Aum Param’s Post

So... our MD, Dez, was invited to share expert insights on Google Ads scheduling from the lovely folk at PPC Live! Want to learn how to make the most of your ad budget, optimize campaign performance, and get more from your Google Ads? Check out Dez’s latest article, where he covers: 📅 Google Ads scheduling tips for both B2B and B2C ⚙️ How to set up your ad schedules effectively 📈 Practical strategies to improve efficiency and drive better results Read the full article and take your campaigns to the next level! 💡 https://www.rfr.bz/lnlxr7r #PPC #GoogleAds#MarketingTips #DigitalMarketing

Imagine turning $100 into $1000 with the right PPC strategy. Sounds like a dream? Here’s how you can do it too! ➡️ Pay-per-click (PPC) advertising is like paying for a VIP ticket to your website. Every click counts and costs, so let's make them worth it! 💸 1. Start with a Clear Goal What's your aim? More traffic, leads, or sales? Set your goal, then: ▪️ Keyword Research ▪️ Competitive Analysis ▪️ Ad Creation 2. Keep It Real and Sustainable PPC can burn through cash faster than my morning coffee! ▪️ Set a Budget ▪️ Monitor and Adjust ▪️ Use Analytics 3. Build Genuine Relationships Remember, PPC might be paid, but relationships are priceless. ▪️ Create Relevant Content ▪️ Engage with Your Audience ▪️ Provide Excellent Customer Service Think of PPC as your secret weapon to reach your target audience. Aim high, spend smart, and build relationships that last! Ps : Want to stay updated with the latest in PPC? ( Hit that follow button and join the journey! ) #PPC #DigitalMarketing #StartupTips #Advertising #BusinessGrowth #MarketingHacks

In the world of digital marketing, making data-driven decisions is crucial for success. One powerful tool that can significantly enhance your advertising efforts is A/B testing. Here’s why A/B testing is a game-changer for your ads: Benefits of A/B Testing: Data-Driven Insights: A/B testing allows you to compare two versions of an ad to see which one performs better. By analysing the results, you gain valuable insights into what resonates most with your audience. Improved Conversion Rates: By testing different headlines, images, calls-to-action, and other elements, you can optimise your ads to increase conversion rates. Even small changes can lead to significant improvements. Reduced Ad Spend: Effective A/B testing helps you identify the most effective ad elements, allowing you to allocate your budget more efficiently. This means less money wasted on underperforming ads. Enhanced Audience Engagement: Understanding what works best for your audience helps you create more engaging and relevant ads. This leads to higher engagement rates and a stronger connection with your audience. Continuous Optimisation: A/B testing is not a one-time activity. Continuous testing and optimization allow you to keep improving your ads over time, ensuring long-term success. How to Get Started with A/B Testing: Define Your Goals: Determine what you want to achieve with your A/B test. Are you looking to increase click-through rates, conversions, or another metric? Identify Variables: Choose the elements you want to test. This could be the ad copy, images, headlines, or calls-to-action. Run the Test: Use tools like Google Ads or Facebook Ads Manager to set up and run your A/B test. Ensure you have a large enough sample size for meaningful results. Analyze Results: Compare the performance of the two versions and identify the winning elements. Use these insights to optimize your future ads. At Crosland Digital, we leverage A/B testing to ensure our clients’ ad campaigns are always performing at their best. Let us help you unlock the full potential of your advertising strategy. Ready to Transform Your Ad Performance? Contact us today to learn how A/B testing can revolutionise your ad campaigns. 🚀 #AdSuccess #MarketingStrategy #DigitalMarketing #ABTesting #BusinessGrowth #MarketingTips #DataDriven #CustomerEngagement #B2BMarketing #LinkedInTips #DigitalMarketing #FacebookAds #DigitalMarketing #AdSuccess #BusinessGrowth #CroslandDigital #SmallBusiness #SupportLocal #Entrepreneur #Startup #BusinessOwner#SmallBiz #LocalBusiness #SupportSmallBusinesses #GoogleAds #googleads #sem #ppc #linkedin #b2bsales

Google ads agencies: if you haven't partnered up with a specialized Linked[ln] ads agency already, you're doing a disservice to your clients. Think about it. You're already getting your clients high-intent traffic to their website through BOFU keyword bidding, yet only a certain % of them are actually ICP-fit. And there are a couple reasons why a Linked[ln] ads agency can come in handy for your clients to get better results without you having to scale your operations: 1. A specialized partner will run the ads more efficiently than you will. Yes, you can rant all day about how hard Google ads are, and how easy it must be to run profitable ads on Linked[ln]. You are WRONG and no serious client should trust you with their campaign manager. Let each expert work where they excel at. If you think you can be an expert at both, prove it – I'm yet to see a 360 agency running ads on Linked[ln] without falling for the same landmines. 2. Some people don't know this, but the Linked[ln] pixel lets you capture all website traffic, and then layer as many filters as you want on top. What this means for your clients: they get to retarget ONLY the ICP-fit segment of high-intent clicks they're paying for to Google, and therefore can shorten the sales cycle and/or just capture the demand there. 3. While getting clicks on relevant MOFU/BOFU keywords through Google is great to drive net new reach to your website, clients only relying on one demand capture channel like Google ads can benefit from getting the ball rolling in the demand gen channel that Linked[ln] ads is. In other words, it's great to pay Google for the reach, but you need a channel like Linked[ln] to get those clicks to know, like, and trust you at scale and over time. And this is all ignoring that we're also a video-first company – which opens doors for partnerships with other demand generation agencies focusing solely on the paid management side of things (DMs are open👀). #partnermarketing #googleads #linkedinads #agency #demandgeneration #demandcapture

