About
As an accomplished sales and marketing professional, I previously served as the VP of…
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Articles by Rebecca
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The Pumpkin Spice of B2B Lead Generation: Seasonal Marketing
The Pumpkin Spice of B2B Lead Generation: Seasonal Marketing
When it comes to B2B lead generation, staying ahead and catching opportunities is vital. One valuable opportunity is…
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Pre-event Marketing: Boost Event Turnout Through Outreach
Pre-event Marketing: Boost Event Turnout Through Outreach
In the B2B market, where change is constant, businesses continue to search for new opportunities to grow. Suppliers and…
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How to Leverage Business Pain Points for More Effective Sales Conversations
How to Leverage Business Pain Points for More Effective Sales Conversations
What Happens When a Prospect Reveals a Problem? When a prospect starts hinting that their company has an opportunity or…
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Struggling to Find the Right Lead Gen Partner? Here's What to Consider
Struggling to Find the Right Lead Gen Partner? Here's What to Consider
Social media ads, LinkedIn outreach, cold emails, cold calling, SEO, referrals—the options for generating leads are…
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How to Find and Qualify High-Value B2B Leads Beyond Europe
How to Find and Qualify High-Value B2B Leads Beyond Europe
Ever wondered how your European business could tap into international B2B growth? Lead generation is key. Adapting…
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Sales Development vs. Appointment Setting
Sales Development vs. Appointment Setting
Sales Development is an umbrella term used to describe many different functions. It is essentially a new way of doing…
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🎃 Happy Halloween, #LinkedIn! 🎃 Let’s talk about a topic that might just send chills down your spine: the ethics of emotional marketing. 👻 Is it…
🎃 Happy Halloween, #LinkedIn! 🎃 Let’s talk about a topic that might just send chills down your spine: the ethics of emotional marketing. 👻 Is it…
Liked by Rebecca Matias
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🎃 Frightening Ways Your Business Is Letting Leads Slip Away 👻 Here’s a nightmare scenario: You’re investing in lead generation, and people are…
🎃 Frightening Ways Your Business Is Letting Leads Slip Away 👻 Here’s a nightmare scenario: You’re investing in lead generation, and people are…
Shared by Rebecca Matias
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Ready to level up your sales game and scale your business faster? Join Edward Golod and Isabella Zuluaga for an exclusive webinar on how AI is…
Ready to level up your sales game and scale your business faster? Join Edward Golod and Isabella Zuluaga for an exclusive webinar on how AI is…
Shared by Rebecca Matias
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Leaders of Callbox APAC had a fantastic lunch with our COO, sharing stories of their proudest moments so far and the work mantras that keep them…
Leaders of Callbox APAC had a fantastic lunch with our COO, sharing stories of their proudest moments so far and the work mantras that keep them…
Liked by Rebecca Matias
Explore more posts
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MidwayPlus
D2C reports deliver the metrics around engagement that you want. Would having this type of data for your wholesale engagement (part lookup, cart abandonment, etc.) help you sell more? Of course it would! MidwayPlus can do that for your reseller accounts. https://lnkd.in/gkEZrdce #B2B #software #saas #midwayplus #manufacturers #resellers #jobbers #accounting #fulfillment #marketing #privatelabel #automotive #erp #supplychain
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Spear Marketing Group
Not all CPL programs are created equal. Download our newly updated ebook: “8 Tips for Content Syndication Success” for tips on lead filters, vendor negotiation, sales follow-up, and more. https://okt.to/7KMvBg #CPL #contentsyndication #contentmarketing
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AMP - Analytic Marketing Partners
What separates one-time purchasers from frequent buyers? Understanding your customer lifetime value is critical to identifying high-value clients and creating successful marketing and growth strategies. https://lnkd.in/e-j4CYFY #ampanalytic #analyticmarketingpartners #marketing #directmail #directmarketing #dataanaltyics #marketinganalytics
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Spear Marketing Group
Not all CPL programs are created equal. Check out our newly updated ebook: “8 Tips for Content Syndication Success.” Discover tips on lead filters, vendor negotiation, sales follow-up and more. https://okt.to/mRlEoz #CPL #contentsyndication #contentmarketing
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360 Connexion LLC
