Michael Mohr

A questions for you: What Brands really connect with you? Is the the innovations and creativity of Apple? The aesthetics and performance of AUDI AG or maybe the feeling you get from wearing CHANEL, or the memories you recall watching The Walt Disney Company? I'd be interested to know. Regardless of offering, or sector which brands do you feel you may have a lifelong connection with, and why? Please answer in the comments ;) BRANDLURN / Justin Robert Price #concepts #creative #design #thinking #brand

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The countdown is on for #Euro2024. 🥁 🥁 The first match will take place in two days. And Germany will be hosting the championship. Such exciting times not only for football fans but also brands. 🌟 Our Germany-based price comparison customer, idealo internet GmbH, has launched an inspiring in-app campaign to engage with their customers during this period. They've created interactive and shoppable content specifically for the European Championship. This includes a countdown to the first match, asking customers about their anticipation, and showcasing must-have items for a match night at home with friends. What's truly impressive is how they localized the content and messaging for different countries, allowing everyone to share in the excitement. 🎉 This will be a summer of sports, and it takes just a spark of creativity for eCommerce and retail brands to make the most of it. Follow me for more inspiring examples—I’m sure we’ll see many from various geographies, industries, and companies in the coming weeks. #eCommerce #Retail #Marketing #SportsMarketing

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A big highlight from this year's Impact Report was seeing an estimated 48% YOY drop in our product CO2e emissions thanks to the positive choices of one of our long-term partners. Reducing emissions at a product level is a key focus for our future sustainability efforts and being aligned with our long-term partners is a big part of this journey.

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Brand of the Week - #Patagonia DE - Insight 4 - Irreplaceability Patagonia's "Unfashionable" campaign in Germany is a bold statement and the traditional fashion industry's harmful environmental impact. The campaign emphasizes Patagonia's commitment to sustainability, focusing on durable, long-lasting clothing that challenges the fast fashion cycle. Patagonia's message is clear: "fashion" isn't their business; longevity and environmental responsibility are. #Patagonia's fashion is created to last, but what about the brand, is it Irreplaceable? QuestBrand's tracks Irreplaceability as a metric, asking respondents the question "if Patagonia was suddenly no longer available to you, how would you feel? In the Audience Profile chart below, within the audiences of GenZ (59%) , Gen X (65%) and Millennials (55%) who are familiar with the brand, "would miss it" "would be unhappy" or "would be devastated "with GenZ being statistically higher in the "would be devastated" than GenX. Just like the #Patagonia brand and its "Unfashionable" campaign the majority over 50% of these German Audience Segments believe its IRREPLACABLE"

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Anyone at #OMR24 go hit up the Videobot team to see how short form interactive videos can do wonders for your website! #omrfestival24

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🌟 Having spent over a year in Germany, I've discovered the immense potential of Performance Marketing. As a dedicated Google Ads specialist, I've had the privilege to operate across Asian, Middle Eastern, and European markets, accumulating extensive experience in UAC, Search, Display, Video, PMax, Shopping, and Demand Gen Campaigns. Managing budgets ranging from 300k to 500K euros monthly, I've honed my skills in tracking and conversion optimization. 💡 I draw inspiration from industry leaders like Umar Tazkeer , Ovais Ahmad, Adriaan Dekker, Craig Graham and Thomas Eccel. Their accomplishments in digital marketing motivate me to strive for excellence and continuous growth in my career, aiming to emulate their dedication and innovation. 🎥 Additionally, I've launched my own YouTube Channel called **Digital-Direction **, focusing on career insights and strategies in Performance Marketing tailored for Hindi and Urdu-speaking audiences. https://lnkd.in/edkxeQZy 🚀 I'm enthusiastic about advancing in this field and eager to expand my knowledge in programmatic advertising, DMPs, DSPs, and other facets of the Google Marketing Platform. 🤝 I look forward to connecting with fellow professionals and experts in Germany to exchange insights, explore opportunities, and grow together in this dynamic industry! #GoogleAds #PerformanceMarketing #Networking #GoogleMarketing #Programmatic #DigitalDirection #HindiUrduContent