In the world of digital marketing, making data-driven decisions is crucial for success. One powerful tool that can significantly enhance your advertising efforts is A/B testing. Here’s why A/B testing is a game-changer for your ads: Benefits of A/B Testing: Data-Driven Insights: A/B testing allows you to compare two versions of an ad to see which one performs better. By analysing the results, you gain valuable insights into what resonates most with your audience. Improved Conversion Rates: By testing different headlines, images, calls-to-action, and other elements, you can optimise your ads to increase conversion rates. Even small changes can lead to significant improvements. Reduced Ad Spend: Effective A/B testing helps you identify the most effective ad elements, allowing you to allocate your budget more efficiently. This means less money wasted on underperforming ads. Enhanced Audience Engagement: Understanding what works best for your audience helps you create more engaging and relevant ads. This leads to higher engagement rates and a stronger connection with your audience. Continuous Optimisation: A/B testing is not a one-time activity. Continuous testing and optimization allow you to keep improving your ads over time, ensuring long-term success. How to Get Started with A/B Testing: Define Your Goals: Determine what you want to achieve with your A/B test. Are you looking to increase click-through rates, conversions, or another metric? Identify Variables: Choose the elements you want to test. This could be the ad copy, images, headlines, or calls-to-action. Run the Test: Use tools like Google Ads or Facebook Ads Manager to set up and run your A/B test. Ensure you have a large enough sample size for meaningful results. Analyze Results: Compare the performance of the two versions and identify the winning elements. Use these insights to optimize your future ads. At Crosland Digital, we leverage A/B testing to ensure our clients’ ad campaigns are always performing at their best. Let us help you unlock the full potential of your advertising strategy. Ready to Transform Your Ad Performance? Contact us today to learn how A/B testing can revolutionise your ad campaigns. 🚀 #AdSuccess #MarketingStrategy #DigitalMarketing #ABTesting #BusinessGrowth #MarketingTips #DataDriven #CustomerEngagement #B2BMarketing #LinkedInTips #DigitalMarketing #FacebookAds #DigitalMarketing #AdSuccess #BusinessGrowth #CroslandDigital #SmallBusiness #SupportLocal #Entrepreneur #Startup #BusinessOwner#SmallBiz #LocalBusiness #SupportSmallBusinesses #GoogleAds #googleads #sem #ppc #linkedin #b2bsales

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐚 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐎𝐰𝐧 𝐏𝐚𝐢𝐝 𝐀𝐝𝐬? 𝐇𝐞𝐫𝐞’𝐬 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰. Do you know the difference between [𝒓𝒆𝒅 𝒔𝒉𝒐𝒆𝒔], "𝒓𝒆𝒅 𝒔𝒉𝒐𝒆𝒔", and 𝒓𝒆𝒅 𝒔𝒉𝒐𝒆𝒔? If not, it might be time to bring in someone who does—before you unintentionally hand Google a blank check. Here’s a quick breakdown: 👠[𝑹𝒆𝒅 𝑺𝒉𝒐𝒆𝒔]: Exact Match – Your ad will only show when someone searches for these words exactly (or a close variant). For B2B SaaS, this is where the majority of your budget should go. 👠🛒"𝑹𝒆𝒅 𝑺𝒉𝒐𝒆𝒔": Phrase Match – Your ad can show whenever someone searches for a phrase containing these words, like “best deals on red shoes.” While it sounds promising, this can quickly turn into a game of whack-a-mole with lots of irrelevant clicks. ➖𝑹𝒆𝒅 𝑺𝒉𝒐𝒆𝒔: Broad Match – You’re letting Google’s algorithm decide what’s “relevant.” That might mean showing your ad for searches like “purple belt” or worse. (If you’ve seen The Wire, this is like trusting Clay Davis with your budget. Sheeeeeeeit.) Paid Ads might seem straightforward, but maximizing your ad spend requires expertise. Notice I said “𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝,” not “𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐫𝐞𝐬𝐮𝐥𝐭𝐬.” Why? Because no one can promise outcomes, and Paid Ads aren’t the right fit for every business. But if you’re committed to Google Ads, having an expert ensures your campaigns are set up for success from Day 1. I specialize in helping founders like you get the most out of their ad spend. That means optimized campaigns, precise targeting, and no wasted dollars. You’ve worked hard to build your business—don’t let poorly managed ads slow you down. Let’s talk about how we can get your ads working smarter, so you can focus on what you do best: growing your company. ________________________________ I’m Daniel, the “Transparency PPC Guy.” I specialize in Google Ads and LinkedIn Ads, offering a no-nonsense, results-driven approach with full transparency. 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐎𝐟𝐟𝐞𝐫:  Get a Free PPC Review and a $100 Gift to the Charity of Your Choice!

