Canadian Marketing Association’s Post

As marketers continue to be caught in an ever-escalating battle between marketing complexity and marketing effectiveness, a new report reveals that in 2023 more brands trusted Omnicom Media Group to deliver the industry-leading tools, technology and talent needed to win that battle.    As detailed in the 2023 New Business Balance report from RECMA - Research company evaluating the media agency industry, for the second consecutive year OMG won more new business than any other global media agency group — an achievement that was fueled by outstanding performances from our agencies. With Hearts & Science earning its first-ever #1 ranking from RECMA, and OMD Worldwide and PHD placing in the top 5, we not only dominated the network ranking, we were also the only media holding company to earn positive net new business outcomes across every region.    Results like these can only be achieved when an organization is united and inspired by a shared goal. Every day, across all OMG regions, markets, and offices, 26,000 people come together to meet our shared goal: delivering transformative experiences for consumers that unlock transformative growth for our clients, our agencies, and our talent.    Our achievements in 2023 are their achievements. I congratulate them for what they accomplished last year — and I thank them for the energy, intellect and passion that powered our success in 2023, and continues to drive us forward in 2024.  #TransformExperiences

👏 It's about time! 👏 There is still a lot of work to be done and it's exciting to see Marc push to hold digital publishers accountable to elevating the level of measurement standards. I remember meeting with a media agency exec for one of my F100 clients to discuss ways that they could use our measurement analytics product to have better visibility on lower-funnel sales attribution data. Seemed like a no-brainer. The nearly real-time conversion data could help optimize performance and make the campaign more efficient and ultimately delivering outsized results. What do you think the answer was? 🚫 ABSOLUTELY NOT! 🚫 🤷♂️ I don't want to be held accountable for another KPI. 💸 We don't want to be tied to sales. Unfortunately, this same conversation happened over and over again. The silos remained and value lost. Fast forward to now, and there are some organizations that are embracing dynamic shared responsibility. Bringing work in house and working with agencies with new ways of thinking that embrace data and aren't afraid of tying their value to outcomes and performance. Data is empowering. It is our job as strategic partners to embrace the unknown and pull our clients into the future. Not to maintain the status quo. _____________________________________ #socialmediamarketing #socialmedia #analytics #influencermarketing #integratedmarketing #performancemarketing Association of National Advertisers | Procter & Gamble | gen.video

First half 2024 earnings results for the major agency holding companies are in, save for dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%. The rich, in this case, are Publicis Groupe, which is followed closely by Omnicom, both of which posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024. Their growth is largely attributable to the media side of the business, part of which includes the blending of data and tech (with machine learning and newer forms of AI the essential ingredients of that blend). In this piece by Michael Burgi, we speak to Jay Pattisall of Forrester, and Mark Penn of Stagwell.

🚀 **Key Marketing Trends for 2025: Insights from Kantar** 🚀 As we chart new territories in the digital landscape, a recent Kantar report highlights pivotal marketing trends that will shape our strategies in 2025. The integration of broadcast and online video platforms is taking centre stage, encouraging marketers to develop a nuanced approach that blends traditional and digital mediums. This fusion not only expands our outreach but also enhances engagement with audiences who consume content across multiple platforms. Here are a few takeaways from the report: 1. **Seamless Integration**: Embrace a strategy that harmonises your messaging across both broadcast and online channels. 2. **Audience-Centric Content**: Understand your audience’s preferences to tailor content that resonates with their viewing habits. 3. **Innovative Technologies**: Leverage emerging technologies to deliver personalised experiences that captivate your target market. Are you ready to adapt your marketing strategies for the future? Let’s discuss how we can transform these trends into actionable insights for your business. 🔗 Read the full report here: [Kantar Report on Marketing Trends for 2025](https://lnkd.in/eHUqEZ7h) 💬 What trends do you predict will shape marketing in 2025? Share your thoughts in the comments below! If you found this insight valuable, don’t forget to connect with me for more updates on digital marketing trends and strategies. Let’s soar together! #DigitalMarketing #MarketingTrends #Kantar #VideoMarketing #AudienceEngagement #StrategicMarketing #InnovativeSolutions #BusinessGrowth #MarketingInsights #ConnectWithMe

