Charlotte Ceustermans

Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/gc8kfi5N ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/ejXiHJzK ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/eKkg2p4Z ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/g6cNC7HD ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/gd2SHPVB ​

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𝗦𝗲𝗰𝘂𝗿𝗲𝗱 𝗤𝟏 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘀𝗼𝗰𝗰𝗲𝗿: 𝗜𝘁'𝘀 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗦𝗮𝗹𝗲𝘀, 𝗜𝘁'𝘀 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗢𝘁𝗵𝗲𝗿𝘀.. Sales reps often get a bad reputation for being “too salesy.” But what if it’s not about pushing a product—what if it’s about genuinely loving what you do and being proud of the solution you offer? This weekend, I was playing a soccer game (and yes, we won like champs). After the match, I was chatting with a new teammate who mentioned their company recently went through a 15% RIF. My sales intuition immediately kicked in—not to sell, but to help. I started thinking about how our AI tool could make their lives easier by automating admin work and supporting their team through the restructuring process. We ended up having a great conversation about it, and to my surprise, he turned out to be an SVP! Not only did he love the idea, but he also booked a time to learn more. Who knows—this could even turn into a huge deal for Q1. The takeaway? Always be proud of what you do. When you believe in your product and come from a place of wanting to help, it shows. And sometimes, those genuine moments of connection can lead to amazing opportunities. It’s not about being “salesy.” It’s about being passionate and helpful. What do you take pride in when it comes to your work?

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/gD63RZK7 ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/eEkYRgbW ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/eRKpKFEt ​

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I'm excited to finally start using Gong! Time management is the biggest challenge I face in my role. As the AE for the region, I need to ensure many things are in place, all ultimately summarized by one question: Is the business growing in Southern Europe and the Netherlands? (So far, so good! 🔥) How I believe Gong will help me the most: ➔ Follow-up emails: I spend around 20% of my week writing personalized, relevant emails. ➡ Gong will help me streamline these follow-ups while still allowing me to add my personal touch. ➔ Note-taking during calls: This is not ideal. I often have to explain that I'm taking notes and not doing something else. To be honest, it can feel a bit disrespectful and distracting. ➡ Gong will handle note-taking, freeing me to focus on building rapport, providing value, and storytelling. ➔ Analytics: I’m not the best at summarizing (as you might have noticed 😅). Sometimes, I talk too much and don’t get to the point. ➡ Gong will help me and my team understand and improve my approach. My goal is to listen more and talk less. ➔ Feedback: Right now, it's a fairly manual process. We share feedback with the team after calls and at the end of each quarter. ➡ Gong will make this process much easier, helping us learn from each other while giving our managers clearer insights into where they can support us. ❓ What else do you think Gong could be impactful for in my role as an Account Executive? I'll be sharing updates on how this journey goes. Thanks, Bobby (Robert) Becker, for the demo!

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𝗙𝗿𝗼𝗺 𝗜𝗻𝘁𝗲𝗿𝗻 𝗪𝗵𝗶𝘀𝗽𝗲𝗿𝗲𝗿 𝘁𝗼 𝗖𝗦𝗠 𝗚𝘂𝗿𝘂: 𝗠𝘆 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗶𝗼𝗻 (𝗮𝗻𝗱 𝗮 𝗙𝗲𝘄 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗟𝗲𝗮𝗿𝗻𝗲𝗱!) They say all good things must come to an end... but in this case, it's actually the beginning of something awesome! My internship as a CSM wrapped a year ago, and guess what? I'm now a full-fledged CSM! Let's just say the past year has been a whirlwind of learning (and maybe a few "hold on, let me check with my manager" moments ). Here are a few nuggets of wisdom for my fellow intern CSMs out there: 𝗔𝘀𝗸 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀! There's no shame in not knowing something. The best way to learn is by actively seeking out information. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗰𝗵𝗮𝗼𝘀! CSM life is rarely predictable, but that's what keeps it exciting. 𝗗𝗼𝗻'𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆! Building relationships goes a long way, and a little humor can go a long way in breaking the ice. Huge thanks to the amazing team for mentoring me along the way! Here's to a future filled with happy customers (and hopefully fewer "hold on" moments ). #InternLife #CSMGrowth #NewBeginnings #TheLearningNeverStops P.S. Any seasoned CSMs out there, feel free to share your own intern survival tips in the comments!