If your FB ads conversions are crushing it and you are NOT doing this… You hate money. Look, it’s tough work coming up with winning ads. A lot of chopping and changing aka testing has to go into the mix. But you know what’s worse? It is finally landing on a Winning ad and still not optimizing for higher AOV. See if you are running a functioning funnel, your front-end offer is mostly going to leave you breakeven. Because the point of the front end is to acquire customers. You can’t get rich off them. However, there is a way to profit off your acquisition campaigns… Using OTOs. OTOs or One-time offers - as the name suggests - are time-sensitive, now or never, take it or leave it type offers you present right after your customer buys your front-end offer. Unlike an “upsell” this doesn’t have to be an “upgraded version” of your front-end offer. In fact, you can offer anything as an OTO. However, it's best to sell - as OTOs - the next logical step for your customer. For those who are aware of OTOs, this might come across as a “no-shiz Sherlock” type post. But I’ve noticed A LOT of coaches and offer owners don’t offer OTOs right after their customer makes a purchase. Yeah, it's important to do this immediately after they make a purchase (on the thank you page) and not after a few hours/days. So yeah, do this and I can assure you (even though I hate to guarantee things) that your AOV will increase for your working ads.

Your Ads Suck! Because they’re all about you… Conversion takes place when your prospect feel like your ad is speaking directly to their current pain, paints a perfect picture of their ideal future state and offers a simple solution to bridge the two together. Think about it. The last 10 things you purchased for yourself were because you are problem aware to your current needs and you were presented with or were familiar with an offer / product / service that could bridge you from where you are now to your desired future state. Things like: - Petrol for your car - Food for your body - The particular gym you work out at - The car you drive - The spouse you’re with There was a current pain and a desired future state. The offer you took was the one that communicated the process and investment of transformation the best. So when it comes to running ads, to cause conversions you need to workshop your offer and communicate it through your ads until it hits! Prospects do not care about your track record or your service quality or your fancy office at the Ad Stage of their buying journey. All that matters in that 0.03 seconds is: - “Are they speaking to me?” - “Hey that’s the problem I’m facing?!” - “I want that outcome!” - “Really? You could make it that easy?” - “You got me! *fills out form* Our Melbourne ads are getting better but there is still room for massive improvement at conversion level. We need more leads each day so Luke can get in touch with them. Here’s a major hack that you will ignore because it’s too simple for your smart business brain: Change ONE variable at a time. When you launch an ad set, don’t then go and change every component of the campaign when you start optimising. First change the Creative, next round change the copy, next round change the CTA, next round change the offer, next round change the audience. Start broad and then one element at a time, tweak until you have a winner. Bonus hack: The only way to validate changes in your ad campaigns is through the sales interactions and/or data. NEVER ASSUME! Your feelings literally don’t matter at all. It’s only about the prospects. What are they saying or not saying? What are they clicking or not clicking? What are they mentioning or not mentioning on the discovery calls? Your Ads suck because they’re more about you than your prospects! Switch that around and you’ll see that moooolah coming in.

Every PPC agency will emphasize the incredible value derived from A/B testing and Google Ad Variations. Visit our blog to read more on this topic: https://buff.ly/3AaV0Dx #CGMarketing #ClosetAndGarage #DigitalMarketing #BusinessGrowth #Blogging #GoogleAds

With 27K impressions and an impressive 32.79% interaction rate, Google PPC Ads is a game-changer for businesses of all sizes! In the recent campaign, we achieved: 🔍 6.36K views 📈 51 clicks ⚡ 23.59% view rate PPC Ads allow businesses to: 📊 Achieve measurable growth 💡 Target precise audiences 🔎 Drive qualified traffic to your site 📈 Increase conversions & brand visibility Industries we serve: 🏢 Corporate/HR 🏥 Healthcare 🛒 E-commerce 💼 Finance 📚 Education 🎨 Creative Agencies Google PPC Ads ensure your business reaches the right customers at the right time. Whether you're scaling up or looking to improve brand awareness, our PPC services can make a significant impact on your business growth. Ready to elevate your business? Let’s talk! Send a DM or a WhatsApp chat to: +2348147673078 #GoogleAds #PPC #BusinessGrowth #LeadGeneration #DigitalMarketing