Danni P.’s Post

Well worth 5 minutes of your time to understand the coming changes to the industry

Just a heads up, but the #competitorresearch that Publer just released is incredible. First 3 insights: 1) SOOOO easy to come up with post ideas. 2) Well-organized. Love the date filter 3) What gets measured gets managed Check it out here: https://lnkd.in/dr5GdSa7

With Irish spirits exports declining (down nearly 10% last year), it's vitally important to understand the true impact of alcoholic drink advertising when consumers are faced with more and more choices. Something our PRIZM+ research service with FUTURE PROOF INSIGHTS | Consumer Neuro is uniquely qualified to do:

Learning To Love And Let Go Of Attribution Models https://lnkd.in/dUU5ZMv3

What happens when your audience don’t find your advertisements relevant? Typically, speaking they struggle to influence behaviour. Despite Jameson’s “Orange” advertisement being largely enjoyed by the viewer, as shown by the neural data, the creative is not perceived by the Irish consumer to be particularly relevant and memorable from an enjoyment perspective. The viewer struggles to make the association with the brand, leading to low performance in terms of recall. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below 👇 bit.ly/PRIZM-plus

Arpan Banerjee just send me this article. Interesting to see that we are now seeing real alternatives!

That Fig Tree had the pleasure of chatting with Rory Sutherland. Rory is one of the leading authorities in advertising and marketing. He is particularly passionate about using behavioral sciences in decision-making. We talked to Rory about a few things: 1) What plagues decision-making in the current business environment? 2) How does he apply behavioral sciences in decision-making!! What are some of his favorite use cases? 3) What are some of the challenges Rory faces while integrating behavioral sciences in marketing and creativity? How does he solve these challenges? 4) How do the latest technology and AI affect the marketing and advertising industry? 5) What relevance and future does the current advertising model have? Hope you enjoy the chat and please follow our YouTube channel for such meaningful discussions. Anshul DharSiva YegnaramanSatoshi TsujimotoAjr VasuTony Tan Teo JingshengArwika UssahatanonRajeev AggarwalKartik GuleriaNatchanun (Beau) PansangaMadhubala RNishamon Trithanawat@emily(Xiang hong) peh https://lnkd.in/gJcPtiEz

Some valuable insights here: https://lnkd.in/eAHitvH5

Samriddhi Online is an E-commerce and social media marketing agency founded by Niyati Arora. This company has helped many sellers achieve their goals. Get to know more about this company in this blog and if you want to know about the services and packages, you can DM me or Niyati Arora. #Ecommerce #SocialMediaMarketing #SamriddhiOnline #DigitalMarketing

We often discuss how easily critics can harm a company’s enterprise value “with $100 and a social media account.” 🟣 To test this, we delved into one of the fastest-growing ad sectors – plaintiff recruitment ads, which often present hard claims in a news-like style. We created a fake ad in just one minute with AI for a non-existent product and compared it to a real ad. 🎯 The fake ad was deemed trustworthy by 40% of respondents, underscoring how easy it is to get people to question a product or company with minimal effort and investment. 💡 Subscribe to our Purple Point newsletter and see more insights: https://lnkd.in/eRhcBKGg