Brendan Straw

Why GenAI is a Game Changer for Aussie Businesses? A recent Forbes article highlights that 81% of Australian C-suite executives view generative AI as critical, with 38% making it their top business focus. Frank Fillmann points out that AI is reshaping the future, but challenges like data quality persist. The launch of Salesforce’s Agentforce is helping companies unlock trapped value through smarter AI integration. ➡️ AI integration is accelerating ➡️ Data remains a key obstacle ➡️ Salesforce tools like #Agentforce are transforming workflows Read the full Forbes Australia article here: https://lnkd.in/g36Mq-UB #AI #Innovation #Leadership #Salesforce #GenAI

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Some very insightful takeaways from a recent Sales Leaders Summit hosted by Seismic in APAC. 💡

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What impact will millennials have on B2B sales strategies? By 2025 75% of the global and Australian workforce will be millennials. Given they are responsible for 73% of buying decisions, this fundamentally challenges the way we sell and engage in the B2B market... 🥸 Join us this week to unpack what's happening in region with the latest research from 📣 Arktic Fox | B2B digiSalesFEST APAC '24 📣 on May 28th, 28th and 30th for just (1) hour each day. This is a new virtual learning event to provide GTM leaders with insight into how brands are adapting and changing to better serve B2B customer needs and deliver on changing expectations in the digital age. Explore the latest B2B buyer trends and where the market is headed over the next 3 - 5 years. Topics will cover: 📍 Powering growth with a digitally immersive selling experience 📍 Understand how B2B buyers are changing and where the market is going 📍 How to meet experience expectations of B2B buyers 📍 Unpack how to use tech to enable more effective buying experience 📍 Understand how AI is changing the sales and tech landscape The impressive speaker line includes: ● Tony Blamey, ex CCO for Domain and CRO for :Different ● Vanya Mariani, Commercial Director, Carsales Mediahouse ● Divya Gupta, Head of Digital Sales, APAC for Maersk ● Alicia Kearns, CMO of Render Networks ● Justin Meyers, Head of Corporate & Mid-Market Sales of Creditor Watch ● Daniel Lodge, VP of Revenue APAC, Seismic ● Along with co-founders from Arktic Fox Teresa Sperti (GAICD) and Petra Sprekos 📣 The good news 📣 Seismic is excited to share we are partnering with B2B digiSalesFEST APAC 2024 as the GOLD sponsor and have access to block of tickets.... Reach out to me to secure your FREE pass (*until allocation is exhausted!) #Seismic #RevenueEnablement #Buyerexperience

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🔍 Did you know that 24% of Aussie shoppers end up buying additional items in-store when picking up their online orders? That’s one of the key findings from the latest ShopFully report, "The State of Shopping 2024." I’ve shared this and other insights about the Click & Collect trend over at Mi3Australia Dive into the full article here 👉 https://lnkd.in/gXA9Rnzs

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 53% of Australians do not expect their purchasing power to improve in 2024, and many will reduce their purchases on selected verticals. We discovered this and many other key insights with ShopFully's latest survey. Curious to know more? Read the article by @Stephanie Cate Chadwick on Inside Retail Australia https://lnkd.in/gdETEnRW

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Every company wants to improve customer relationships, and AI has great potential for this. You might be ready to embrace AI CRM, but is your data? Discover how global leaders, including those in Australia & New Zealand, are evaluating their strategies. Download report:

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Our subscribers are reading exclusives about Forbes' pre-sale battle with Google, Australia's brilliant men's site, Future's digital plans, the Covid 'hidden' impact on trade shows and Reuters' big launch. Why not subscribe now and join media industry leaders every Friday?https://lnkd.in/eNYM2GAy Flashes & Flames: The Global Media Weekly

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Some iconic department stores in NZ have been closing, leaving families nostalgic for the experience they provided. In contrast, Fenwick is thriving with steady year-on-year growth and adeptly navigating the competitive retail landscape. Fenwick's strategic digital transformation journey with Salesforce solutions is enhancing the customer experience and expanding its ecommerce business. The company achieved remarkable results like a 100% increase in email click-through rates and a 50% increase in open rates within just 12 months through personalized campaigns using Salesforce Marketing Cloud. During the 2019 Christmas period, Fenwick's ecommerce site impressively managed a 1,500% surge in transactions, showcasing its digital scalability. The retailer's investment in AI-powered product recommendations, order management capabilities, and seamless omnichannel integration reflects its commitment to enhancing the online shopping experience as it grows its digital presence. Learn more about Fenwick's success story and digital transformation journey here: https://lnkd.in/g79UxAWA #nzretail Tina Ashworth Scott Chapman Mark Griffiths

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📢 Insights for Sales Leaders Hiring in the Australian Market 🇦🇺 As the market evolves, sales leaders face unique opportunities to attract top talent while navigating new challenges. Here are key insights: 1. Economic Pressures With rising costs, customers seek stability and tailored solutions. Empathy and adaptability are now essential traits for sales teams. 2. Upskilling Organisations are closing skill gaps by investing in data analysis, digital literacy, and compliance. Hire candidates with a growth mindset to adapt to technological advancements. 3. Building Resilience Resilient, agile sales teams can drive growth and loyalty in uncertain times. Prioritise candidates who excel under pressure and innovate. Why Hire Now? Onboarding in December allows leaders to prepare for a strong start in January. Secure top talent ahead of peak hiring season. Key Attributes for Senior Sales Leaders 🔹 Commercial acumen 🔹 Problem-solving skills 🔹 Team leadership 🔹 Customer focus 📞 Contact us for expert advice on executive talent: +61 (2) 8318 1818 #SalesLeadership #TalentTrends #FutureOfWork #Upskilling #ExecutiveSearch