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𝗙𝗿𝗼𝗺 𝗜𝗻𝘁𝗲𝗿𝗻 𝘁𝗼 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗖𝗦𝗠: 𝗟𝗲𝘃𝗲𝗹 𝗨𝗽 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱! (𝗕𝘂𝘁 𝗕𝗲𝘄𝗮𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗿𝗮𝗴𝗼𝗻𝘀!) Remember that post about the intern to CSM transition? Well, buckle up, because enterprise CSM takes things to a whole new level! Here are a few things to keep in mind for this epic adventure: 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿. 𝗢𝗰𝘁𝗼𝗽𝘂𝘀. 𝗦𝗮𝗺𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? Enterprise clients often involve a complex web of stakeholders. Be prepared to navigate different priorities and communication styles. (Think of it as charming a whole octopus, not just one tentacle!) 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝘀 𝗬𝗼𝘂𝗿 𝗡𝗲𝘄 𝗕𝗲𝘀𝘁 𝗙𝗿𝗶𝗲𝗻𝗱:Enterprise deals can be intricate, with custom needs and integrations. Get ready to embrace the challenge and unleash your inner puzzle master! 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴: 𝗬𝗼𝘂𝗿 𝗡𝗲𝘄 𝗦𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿:t's not just about customer support anymore. You'll be thinking strategically, aligning the client's goals with your solution to drive long-term success. (Think chess, but with way cooler presentations.) Don't worry, though! The rewards are epic too. The impact you can have on an enterprise client is truly game-changing. So, are you ready to slay the dragons of complexity and become an enterprise CSM rockstar? #CSMLife #LevelUp #EnterpriseCSM #WeAreNotAfraid

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I’m thrilled to announce my new role as a Business Development Representative at Boomi! I’m wrapping up my training and have nothing but positive things to say about the automated and integrated onboarding process (thanks to Boomi Flow 😉). Here’s an example of how it saved me time⏳, effort 💪, and patience 🙇‍♀️: With the click of ONE button, I was sent setup emails for each application I need access to. How? 1. I filled in some blanks with personal and role-specific data then clicked “Submit”. 📤 2. The data I inputed ONCE was put through Boomi’s integration tool and then sent off to all relevant applications. 🪄 3. I received setup emails for each application I needed access to. 📥 Rather than having to remember each application name and manually sign up for everything, it was automatically done for me. 🤩 The time and energy I saved was put towards meeting my wonderful team managed by Mariana Gaviria and learning about Boomi! I guess you can say it was love at first click 💗

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🚀 Account Manager vs. Product Manager: The Dynamic Duo! 🤝 Ever notice how a Sales/Account Manager and a Product Manager are like two sides of the same coin? Both roles share a common goal: to make the client happy and the company shine! ✨ While the Account Manager is busy charming clients with smooth talk and endless coffee refills, the Product Manager is deep in trenches, crafting the perfect features that make those clients swoon. Think of it as one person selling ice cream and the other perfecting the flavor — who knew career paths could be so delicious? 🍦 Similarities? Absolutely! Both need to juggle stakeholder expectations, handle feedback (both good and ‘constructive’), and keep a pulse on market trends — all while maintaining a zen-like calm in the storm of chaos. 🧘‍♂️ So, how to build a career in either role? ✅ Become a Great Communicator: Whether you’re wooing clients or pitching to engineers/architects, mastering the art of communication is key. ✅ Embrace Adaptability: The market changes faster than the latest TikTok trend, so be ready to pivot! ✅ Understand the Bigger Picture: The best AMs and PMs always relate their roles back to company goals. ✅ Practice Empathy: Understanding clients' needs and your team's challenges can foster stronger relationships and better outcomes. Remember, a little empathy can go a long way in building trust and collaboration. So, whether you're eyeing that sales badge or dreaming of launching the next big product, remember: We’re all just trying to keep clients happy and the coffee flowing! ☕️💼 #sales #accountmanagement #productmanagement #careergrowth

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/eacs7UTM ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/gzPX--5H ​

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Did you know 44% of prospects wait 10 business days for a demo? That's crazy! Want to know what other crazy insights we found this year in the Sales Engineering Compensation and Workload Report? There's only one way to find out. Download it now! #consensus #demandgen #demoautomation #digitalmarketing #marketing https://lnkd.in/gVNErBRG ​

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Referral Code of Success ✍🏻 A reply to Joris van Huët question of how rewards can be personalized? The question is so interesting that it deserves its post rather than a two-line reply. Remember when referral programs were a one-size-fits-all deal? We do too! 🌟 But guess what? Customizing rewards can shoot up referral rates! 📈 Here's how I suggest personalizing: 1. Knowing the Audience: Not all customers are motivated by the same things. I dug into customer data (demographics, purchase history, cart history, etc.) to understand what truly excites my audience 2. Tailor-Made Incentives: Based on the findings, various rewards can be offered. Cashback for discount lovers? Exclusive early access for product enthusiasts? Free shipping on your next purchase? Have it all! 3. Track & Analyze: Don’t stop there! I monitor results to see what resonated the most. This constant feedback loop helps refine strategy and keep referrals growing. The result? A referral program that speaks directly to customers' needs, leading to a dramatic increase in referrals! 🛒 Currently- Offering early access to the Shopify-approved affiliate marketing app. Do you want to enjoy this benefit? If you are a merchant, drop your request here Want to personalize your incentives? Share your thoughts in the comments! 💬 #ecommerce #shopify #referralmarketing #referrals #affiliatemarketing #affiliates #personalisedrewards #d2c #d2cbrands #afflr

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