Rebecca Matias’ Post

🚀 Unlock the Future of Advertising with Google Performance Max in Shopify! Are you still relying on traditional Google Paid Ads? It's time to level up! 📈 Discover how Google Performance Max can supercharge your ad campaigns by leveraging AI to optimise across all of Google's inventory. From search to YouTube, this powerful tool aims to maximise your website performance with minimal effort. 🤖✨ Is it really better than traditional ads? 🤔 Find out in our latest blog post! 🔗 https://lnkd.in/eyVCYB6S Don't miss out on staying ahead of the curve! 💡 #DigitalMarketing #GoogleAds #PerformanceMax #MarketingInnovation #AdTech #PPC 👉 What are your thoughts on Performance Max? https://lnkd.in/eyVCYB6S

Ever wondered what's brewing in the world of PPC advertising? Well, Google is stirring the pot with a new PPC ad format that's currently under the microscope. But here's the twist - details are as scarce as hen's teeth, leaving advertisers scratching their heads over what to expect. Google's latest venture into a new PPC ad format has the digital marketing world buzzing with curiosity and a fair share of criticism. The lack of transparency on how this change will affect auction dynamics, metrics, and overall campaign management has advertisers on edge. Discovered by Anthony Higman of Adsquire, this move by Google has sparked a conversation about the need for clear communication in the rapidly evolving digital advertising landscape. With concerns over the adoption of AI and the implications for campaign optimization, it's clear that Google's experiment is more than just a test of a new ad format; it's a test of trust with its advertisers. For those keen to dive deeper into the implications of Google's new PPC ad format and what it means for the future of digital advertising, the full article is a must-read. Stay informed, stay ahead, and let's navigate these changing tides together. Happy Friday! [Read the full article here](https://lnkd.in/gY2gVHgU) #DigitalMarketing #PPC #GoogleAds #AdTech Casey Jones

Google is testing a new format for pay-per-click (PPC) ads, but details remain scarce. Information like the name, how it works, how it affects auctions and performance tracking, are all currently unavailable. This lack of transparency has drawn criticism from advertisers. The new format was first spotted by Anthony Higman, CEO of ADSQUIRE, who shared a glimpse of it on X. Check out Search Engine Land's latest article for further information https://lnkd.in/ee8_MJtM #googleads #ppc #sem

THIS is why working with a qualified Google Ads partner is important 👇 Here's the tea: A lot of agencies will say they "do" Google Ads... but that doesn't mean they know how to navigate the complexities of running a campaign (or multiple ones at the same time). Pay-per-click (PPC) ads don't work like social media ads do - they're a completely different type of advertising and require constant monitoring, tweaking, and communication with the client to make sure that the click-through rate (CTR) is as high as possible. At Starling Social, our PPC Manager David has been running PPC ads since Yahoo was the primary search engine (aka, he's been doing this work a loooooong time 🤯) and is a Certified Google Ads Partner, so when I say we know what we're doing when it comes to Google Ads, I mean it 💪 If you're looking for a vendor to manage your Google Ads campaigns, don't settle for someone who just "lumps" in PPC as an additional service... - Ask about their qualifications - Ask for examples of work they've done, and (if you have one) - Ask them to look over your existing campaign with you *before* you start working together PPC is a complicated world, so make sure you're making a well-informed choice with who you trust with your advertising spend! #googleads #advertising #google #payperclick

What if investing in Google Ads could double your business's visibility? 🚀 It's incredible to see the impact that pay-per-click advertising can have on growth. I recently read about how brands that leverage Google Ads see remarkable results. In fact, 63% of users have clicked on a Google ad, showcasing the effectiveness of targeted advertising. Just last week, a friend of mine launched a Google ad campaign and saw a 70% increase in mobile sales—talk about ROI! The key takeaway? PPC is not just a trend; it’s a necessity. With an estimated $8 return for every $1 spent, it’s clear that smart advertising pays off. If you're not harnessing this tool yet, it's time to rethink your strategy. What has been your experience with Google Ads? Let’s discuss! #GoogleAds #PPC #DigitalMarketing #ROI #MarketingStrategy #BusinessGrowth https://lnkd.in/gPWZgC_m

