Charlotte Osborne

B2B websites are facing a new challenge - meeting the rising demand for B2C-type experiences from buyers. Limited product information isn't cutting it anymore. B2B buyers now expect demos, images, videos, reviews, case studies, pricing details, and more. Invest in creating this content and you'll be more successful in attracting and retaining clients. Learn more about what buyers expect from B2B websites in our latest report "The B2B Disconnect." https://lnkd.in/eyseQ_iB #B2B #BuyerExpectations #DigitalMarketing #b2bmarketing #b2bwebsites 

3

Boost Your Email Marketing Campaigns! Struggling to get results from your UK email marketing? Check out this essential guide on crafting campaigns that truly engage and convert! Whether you’re fine-tuning your strategy or building from scratch, these insights will help you connect with your audience and drive conversions effectively. 🌐 Read the full article: https://buff.ly/47SYmrr #EmailMarketing #DigitalMarketing #UKBusiness #MarketingTips #CustomerEngagement #RDMarketing

1

Running bottom-of-the-funnel ads to a cold audience is an expensive way to do LinkedIn ads. The CPL is often too high to be sustainable unless you have a high LTV per new client. This is because, in B2B marketing, only about 5% of your market is 'in-market' ready to buy at any time. And of those 5%, 90% will only buy from brands they know and trust. So if you're running BoFU ads to a cold audience, your ads will only appeal to a very small segment of your audience. Most advertisers run their ads on the bidding strategy of maximum delivery, meaning they pay per 1,000 impressions to an audience that isn't ready for their CTA ad. Bottom-of-the-funnel CTA ads are best reserved for retargeting audiences who already know you and have shown signs of interest and intent. #linkedinads #b2bmarketing #saasmarketing

9

1 Comment

CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

8

1 Comment

17% increase in revenue in a single month from organic SEO 👀 yes please... This is just one of the results for one of our clients in April. How did the team Altitude Marketing Ltd do it? Simples.... - Implementing an in-depth content strategy - Ensuring all H1s are optimised - Adding product schema to products - Applying a canonicalization tag strategy (big word alert) Are you getting the most from your SEO strategy at the moment? #seo #seostrategy #digitalmarketing

15

5 Comments

PPC and SEO: What's the difference? Both PPC and SEO help to increase the visibility of your business online by placing your website content on search engine results pages (SERPs) but they achieve it in different ways and timescales. If you're looking for quick results, opt for PPC. You'll be paying for your ads to appear at the top of SERPs when users are searching for the keywords you're targeting. SEO is a longer-term strategy to get your pages to organically rank higher in SERPs for target keywords. The results aren't as immediate as PPC but if you are continually working on optimising pages, your should consistently see your content rank highly. If you have strategies and budget for both, you should see a boost to your website traffic and enquiries too! Are you utilising PPC, SEO or both right now? #WebDesign #PPC #LeadGeneration

1

Google Service Ads: Only Spend On The Leads You Get "When it comes to advertising, seeing your business at the top of Google search results in your local area boosts your visibility but it..." Read the full article on the link below: https://lnkd.in/eGgJ2f_2

3

Discover the importance of Local SEO for Welsh businesses and how it can boost online visibility and drive foot traffic. Learn more in this insightful article: @profiletree

1

📣 In March 2024, Google was the most popular search engine in the UK, holding a market share of 93.61 percent across all devices. [Statista] What difference would it make to your business if you were on page 1 for key commercial search terms ⁉ Position 1 organically can expect an average click rate of 39% [Smart Insights (Marketing Intelligence) Ltd] 🏆 Want to know more? 🙄 #SME #SEO #DigitalMarketing #Strategy #Page1 #Google

5

Three things to help you generate leads and profit for your business. 👆 In-depth research for a competitive advantage ✌ Highly targeted campaigns to maximise reach 👌Data-driven approach to optimise campaigns for better results #GoogleAds #AdWords #PPC #digitalmarketing #SEM

7

What's wrong with this picture ❓ Well, if you sell diamond engagement rings 💍 in the UK and you can't see yourself, there's a lot wrong with it. Want to fix it? 🛠 DM me or email [email protected] to find out how. #businessowner #jewellers #jewllery #diamondrings #ecommerce #seo #growth #digitalmarketing #UK #summerjewellery #gems #gemstones