PPC is pivotal for brand awareness, positioning your business throughout the customer journey. Craft strategic campaigns to enhance credibility and authority in your industry. With PPC, maximize visibility and recognition, driving customer engagement and loyalty effectively. https://360connexion.com/ #PPCAdvertising #CostEffectiveAds #BusinessSuccess #360Connexion
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Taboola
💡 Learn the art of efficient bidding and #CampaignOptimization with Yellow Cake Media! With our Enhanced CPC strategy, they achieved: 🎯 2X Increase in vCTR 📊 130% ROAS 📈 50% Decrease in CPL Get ready to revolutionize your #OnlineAdvertising for better #LeadGen with their case study: https://ow.ly/fRjR50RU3yN #CaseStudy #AdvertisingTips #MarketingStrategy #NativeAds #DigitalMarketing
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Anaxstar.com
Inbound Marketing vs. Outbound Marketing, distinct approaches to reaching customers, by Anaxstar.com https://lnkd.in/gCsWtumR Inbound Marketing focuses on attracting customers through valuable content and experiences tailored to their needs and interests. It involves strategies such as content marketing, SEO, social media engagement, and email marketing that draw people to your brand naturally. By providing helpful information and creating meaningful interactions, inbound marketing aims to build trust and nurture leads over time, ultimately converting them into loyal customers. Outbound Marketing, on the other hand, involves actively reaching out to potential customers through direct methods such as cold calling, direct mail, TV ads, and display advertising. This approach often relies on interruptive tactics to capture attention and generate leads. Outbound marketing is more about pushing messages out to a broad audience, with the hope that some will respond positively.
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Diamond Media Solutions Inc.
🔑 Keyword Search Targeting: Display ads to users searching for terms like "roof repair" or "cleaning services." Capture potential customers actively seeking your services! 🏠 https://lnkd.in/ecUreqWk #KeywordTargeting #SearchAdvertising #HomeServiceProviders
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Guaranteed PPC
📞💼 Mishandling incoming leads from your PPC campaigns is the #1 thing that makes companies unprofitable. You wouldn’t believe how many sales you lose right now due to leads not being handled right, ie. Calls not answered quick enough, not logged/updated, not followed up on, etc. I guarantee you it happens WAY more often than you think. This is the most ideal lead handling system I have found to maximize profit coming from Ads, coming from one of our all-star clients. https://lnkd.in/gS4jTQVH KEYWORDS: lead routing software, lead distribution system, lead management software, lead handling system, increase lead profitability, maximize lead profitability, lead routing solutions, automated lead routing, lead distribution strategy, lead distribution platform, lead optimization system, lead distribution software, efficient lead routing system, lead distribution management, advanced lead routing system, high-profit lead handling #LeadRouting #LeadDistribution #LeadManagement #LeadHandling #IncreaseProfitability #MaximizeProfitability #LeadRoutingSolutions #AutomatedLeadRouting #DistributionStrategy #DistributionPlatform #LeadOptimization #DistributionSoftware #EfficientRouting #DistributionManagement #AdvancedRouting #HighProfitLeads #LeadSoftware #LeadStrategy #LeadEfficiency #LeadProfitability
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Chord
From strategic segmentation to attention-grabbing subject lines and persuasive CTAs, discover the key practices that elevate your emails. Transform your e-commerce business! 💻✨ Read more! https://hubs.la/Q02mT2rC0 #EmailMarketingMastery #EcommerceSuccess #ROIRevolution
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Spear Marketing Group
Not all CPL programs are created equal. Check out our newly updated ebook: “8 Tips for Content Syndication Success” for tips on lead filters, vendor negotiation, sales follow-up and more. https://okt.to/A03xSM #CPL #contentsyndication #contentmarketing
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Peak Sales Recruiting
Success starts with a well-built funnel. By focusing on these 5 best practices, you’ll guide prospects through the journey and turn them into loyal customers. #saassales #salesfunnel #saassalesfunnel #salessuccess #b2bsales #customeronboarding #customersuccess #salesoptimization #peaksalesrecruiting
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Salesfully.com
🚀 Rev Up Your Sales Engine! Experts reveal that direct-to-market strategies can enhance your revenue streams by over 30%. Ready to rev up your sales game? Dive into top-notch techniques and tools at Salesfully.com to propel your business forward. 🌐✨ #RevUpSales #DirectToMarket #BoostRevenue #BusinessGrowth #MarketingTools #SalesAcceleration #EntrepreneurSpirit #AchieveMore #VisitNow
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