Google Pilots New PPC Ad Format: Advertisers Express Frustration 🆕🔍 Introduction: Google's testing of a new PPC ad format has left advertisers puzzled and concerned due to a lack of details from Google. The new format's impact on metrics and campaign dynamics remains uncertain, prompting criticism from industry experts. Overview: First Sighting: Adsquire's CEO shared a preview of the new ad format. Lack of Transparency: Advertisers like Anthony Higman and Melissa Mackey criticised Google's lack of information. Higman's Comments: He expressed frustration and the need for clarity on how the new ads work and their impact. Mackey's Criticism: Mackey called the situation "beyond crazy" for LSA advertisers, citing challenges in understanding metrics and format quality. Challenges: Costs and Metrics: Advertisers struggle without clear info on costs and metrics. Auction Dynamics: Concerns about how the format might affect bidding strategies and auction dynamics. Google's Response: Experimental Stage: Google confirmed the new format is in the testing phase. Uncertain Launch: No confirmed launch date, adding to advertiser frustrations. Importance: Transparency: Advertisers need clear info for effective campaign decisions. Optimisation Challenges: Lack of metrics hampers ROI measurement and strategy adjustments. Quality Concerns: Some find the new format's quality lacking. Conclusion: Google's new PPC ad format testing has left advertisers in the dark. The lack of transparency on costs, metrics, and functionality raises concerns for campaign optimisation. As the format is still experimental, advertisers await more clarity from Google to navigate this uncertain landscape effectively. #PPC #GoogleAds #GrowthAgency

Google Marketing Live 2024: The Ultimate Recap For Advertisers via @sejournal, @brookeosmundson After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement. The post Google Marketing Live 2024: The Ultimate Recap For Advertisers appeared first on Search Engine Journal. https://lnkd.in/g-KiyWq3 #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

Running ads on Google? Wondering if you are paying more than others? Have concerns such as: 1. paying for click fraud (competitors clicking) 2. mistakenly targeting keywords that are broad match 3. no time to monitor search terms triggering your ads and eating up your ad spend fast? 4. Simply tired of running your own ads and suck at writing ads to standout and differentiate? If any of this sounds familiar, then reach out now so I can save you money on cpc and other matters. Reach out for a quick chat 425-273-4141. Allow up to 24 hours for a response - which could be the next day - sometimes, I can respond within minutes (If I am not working with a client). I work independently from a home office and never take on more than I can chew. I only take on up to 5 accounts (a month - I have room for 1 more client) so that I can give my client's the best customer service (within reason LOL) and respond within 24 hours - or the next day. If that works for you then text me now. Send me your URL so I can look at your site and set up a time to chat to see if we are a good match. cheers, Monique * Promo (must pay on time consistently by the 31st or the 1st (without reminding), no late payments, and payments by Zelle or Venmo only - as a friend to avoid additional 4% fee). *One time set up fee on Google $480 (campaign set up with keywords, copy and other variables). Promo sign up ends Sept 24 2024. Only 1-2 campaigns set up and management. Ad spend minimum month after month is $500. Value $1099 a mo + ad spend. #smallbusinessmarketing #googleadmanagement

If your ads aren’t hitting the mark, it might not actually be an ads problem… The truth is, paid advertising often mirrors the performance of your website. If your site isn’t converting traffic or your products aren’t meeting expectations, putting more money into your campaigns won’t fix things. Ads won’t magically transform a struggling website or make people buy products they don’t need. What ads will do is amplify what’s already working by bringing more of the right people to your site - people who are ready to buy from you. So, if your foundations aren’t solid (think product offering or website functionality), no ads strategy can solve that. A mobile optimised, high performing website is just one of things you should have in place BEFORE you start running ads. If things aren’t happening organically - start there and review the customer journey. Make sure it’s quick, easy and painless for people to buy from you. The good news? If you’ve got a strong product and a smooth, easy-to-navigate website, you’re set up for success. Ads can then do their job - getting more eyes on your products or services and turning that traffic into sales and leads! 🚀 #googleads #facebookads #paidadvertising

😥 What is an advertisement on Google? Advertisers pay for each click (or impression) on an ad using Google Ads, a pay-per-click (PPC) advertising network. 😥 Which Google Ads example is this? The digital advertisements that run throughout the whole spectrum of forms and may be found anywhere on the internet, including in shopping lists and films, are called Google Ads. 👉In Google Ads, what does a performance max campaign mean? With Performance Max, advertisers can access all of their Google Ads inventory from a single campaign type. At a comparable cost per action, advertisers using Performance Max typically see an increase in conversions of 18%. Advantages of Performance Max Campaign for Google Ads Through the use of Smart Bidding to optimize performance in real-time and across channels, Performance Max helps you drive performance in accordance with your predetermined conversion goals, delivering more conversions and value. Google AI is used by Performance Max in a variety of areas, including audiences, creatives, budget optimization, bidding, and attribution. Once you have some data in your campaign, you can run this campaign 👉Condition of Google Ads' Run Performance Max Campaign If your campaign target is "Sales," "Leads," "Website traffic," "Local store visits and promotions," or if you build a campaign without a goal in mind, you can create a Performance Max campaign. 👉When should you employ campaigns with performance max? The ideal time to use Performance Max is if you have precise targets for conversion and advertising. Increasing lead generation, for instance, and internet sales are a few examples. The channel your adverts run on is not a constraint on your desire to optimize the campaign's performance. hashtag #entrepreneur #GoogleAdsense #GoogleAdwords #PPC #GoogleAdvertising #GoogleAds #TrackingConversions #pmax #BusinessGrowth #Founder #CEO