Zanne Wong

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++ THE FUTURE OF ADVERTISING The future of advertising with holographic, digital displays, and technology could offer companies highly targeted and immersive experiences. Imagine ads that dynamically adjust based on the company’s goals and objectives, allowing for real-time customization and optimization. These advancements could revolutionize how businesses connect with their target audiences, offering unprecedented levels of engagement and impact. ————— #HolographicAds 🌐 #DigitalDisplaysRevolution 💻 #TechAdvertisingFuture 🚀 #ImmersiveMarketingExperience 🎮 #EthicalDataUsage 🔒

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Something i liked from a quick glance through the Cannes shortlists. Some (all?) of the best work is just observing the world and finding something interesting to react to. https://lnkd.in/dHzhYks4

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At an APG talk last year on 'Does Purpose Have A Point?', Les Binet made a comment that Purpose Strategy is 'lazy strategy'. That comment really bothered me. Because it was so far from my experience working at Revolt. So I wrote a piece for The Drum about how Purpose Strategy demands more from - and gives more to - strategists. https://lnkd.in/edzJS6Kr #purpose #brandpurpose #purposemarketing

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If you thought Hollywood was fake before meet SORA! Finally it’s here! The long awaited #SORA from #OpenAI has finally been announced today officially. So what does this mean for Hollywood? It means don’t trust your eyes anymore because you won’t know what’s real and what isn’t. I’m not saying it’s perfect or even close to perfect but this is the beginning of an earth shattering new paradigm of creating what appears to be real video out of thin air. I’ve been working on leveraging these tools for the past three years and consider myself a pro in most of the mainstream AI text image and video. A new age of independent filmmakers will emerge that will be able to do everything from their garage for under $500 a month in subscriptions. I’ve positioned myself to be primed and ready for the new wave of films that will be created utilizing a singular vision with optional collaboration with other artists. Now I ask you with all the possibilities to create content today that our current market values on Legacy and traditional filmmaking processes, how could you miss out on this once in a lifetime window. Who’s with me? Who wants to go with me down this road and generate content that could never have been done before without an army of people? Who wants to make a $10 million movie with me for a fraction of the cost? Who’s willing to go down the road of achieving the lion share of a singular vision that can be produced in a month rather than years? And realized my first quarter of next year and not several years from now? LFG 🚀 #AI #Filmmaking #VideoOfTheDay #Groundbreaking #Innovation

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A study shows that strong visual storytelling… Can boost engagement by 94%. It’s not just about looking good. It’s about connecting with your audience. Want to stand out? Use design that works. The right words and style can transform your brand. It’s simpler than you think. Start telling better stories. Build a stronger brand. Now is your time to shine. Your audience will love it!

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At We Are Collider, we place behavioural science principles at the heart of all we create. Designing experiences that tap into the cognitive and emotional drivers that influence people's actions. 🤝 Our team have coined our unique behavioural levers ‘MARVELS’, these are Magic, Adequacy, Relevance, Value, Exchange, Labelling and Sociality. 🗣️ In our blog post we touch on Magic, Value, Labelling and Sociality and explore how behavioural science can play a crucial role in creating experiences that light the social sharing fire. Take a look HERE: https://lnkd.in/eS6wVJz2 #Creativity
#Design #Community #Audiences #BrandExperience #Storytelling #Emotion #Creatives #BehaviouralScience #HumanBehaviour #ExperientialMarketing

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“What’s good?” asks Sadia – a subsidiary of Brazilian food producer BRF S.A. – in its latest campaign created in collaboration with creative lead agency IMPACT BBDO, production house Boomtown, Massive Music, and media agency OMD EMEA. What began as a campaign showing off the variety of flavours and nutritional value within Sadia's Broasted and Tempura range morphed into a campaign capturing the essence of life at home, the complexity of motherhood, and the feelings that food evokes within a household where the family comes together. Watch the campaign video and read more about how it was rolled out in the story below. #Marketing #ATLCampaign #BrandAwareness #Creativity

