Vividata

Report on Data is happening this Wednesday November 27! This must-attend event will feature insights from some of the brightest minds in the industry, diving deep into topics like video strategies, data management, retail media, and the latest findings from the 2024 Canadian Media Usage Study (CMUST). We’re thrilled to introduce this year’s incredible lineup of speakers: Brad Jeffrey, Matt Devlin (PHD), Paul Rich (Comscore, Inc.), Nafisa Nanthakumaran (Merchant) (Snap Inc.), Jamie Norgarb (Milestone Integrated), Deborah Gurofsky (Media Pulse (a Blue Ant Media Company), Ivan Pehar (Roku), Ken Davie (Rogers Sports & Media), Susan Charles (Google), Jed Schneiderman (Kijiji Canada), Brian Batenburg (The Globe and Mail), David Phillips (Environics Analytics), Omair Islam (OneTrust), Saad Uddin (Native Touch), Pasquale Pellegrini (Vividata), Nina Puehringer (Quantcast), Santo Ligotti, CM (Retail Council of Canada), John Shilton (Publicis Media), Meaghan Brophy (Walmart Connect Canada), Ryan Fuss (Stingray Advertising), Sydney Mai (Popescu) (Mplus), Ray Balberman (Triangle Retail Media) and Sonia Carreno (IAB Canada). This event is now SOLD OUT! We can’t wait to see you on Wednesday at The Great Hall! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

COMMB's latest Insights Report is here! It's really great to see OOH's perception from young audiences are upward trending. In comparison to last years' Vividata study (Spring SCC 2023) to this years' (Spring SCC 2024) study, Gen Z's are noticing OOH advertising, taking action after exposure, and have an overall more positive perception than they did in 2023 about OOH. Why? In my personal (but humbly educated) opinion, there are three factors to be considered: trustworthiness of the OOH medium, digital online ad fatigue, and OOH's ability to not "interrupt". Nobody wants to be fed advertisements when you're binge-watching Bridgerton, or on the edge of your seat for the Jake Paul vs. Mike Tyson event (I didn't, anyways!). OOH compliments an environment and landscape, and doesn't chime in where not wanted. Those who are online regularly, such as Gen Z, often use ad blockers or pay for upgraded streaming packages to avoid advertisements. In addition - spam happens (and not the canned kind). How often are you inundated with advertisements online that you can't be certain are real or fake? Its hard for online advertisers to fight to reach consumers when surrounded by illegitimate ads - and we can't expect the viewer to do the same. Digital natives are tired of fighting through the noise of the online advertising world - and that's where OOH comes in. As we continue to grow and evolve as an industry, working together alongside other media is no longer a suggestion. It's a must if you want to have a truly impactful campaign that resonates with audiences. Aside from all the love we get from Gen Z in OOH, we dove deep into our partnered study with Leger about Canadian's perception of the use of AI in general and in the OOH space. Finally, we wrapped it up with an incredible campaign highlight from our AdAi conference Keynote speaker Juan (John) Tubert who showcased how to push the limits with AI in OOH and what's possible today.

Découvrez ce qui anime la partisanerie sportive grâce à la dernière base de données ÉCC/Sports de Vividata. Grâce aux derniers résultats d'auditoires, des comportements des consommateurs, des attitudes des fans et plus encore, les nouvelles données vous offrent une vue inégalée des amateurs de sport au Canada, alimentée par la base de données sur les consommateurs et les auditoires la plus complète au pays, l’ÉCC | Étude des consommateurs canadiens avec ses 60 000 variables.  Lisez à ce sujet : https://lnkd.in/gd_xzwyz Contactez-nous pour y accéder: [email protected] #sports #fanssports #sportsmarketing #sportsmarketing #sportscconsommateurs #sportsauditoires #visionnement #partisans #sportsféminins #femmessports #recherche #data #basededonnées #média #insights #consommateurs #données #auditoire #Canada #Canadien 

