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5 reasons to advertise with Spectrum Reach: 1. THE FULL SPECTRUM - Connect with the right audience thru a full suite of linear, streaming tv, and digital solutions. 2. DATA THAT PAINTS THE FULL PICTURE - First-party data, cross-platform targeting, and measurement capabilities to reach the right audience with precision, and know it worked. 3. MEDIA THAT MOVES - Reach deeply engaged audiences as they move across screens and devices to maximize each advertising dollar. 4. AS NATIONAL AND LOCAL AS YOUR AUDIENCE - We are local advertising experts that understand the markets we work and live in. We help brands make the right advertising decisions, whether they are advertising in a specific market, or across the country. 5. BUILDING FOR WHAT'S NEXT - With ever-evolving capabilities and the power of technology, we are always innovating to set a new standard for future-ready multiscreen advertising. #SpectrumReach #StreamingTV #CableTV #Multiscreen #AudienceTargeting #EvolvingMedia #SpectrumTVApp #Spectrum #SpectrumTV #TransparentReporting

🚀 With the rise of Connected TV (CTV) and the evolution of traditional television viewing, audience habits are constantly evolving. From binge-watching entire series on streaming platforms to seeking out personalized, on-demand content, viewers today have higher expectations than ever before. Our approach to media planning and buying is rooted in this understanding. We analyze viewer habits and preferences to ensure that your advertising efforts are not just seen, but truly resonate with your target audience. Whether it's tailoring ad creatives to match viewing preferences or leveraging data-driven targeting techniques, we strive to deliver campaigns that capture attention and drive action. By aligning your media strategy with viewer habits and expectations, we position your brand for success in today's dynamic media landscape. Trust BB3 to navigate the complexities of audience behavior and deliver campaigns that make a lasting impact. 🌟 #BB3 #BB3AdAgency #FutureOfMarketing #CTV #DigitalAdvertising #MediaPlanning #MarketingAgency #MarketingMagic #DataDrivenSuccess

Closing the 20% Audience Data Gap 📈 Measuring across channels can be tricky. Online platforms give us tons of data, but TV still relies a lot on panel data, which doesn't really capture how people watch today. Most TV tools treat the whole household as one unit. In his latest article, our CEO, Nick Pinks dives into how Covatic's on-device tech gives a clearer picture of household activities—what folks are watching, listening to, and reading. 🔎 Read the full article here ▶ https://lnkd.in/edj3E-pn Talk to us about your CTV / FAST challenge ▶ https://lnkd.in/erRgM2Nh #Marketing #AudienceMeasurement #DataAnalytics #Targeting #Attribution #adtech

Precise targeting can enable your brand to win over the intended audience. Make it all happen by reaching the right audience at the right time through Disney+ Hotstar’s audience favourite shows, Hotstar Specials, blockbuster movies, Disney+ Originals, and more! Advertise with Disney+ Hotstar Self Serve! Sign Up: https://bit.ly/3Uw5x2z #DisneyPlusHotstar #SelfServe #MarketingPlatform #SpOTTlight #Targetting #TargetAudience #Audience #PremiumContent #Budget #CampaignBudget #BrandIntegration #BrandMessage #Campaigns #BrandCampaigns #AdCampaigns #Advertising #OTTMarketing #Strategy #ContentStrategy #Engagement #OTTAdvertising #AdvertiseNow #Explore

Bridging the Audience Data Gap: The Rising 20% Challenge 📈 Measuring across different channels can be really tough. Online platforms give us tons of data, but TV still relies mostly on panel data. These days, just extrapolating viewing habits this way doesn’t really capture how people actually watch TV. Similarly, lots of linear and streaming TV measurement tools just track audience habits by looking at the whole household as one unit. In this article, I delve into how Covatic's on-device technology offers a more precise understanding of household activities—what people are watching, listening to, and reading. I also explore the marketing trio of targeting, measurement, and attribution. 🔎 Read the full article here ▶ https://lnkd.in/g2bXCPNB Get in touch: https://lnkd.in/e_uagixv 🚀 #adtech #advertising #media #publishing #marketing

Tailor-made targetting cohorts can aid your brand to reach the correct audience. It helps your brand achieve its objectives and meet the expected results. Watch Mr. Sharath Chandra Pabbisetty talk about how Disney+ Hotstar hosts content including both - sports & entertainment for brands to leverage in the OTT space. Increase your brand’s visibility with controls at your fingertips.  Advertise with Disney+ Hotstar Self-Serve! #DisneyPlusHotstar #SelfServe #MarketingPlatform #SpOTTlight #BrandIntegration #BrandMessage #Campaigns #CampaignPlanning #BrandCampaigns #Targeting #Audience #AdCampaigns #Advertising #OTTMarketing #Strategy #ContentStrategy #Engagement #OTTAdvertising #ClientTestimonials #AdvertiseNow #Explore

Discover ease with Dstillery's CTV solution 🙌 Say goodbye to mismatched targeting, scale limitations, and wasted time scouring through lists of PMPs. With our CTV solution, we take your audience and use AI to find your brand’s most relevant genres and networks. 📺 Learn more here: https://lnkd.in/eEGUChFk #ctv #innovation #adtargeting

The latest TV Key Facts report from RTL AdAlliance highlights how AI is reshaping TV advertising—enhancing everything from ad creation to audience targeting while TV’s unique emotional pull keeps viewers engaged. As Broadcaster VoD and Connected TV grow, we see a new wave of ad strategies that blend tech with the human touch. With European audiences spending an average of 3+ hours daily on TV, AI’s role is more crucial than ever in delivering impactful, personalized experiences. #AdTech #AI #TVAdvertising #CTV #DigitalTransformation #OmnifyTV

Leveraging the power of OTT marketing can help you reach the intended audience and strategically target them with your brand campaigns.  Watch Mr. Surej Salim, Co-founder, Digitally Inspired Media, add his point of view on how brands can leverage sports & entertainment content on Disney+ Hotstar and plan their campaigns according to their brand objectives. Deliver exceptional campaigns with total control.  Advertise with Disney+ Hotstar Self-Serve platform! #DisneyPlusHotstar #SelfServe #MarketingPlatform #SpOTTlight #BrandIntegration #BrandMessage #Campaigns #CampaignPlanning #BrandCampaigns #Targeting #Audience #AdCampaigns #Advertising #OTTMarketing #Strategy #ContentStrategy #Engagement #OTTAdvertising #ClientTestimonials #AdvertiseNow #Explore

What an enlightening session at the #CIMMSummit on "Building the TV Ad Marketing of the Future"! Industry leaders Maureen Bosetti, Mark McKee, Katie Klein, and Michael Hudes discussed the evolution of the TV advertising market, addressing key trends that are shaping our industry. The conversation highlighted how brands are navigating a rapidly transforming landscape with streaming platforms and new measurement formats. As Michael noted, "TV" now encompasses personalized experiences across various platforms, thanks to advancements from the LG Innovation Lab. Mark and Katie discussed holistic measurement of viewership to achieve consistent audience engagement across all screens. Maureen pointed out that while fragmentation presents challenges, it also offers unique opportunities for brands to utilize diverse formats and storytelling techniques. The panel unanimously agreed on the importance of transitioning to an IP-based marketplace, which will unlock greater efficiencies and enable more precise audience targeting. The next five years promise to be transformative, and embracing new technologies is key! A big thank you to our CEO John Cobb and Scott Schiller for representing VuePlanner at the event! #TVAdvertising #AdTech #CIMMSummit 2024 #Innovation