Jack O'Sullivan’s Post

Are your DTC brand digital ads costing more but returning less & less? In this rapidly evolving digital landscape, staying ahead of the curve is survival. Yet, many DTC brands find themselves trapped in a cycle of increasing ad costs with diminishing returns. Here's how we flipped the script. Our approach at JetAds is not just about running ads; it’s about quickly integrating a media team that aligns with your brand's core objectives. Focusing on key performance metrics and leveraging data-driven insights, we've consistently helped our clients slash their customer acquisition costs by up to 20% within three months. Our secret? A blend of talent, creativity, technology, and relentless optimization. For businesses looking to thrive in the digital ad arena, let’s start a conversation on how our strategic advertising can elevate your brand beyond just numbers. Get started here https://www.jetads.co/

3 Common Mistakes Ecom Founders make that prevent them from scaling past $1,000 in ad spend: 1️⃣ Shiny Object Syndrome Stop wasting your time running after the 5th “100 Great Hooks” Freebie and the next media buying hack. You already have something that’s working. Double down on that. Better results come from refining and optimizing what you already know works, not from continuously shifting focus. The same principle applies to the tools and platforms you use. 2️⃣ Lost Focus All too often I see founders losing their focus. Running from tracking software to tracking software to make their spend more efficient, focusing on new ad platforms, launching new “hero” products all while forgetting what got them off the ground in the first place. Total focus on 1 Product, 1 Channel and 1 Avatar. That’s all you need to scale (for now). Focus on your hero product on the channel that got you your first successes and on the avatar that buys. 3️⃣ Take Risks Iterating your winning creative for the 5th time won’t get you anywhere. At a certain point you have to take a calculated bet on your next steps. Whether that’s investing more into content to get better creatives, trying out a new offer a new angle or building out a landing page. Your next big win will come from being innovative. But don’t take too many risks at once. #ecommerce #metaads

🚀 How We Skyrocketed this brand from $25K/Month to $3.5M in Annual Revenue (pacing for $5MM this year) When this brand signed with us, they were generating $25K per month. Fast forward 12 months, and they’ve already hit $3.5M in annual revenue, an insane 385% year-over-year growth. Here’s how we helped them scale: 1. Google Ads Precision 🎯 We optimized Google Shopping, Search Ads, and Performance Max Campaigns to capture customers at every stage of the buying journey. Our approach drove top-of-funnel awareness while ensuring bottom-of-funnel conversions. 2. Creative That Converts on Meta 🎨 We leveraged their awesome creative assets, rigorously testing different versions to find what worked. 3. Maximizing Profitability with Controlled Spend 💰 We established a CPA kill range to ensure that underperforming ads were KILLED, protecting the budget while scaling the highest-performing ads across Meta and Google. The Results? 🔥 In just 12 months, this brand skyrocketed: $3.5M in revenue, up 385% YoY Grew from $25K per month to hitting their biggest numbers yet Achieved 8X ROAS on Google Ads Achieved 5.6X ROAS on Meta Ads Delivered a 7.26X MER We scaled their ad spend strategically while keeping profitability high—helping them turn every marketing dollar into growth. Struggling to scale your brand profitably? Let’s chat. Drop a comment or DM me

“Just spend more on ads, and you’ll grow” - many D2C brands buy into this idea. But without a solid retention strategy, that approach eventually stops working. As the founder of Predflow, an AI customer intelligence platform, I’ve seen firsthand how brands overlook retention. They assume it’s all about basic RFM (Recency, Frequency, Monetary) campaigns or occasional broadcasts to active customers. But real retention goes way deeper, and brands that ignore this early on often hit a wall after just a few years. 📌 Why? 1. Ad costs increase over time: As brands scale, paid advertising gets pricier, and returns naturally decrease. 2. ROAS drops after a few years: The returns on ad spend start diminishing around the third or fourth year, which can slow down growth. 3. Strain on revenue goals: Without retention, brands often scramble to meet revenue targets as ad efficiency declines. This is where retention comes in. Brands need to understand that: 1. Repeat orders don’t happen overnight. 2. Retention builds revenue stability. 3. Retention boosts profitability. ↳ The sooner you focus on making customers happy, the sooner you’ll see the kind of growth that lasts. ↳ For brands looking to grow consistently and sustainably, the answer isn’t more ad spend. ↳ The answer lies in building a healthy retention strategy from the beginning. P.S. Are you thinking about your retention strategy?

DTC Brands - What works for a $1m/m brand won't work for a $10k/m brand If someone tells you "This is the only way to do it" Be very very weary However, there are some common high-level things to focus on for each stage of growth (these overlap across different levels) $0 - $100k/m: - Establish product market fit - Build a folder of foundational ad creative (Core statics and UGC) - Scoop up the low-hanging fruit and be scrappy. Often post-purchase upsells - Seek the 20% - 50% movers, not 1% "optimizations" $100k - $500k/m: - Go hard on ad creative. Focus on creative diversity - Recruit an affiliate army (can do this for all levels) - CRO - Resist the shiny object syndrome (Scale Meta and not Pinterest) $500k/m - $1m/m: - Create a repeatable and iterative ad creative system (all levels) - Build a team of mavericks - Whitelist consistently - Cut the fat and don't get too bloated (many brands do this at this level) $1m/m + - Creative, creative, creative (again lol) - Expand into new markets - Introduce new offerings alongside winning offers - New ad channels See the common theme here? Good ad creative scales at every single level It is the single biggest lever you can pull As a founder or CMO, this is one of the things you need to crack Either in-house or with a rockstar agency What would you add or remove? Keep moving forward!

Here’s the best ad tactic to scale ecoms 9/10 miss. If you like free money, go do this:   💡 Product Feed Optimization   i.e., Ensuring product titles, images, etc. follow best practices for driving & converting traffic.   If done right, it benefits both Google & Meta ads.   We worked with a high-growth brand to optimize their top 50 SKUs:   👌 Ad Spend +3% 😀 Ad Clicks +84% 👊 CPCs -44% (2nd axis)   Unsurprisingly, contribution profit (i.e. gross profit – ad costs) is now the best we’ve seen.   So why is no one doing Product Feed Optimization?   B/c the skill set sits in a dead zone.   It’s not media buying, it’s not creative, and it’s certainly not brand…   I call it “technical growth.”   But most brands & agencies aren’t qualified to spot such opps & execute.   Leading to leaving lots of profits on the table.

I've scaled multiple 7-figure brands & I speak to 25+ DTC brands per month 97% of them are leaving money on the table because they have bottlenecks they aren't aware of. Today, I am giving away the entire acquisition strategy I use to fix these bottlenecks, for FREE! What you get: 👉 The strategies we use to turn broken businesses into high-flying profitable brands 👉 My exact tactic that added $41,000 of revenue in 2 months with no additional ad spend 👉 How to be more profitable with your paid ads 👉 Actionable tactics to reduce CAC These aren’t just basic strategies It is an interactive scorecard generator After you answer the questions, you’ll receive: 👉 An overall personalized grade of your paid ads efficiency 👉 Detailed breakdown of each area and my strategies for success 👉 A personalized roadmap and action plan based on your score & MRR Comment “Score” and I will DM it to you for free P.S We must be connected for me to be able to send it to you

🚀 Just signed two DTC brands. And locked in $10K agency revenue. It's not from managing paid ads. D2C brands know they need: ✨ Creative strategy ✨ Creative production ✨ User-generated content ✨ Whitelisting ads Why? Because we're in the business of creating ads that don't just get seen—they convert. 🛍️ Here's what we DON'T do: ❌ Spin the same old ads ❌ Copycat our competitors ❌ Jump on every trend without thought Our winning formula? A deep, analytical dive into: ✔️ Brand essence ✔️ Data-driven insights ✔️ Positioning in the market ✔️ Audience's wants and pain points ✔️ What's working vs what's not ✔️ Competition landscape Our creative strategy stems from deep analytic work. Not random ad creation or copying competition. --------------------------------------------------------------------------------- 📣 Attention D2C brands: Stuck with ads that just don't convert? Slide into my DMs. 🔑 We're opening doors to 2 more clients in June. Let's make your brand our next success story.

I see too many early-stage eCommerce brands make a critical mistake: Spreading themselves too thin across multiple marketing channels. With limited resources, juggling too many channels means nothing gets mastered. Here’s the truth if you want to break seven figures: 🔍 Laser-focus is key. Pick 1-2 paid channels and master them. In most cases, this will be Meta, but sometimes Google is a better fit. 🔑 Ensure you have a compelling offer for your chosen channel. 💡 Optimize your landing pages to convert efficiently. 🎨 Develop a robust creative production system. 💬 Address pain points, showcase your solution, and leverage social proof. If your product is strong, Meta alone can get you to seven figures. Add Google, and you can scale to eight figures. Scaling to seven figures isn't about doing more. It's about doing less but doing it exceptionally well. Focus, test, iterate, optimize.

When this brand signed with us, they were generating less than $10k per month. Fast forward 24 months, and they've already hit $2.9M in annual revenue, an incredible 79% year-over-year growth. This particular client can't scale at a more aggressive rate than what we're currently achieving. Even now, we have to be extremely careful about how much we stretch this client. Here's how we helped them scale: → Google Ads Precision We optimized Google Shopping, Search Ads, and Performance Max Campaigns to capture customers at every stage of the buying journey. Our approach drove top-of-funnel awareness while ensuring bottom-of-funnel conversions. → Creative That Converts on Meta We leveraged their awesome creative assets, rigorously testing different versions to find what worked. → Maximizing Profitability with Controlled Spend We established a CPA kill range to ensure that underperforming ads were KILLED, protecting the budget while scaling the highest-performing ads across Meta and Google. → The Results? In just 24 months, this brand skyrocketed: ✅ $2.9M in revenue, up 79% YoY ✅ Grew from less than $10k per month to hitting their biggest numbers yet ✅Achieved 8X ROAS on Google Ads ✅ Achieved 7.2X ROAS on Meta Ads ✅ Delivered a 7.6X MER We scaled their ad spend strategically while keeping profitability high—helping them turn every marketing dollar into growth. Struggling to scale your brand profitably? Let's chat. Drop a comment or DM me.