IAB Canada

IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. As a member, you can access exclusive resources, networking opportunities, and invest in professional development. Become part of our diverse community of industry experts today! Contact us at [email protected] to learn more. #DigitalMarketing #Community #DigitalLeadership #Marketing #DigitalMedia

The media landscape is rapidly evolving, presenting both challenges and opportunities. Join us on December 4 at 1:00pm as David Phillips (Environics Analytics) explores this new era of measurement. Discover how to leverage cross-platform solutions to optimize your media strategy. Register now: https://hubs.ly/Q02Zv05k0 #Webinar #CrossPlatform #Measurement #Media #Campaign

As Report on Data 2024 kicks off, we want to take a moment to thank our amazing sponsors for their invaluable support. Your contributions make it possible to bring together Canada’s brightest minds in digital media to share insights, spark conversations, and shape the future of our industry. Your partnership drives the success of this event, and we couldn’t do it without you. Thank you for helping us make Report on Data a reality! Here’s to a day of learning, connection, and innovation. Registration starts at 12:30pm. Let’s dive in! 🙌 Elite Sponsors: Environics Analytics, Globe Media Group, Google, Roku, Snap Inc. and The Trade Desk Industry Sponsor: Blue Ant Media, Comscore, Inc., Integral Ad Science. OneTrust, Quantcast, Rogers Sports & Media, Stingray Advertising Vividata Topic Sponsors: Canadian Tire Corporation (Triangle Retail Media), mplus Native Touch Walmart Connect #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

Looking for insights on Canadian Podcast Listeners? Join us next week Tuesday, December 3 at 11:00am as Jeff Ulster (The Podcast Exchange - TPX) takes us through the demographics, content choices, platform usage and more! Register here: https://hubs.ly/Q02ZtLjC0 #Webinar #Podcast #Audio #DigitalMarketing

Paul Rich (Comscore, Inc.) will share insights into Canadian digital media usage for 2024. From audience demographics and platform preferences to the evolving streaming and video landscape, this session will provide actionable takeaways for your digital strategy. This event is now SOLD OUT! See you all on Wednesday at the Great Hall! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

This is the last week to sign up for our upcoming webinars! Join us as we welcome IAB Canada members, The Podcast Exchange and Environic Analytics as they present respectively: the insights of Canadian Podcast Listener and Cross-Platform Campaign Measurement. 🎙️ Dec 3: The Canadian Podcast Listener of 2024, presented by The Podcast Exchange - TPX's Co-Founder and Strategic Consultant, Jeff Ulster 📏 Dec 4: Cross-platform Campaign Measurement – From ‘If Only’ to ‘We Can’ presented by Environics Analytics' Chief Media & Activation Officer, David Phillips Register now: https://hubs.ly/Q02ZnR8N0

Report on Data is happening this Wednesday November 27! This must-attend event will feature insights from some of the brightest minds in the industry, diving deep into topics like video strategies, data management, retail media, and the latest findings from the 2024 Canadian Media Usage Study (CMUST). We’re thrilled to introduce this year’s incredible lineup of speakers: Brad Jeffrey, Matt Devlin (PHD), Paul Rich (Comscore, Inc.), Nafisa Nanthakumaran (Merchant) (Snap Inc.), Jamie Norgarb (Milestone Integrated), Deborah Gurofsky (Media Pulse (a Blue Ant Media Company), Ivan Pehar (Roku), Ken Davie (Rogers Sports & Media), Susan Charles (Google), Jed Schneiderman (Kijiji Canada), Brian Batenburg (The Globe and Mail), David Phillips (Environics Analytics), Omair Islam (OneTrust), Saad Uddin (Native Touch), Pasquale Pellegrini (Vividata), Nina Puehringer (Quantcast), Santo Ligotti, CM (Retail Council of Canada), John Shilton (Publicis Media), Meaghan Brophy (Walmart Connect Canada), Ryan Fuss (Stingray Advertising), Sydney Mai (Popescu) (Mplus), Ray Balberman (Triangle Retail Media) and Sonia Carreno (IAB Canada). This event is now SOLD OUT! We can’t wait to see you on Wednesday at The Great Hall! #CMUST #MediaTrends #ConnectedTV #RetailMedia #DataInsights #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

How smart is Canada's digital advertising industry? IAB Canada is thrilled to launch the Digital Media IQ Measurement Initiative! This brand-new assessment tool is now live for our members. Test your digital media knowledge, contribute to the Collective Industry IQ, and help us unlock new opportunities for growth. Why it matters: Skills testing empowers us to identify gaps, set fresh challenges, and foster continuous learning across the industry. Mark your calendars: We reveal the Collective IQ on December 12th. #DigitalAdvertising #CollectiveIQ #LearningForward #DigitalMedia #PowerDigitalLeadership #Assessment

IAB Canada is excited to welcome new member, Talon #IABCanada #NewMember #PowerfulDigitalLeadership #DigitalCommunity #Leadership #CanadianAdIndustry