Over the last decade, retail has seen a major shift online, with Australians spending $63.6 billion on eCommerce in 2023. But contrary to some predictions, physical stores are far from dead. In fact, 76% of Australians still shop in-store at least once a month, compared to 43% who shop online for non-essentials. What’s more, 45% of consumers research products online before making in-store purchases.
🚀 To stay competitive, retailers must bridge the gap between online and offline shopping. This means making in-store inventory visible online and offering services like click-and-collect, which 19% of shoppers value highly. Personalizing the in-store experience is also crucial, as 25% of customers seek personalized service and local deals.
Especially, as the festive seasion is ready to go full-swing, Australians shoppers are rushing to get their Christmas wishlists wrapped under the Christmas trees, retailers are gearing up to best serve their customers. 🎄
Rather than viewing eCommerce as a threat, savvy retailers are using it to enhance the in-store experience. By integrating both channels, businesses can drive foot traffic, boost sales, and foster customer loyalty. In today’s market, online and offline strategies aren’t competitors—they’re essential partners in delivering a seamless, satisfying shopping experience. The better these channels work together, the more successful retailers will be in the rapidly evolving retail landscape. 🚀🎄
#Simplesellers #ecommerce #Christmas #brickandmortar #retail
