Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

How our White-Label SEO approach transformed rankings for a Sydney digital marketing firm (every client hit the 1st page!). If you found value, ♻ RESHARE it with your network. Follow for more SEO content.

13

How to design a high-converting page? (This example will show you how) Lucent Globe is a fast growing ecommerce detergent brand in Australia. Here’s how I would improve their landing page (in 3 parts): Part 1: Headline & Supporting Texts → Clearly state what your product is & what makes it different → Make headline text bigger so it stands out → Highlight product benefits in the supporting text beneath headline → Make supporting texts easily scannable & readable (bullet points would help) → Bonus: Showcase reviews from 220,000+ customers Part 2: Main Hero Image → Pictures speak a thousand words → Select a clear, close up image of the product → Clearly highlight to the user what the product is & what makes it unique → Premium image that builds trust with the brand Part 3: Call to Action → Showcase featured publications for social proof → Used “See How It Works” rather than “Shop Now” → Because it’s a unique product, users will be curious to find out how it works → Risk-reversal: Make it a no brainer for customers to buy with a money-back guarantee Making these changes will capture someone’s attention. And make them curious enough to want to browse the website further. Which is an important first step in getting someone interested to make a purchase. Want to learn more about how to design a high-converting landing page? I’ve compiled 10 landing page examples from some of the top ecommerce brands in the market. Click my link in bio to get the full editable templates.

4

2 Comments

Google has started rolling out AI overviews in search results - new to Australia! Initial thoughts are that organic results and google ads may appear more engaging than the AI response given. The quick AI answers to questions may mean more zero click searches as users are finding what they are looking for within the AI summary, without going through other search results. Time to get serious about your search strategies and how your business is represented online! #SEO #googleAI #contentstrategies

28

4 Comments

DTC brands will waste $10000’s this BFCM. On one channel. SMS. The way most brands look at it is inherently wrong. “It’s a promotional period so let’s send it to EVERY SMS subscriber.” Maximise revenue earning potential, right? Wrong. Look at the engagement data for your SMS subs. A large % will have never clicked on a message. A large % will have signed up months ago & never purchased. The incremental lift from including everyone in your SMS sends is likely small. For the most part, you’ll just be spending boatloads more, for a measly ROI. Be smart with your SMS segmentation. And save yourself a few quid in the process.

23

23 Comments

An example of brilliant advertising by NUGGS. Here are 5 things you can take away from this ad: #1 Grab attention. Sell Later. #2 Be controversial and polarising In your market #3 Make your ads humorous #4 Boring ads deliver 💩 results #5 Keep up with 'Internet Culture'

3

Are you measuring the money you’re ACTUALLY making from Google Ads? Return on Ad Spend (ROAS) measures revenue, but this of course only tells half the story. Profit is where it’s at. That’s why we think Profit on Ad Spend (POAS) is generally best, especially if you’re an e-commerce brand. We wrote a blog explaining the differences between the two metrics, and how to make the switch. Check it out👇 #ROAS #POAS #GoogleAds

9

Here is an example of where Target ROAS means nothing in terms of profitability and what countless Australian e-commerce businesses are blindly using as a metric to manage their digital advertising. Highlighted is a 400% Target ROAS set in Google across two separate campaigns. They're spending significant budget on a campaign that thanks to Profit Peak has identified it's providing half the profitability of the other campaign beneath. The more profitable campaign is also spending a quarter the amount of ad spend! Further, this less profitable campaign has been supposedly "optimised" and is budgeted to spend 6-figures a year alone. Just imagine the boost to their bottom line when this customer sees the results and now has visibilility to confidently redirect budget to the more profitable campaign beneath. This is what gets Carla Penn-Kahn, my team and I so excited to get to work in the morning. This is the power of Profit Peak

26

5 Comments

Implement these methods to reduce friction and increase form submissions: 💡 Clearly outline steps and set expectations early. 💡 Simplify by minimising the number of required fields. 💡 Use longer forms strategically to attract high-quality leads. 💡 Split lengthy forms into multi-step processes. 💡 Start with easy fields to build momentum. 💡 Auto-fill where possible to save time. 💡 Offer real-time feedback and error validation. 💡 Avoid using captchas to prevent user frustration. 💡 Build trust and address any potential fears. 💡 Leverage form analytics for continuous improvement. 💬 How have you improved your web forms to reduce friction? Share your success stories in the comments! ♻️ Repost to share these tips with your network! #CRO #UX #CXO #digitalmarketing #userexperience

