thanks Michael Warner, (CAIP) for bringing forward again this insightful usecase that Jason Furlano and Sachi Gurudanti from MiQ presented to the EA User Conference last year. Great data does matter and successful results aren't only driven by black box segments and cookies. #targetingwithmorethancookies #PRIZM #Canadianexecutionmatters #goodCanadiandatamatters #EAUC23
Supercharging ROAS with Audience Insights. Check it out! https://lnkd.in/gVid5Sme