Varun Sharma

.COM vs .CA: Which Reigns Supreme for Canadian SEO? Choosing the right domain extension can significantly impact your website's visibility in search results. But when it comes to targeting a Canadian audience, is .COM or .CA the better choice for SEO? Here's the lowdown: ✅.CA for Local Focus: A .CA domain sends a strong signal to search engines that your website is specifically tailored for Canadian users. This can give you a significant edge in local search rankings, helping you connect with customers in your region. ✅.COM for Global Reach: While .COM doesn't offer the same local SEO boost, it's universally recognized and trusted. If you plan to expand your business beyond Canada in the future, .COM might be the more strategic choice. ✅Credibility and Trust: Both .CA and .COM are well-established domain extensions that can enhance your website's credibility. However, .CA might hold a slight advantage in building trust with Canadian consumers, as it demonstrates a clear commitment to the local market. Need help deciding which domain is right for your business? Or perhaps you're looking to switch from .COM to .CA? 👉 Read the full blog to know the detailed information: [https://lnkd.in/gcGEBC2Q] 👈 We'll guide you through the process and ensure a smooth transition without compromising your SEO. #SEO #DomainNames #Canada #DigitalMarketing #WebsiteTips #OnlineBusiness

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Fellow media buyers, are you having the same issue with your Facebook campaigns? I'm targeting a specific radius around Ottawa, and every now and then, I'm getting conversions from totally irrelevant locations, some as far as 4300 km away. Checked my targeting settings multiple times, but not seeing anything suspicious there. Is this a system glitch, or am I noticing a hidden setting somewhere? -- Here is an official response from Meta support: Vitaliy as per the details we can check there may be instances where a small portion of ads are delivered outside of the advertiser’s desired targets as users’ age, gender, and city may change. In these scenarios, a small variation is expected aligned with general industry standards in online advertising. As an example, users may change their gender/age/location between when we send an impression to delivery and when delivery actually happens to the given user.

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Google's New Surcharge . . . . A Canadian Advertiser's Headache? So, Google just threw a curveball with this new 2.5% surcharge for Canadian advertisers, and it's causing quite a stir. Ideally, your ad budget would look like this: Set Budget → Launch Campaign → See ROI But now? Google’s essentially saying, “Hold on—add a little extra for that surcharge.” Here’s how it’s really going down: 1️⃣ Budget Shock You’ve mapped out your budget to the last dollar for the quarter, ready to roll, and suddenly—bam—your costs just jumped 2.5%. No extra value to your campaign, just a bigger bill. 😳 2️⃣ ROI Headache “It’s just 2.5%,” they say, but if your ad spend is in the six figures, that small bump adds up fast. And now? Your carefully calculated ROI doesn’t look so great. 📉 3️⃣ Who Pays? Do you take the hit or pass it on to your clients? Either way, someone’s footing the bill here—and it’s not Google. 💸 4️⃣ Strategic Shuffle Now, you’re thinking, “Do I shift ad dollars somewhere else? Focus on organic traffic? Or just eat the cost and move on?” 🤔 5️⃣ Impact on Small Businesses For smaller advertisers, that 2.5% hike could be the tipping point between staying competitive or cutting back. It’s a bitter pill to swallow. 💡 At first glance, 2.5% might seem small, but over time? It could cause a real shakeup in your marketing strategy. So, if you were a Canadian marketer, how would you handle this extra cost? Would you adapt or look for new ways to stretch your budget? #GoogleAds #CanadianAdvertisers #MarketingStrategy #AdSurcharge #Budget https://lnkd.in/eJ2sZ3Uu

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These were the initial metrics of the Law Group based in Canada. And they tells us the issues they are facing with current campaigns. when we started working with them: Ad Spend - CA$1,147.94 CTR - 5.76% Clicks - 421 CPC - CA$2.73 Conversion - 56.00 Cost per Conversion - CA$20.50 Conversion Rate - 13.30% The #1 problem client tell us that they getting Good numbers of calls. But 70% of Calls are irrelevant. So, we check their campaign and they have added many broad term of the service they provide. 30% of budget is spending on wrong keywords & Audience. We created a new campaign with proper keywords & strong negative list (ex. Competitor name, Locations, Personal Name Search terms, & etc..). And here’s the results after 1 month of constant optimisation: Ad Spend - CA$1,360.95 CTR - 4.07% Clicks - 360 CPC - CA$3.78 Conversion - 65 Cost per Conversion - CA$21.84 Conversion Rate - 16.67% So now, client is happy with calls & forms he is getting from Google Ads. So if you want to change your results drastically, you can contact us. hashtag #googleads, hashtag #google, hashtag #tikzmedia

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Per Stacked Marketer: — CTV ads yield a 36% stronger unaided brand recall. — 95% of viewers prefer cart adds over immediate purchases. — Cost per thousand impressions is 10–15% above industry standards. CTV's ability to generate 36% stronger unaided brand recall is a game-changer in today's competitive landscape. But the key to turning that awareness into conversions lies in understanding consumer behavior. The preference for cart reminders over immediate purchases (95%) highlights the importance of a gentle nudge rather than a hard sell. This is where a well-crafted cart abandonment series with timely SMS reminders comes into play. While CTV's CPM might be slightly higher, its impact on brand building combined with a strategic retargeting approach can significantly boost ROI. If you have all the right pieces in place, the value is big, especially in today's digital landscape. #CTV #agency #ecommerce