14

4 Comments

🌟 6 Benefits of Google Ads You Should Know! 🌟 🔍 1. Target audience With Google Ads, you can fine-tune your ads to reach exactly the audience you're interested in. Choose demographics, interests and even behavioral factors of your potential customers! 💰 2. Budget flexibility No matter what your budget is, Google Ads lets you control your spending and customize your campaigns to fit your budget. Only pay for real clicks! 📈 3. Quick results Google ads are launched instantly and you can see results in just a few hours. This is perfect for fast promotion! 🎯 4. Analysis and optimization Google Ads provides powerful tools for analyzing campaign performance. You can track which ads perform best and adjust your strategies accordingly. 🌍 5. Global coverage Your ads can be shown not only in Ukraine, but also anywhere in the world. Expand your business beyond your country! 📊 6. Increasing brand recognition Google Ads help increase the visibility of your brand and attract new customers. Let them know more about you! 🚀 Ready for new heights in business? Try Google Ads today and get the most out of it! #GoogleAds #Advertising #Marketing #Business #Promo #TargetAuditory #Budget #Analysis

1

Ready to make your brand the next big thing on TikTok? 🚀 Our latest webinar is your golden ticket! 🎟️ Learn how to craft ads that captivate and convert with our easy 3-step guide. Set your goals 🎯, create a buzz with your own videos 📹, and monitor the magic happen! 🌟 With TikTok’s unique ad environment, your business can shine and drive immediate results. Don’t miss out on the platform where 68% of users find ads unlike any other. It’s time to join the community and let your brand story unfold in the most engaging way. Let’s make your business go viral! 📈 #TikTokMarketing #BrandSuccess

1

$10,000 reward to the first person who can deliver this via an SMS campaign to 15,400+ people with a 100% delivery rate. BIG Popups need BIG messaging. Sticky Cards lets you say what you mean without downloading an app. Want to send this message to your customers??? Book a demo: StickyCards.co/demo #SayWhatYouMean #StopSMSSpam

9

Running ads is getting easier, Meta is trying its best ot make the ads manager easier for people to use. AI is involved All you NEED is the systems and knowledge of the process AFTER you get a new lead in to your business. That is they key to unlocking stability in your leadflow 2025 is about it be FUN... #contentcoach #businessmentor #personaltrainer #onlinecoach #salescoach

1

The #1 reason most fail with Google Ads is simpler than you think:  They’re running without a clear, dedicated strategy. just dropped a 24 min video on the exact strategies we use for ecom + lead gen clients (no fluff) just 24 mins of value only Search ‘Joel Davies’ on YT to go watch

1

How do I as a local business owner set my budget for FB ads? It is mainly up to you, how much ROI you need & how much skilled you are, and how much you can spend, the more budget the better results. The best advertisers in the world generate the maximum ROI possible from the budget you give them! HOW? Set Clear Goals - Establish specific, measurable objectives for the ad campaign, such as lead generation, sales, brand awareness, or website traffic. ROI Targets: Determine the desired return on investment (ROI) or cost per acquisition (CPA). Now we know what we want and suppose that is Lead Generation, our goal is to get 20 new clients Now Let's move on to the main part, how do I set a budget for my FB ads? Once's we have clear objectives now things will much easier. First Understand Customer Lifetime Value (CLV) CLV Calculation: Calculate the average lifetime value of a customer. This helps in understanding how much can be spent to acquire a customer profitably. Now let's suppose our CLV is $1500, hmm... so 20 x 1500 = $30,000 Now to generate $30,000, first you should know your advertising ratio What is the advertising ratio? It is how much you make per $1 spent on advertising, some have 5 some have 3 some have 36 like Alex Hormozi Now if you are a beginner and you haven't advertised ever but you have knowledge of how to promote then we will take your advertising ratio minimum which is 1:2, because if you have less than that you are a horrible advertiser it's better you stop doing it! Now we know our desired revenue and our advertising ratio, we will just divide our desired revenue by the advertising ratio then once we get the answer we will plus 10% of that answer to that answer and that will be our AD BUDGET! But why we will add 10% more than our advertisement ratio? As trends come or algorithm changes getting desired results from Facebook becomes hard that is why we added 10% more but that does not mean we only increase our budget and rely on it, we also use our expertise to spend as little as possible to acquire customer even though our budget is high then too and you should do the same, this most of the time gives us more than what we aim for or at least give what aim for. So now let's calculate our budget in this case, $30,000 divided by 2 + 10% of the outcome which leads us to $15,750 which means $825 maximum you can spend to generate 1 client! Remember with enough skills we can maximize our advertising ratio and lower our cost to accomplish desired outcomes! But how do I maximize my advertising ratio? Follow Aum Param to become an expert in advertising along with me! #marketing #advertising #facebookads #digitalmarketing

