emails. It involves leveraging data and advanced technologies such as artificial intelligence (AI) and machine learning to deliver customized experiences at every touchpoint of the customer journey. AI and machine learning algorithms analyze vast amounts of data—ranging from past purchase history and browsing behavior to demographic information and social media activity—to gain insights into individual preferences and behaviors. These insights are then used to personalize product recommendations, promotional offers, website content, and even marketing communications. The importance of personalized shopping experiences cannot be overstated. Customers today crave relevance and convenience. When they feel understood and valued by a brand, they are more likely to engage with its offerings and make repeat purchases. Personalized recommendations can lead to a significant increase in conversion rates and average order value, driving revenue growth for e-commerce businesses. But perhaps the most significant impact of personalization is on customer satisfaction and loyalty. When customers receive tailored recommendations that align with their preferences and interests, they feel appreciated and cared for, fostering a sense of loyalty towards the brand. By investing in personalization, e-commerce businesses can cultivate a loyal customer base that serves as advocates for the brand, ultimately driving long-term success and profitability. Embracing personalization is no longer an option for e-commerce businesses—it's a necessity for survival in today's competitive landscape.

From search, personalization, and merchandising, AI is proving its use in many ways for B2C ecommerce! Our recent survey revealed AI's impact is key to improving online experiences for companies, no matter the size! Check out the rest of our findings in our AI For All article here:

A guide to creating irresistible offers for ecommerce brands. Did you know that? 50% of online shoppers are more likely to purchase from an ecommerce store- If they have an attractive offer or discount, Highlighting the significant impact offers have on buying behavior. 📌 Check out the carousel mentioned below to see the complete picture. . . . These are the points I mentioned for creating irregistable offer for your ecommerce store. ✅ Understand Your Ideal Customer ✅ Value Proposition: Make it a No-Brainer ✅ The Power of “Limited Time Only!" ✅ Scarcity ✅ Bonuses ✅ Risk Reversal ✅ Social Proof ✅ Clear Call to Action --------------- P.S. I help D2C, SaaS and eCommerce companies achieve breakthrough growth with AI and neuroscience. DM Me to know more. Or Book a 1:1 Consultation Call. The link is in my LinkedIn profile- Carlos Marquez 🧠 #ecommerce #ecommercemarketing #marketing #guide

In the dynamic world of eCommerce, grasping the concept of revenue uplift is crucial for steering businesses toward sustainable growth. This guide dives deep into the importance of revenue uplift, its relationship with profit, and strategies to maximize its potential. Understanding revenue uplift, which measures the sales increase from specific actions, is essential for businesses aiming to outperform competitors and achieve growth. However, it's vital to balance this with profit uplift, as significant sales increases don't always lead to higher profitability. Our guide covers various strategies to boost sales and profitability, including optimizing product listings, personalizing marketing efforts, enhancing user experience, and implementing dynamic pricing with AI and real-time data. With online spending reaching staggering figures, even a small percentage of revenue uplift can translate to significant gains. This comprehensive guide is a must-read for eCommerce businesses looking to navigate the challenges and opportunities of the digital marketplace, focusing on sustainable growth and success. Discover how leveraging AI-powered tools like those offered by Hypersonix.ai can automate pricing strategies and drive business growth! #eCommerceGrowth #RevenueGrowth #ProfitOptimization #DynamicPricing #AIInnovation