Get ready for an insightful session at our upcoming event, Report on Data, with Pasquale Pellegrini (Vividata), who will delve into the art and science of combining deterministic and probabilistic data. Pasquale will explore how to turn raw data into meaningful information and actionable outcomes that drive impactful decision-making. Don’t miss the chance to gain valuable insights into blending data types for greater accuracy and relevance. Register TODAY! https://lnkd.in/gz9mPjuV #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

Dive into the fever that drives sports fandom with the latest SCC/Sports database from Vividata. Featuring the latest audience metrics, consumer behaviours, fan attitudes and more, the new dataset gives you an unmatched view of sports fans in Canada, fueled by the country’s most comprehensive consumer and audience measurement database, the SCC | Study of the Canadian Consumer and its 60,000 variables. Read about it: https://lnkd.in/gXG_kBRk Get in touch to gain access: [email protected] Or request a demo: https://lnkd.in/eyEFaDDu #sports #sportsfans #sportsmedia #sportsmarketing #sportsconsumers #sportsaudiences #sportsstreaming #sportsdata #womenssports #womeninsports #research #data #dataset #media #insights #consumerinsights #mediainsights #audienceinsights #Canada #Canadian 

Today at the ASI conference, Vividata's CEO, Pasquale Pellegrini, and KnotSimpler's Josh Chasin, presented "Attention vs. Resonance...Better Together", looking at motivational profiles in Vividata's SCC l Study of The Canadian Consumer. VIvidata's Drivers product democratizes using emotional resonance, or motivations, leveraging RMT/Bill Harvey's research. Key takeaways: 1) emotional resonance enhances brand recall and purchase intent 2) understanding motivations that resonate most with your target audience and aligns with creative and content guides media buying strategy 3) attention boosts discoverability, while resonance fosters deeper connections, driving better outcomes Thanks to ASI for another world class event! #asi, #asivenice24, #vividata, #audiencemeasurement #knotsimpler, #advertisingresearch #RMT

Our new Insights Report for Q4 is nearly complete and ready for release! The topics are: Gen Z’s OOH perception and exposure in comparison to 2023, Leger’s AI in OOH study, and a snapshot of the ‘Impossible Billboard Campaign’ built by Tombras, PODS and Google. Want to be in the loop for the release? Sign up for our newsletter at https://lnkd.in/gjuTaBSJ and receive it direct to your inbox

Pasquale Pellegrini and Josh Chasin will take the stage at asi 2024 International Television & Video Conference, speaking about Vividata's implementation of Drivers – the Research Measurement Technologies, Inc. developed emotional resonance, or motivation scores, across our SCC | Study of the Canadian Consumer. They'll cover how easily emotional resonance can be leveraged for powerful cross-media targeting, and how it works hand in hand with attention metrics. #asivenice2024 #television #streaming #measurement #research #advertising #crossmedia #media #audience #targeting #resonance #attention #data

Join us for CI2.0 on October 16, Wednesday and learn about impressive researchers and research across multicultural communities in Canada. Mingle, lunch and network with diverse leaders.  https://lnkd.in/gCKmPagW

Vividata’s President and CEO, Pasquale Pellegrini, had the pleasure of speaking at the Canadian Marketing Association's The Media Evolution event in Toronto yesterday. Keying in on the Future of Information in Canada, Pat spoke to Vividata’s partnership with Consumer Orbit, and how Vividata’s industry-trusted SCC | Study of the Canadian Consumer is used combine and enrich a variety of different datasets, giving marketers an unprecedented view of consumers, way beyond demographics. DM us to learn more about the partnership, and how Vividata can help enrich your datasets.  #events #marketing #data #research #insights #datascience #firstpartydata #Canada #audiencemeasurement #consumerresearch #consumerdata #consumerinsights #audienceinsights #media #mediaplanning #mediastrategy #mediabuying #canadianmedia