1

Calling out Bali based coaches and business owners (Because let's face it, your DM game could use a boost) You're: → Struggling to fill your calendar with sales calls → Wondering why your LinkedIn outreach falls flat → Dreaming of a steady stream of high-ticket clients I've been there... That gut-wrenching feeling of: "Am I ever going to crack this LinkedIn code?" But here's the thing... After spending €10K+ and having done more than 2000 DM's, I am excited to share how to book in 2-3 extra sales calls per day. ↳ Just by sliding into LinkedIn DMs. (No, I'm not kidding) Want in on this game-changing strategy? Join me this Thursday at 5pm at Café Coach, Canggu. Here's what you'll walk away with: 1. 𝗠𝘆 𝗽𝗿𝗼𝘃𝗲𝗻 𝗗𝗠 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 ↳ Copy, paste, and watch your inbox explode with responses. 2. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝗰𝗸𝘀 ↳ Because "Hey {FirstName}" just doesn't cut it anymore. 3. 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 ↳ Turn those "Maybe later" into "Let's do this!" 4. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻'𝘀 𝗵𝗶𝗱𝗱𝗲𝗻 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 ↳ Leverage tools you didn't even know existed. 5. 𝗥𝗲𝗮𝗹-𝗹𝗶𝗳𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 ↳ See how others are crushing it (and how you can too). This isn't just theory. These are battle-tested strategies that have: ↳ Tripled my own sales calls ↳ Helped my clients book consistent high-ticket clients ↳ Turned LinkedIn from a time-suck into a lead-gen machine Remember: A few tweaks to your LinkedIn game = A thriving coaching business And a thriving coaching business? ↳ That's your ticket to those consistent 5-figure months. So, stop letting your LinkedIn potential go to waste. Start turning those connections into clients. Ready to level up? Drop a "🌴" in the comments if you're in Bali and want to join. Spots are limited (30), so act fast. Your future self (and your bank account) will thank you. P.S. Can't make it? Share this with a Bali-based coach who needs this. They'll owe you a coconut (or five).

50

7 Comments

Turn your everyday content and call recordings into social media content with these 5x tools 👇🏼 ✅ Neewer iPhone Light - Clips to phone & so easy to transport ✅ Opal Tadpole Webcam - Crystal clear video quality for all my virtual meetings ✅ Rode PodMic Microphone - High-quality audio for podcasts and webinars ✅ Tezza App - Easy photo editing app that doubles as a feed planner ✅ LuvoStore Desk Ring Light - Great for bright, even lighting during late-night work sessions What are your go-to products?  #ProductivityTools #TechFavorites #Tech

13

1 Comment

Are you making the most of LinkedIn for your public relations? Here's why you should: LinkedIn (and social media) used to be an afterthought in PR. Except and as recent events have taught us, it's a costly mistake. 💥LinkedIn has 1Bn users globally from 200 countries. 💥LinkedIn Australia has 15 million users. 💥 16.7 million Australia read the news weekly. 💥 LinkedIn has 1 million followers. LinkedIn is a huge media. And there are 3 ways you should be leveraging this media in your PR: 1. Give your brand a stance to stand out. CEO & execs have understood it - they post and post videos on LinkedIn. But if your LinkedIn strategy is just: - Team News - Milestone News - Networking posts - Career update You are missing out. What's your niche? The hill in your industry you'd die one? What makes you a thought leader? 2. Repost your media wins You've been featured in the media - yeah you 👏 - but has it even happened if you don't repost the article/ podcast/ newsletter on LinkedIn? Being featured in the media is great for three reasons: A- You get exposure to the media's audience B- You benefit from the existing trust between the journalist and their audience C- Even if it's a perfect media fit, don't miss out on the extra credibility sharing your win with your existing audience on LinkedIn will give you. Why stop at two when you should have three? 3. LinkedIn is a media - treat it as such. Most PR and business leaders wanting PR still only consider mainstream media for their outreach. "We want to be featured in the AFR" 🙄 That's a shame. Of course the AFR is great and prestigious, but very few stories are a match for them. So when you plan which media you reach out to, ask yourself which one is most read by your exact audience? LinkedIn News may be the best fit for your story! 📣 🤫 Bonus: Video [If you've read this far - here's one just for you - let me know in the comment if you get it!] As multimedia becomes the new norm across most media, offering thought leadership video content available to be sourced from your LinkedIn could be very valuable to your media relations. It could even increase your chance of journalist featuring your story!

19

How you think you should get clients vs. how you actually do. Most investment firms think: Run a few ads and clients will come. In reality, you need: Educational content A comprehensive funnel Consistent follow up Let’s build a client acquisition strategy that works. Connect with me today.

1