Environics Analytics

My Environics Analytics colleague Jennifer Robins, MBA and I are excited to be heading to the 2024 Tourism Industry Association of Canada Annual Congress taking place next week in beautiful #Vancouver (Dec 3-5). If you are attending, stop by our booth or catch us in one of the many terrific sessions. We are always happy to talk #Tourism, #Canada and of course #DataForGood and how we can help. See you all there! #Data #VisitorInsights #TravelCanada #Tourism #TourismAssociation #Analytics #Visitors #TourismSector #Insights #DestinationDevelopment #MarketingTourism #MarketingCanada #Canada #TourismIndustry #TourismCongress2024 #DestinationMarketing

The Canadian economy is experiencing significant growth, driven largely by the influx of immigrants arriving each year. For new Canadians, purchasing a vehicle is one of their first major investments, which presents a unique and sizable opportunity for automotive dealers. On December 10, EA's Vito De Filippis, MBA will be joining Automotive News Canada's webinar with Emma Hancock to discuss "Strategies for Attracting and Retaining Canadian Newcomers". https://lnkd.in/gCGgGssA Register for this webinar to: • Understand the role new Canadians play in the growth of Canada's automotive market. • Obtain strategies for attracting and marketing to these new Canadian consumers. • Gain insights into how to build relationships with this diverse customer base. • Learn best practices for offering services that meet their unique needs. #Automotive #Newcomers #NewToCanada #DataDriven

And the (gold) WINNER of the Environics Analytics Data-Driven Marketing Award at the #CMAGala is…. VML for Egale Canada ! Our heartiest congratulations. Keep up the data-driven work! Canadian Marketing Association #marketing

EA's Chief Demographer, Dr. Doug Norris, recently sat down with Retail Council of Canada (RCC) to discuss the state and dynamic nature of Canadian demographics. Listen to the latest episode of The Voice of Retail podcast here: https://lnkd.in/gRBrvdsn #Demographics #CanadianDemographics #Retail #DataDriven

Today is GIS Day in Canada 🌏🗺️📍 We're celebrating by highlighting some great maps that tell a story! At EA, GIS is not just a tool but a transformative way of telling stories with data that can lead to making meaningful decisions and impacts in the real world. In the spirit of GIS, we held a contest in search of the best maps from from our EA staff and client community. After many inspiring submissions, these are the ones that stood out. Congratulations to the winners, Matthew Senyshen from EA's Data Solutions team and to Peter Haoxuan Ge (Research & Teaching Assistant) from the University of Toronto Mississauga! Explore the winning maps in our latest blog post: https://lnkd.in/gA7nW2Ec #GISDay2024 #Mapping #DataDriven

We are thrilled to announce groundbreaking enhancements to MobileScapes – one of EA's flagship products and Canada’s most comprehensive mobile movement database. For the first time anywhere, our data scientists have successfully combined SDK data (from GPS enabled in apps) with location data from the cellular network to estimate people's movement. Combining these two data sources increases the number of observations underlying the estimation process by 20 times, offering a more accurate view of what the different types of consumers are and where they are going. Read more about this announcement on our press release: https://lnkd.in/gWUVsQ9v #MobileAnalytics #MobileMovementData #DataDriven

Today’s new measurement landscape is fundamentally different than what’s come before. In addition to some challenges, this new landscape presents significant new opportunities for buyers and sellers alike. On December 4, join EA's David Phillips in IAB Canada's webinar where he will provide an overview of this new landscape, what opportunities exist and some specific ways that EA can provide cross-platform measurement solutions covering the whole broadcast landscape that are ready right now. Register here: https://lnkd.in/gsCSVpv3 Non-IAB members may join the webinar for free with this code: EA_IABC #DigitalMedia #Advertising

Join us on November 20 to discover how Environics Analytics, together with its exclusive LiveRamp partnership in Canada, is equipping brands, agencies and publishers with the future-proof, scalable solutions to reach the right audiences today. Register now: https://hubs.ly/Q02XRJkT0 Evan Wood

The marketing landscape is facing a new paradigm. Initiated by the need to address deprecating targeting signals, this new environment is also increasingly subject to marketers’ demands for more privacy-centric data strategies, increased transparency in the programmatic process, and true ROI-based outcomes measurement. This new paradigm requires a new approach, and that is a good thing – because new approaches open up new opportunities for success. On November 20, join Evan Wood in a webinar with IAB Canada to discover how EA's exclusive LiveRamp partnership in Canada is equipping brands, agencies and publishers with the future-proof, scalable solutions to reach the right audiences today. Register here: https://lnkd.in/gKkVs399 Non-IAB members may join the webinar for free with this code: EA_IABC #Marketing #Programmatic #PrivacyCentric #DataDriven

Data management is no longer optional; it’s essential to stay competitive in today’s digital landscape. Join us at Report on Data for this must-attend panel discussion on mastering data for advertising impact! Led by Jed Schneiderman (Kijiji Canada), our panel of experts will dive into actionable strategies to align, protect, and activate your data effectively while staying compliant with privacy standards. From data privacy to campaign optimization, this session has everything you need to power up your data strategies. 🎙 Panelists: * Brian Batenburg, The Globe and Mail * David Phillips, Environics Analytics * Omair Islam, OneTrust * Saad Uddin, Native Touch Don't miss this opportunity to learn from industry leaders and gain insights that will help drive impactful campaigns. Register NOW! https://lnkd.in/gz9mPjuV #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy