🏆 We’re honoured to be the 2024 Snowflake ANZ Collaboration Award winner! What does this mean for Australian advertisers? ⬇️ ⬇️ Audience Group has built data privacy, advanced modelling and predictive analytics – powered by the Snowflake cloud – into its standard client packages, setting a new standard for advertising services agencies. Here’s what this means for our clients: - Enabling clients to be more effective with advertising investments, more quickly. - Over 50% reduction vs historical media mix modelling costs - Predictive models applied within minutes, not days - Data privacy, protection and governance for insight-rich, first-party data-driven, advertising programs
Richelle Gillett’s Post
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"Nothing's better than having an ad that's relevant to you at the right time, in the right place." FreeWheel CPO David Dworin talks to Snowflake's "Data Cloud Now" about how the FreeWheel platform is connecting first-party data from both publishers and advertisers to drive a better viewing experience for customers. Watch the full interview: https://bit.ly/4eROfGy #EffectvEmp
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"Nothing's better than having an ad that's relevant to you at the right time, in the right place." FreeWheel CPO David Dworin talks to Snowflake's "Data Cloud Now" about how the FreeWheel platform is connecting first-party data from both publishers and advertisers to drive a better viewing experience for customers. Watch the full interview: https://bit.ly/4eROfGy #EffectvEmp
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I Help Businesses Grow | Marketing & Brand Strategist | Dog Mom | Anti-Cruelty Associate Board Committee Chair
"Nothing's better than having an ad that's relevant to you at the right time, in the right place." FreeWheel CPO David Dworin talks to Snowflake's "Data Cloud Now" about how the FreeWheel platform is connecting first-party data from both publishers and advertisers to drive a better viewing experience for customers. Watch the full interview: https://bit.ly/4eROfGy #EffectvEmp
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"Nothing's better than having an ad that's relevant to you at the right time, in the right place." FreeWheel CPO David Dworin talks to Snowflake's "Data Cloud Now" about how the FreeWheel platform is connecting first-party data from both publishers and advertisers to drive a better viewing experience for customers. Watch the full interview: https://bit.ly/4eROfGy #EffectvEmp
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Helping businesses to enhance their digital marketing and data activation with Google technology
As most of you will already know, a major change is set to take place on July 1st 2024 On this day, Google Analytics 4 properties will have fully replaced Universal Analytics properties, which means that UA data will no longer be accessible. It's important to note that once the data is gone - it's really gone. Wouldn't it be a shame to lose all of that useful UA data? The thing is that you don't need to worry about this, as TRKKN can help you to move your UA data over to Bigquery with ease. If you’re interested in hearing more about how TRKKN can help to facilitate this transition, please don't hesitate to reach out to us. Our cloud experts would love to hear from you... PS. For those of you out there who haven't yet migrated to GA4, you should probably look into that... #analytics #data #universalanalyticssunset #googlecloud #bigquery #reportingapi #ga360 #trkkn #ga4
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Great commentary from Fivetran's founder, Taylor Brown on the increasing challenges for data practitioners, data leaders, and business leaders. How #AI is changing expectations on data? Pressure is mounting for data leaders to optimize infrastructure to support more modern/real-time analytics use-cases/needs/decision making/AI. We also announced Fivetran's --> Snowflake Native Application to bring data into your warehouse without a separate processing requirements. "a solid data foundation is the key to any real AI foundation" - Taylor #innovation #etl #llm #elt #bi #ml #analytics #analyticsengineering #dataengineering #dataengineer #marketing
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Helping businesses to enhance their digital marketing and data activation with Google technology
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This week flew by ridiculously fast ✈️. Blink, and you might have missed some of the content we posted. In case you did, here’s your Friday recap: Vimeo cracked the abandonment code, boosting its trial conversions by 300% 📈. Sounds crazy 😯. But it’s really just the power of Simon, Snowflake, and a winning abandonment strategy. Here’s how they got it done. Link: https://lnkd.in/grGe567E The customer marketing universe is vast and always expanding 💫. But at its center is real-time, first-party data. Here’s our guide to getting it right. Link: https://lnkd.in/giEcFZQA Oh, the places your business will go 🛣️—when you combine the right CDP and cloud data warehouse. Here are 🔟 uses cases for this winning MarTech combo. https://lnkd.in/g5SkS_UM
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Are you still relying on cookies for measuring your digital marketing? 🤯 Third party cookie deprecation has been on the horizon for years now, and so many marketers I speak with have not pivoted to a first party data strategy. Don't miss our upcoming event with InfoTrust where we'll dive deep into the power of first party data and how Google Cloud can streamline first party data collection, analysis, and activation to supercharge your marketing strategies. Let's unlock the full potential of your first-party data so you can thrive in a cookieless world 🌍 ! RSVP here ➡ https://lnkd.in/ezcPK9Uv When: June 12 at 3PM CST Where: Google Chicago #cookielessfuture #firstpartydata #cloudmarketing #infotrust #GoogleCloud