1

Meet your market in the conversation going on in their head and maximise your opportunity ��‍♀️��‍♂️ This is a time-tested marketing strategy that the e-commerce world uses so effectively. ……pity that B2B companies forget its power; let me explain. After a less-than-stellar summer in the UK, the weather is getting a bit 'nippy' ��‍♀️ We still want to spend time outside and..... It's cold! Unless you have a Solo Stove with a heat reflector that you bought last night ���� Quick back story… Denise decided to treat herself in May and buy a Solo Stove after many years of suffering in the smoke line whenever the fire pit got lit. No longer! It's a great purchase, by the way....�� So, the lovely peeps at Solo Stove emailed me last night to let me know that with the cold weather, they had the perfect addition to the purchase I made earlier in the year ���� A heat reflector to direct heat-not-smoke-towards me. Clever marketing? Sort of. More likely, they know their buying trigger points. It happens in every market, whether B to C or B2B; we are all human beings, after all, and certain events trigger us to act. Let's get back to recruitment �� For many people in the northern hemisphere, it is back to school and work time. Over the summer, people reflect on a lot of things, and their job or business will always be top of the list. Use this as a topic in your emails and social posts, and watch your engagement improve! #recruitment #marketing #triggerpoints

1

I get asked a lot about agency utilisation rates, what's good, what's not and how to measure. Do you know your agency's utilisation rate? If it's over 65% your agency is in the top 5%... awesome job. But if it's below 45%, you may be under-performing. Let's find out... Click to visit our online utilisation calculator: https://buff.ly/3VXOpDE #agencyutilisation #agencykpi #agencysuccess #agencygrowth #agencyleader

27

35 Comments

I get asked a lot about agency utilisation rates, what's good, what's not and how to measure. Do you know your agency's utilisation rate? If it's over 65% your agency is in the top 5%... awesome job. But if it's below 45%, you may be under-performing. Let's find out... Click to visit our online utilisation calculator: https://buff.ly/3VXOpDE #agencyutilisation #agencykpi #agencysuccess #agencygrowth #agencyleader

12

24 Comments

Here’s how we helped a local business DOMINATE Google ranking 👇 A small London-based utility business came to us after struggling to gain SEO traction with their previous provider. ✔️ We rebuilt their website in Wordpress, implemented a comprehensive local SEO strategy, and focused on local high-value keywords. We were pretty chuffed with the results: → Position 1 for a high-intent keyword in London → 1,000%+ increase in organic traffic → Over 16,000 keywords gaining visibility → Expanded to new services and successfully rebranded We even helped them navigate a domain migration without losing their hard-earned keyword positions, ensuring a smooth transition and continued growth. If you're looking for an agency that can deliver tangible SEO results and support your business growth, send me a DM and let’s chat 🙂 ‌

6

Did you know…? User-generated content (UGC), such as reviews and ratings, can significantly boost SEO on product pages. Search engines value fresh, relevant content, and UGC provides just that. Encouraging customers to leave reviews not only adds new content regularly but also incorporates a diverse range of keywords naturally. 📝 This can improve your page’s relevance for long-tail keyword searches, which are often more specific and less competitive. Moreover, positive reviews enhance your product’s credibility and can influence purchasing decisions. However, it’s important to manage this content effectively. Respond to reviews, thank customers for their feedback, and address any negative comments professionally. This not only shows that you value customer feedback but also builds trust with potential buyers. 🛍️ #customerreviews #ecommercereviews #ecommercemarketing

3

Feeling overwhelmed by your SEO to-do list? 🤯 Prioritising your tasks is key to maximising your efforts. Focus on high-impact activities like keyword research, on-page optimisation, and building quality backlinks. Delegate or outsource lower-priority tasks to save time for what truly matters. Want to learn more about prioritising your SEO tasks? #SEOtips #SEOstrategy #Prioritize #TimeManagement #ProductBrand #OnlineBusiness #DigitalMarketing #BusinessGrowth #Entrepreneurship

17

FAQ: What other costs should I expect outside a website build? Firstly you will need a domain name, we normally recommend clients purchase their own domain name through 123-reg.co.uk, if you dont already have one, we can help with this if needed. - Around £10 a year You will also need to pay for hosting, we can host your site or you can host the site yourself. - Around £20 a month You may also want to look at ongoing marketing going forward, including SEO, Social Media and Paid Advertising.

5

1 Comment