Santo Ligotti, CM

"Data Analyst: Explore a Trade at SCC!" by Skills Council of Canada. Skills Council of Canada empowers aspiring marketers with the foundational skills needed to thrive in the dynamic world of digital marketing: - 📚 SCC Libraries of Content: Dive into our extensive collection of digital marketing resources, covering essential topics such as SEO, social media marketing, email marketing, and more. - 🎯 Personalized Learning Paths: Our assessments guide you to tailor-made learning paths, ensuring you focus on areas where you need the most improvement. - 📈 Analytics and Data Interpretation: Learn how to analyze data effectively to make informed marketing decisions and optimize campaign performance. - 🤝 Networking Opportunities: Connect with industry professionals and fellow learners through our partner network, expanding your knowledge and career opportunities. - 🌱 Continuous Learning: Stay updated with the latest trends and best practices in digital marketing through our regularly updated resources. Whether you're a beginner or looking to advance your career, Skills Council of Canada is your partner in building a solid foundation in digital marketing. Start your journey to becoming a digital marketing expert today with Skills Council of Canada at: https://bit.ly/3ET74rZ ! 🚀 #IndustryPartnerships #EducationMatters #FacilitiesForSuccess

3

The CMA’s Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making. Learn more about the Insights Council, and read their thought leadership pieces on shifting consumer trends, leveraging consumer insights to achieve business goals, and Canada’s changing demographic landscape: https://lnkd.in/e79sZ9yA The 2024-25 Insights Council members are: Mo Dezyanian, MBA, CM (Empathy Inc.), Margaret Ngai (RI), Vito De Filippis, MBA (Environics Analytics), Vicky Freed (CAA Club Group), Sid Gupta (Scotiabank), Erin Kelly (Advanced Symbolics Inc.), Rajesh Kumar (Marketscience), Darrick Li (Guideline), Edward Li, MBA, CM (CIBC), Vineeta Menon (Rogers Sports & Media), Peter Papageorgiou (Noise Digital), Ritesh Singh (icogz), Terry J. Tyler, MBA (TD Bank Group), and Ankit Wadhawan (RBC). #CMACouncils #ThoughtLeadership #Marketing #Insights #Data #Analytics #ConsumerInsights #ConsumerBehaviour #ConsumerTrends #CanadianMarketing #MarketingLeaders #ThoughtLeaders #Community #Leadership #Members #Networking

51

5 Comments

As governments at all levels across Canada have expanded their digital service offerings, the user experience has often not met the high expectations of residents. Constrained resources, complex organizations, limited human capacity, and massive IT transformation goals make digital updates a hurdle for agencies. Given these challenges, we'll be sharing key insights from PayIt's groundbreaking research conducted with hundreds of government agency leaders, and explore how innovations in payment experiences can not only streamline operations but also increase accessibility, security, and resident satisfaction. Join us for an insightful session on data-backed tactics for empowering residents and optimizing digital government offerings. Register today for the live webinar: https://okt.to/O06mr7 #DigitalGovernment #GovTech #Webinar

2

In a recent online interview with ME +ai : A Marketing Education Community’s Liz Oke, Sonia Carreno, President of the IAB Canada, spoke about the profound influence of AI on marketing and marketing education. Read the full article here: https://hubs.ly/Q02tswSV0 #News #AI #Marketing #Interview #education

3

Utilizing user-generated social media content in your digital marketing strategy lends authenticity and builds trust with your audience, showcasing real experiences and testimonials. It also fosters community engagement and encourages brand advocacy, amplifying your reach and fostering a deeper connection with your customers. 📱905-323-9818 📧 [email protected] 🌐 https://bit.ly/4dfdXUD . . . . . #digitalmarketing #digitalmarketingagency #digitalmarketingtips #businessgrowth #SmallBizSuccess #GrowYourBiz #BusinessBoost #EntrepreneurLife #businesslife #LocalBusinessLove #StartupSuccess #BusinessGrowth #businessideas #socialmedia #webdesign #BusinessOwners #ShopLocal #SmallBizMarketing #businessmindset #SupportLocalBusiness #BusinessHacks #BusinessMindset #BusinessInnovation #BusinessGoals #businessgoals #businessownerjourney #smallbusinesssuccess #smallbusinessownerlife #businesstips #businessgrowth