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I unlocked an extra $2M in ARR for a Shopify-based pet brand solely through competitor research. Here's how: Many Shopify brands focus only on their own product, missing key insights from their rivals. The brands that win are the ones that leverage competitive analysis to stay ahead. 1. Start with Product Research Dive into your competitors' offerings: - Pricing - Product bundles - Unique selling points (USPs) Pro Tip: Buy from your top competitor. Experience their entire customer journey. How does their packaging compare? How does their website flow? This will reveal opportunities for your brand to differentiate. 2. Study Their Marketing Channels Analyze their social media, emails, and ads. Are they running frequent promotions? What content gets engagement? If you notice a heavy discount strategy, consider focusing on long-term value instead of short-term sales tactics. 3. Track Customer Reviews Your competitors' customers will tell you exactly where they’re falling short. Look for recurring complaints—like slow shipping or lackluster product quality—and use that insight to improve your own offers. 4. Leverage Their Tech Stack Tools like BuiltWith let you see what apps and tech your competitors use. Spot inefficiencies? Invest in better tools to gain an edge. Want to do ad research? tryatria.ai, MagicBrief, Foreplay.co, and Motion (Creative Analytics) have your back. Competitive analysis isn't about copying what your rivals do—it’s about turning those insights into a way for you to win. Often, it can mean doing the exact opposite of your competitors.

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We decreased CPL by 53%, improved lead conversion by 55%, and increased ROAS by 92% YoY for Yardzen. …and it got featured on Meta’s showcase. Here’s how: We implemented a conversions API solution for leads going to their website. That’s because initially, they were focused on generating leads. However, a bunch of leads don’t mean anything without conversions. So we wanted to shift towards focusing on actual qualified leads. They were getting a bunch of users in the door… But it was clear from the data that these weren’t leads that had a chance at buying. So to improve on this quality per lead, the #1 focus was pushing all of their data back to Meta that it wasn’t aware of. That way every time a user would schedule an appointment with them, and convert… Meta could take that data (which it didn’t have access to) and send it back to the campaign. Once that occurs, it uses that data to get smarter, going out and finding more people like that user who just converted. So every conversion we drove for them on Meta was powering the algorithm to find the next user that would convert. All that in mind, we were able to decrease CPL YoY by 53%. But more interesting than that… Their lead conversion went up by 55%, and that directly led to a 92% increase in ROAS YoY. NOT a 92% increase in return on leads. Return on ad spend. On cold hard revenue. And that’s all because we were able to tie things back to actual business outcomes and leverage data for more than just lead gen.

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🏚️Market Update: May 2024 In May 2024, home sales in the Greater Toronto Area (GTA) remained low, especially compared to last spring's brief surge in market activity. Home buyers are still waiting for relief from high mortgage rates. Meanwhile, existing homeowners are anticipating increased demand, as evidenced by a year-over-year rise in new listings. With more options available compared to last year, buyers had more room to negotiate on prices. Key insights from recent Ipsos polling reveal that home buyers are looking for clear signs of declining mortgage rates. As borrowing costs are expected to decrease over the next 18 months, more buyers, including many first-time buyers, are likely to enter the market. This influx is expected to ease the tight rental market. 🌟Market Highlights: ▪️Sales: 7,013 homes sold, a 21.7% decline from May 2023. ▪️Listings: 18,612 new listings, a 21.1% increase year-over-year. ▪️Average Price: $1,165,691, down 2.5% from May 2023 but slightly up from April 2024. Despite high interest rates in May, buyers benefited from slightly lower selling prices compared to last year. Selling prices have adjusted to mitigate the impact of higher mortgage rates. As borrowing costs trend lower, affordability is expected to improve. However, as demand picks up, there may be renewed upward pressure on home prices due to increased competition among buyers. For more detailed insights and to explore your options in this evolving market, connect with us today! #RealEstate #GTARealEstate #MarketUpdate #HomeSales #MortgageRates #RealEstateMarket #FirstTimeBuyers #TorontoRealEstate #HousingMarket #InvestmentProperty #RealEstateTrends #HomeBuying #PropertyMarket #REALTORS #TRREB #SophiaKeshavarz #homesWithsophia

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I have $USD 1 million to spend on all Google Ads platforms this December. 🔈 Client tells me. Industry types take your pick on any B2B, B2C, D2C - 🏎️ eCommerce ✈️ Lead Generation How do I strategize to get max ROAS on the eCom and get the CPAs lowered on Lead Gen and increase the leads? 🚀 Possible solutions 2024- ✨✨✨This year, Google introduced a wave of powerful new features in Google Ads. Let's recap the biggest launches of 2024 and how they can help you connect with valuable audiences and drive better results towards your marketing goals. 📌 Build a strong foundation for success 🎯 Measurement 📌Drive performance with AI-powered solutions 🎯 Search 🎯 Performance Max 🎯 Demand Gen 🎯 Retail and Commerce 🎯 Apps 🎯 Creative Solutions 🎯 Expand and unlock new growth opportunities 🎯 YouTube 🎯 Display Google will tell you more on this detailed link 👇 https://lnkd.in/gZgYH4aV 🚀🚀🚀I can get significant results from my hands on Case studies and Success stories from both eCom (2X TO 40X increase) and Lead Gen(10% TO 300% increase) on Industries across all above Google platforms! Save your time, energy and hard earned $$$s inBox me or visit my website Savio Marian https://lnkd.in/gUB_fDx5

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Broad targeting works Interests work Lookalike works Advantage+ works CBO works Cost Cap works Bid Cap works Image ads work UGC works Low fi works High prod works No exclusions work Full exclusions work Once you understand that strategy is evergreen, but tools change ⬆️ everything becomes easier.

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