Exciting insights from our very own Chief Transformation Officer, Sue Unerman, Global CEO, Creative Futures, EM, Stef Calcraft, Data Lead, EM , Georgios Papadakis and Global Strategic Director Creative Futures, EM, Jake Webster as they engage with The IPA (Institute of Practitioners in Advertising) to discuss the evolving New Communications Economy, uncovering groundbreaking revelations. It's not just about advertising anymore; it's about harnessing a holistic approach to drive growth. 📈 Melding six years of Euromonitor sales data with six years of YouGov consumer panel data has developed a unique piece of data analysis 🔍 resulting in precise insights into what propels growth across various brand categories. 🚀 It's time to rewrite the playbook, embracing a 360-degree perspective that resonates with the nuances of the New Communications Economy. 🌐 Read more on the insights found here 👉 https://bit.ly/48IECWZ #NewCommunicationsEconomy #DataDrivenInsights #MediaEvolution #Breakthrough

💡 DISQO chatted with Havas Media Network's Director of Analytics, Katie Kieft, during a recent webinar about ad measurement, cookie alternatives, and how she constantly strives to understand the “why.” We dove into how she helps HMN’s clients address the challenges presented by cookie deprecation by tapping into the power of deterministic data and first-party insights The top takeaways: 📊 Leverage holistic measurement frameworks that integrate de-identified, first-party data to gain more precise, actionable insights. ⚖️ Strike a balance between short-term performance metrics and long-term brand-building efforts. 🔝 Prioritize a cross-channel, deterministic measurement approach, especially as cookie-based measurement becomes unreliable. 🚀 Create a unified strategy to cultivate clearer insights on campaign performance to drive both brand impact and bottom-line results. Read our Q&A with Katie to learn more about how Havas Media Network measures everything from brand awareness to actual purchase behaviors across channels with DISQO. #AdMeasurement #BrandBuilding #DataDrivenMarketing https://hubs.ly/Q02QspGM0

I was recently featured in two Forbes Expert Panel roundups discussing the ROI of #PR. Here’s the scoop: Too many agencies rely on vanity metrics in their reporting. A quick hit in the Wall Street Journal is brag-worthy, but what is the business impact? Your PR team is tracking how many media placements they’ve secured – are they measuring if those media placements are driving business value, like web traffic and leads? At Next PR, we want our clients to know we understand them. We go beyond reporting on quantitative KPIs and instead focus on the qualitative results that support clients’ business objectives. Tech tools, like Google Analytics, are crucial here to deliver data-driven results and show our clients how media efforts are contributing to their goals. Check out both articles and my advice in the comments below!

Exciting news! Tinuiti was recognized in the Forrester Wave™ Report with top scores in Media Planning, Measurement, and Attribution—We’re the ONLY agency to snag the highest score in Media Planning! As President Jeremy Cornfeldt shares, "Full-funnel success is all about combining expertise with smart media planning." Check out the full report for more! #ForresterWave #MediaPlanning #Innovation

⚡ What role does attention data play in digital advertising? Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way, says Peter Wallace. More insights in the The Media Leader article below 👇

🔍 Unlocking Success in a Fragmented Media World: Key Takeaways from The Nielsen Company's 2024 Annual Marketing Report! 💡🚀 🌟 Dive into the Future of Marketing! 🌟 Calling all marketers! 📣 The latest insights from The Nielsen Company's 2024 report are here to revolutionize your approach to ROI in today's dynamic media landscape. Here's the scoop: 1️⃣ Fueling Optimism in Ad Spend: Despite global uncertainties, 72% of marketers are gearing up for bigger ad budgets! 📈 Get ready to amplify your brand presence and seize new opportunities. 2️⃣ Aligning Tactics for Success: Navigate the digital realm with finesse! 🎯 While performance marketing shines, don't forget the power of brand-building initiatives for long-term impact. 3️⃣ Digital Dominance Unveiled: It's a digital world, and we're just living in it! 💻 Embrace the digital wave while maintaining a balanced media mix for maximum impact. 4️⃣ Cracking the ROI Code: Say goodbye to incomplete measurements! 📊 Dive deep into granular data and embrace a holistic cross-media approach for unparalleled ROI insights. But wait, there's more! 🌐 Discover the secrets to sustainable ROI through long-term brand building, and unlock the transformative mindset needed to thrive in today's media maze. 🔍 Want to learn more? Check out Their website https://lnkd.in/g_n-b4RK In a nutshell, The Nielsen Company's report isn't just a read—it's a roadmap to marketing success in an ever-evolving world! 🚀💼 #UnlockingSuccess #MarketingTrends #ROIInsights #DigitalMarketing #BrandBuilding #MediaMix #CrossMedia #TransformativeMindset #MaximizeROI