2

The focus is mostly on AI today - and rightly so - but for many startups and small businesses, digitizing core business processes is much more important as it helps scale the business, drives higher productivity and, down the line sets up the business for a broader use of AI. #startups #digital #AI

20

3 Comments

Aspire Digital Online Inc. (ADO) Acquires DIY Marketin Ottawa, ON — Aspire Digital Online Inc. (ADO), a leading Ottawa-based digital marketing company known for its innovative use of artificial intelligence in marketing strategies, today announced the acquisition of DIY Marketin www.diymarketin.com, a renowned provider of digital marketing resources and tools to a global market. This strategic acquisition marks a significant milestone in ADO’s mission to reshape the digital marketing landscape by integrating advanced AI technologies to offer unparalleled services. About ADO: ADO has established itself as a pioneer in the digital marketing industry by harnessing the power of artificial intelligence to enhance its services. With a team of expert marketers leveraging extensive industry knowledge and the latest AI tools, ADO specializes in creating personalized, effective marketing strategies that drive growth. From data analysis and content optimization to improving customer experiences and lead generation, ADO’s innovative approach not only positions it as a leader in Ottawa but also sets a new standard for digital marketing worldwide. For more information, visit https://lnkd.in/er6sP8jV. Strategic Acquisition to Enhance Digital Marketing Services: The acquisition of DIY Marketin aligns with ADO’s vision of expanding its service offerings and further incorporating AI into digital marketing solutions. DIY Marketin’s extensive library of digital marketing resources and tools will complement ADO’s existing services, providing clients with an even broader range of solutions tailored to meet their needs. A Future-Forward Vision: “With the acquisition of DIY Marketin, ADO is poised to further disrupt the digital marketing industry,” said Warren Butland Co-Founder & CEO, at Aspire Digital Online Inc. “This acquisition not only expands our resource pool but also enhances our ability to serve our clients with the most innovative and effective marketing strategies, driven by the latest advancements in AI technology.” ADO’s commitment to innovation and excellence in digital marketing is expected to bring about a new era of growth and opportunities, benefiting clients across various industries. The integration of DIY Marketin’s resources and tools into ADO’s service offerings will enable the company to provide more comprehensive and efficient solutions, reinforcing its position as a leader in the digital marketing space. For further information about Aspire Digital Online Inc. and the acquisition of DIY Marketin, please contact: [email protected]

3

Aspire Digital Online Inc. (ADO) Acquires DIY Marketin Ottawa, ON — Aspire Digital Online Inc. (ADO), a leading Ottawa-based digital marketing company known for its innovative use of artificial intelligence in marketing strategies, today announced the acquisition of DIY Marketin www.diymarketin.com, a renowned provider of digital marketing resources and tools to a global market. This strategic acquisition marks a significant milestone in ADO’s mission to reshape the digital marketing landscape by integrating advanced AI technologies to offer unparalleled services. About ADO: ADO has established itself as a pioneer in the digital marketing industry by harnessing the power of artificial intelligence to enhance its services. With a team of expert marketers leveraging extensive industry knowledge and the latest AI tools, ADO specializes in creating personalized, effective marketing strategies that drive growth. From data analysis and content optimization to improving customer experiences and lead generation, ADO’s innovative approach not only positions it as a leader in Ottawa but also sets a new standard for digital marketing worldwide. For more information, visit https://lnkd.in/er6sP8jV. Strategic Acquisition to Enhance Digital Marketing Services: The acquisition of DIY Marketin aligns with ADO’s vision of expanding its service offerings and further incorporating AI into digital marketing solutions. DIY Marketin’s extensive library of digital marketing resources and tools will complement ADO’s existing services, providing clients with an even broader range of solutions tailored to meet their needs. A Future-Forward Vision: “With the acquisition of DIY Marketin, ADO is poised to further disrupt the digital marketing industry,” said Warren Butland Co-Founder & CEO, at Aspire Digital Online Inc. “This acquisition not only expands our resource pool but also enhances our ability to serve our clients with the most innovative and effective marketing strategies, driven by the latest advancements in AI technology.” ADO’s commitment to innovation and excellence in digital marketing is expected to bring about a new era of growth and opportunities, benefiting clients across various industries. The integration of DIY Marketin’s resources and tools into ADO’s service offerings will enable the company to provide more comprehensive and efficient solutions, reinforcing its position as a leader in the digital marketing space. For further information about Aspire Digital Online Inc. and the acquisition of DIY Marketin, please contact: [email protected]