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Redefining Work Benefits at Australia’s Best Tech Workplaces 2024 In today’s dynamic tech landscape, Australia's top tech companies are setting new standards in employee benefits, deeply rooted in a human-centric approach. These trailblazers are not just offering jobs; they're crafting environments where personal and professional life can harmoniously coexist. At the heart of their strategy is an unyielding commitment to holistic wellbeing, offering benefits like extensive parental leave, flexible work arrangements, and mental health support tailored to individual needs. Noteworthy are initiatives like four weeks of paid bereavement leave, extended personal leaves, and innovative work-from-anywhere policies that accommodate both domestic and international arrangements. These tech leaders empower managers to customise flexibility based on the unique needs of their teams, enhancing productivity while fostering a culture of trust and respect. This approach not only boosts employee loyalty but also aligns with modern expectations of what a supportive work environment should look like. Take Engaging.io, for example, a company that embodies flexibility by allowing employees to work internationally, tailored to their personal circumstances, ensuring seamless productivity through trust and support. Furthermore, companies like AirTrunk are revolutionizing workplace wellness with programs like AirFit, offering personalized wellness allowances that employees can use according to their preferences. These companies are not just workplaces; they are communities that show care in out-of-the-box ways, supporting their teams through life’s ups and downs, beyond the conventional scope of employee benefits. This level of empathy and compassion not only enhances individual well-being but also cements a culture where diversity is celebrated, well-being is prioritised, and genuine care fosters a thriving workplace. https://lnkd.in/gAS2xnT9 #WorkplaceCulture #EmployeeBenefits #TechIndustry #Innovation #EmployeeWellbeing #WorkFromAnywhere #GreatPlaceToWork #gptw4all

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Reposting this from our social engine! Give us a like and share once you read what Mina has to say. When it comes to AI, what are some of the most common mistakes companies make? Mina Mousa, Head of Systems Engineering in ANZ at Extreme Networks, says the two mistakes he most often sees are going after low-risk processes and creating an AI strategy without the experience you want to deliver in mind. Read his full insights in In AI Today. 

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We know from our 2024 State of Customer Engagement Report that there's a significant gap between brand perception and consumer sentiment, with Australia demonstrating the largest disparity at 45%. Brands in Australia tend to overestimate the effectiveness of their customer engagement strategies, particularly in terms of personalisation. To understand how to bridge this experience gap, here is our advice for your multichannel marketing strategies. What other strategies is your company using to improve customer engagement? To learn more about the other opportunities for improved customer engagement, download your copy of the report today by visiting: https://lnkd.in/gp-y6a8t

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Happy New Year! For those operating on the Australian Financial Year (FY), this is the first week of FY25. Much like the turning of the calendar year, a new FY is met with lots of anticipation and optimism. Many Marketing teams are being asked to do 'more with less' ... so there is no better time to re-read this ripper article by Mark Ritson. > Consumers don’t get tired of ads, only marketers do < There are several actionable takeaways for marketers toward the end of the article, but this one is my favourite: > Save this year's creative budget to spend on media A great tip at a time when budgets are being trimmed while expectations are not. Happy New Year, and may FY25 bring you all much success! https://lnkd.in/gG6pn2xt

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We understand that an engagement program isn't just about interaction, it’s about being; Inspiring. Genuine. Memorable. Need to build or refresh your loyalty program? Talk to IQ Gecko now! www.iqgecko.com.au #loyalty #giftcard #engagement #rewards

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Voted as one of Australia's most trusted brands, it's no wonder why 1400 members sign up every day. Join us at X4 Syd on July 4 and get practical tips from leaders behind some of the most trusted brands and leaders. bit.ly/4bVeytU #X4SYD #AI #CX #EX #productivity #talentmanagement #leadership #futureofwork #datadriven #digitaltransformation #innovation #qualtrics #experience #experiencemanagement #XM #experiencematters #customerexperience #employeeexperience #employeeengagement #employeelistening #employeeretention #HR #talent #talentacquisition #futureofwork #CHRO #CMO

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In Seismic's latest report, which surveyed 300+ Australian business leaders, we found that enablement continues to expand beyond the sales function. Nearly all (95%) surveyed Australian companies using enablement tech have deployed it across multiple departments, with Marketing as the second-most common department to use enablement tech after Sales. It's clear from the data that enablement's influence is on the rise down under -- learn more and download the full #GenerationEnablement Report on Seismic's website here: https://bit.ly/4cSrnFI ​

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New Zealand is no stranger to a volatile market, but how can you successfully lead your business through rough waters? 🌊 Get your free copy of our latest guide packed with insights from experienced leaders, here: https://lnkd.in/gvdJ85Fe   #newzealand #businessleaders #keystrategies #NZeconomy #leadersguide #Avec

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