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This just in at Cannes Lions International Festival of Creativity: people like to laugh! I dunno how I feel about genre-related categories at Cannes, but I do know what 🤣 feels like and it feels pretty darned good! Comedy is often dismissed as frivolous by "serious" marketers and "serious" brands in "serious" categories. But what's more serious than, say, the comedy-filled category of Insurance? (Okay, maybe healthcare/pharma but you get my point.) Yet Insurance is full of some of the funniest current and all-time campaigns. Thank you to Spikes and eric koivisto for the insight, Rob Baird of PREACHER for dropping knowledge alongside a career of sidesplitting campaigns, and ADWEEK and Cannes Lions (again, not sure about genre-based categories) for the reminder that maybe we need to lighten up and watch the results roll in. p.s. Have you SEEN the Tubi campaign by Mischief @ No Fixed Address that won the USA GRAND EFFIE at Effie Worldwide??? Ridiculous and ridiculously effective! Have a 🤣 day! https://lnkd.in/ekRMcY4W

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A lot to unpack here: https://lnkd.in/dMFhjs6d

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Fascinating comparison of top LLM models! at Helveticans we use it for various tasks like code checking, creative brain storming, copywriting ideas, and analytics, research etc, we've developed a real appreciation for Claude 3.5 recently. Its performance across categories is so good! I've also started exploring www.chat.two.ai too and finding it quite compelling. But here's my key takeaway: the real magic happens when you tailor these models to your specific needs. I've created a detailed training documents for each of my use case / agents, covering everything (as much I can) from my perspectives on purticular topic / task, business objectives, personal objectives, defining my own characteristics, sample scenarios explaining how I would have engaged, samples of what I love and what I don't like, tone of language, setting rules and numbering them so that I can refer back and request for correction etc. Yes, it's an evolving process, but trust me - the results are worth it! While it's interesting to compare these models on paper, I believe the true potential lies in how we customise and leverage them for our unique requirements. What's your experience been? #AI #LLM #Productivity #Helveticans

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Check out our latest article on how to infuse creativity into your campaigns! 🚀 We explore 5 creative ways to tell your story and get noticed in the noisy world of corporate affairs. These campaigns show the power of combining strong visuals with compelling narratives to grab attention and make a lasting impact #visualstorytelling  #communicationstrategy  

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The debate over whether marketing is an art or a science is nothing new. When it comes down to it, successful marketing relies on the data of a logical approach and the fluidity of an artistic approach. Science and marketing fall at opposite ends of the spectrum, and your marketing strategy should fall somewhere in the middle. Insightful subject. Enjoy going through the article

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How do luxury #automotive #brands stand out in a sea of same? By tapping into the intangible allure of lifestyle. Bentley Motors ingenious new campaign defies the stereotypical notion of an aging luxury car owner shattering preconceptions and redefining luxury for a new generation #marketing #advertising #branding Luxury Daily https://lnkd.in/eypNMq6H

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Google has finally joined the list of other tech giants adopting AI technology for commerce applications.  With AI grabbing headlines recently, it's easy to fall into the trap of shiny object syndrome. As more brands chase AI adoption, particularly with features like virtual try-on. https://lnkd.in/gPwB4UaA As more brands jump on board with AI innovations like virtual try-on technology, I’ve found from personal experience that it’s not just about which AI model performs better. The real question is: Should AI inspire shoppers, or is its main goal to offer precision? Getting clear on this will help brands leverage AI in ways that truly enhance the customer experience. What’s your take? #AI #Ecommerce #FashionTech #BrandStrategy

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The landscape of content creation is rapidly evolving. High-end content that resonates with audiences is more crucial than ever. It's about balancing quality with quantity and finding the real amid the reel.

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🚀 Exciting developments in our industry! Rabbit And Carrot, a trailblazer in animation and digital marketing, is reshaping the landscape of digital transformation and innovation. Their commitment to excellence is setting a new standard that many will aspire to follow. As businesses increasingly seek creative ways to engage with their audiences, the strategies employed by Rabbit And Carrot could serve as a model for success. This highlights the importance of integrating compelling visuals with strategic marketing efforts—an approach that can truly elevate brand storytelling. Are you adapting your digital marketing strategy to embrace creativity? What techniques have you found most effective? Let’s discuss in the comments! 👉 If you found this post insightful, consider following me for more updates on digital marketing trends and strategies. #DigitalMarketing #Animation #Innovation #BrandStorytelling #MarketingExcellence #BusinessGrowth #MarketingStrategy #LinkedInCommunity

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An unremarked upon but totally central skill to both strategy and creative is metaphor. Being able to recognise and conceptualise how similar two unrelated things are. E.g. Kermit singing Talking Heads https://lnkd.in/ea7Y7XBP

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