1

We’re proud to be a part of this groundbreaking partnership with the Ontario Centre of Innovation and IBM Canada, empowering Ontario’s small and medium-sized enterprises (SMEs) to adopt and strengthen their cybersecurity capabilities. With this partnership, the uOttawa-IBM Cyber Range becomes the Technology Development Site for #SMEs. Through hands-on training and immersive simulations, SMEs will get to enhance their #cyberskills and resilience, helping them stay secure in a rapidly evolving digital landscape.  This initiative underscores our positioning as a leader in cybersecurity. By providing a space where companies can test, adopt, and defend against digital threats, we’re helping Ontario SMEs contribute to a more secure and innovative future.  As Canada’s sole facility of its kind, the uOttawa-IBM Cyber Range is poised to redefine SME engagement with critical technologies, reinforcing Ontario’s commitment to fostering innovation. ➡️ https://lnkd.in/g3zuYnS2 University of Ottawa, Deb Pimentel, Victor Fedeli #Cybersecurity #Innovation #OntarioSMEs #DigitalResilience #TechPartnership #IBM #UniversityofOttawa #IBMCanada #OCI

32

The future controller is a dynamic and strategic force, balancing the stewardship of financial data with the strategic objectives of the CFO. Learn more. https://ow.ly/4ZAE30sI1oN #EYCanada #ShapeTheFutureWithConfidence

3

When digital services prioritize the resident experience, the results speak for themselves. Our webinar on resident-centric payment processing highlights how thoughtful design in digital services can lead to greater satisfaction and trust. Explore how government agencies across Canada are implementing strategies that make digital experiences more accessible and secure. Watch the full on-demand webinar for data-driven insights that can help your agency deliver better services: https://okt.to/4ZkONf #Webinar #ResidentExperience #GovTech #DigitalGov Jon Telch

16

Which came first, the #PressRelease or the #marketingstrategy? Great description of how #PR can drive an #integratedmarketing plan Cision Canada! https://lnkd.in/gC_Qu4Sr

1

Good content from the BDC filling an important knowledge gap.

9

1 Comment

Fraudsters targeted fewer Canadian consumers in 2024, while increasing their profits. To learn more about these higher-value fraud cases in the country, check out BioCatch's 2024 Digital Banking Fraud Trends in Canada report: https://okt.to/r6PJ2u #FinancialCrime #FraudPrevention #BankingIndustry

7

PSA: The immensely useful Canada Digital Adoption Program (CDAP) Boost Your Business grant is closing for applications on 30 September. If you are a Canadian small business that sells online, get your application in! More details: https://bit.ly/3tktoII Need a hand? Talk to us about your grant. #digitalmarketing #atlanticcanada #smallbusinessfunding

1

What will we be talking about at The 2025 SUMMIT? We asked our 2024 speakers to make their predictions. "As Canada steps towards consumer-driven banking, by 2025 I hope we’re focused on an implementation roadmap with multi-tiered accreditation to drive completion and a clear timeline for write access, ensuring that key use cases such as pay-by-bank are available. This will allow Canadian consumers and SMEs to fully benefit from open banking." — Michelle Beyo, CEO & Founder, FINAVATOR INC Have your voice heard by +1800 payment experts at Canada's largest payment event. Apply before October 31 to be considered: https://lnkd.in/eNDPAtME #PaymentsMatter

49