Environics Analytics

Join us on November 20 to discover how Environics Analytics (EA), together with its exclusive LiveRamp partnership in Canada, is equipping brands, agencies and publishers with the future-proof, scalable solutions to reach the right audiences today. Register now: https://hubs.ly/Q02XRJkT0

The marketing landscape is facing a new paradigm. Initiated by the need to address deprecating targeting signals, this new environment is also increasingly subject to marketers’ demands for more privacy-centric data strategies, increased transparency in the programmatic process, and true ROI-based outcomes measurement. This new paradigm requires a new approach, and that is a good thing – because new approaches open up new opportunities for success. On November 20, join Evan Wood in a webinar with IAB Canada to discover how EA's exclusive LiveRamp partnership in Canada is equipping brands, agencies and publishers with the future-proof, scalable solutions to reach the right audiences today. Register here: https://lnkd.in/gKkVs399 Non-IAB members may join the webinar for free with this code: EA_IABC #Marketing #Programmatic #PrivacyCentric #DataDriven

Data management is no longer optional; it’s essential to stay competitive in today’s digital landscape. Join us at Report on Data for this must-attend panel discussion on mastering data for advertising impact! Led by Jed Schneiderman (Kijiji Canada), our panel of experts will dive into actionable strategies to align, protect, and activate your data effectively while staying compliant with privacy standards. From data privacy to campaign optimization, this session has everything you need to power up your data strategies. 🎙 Panelists: * Brian Batenburg, The Globe and Mail * David Phillips, Environics Analytics * Omair Islam, OneTrust * Saad Uddin, Native Touch Don't miss this opportunity to learn from industry leaders and gain insights that will help drive impactful campaigns. Register NOW! https://lnkd.in/gz9mPjuV #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

Last week, EA's President, Jan Kestle, sat down with IAB Canada's President, Sonia Carreno, to explore the challenges and opportunities of privacy in Canada. Tune into this engaging podcast episode to discover how privacy-centric approaches, such as clean rooms and identity resolution, are empowering organizations to balance data-driven strategies with consumer expectations. https://lnkd.in/gG7Ye9Ty #IABCanada #Privacy #IdentityResolution #DataCollaboration

Today, the Canadian Statistics Advisory Council (CSAC) released its 2024 annual report, “Navigating Social and Technological Change in the National Statistical System”: https://lnkd.in/eiYakrW2.   Every year, we look forward to the CSAC’s annual report on the quality of Canada’s statistical system. We thank the council members for their time; expertise; and ongoing commitment to ensuring that Canada’s statistical system remains independent, relevant, strong and responsive to the needs of Canadians.   Read our official statement here: https://lnkd.in/eVgq899f.   Catherine Beaudry David Chaundy Benoit Dostie Annette Hester Anke Kessler Jan Kestle Vinamra Mathur Stephen Tapp, PhD

In today’s session, “Data-Driven Decision Making in Retail: The Power of Analytics”, commercial real estate experts discussed how industry leaders are leveraging data to support assets and retail tenants in an increasingly complex landscape. Here are few highlights: Demographic Outlook: While few shopping centres are currently being built, Canada is experiencing unprecedented population growth due to diverse immigration and is expected to continue for years to come. The long-term domination by Boomers is waning with the wealth transfer from this group to younger demographics, creating new opportunities for growth and strong sales. The intersection of data and retail is essential to remain competitive, drive traffic, sales and attracting the best tenants to maximize value and ROI. Analyzing multiple data sets is key to identify patterns, make predictions and determine decisions. Four categories for data-driven insights: 1. Descriptive – What is happening now? 2. Diagnostic – Why are we over/under performing? 3. Predictions – What action should be taken? 4. Prescriptive – What is the ideal balance and mix? Consider the retail radius. It’s essential to make decisions related to the asset based on data and forecasts over the next 10 years. Curate retail technology partnerships and trends, and develop an asset strategy that accounts for primary and secondary customer visits and behaviours. Mobile movement data is crucial for understanding consumer origins and provides rich insights to inform market share, guide tenant mix, along with consumer needs and shopping habits. Soft aspects of data (mindset, aspirations, lifestyle) and personalized messaging can help build relationships and sales. If you missed it, watch the full recording here: https://ow.ly/PCRM50TWKLX Thanks to everyone who joined us and a shout out to moderator Robert Horst, Oxford Properties Group, and panelists Marco Biasiotto, Primaris REIT, Stan Ivankovic, Environics Analytics and Bri-Ann Stuart, CSM, Colliers Canada for taking the time out today to share such valuable insights. #futureofretail #retail #CRE #commercialrealestate #propertymanagement #data

On November 25, EA's President, Jan Kestle, will be speaking at Canadian Grocer's Grocery Connex 2024 conference happening at Toronto's Fairmont Royal York. In her session, 'Demystifying Data: Separating Fact From Fiction and Revealing Game-Changing Opportunities', Jan will highlight emerging myths and misconceptions through examples of winning strategies – that leverage data, advanced methods, tech and outcomes measurement – where advertisers, agencies and platforms are using data to change business results. https://lnkd.in/giWFPJVg #GroceryConnex #GroceryIndustry #DataDriven

EA's Allen Davidov, MBA, CM. recently joined Cause Leadership Inc.'s podcast to discuss challenges and opportunities that are unique to emerging leaders in the charitable space. Allen also talks about the role of data and analytics in understanding donors. Listen/watch via the links below: Spotify: https://lnkd.in/g5KpiQtZ Apple: https://lnkd.in/gU9Cdv9x YouTube: https://lnkd.in/gN_7dCSw #NonProfit #Fundraising #DataDriven #DataForGood

On October 31, join our webinar with the Retail Council of Canada, as Dr. Doug Norris covers the latest demographic insights on Canada's changing population. Register here: https://lnkd.in/g73hQ9eA #Demographics #DataDriven

EA is thrilled to sponsor The Queen's Marketing Association (QMA) Conference (QMAC) this year on November 8-10! Held annually in Toronto, this conference is renowned for bringing together top undergraduate marketing students from across Canada. As part of our sponsorship, we're also excited to host a case competition for the attending students. This competition will challenge participants to apply their marketing knowledge and creativity to solve real-world business problems, providing them with invaluable hands-on experience. We look forward to seeing the solutions the students will bring to the table and are proud to support the next generation of marketing professionals. https://lnkd.in/eretURuw