David Phillips

ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

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Today’s new measurement landscape is fundamentally different than what’s come before. In addition to some challenges, this new landscape presents significant new opportunities for buyers and sellers alike. On December 4, join EA's David Phillips in IAB Canada's webinar where he will provide an overview of this new landscape, what opportunities exist and some specific ways that EA can provide cross-platform measurement solutions covering the whole broadcast landscape that are ready right now. Register here: https://lnkd.in/gsCSVpv3 Non-IAB members may join the webinar for free with this code: EA_IABC #DigitalMedia #Advertising

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The 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report is a comprehensive study done by the IAB Canada DOOH Committee, co-chaired by Barb Huggett from Captivate, LLC. Sharing her thoughts: "DOOH screens are seamlessly integrated into the environments where consumers spend their daily lives. Beyond roadside billboards, DOOH connects with audiences as they work in offices, shop in malls, dine in restaurants and bars, and use transportation. Marketers can deliver messages that resonate within the environment to create more meaningful connections throughout the day. The powerful combination of context – aligning audience, environment and message – makes these interactions especially impactful.” Access the full report here: https://hubs.ly/Q02BMDTq0 #DOOH #BarometerReport #DigitalOutofHome #Canada

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Marketing research professionals should take heed of the pollsters’ problems If the experts crunching data to predict elections are getting it wrong, why should we trust the experts to predict consumer behaviours? My latest Free to Disagree column in Campaign Canada https://lnkd.in/eitc6T_7

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Curious about maximizing ad creative beyond clicks? Explore insights from our recent panel with Scott Mitchell, Managing Director of Canada, and industry leaders Markus Giesler, Anthony Campos, Siddharth Vishwanathan, and Christy MacLeod. Learn why clicks aren't the only measure of advertising success and discover how to integrate performance metrics with creative excellence for optimal results. Delve into these insightful strategies in our latest blog post! 🚀 https://hubs.la/Q02BSD100

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IAB Canada's Programmatic Media Course offers an in-depth learning experience to master this influential digital marketing tool. Throughout this course, you will explore: 🖥️ The intricacies of the programmatic advertising landscape 📈 Strategies for planning and assessing programmatic success 🚀 Enhance your digital marketing expertise and harness the full capabilities of programmatic advertising. https://hubs.ly/Q02TJvcc0 #programmatic #digitalmarketing #IABCanada #advertising

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With recent discussions across the advertising community and increased focus on ad standards by entities like the IAB Canada, I felt it was timely to share some thoughts on the importance of these standards in podcast advertising. This ongoing conversation underscores the need for transparency and accountability, which are vital for building trust and ensuring the effectiveness of our campaigns. I hope this article contributes to the dialogue and offers some useful insights. Read the full article here:  https://lnkd.in/gyc7rUeE #PodcastAdvertising #IAB #MarketingStrategy #BrandEngagement #TPX #Podcasting

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The marketing landscape is facing a new paradigm. Initiated by the need to address deprecating targeting signals, this new environment is also increasingly subject to marketers’ demands for more privacy-centric data strategies, increased transparency in the programmatic process, and true ROI-based outcomes measurement. This new paradigm requires a new approach, and that is a good thing – because new approaches open up new opportunities for success. On November 20, join Evan Wood in a webinar with IAB Canada to discover how EA's exclusive LiveRamp partnership in Canada is equipping brands, agencies and publishers with the future-proof, scalable solutions to reach the right audiences today. Register here: https://lnkd.in/gKkVs399 Non-IAB members may join the webinar for free with this code: EA_IABC #Marketing #Programmatic #PrivacyCentric #DataDriven

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This week Toronto is hosting the World Federation of Advertisers for global marketing week, bringing together many of the globe's top CMOs (Chief Marketing Officers). It's timely that EMARKETER released some insights on the role of the CMO. Good news. CEOs are seeing CMOs in a more positive light. This is framed by more dynamic & complex roles that are increasingly driving business results that matter to the CEO & CFO. The transformative role of AI is helping drive this and putting investing in skilling up the marketers on their team. Elevating the role of the CMO has been a long standing conversation at the Canadian Marketing Association & something I'm seeing firsthand on the field. It's fantastic to see some positive momentum as we use her in the age of AI. Stephan Loerke & friends from WFA - we look forward to seeing you in Toronto this week! More from EMARKETER report here: https://lnkd.in/g5di7j9g More about the WFA global marketing week in Toronto: https://lnkd.in/gxq-_KE7

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🍪 Discussing a world beyond cookie-based targeting! We joined IAB Canada and experts from the media industry in Toronto last week at the Rivoli to explore and discuss the evolving state of digital advertising as we head towards cookie independence. #adtech #martech #mobileadvertising #mobilemedia

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89% of IAB Canada members have adopted or are planning to implement AI in 2024. What does this mean for Publishers, Agencies, Brands and Consumers? Download our comprehensive infographic on AI's Impact on the Digital Media Ecosystem: https://lnkd.in/ge3QaWB3 #AI #DigitalMedia #ArtificialIntelligence #Advertising #DigitalLeadership

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🎧 Driving growth through data democratization is a hot topic for marketers. I had the pleasure of hosting Scott Megginson, President of Kantar on our Canadian Marketing Association podcast to discuss how businesses can unlock growth in the face of change. 🔍 Listen to learn: 👉 How marketers can navigate seismic shifts in consumer behaviour and the research industry to drive meaningful growth. 👉 What do frustrated Canadians really want - and how can marketers step up to inspire them? 👉 The surprising factor that sets high-performing companies apart. 👉 Why Kantar is giving away its most valuable asset to marketers for free. 👉 Will you thrive or be left behind? The AI revolution in research and insights is here. Kantar is also offering free access to their BrandZ study, which provides robust global and Canadian research on a vast selection of brands. It's a powerful resource for marketers. Tune in now for actionable tips to future-proof your marketing strategy: https://lnkd.in/g2FmSmhY #Marketing #Insights #CX #Innovation #Podcast #MarketingPodcast #AI

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As media consumption diversifies, a robust dialogue between data insights and strategic decisions becomes increasingly essential for measurable success. Takeaways from a recent CMA Media Council session address the complexities of determining ROI in an evolving media landscape. Media Council members, Hilary Borndahl, Founder & CEO, Miix Analytics Inc. and Steve Muscat, VP, Strategic Partnerships, Active International outline the key insights: ➡️ A meticulous approach to ROI is necessary to track media effectiveness amid rising costs and inflation. ➡️ Analytics teams need to have a comprehensive understanding of what to measure for ROI. ➡️ Insights managers have a role to play in steering marketers to a longer-term approach. ➡️ There's a need to establish a common language for outcome measurement and stakeholder alignment. ➡️ Transparency in sharing campaign success metrics will foster industry trust. Read the blog to learn more from the point of view of media experts: https://ow.ly/Fffa50Rzsp8 #MediaStrategy #ROI #CMACouncils #MarketingLeadership #Media #ThoughtLeadership #CanadianMarketing #Innovation #Collaboration #StrategicThinking

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Last week at the American Marketing Association (AMA), Toronto CMO event, Dr. Augustine Fou, Laura Baker, Vivianne Gauci, Jay Badiani and I talked about recent trends we are seeing and experiencing. Topic included #ai, #digital #adfraud, #budgets, #dei and #sustainability. Here's a recent article published by the American Marketing Association that dives a bit deeper into those topics and other trendlines. Long story short, marketing budgets are declining and decreasing as a share of company operating budget. Brand doesn't build itself--you need to feed, water and nurture it for growth. Take a read and share your thoughts. https://lnkd.in/eEjYTVRX? utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

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💡 AI is changing the game in advertising strategy – is your brand keeping up? Our CPTO, Michael Colson, recently sat down with Media in Canada to discuss how AI can empower brands with precision targeting and hyper personalized experiences. The article uncovers practical strategies to leverage local insights and drive meaningful campaign results. Read the full article to see how Locala is leading the way: 👉 https://lnkd.in/ej6tf93a Hadrien Bailly, Lindsay Hacker, Perry D.

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Hey marketers, want the scoop on your competitors? You can use smart linear data to drive stronger performance on CTV. With Digital Remedy’s TV Insights, you can win market share and optimize campaign strategies by uncovering when and where competitor ads are running. Discover how TV Insights can work for your brand today! https://hubs.la/Q02MZwtG0 #DigitalRemedy #PerformanceMarking #TVInsights #CTV #PerformanceCTV #Streaming #AdTech #TV #Linear

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We open up the curtain for a brief glimpse into our interview with Sasha Audet from Quebecor, hosted by Ioana Tirtirau from Optable. Sasha shares Quebecor's key objectives in data collaboration, highlighting how they are empowering brands with valuable audience insights by aligning client data with their media ecosystem. The full interview will be released next week, where we’ll delve further into Quebecor's journey and their future plans for TV advertising. 🎥 #DataCollaboration #AudienceInsights #AdTech

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Join us for an exclusive conversation between Sonia Carreno, President of IAB Canada, and Santo Ligotti, CM, VP of Marketing & Digital Commerce at Retail Council of Canada, as they dive into one of the most exciting areas of digital advertising—Retail Media. 🛍️ This chat will provide insights into the adoption of retail media and uncover the growing opportunities within this space. Whether you’re a retailer building a media offering or a brand investing in this channel, your input is crucial as we explore how retail media is evolving. 💡 Gain on-the-ground perspectives from industry leaders and learn how this powerful channel is shaping the future of advertising. 📅 Don’t miss out – Limited tickets available for IAB Canada’s Report on Data event. Register TODAY #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

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