Charlotte England’s Post

All of these phrases are included in the category of digital marketing! Let's dissect each to see how they function as a unit: The goal of SEO (Search Engine Optimization) is to raise your website's placement in search engine results pages like Google. You will receive more organic traffic (free visitors) the higher you rank for related keywords. The goal of SMO (Social Media Optimization) is to increase the discoverability and engagement of your social media profiles and content. You can gain more followers, build brand awareness, and improve website traffic by optimizing for social media. When you use pay-per-click (PPC) advertising, you are charged a fee each time a user clicks on your advertisement. PPC advertisements can be conducted on social media sites, search engines, and

Why SEO over other Digital Marketings ?? Search Engine Optimisation is one of the prominent stratergies of Digital Marketing that a lot of people fail to realise.They prefer paid Social Media Ads over SEO thinking that would generate more revenuce for their business. Eventhough the reach of Paid Ads are more than SEO , the probability that people would explore the Ad is very low. But with SEO, people who click your website are the one who make efforts to type your website niche on Search Engine and therefore they are likely to click the top ranking Website. This way any business can attract Organic Traffic to their Business with their Website. There is no "Pay-per-Click" charges by your advertisers and hence it is cost-efficient with a healthier results than Paid Ads...

People are panicking about SEO Why is that? Do these along with an SEO project 1. Run a Digital campaign with a small budget ( depends ) 2. Establish a brand identity on social media ( Maintain a color pattern ) 3. Make sure to post more and share your website posts ( Carousel, short-form videos) 4. Have a well-optimized profile 5. Share your website link where possible (your banner, your social posts, etc) Why does this just have to be a post with organic keywords? It can be "blended" search marketing #seo #blended #markreting

Looking to boost traffic to your industrial or manufacturing website? Focus on SEO, case studies, blogging, and paid ads to drive more leads and build credibility. Need help? Call me to discuss how we can grow your online presence and convert traffic into business! #SEO #ManufacturingMarketing #B2BMarketing #LeadGeneration #GoogleAds #LinkedInAds #DigitalMarketing #CaseStudies #IncreaseTraffic #CallMe

Looking to boost traffic to your industrial or manufacturing website? Here are 4 proven strategies that work: SEO – Optimize for search engines with targeted keywords and a fast, mobile-friendly site. Case Studies – Showcase real-world results to build trust with potential clients. Blogging – Share valuable industry insights and how-to guides to drive organic traffic. Paid Ads – Use Social Media Ads to target decision-makers and increase leads fast. Need help implementing these strategies? Connect with Jagged Edge and let’s talk about how to grow your online presence! #SEO #IndustrialMarketing #B2BMarketing #LeadGeneration #GoogleAds #LinkedInAds #DigitalMarketing #ManufacturingSEO #IncreaseTraffic Check out my blog post https://wix.to/AKKP6go #newblogpost

Paid Search advertising doesn’t work. Instead you should: 👉 Start a long term SEO strategy 👉 Get all your business from TikTok 👉 Focus solely on Facebook 👉 Fix the site with Conversion Rate Optimisation I’ve heard people say all of the above. But in reality, they all work in combination. The big question is, with a limited budget: where is best to start? The reason why we often start with paid search, is that it’s usually the highest intent channel. People are actively searching for exactly what you offer (like a digital version of a catalogue index). By focusing on the most high-intent channel, we can gather useful information that then informs the rest of our activity: ✔ Which keywords should we focus on for SEO ✔ Which audiences and messages are working best ✔ Which parts of the site could be converting better I find it’s best to initially focus on the activity most likely perform… From there we can gather all the killer insight that informs your overall approach 👍

Want a quicker way to steal traffic from competitors? Try paid advertising! 💸 Include competitor keywords in your Google AdWords and Facebook Ads: 📌 Capture their search volume 📌 Appear at the top of search results 📌 Divert traffic to your site instead of theirs I also like to implement this strategy when working with SEO & Content Strategy consulting clients. How? 📌 Identify higher value competitor KWs 📌 Create high quality, long form blog comparison content (e.g. "Hootsuite vs Buffer", "Buffer alternatives" with Buffer being the competitor and listing your tool as the best alternative, "best social media management tools" that compares several competitors that are ranking well, yet list your tool as the #1 tool and why it outperforms all the others Often, clients are hesitant to adopt that strategy. Why would they want to mention their competitors on their own blog? I've seen great results with this strategy, though -- anyone else? It’s a legal to "steal" your competitors' traffic, and it works! 🚀 #seotips #seoexpert #linkbuilding

The results are undeniable. 😮 Studies show that SEO drives over 1,000% more traffic than organic social media. This is a testament to the power of SEO implemented well. More importantly, it's the equalizer in the digital battlefield. Unlike paid advertising, where money buys visibility, SEO rewards smart optimization and valuable content. Create relevant content and target the right keywords. Over time, you can build trust with search engines, and rise above your competitors—regardless of your budget. Over 53% of all website visits come from organic search, and 68% of online journeys begin with a search. User experience starts with SEO and gives you the power to see financial gains online! 🤑

Think social posts are all you need for marketing? Think again! A powerful marketing strategy combines SEO, content, email, paid advertising, and more to cover every step of the customer journey. Diversify your approach to boost visibility, enhance engagement, and drive sustainable growth. Let's build a marketing plan that captures all pieces of the pie! https://lnkd.in/gbccQ7_y

Marketing strategy is like a complex puzzle. . . . Even if you have all the pieces... The true challenge lies in fitting them together perfectly to reveal the full picture. Each piece—whether it’s SEO, social media, content creation, or paid advertising—plays a crucial role, but they must be aligned just right to create a winning strategy. At Clark & Co, we pride ourselves on being that missing puzzle piece for your small business. We don’t just offer services; we provide tailored solutions that fit seamlessly into your growth strategy. Our expert team works closely with you to understand your unique challenges and opportunities, ensuring that every aspect of your marketing strategy is in place to drive real results. Ready to complete your business puzzle? Discover how our dedicated services can unlock new levels of growth. Send us a DM to learn more about how we can help you achieve your goals. #marketingstrategy #businessgoals #smallbiz #SEO #socialmedia #contentstrategy