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Hey #adiClub members in Europe! Since March, we’ve introduced an incredible new partner reward: #AG1 (previously known as Athletic Greens)   Together with Anika Herrmann we’ve curated this exciting partnership to empower adiClub members to experience AG1 using their points. And guess what? After trying it out, they can seamlessly become subscribers with an exclusive offer! https://lnkd.in/dkCYDTgy Why AG1? Comprehensive Nutrition Supplement: One daily serving delivers not only greens (although it's green), but also essential vitamins & minerals as well as good bacteria, enzymes, and a wide range of whole-food sourced ingredients. Convenience: AG1 combines the power of multiple supplements like vitamins, antioxidants and gut-friendly bacteria into just one scoop, making it your simplest daily health habit that makes many other supplements unnecessary. Health Benefits: AG1 supports your immune system, mental performance, and energy levels and contains gut-friendly bacteria and fibre. Plus, it’s trusted by top health experts and performers! Don’t wait—start your AG1 journey today and remember, health is wealth! adidas #adiClub #AG1 #partnerships #redemption

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When branded marketing gifts become preferred items you know you’re getting something right. 🙌 At a recent local event in Munich, our Medallia DACH community all flashed their branded NFC secure wallets, an attendee gift from the Germany stop of our Medallia World Tour event series back in June. 🛍️ “Medallia beats [insert high-end designer wallet brand],” someone said and it gave the group a sense of belonging to smile and nod along with the others. They, too, were there. 😎 A shared memory. Experience over product. The feeling of being part of an exclusive club. In a world where conformity is the norm, it becomes harder and harder to stand out, to express your individuality. Branded items have a unique possibility to act as a memento for an experience not everyone gets to have. 🏝️ Investing in good swag should be a key priority for brands. As a marketing angle, it has long term benefits for creating loyalty, visibility and emotion. 💙 #promotionalitems #brandedgifts #marketingmaterial #marketingstrategy #swagtrends #corporateswag

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"AI makes marketing & media more creative" that was the clear conclusion of our speakers at the MMA Germany Meet-up last night. While our MMA survey on the #StateofAI in Germany showed that so far only 50% of leadership has taken significant initiative towards applying AI, we're seeing impressive creativity and productivity gains from the cases shared: ⏳ #SevenOneEntertainment brought down campaign production time while allowing for much more immersive footage. Thank you Jutta Meyer for being an AI Trailblazer 💡 #Telekom is running hashtag #Promptathons to dismantle its more tricky data challenges and generate multiple scenarios and use cases, as shared by Daniel Jäger 👮‍♀‍ #Lufthansa is turning the travel expertise of its employees into scalable content with its story telling AI agent, Cindy Richter thanks for your insights This all comes with the consequence of changing roles, changing speed, changing processes and companies and brands need to act with foresight and the appropriate governance. Can't wait to unlock more creativity with the help of AI and humans to steer it in the right way. Join the conversation and get in touch! Elvin Altun Noyan Mark Waechter Sven Wollner Katja Anette Brandt Steffen Thiel Roland Berger

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Ready to elevate your brand? Check out our latest Video from Cape Town Your brand needs visuals that tell a story of strength, adventure, and endurance. In our latest outdoor/sportswear shoot, we captured the power of athletes training in Cape Town’s scenic landscapes – where the sun always shines, even when Europe is cooling down. Our recent outdoor shoot highlights the unique synergy between performance and nature. Cape Town’s warm weather, dramatic coastlines, and endless horizons make it the ideal setting for sports and outdoor brands looking to stand out. Whether it’s running gear, hiking equipment, or outdoor fitness apparel, our productions create visuals that inspire and energize. At Strawberry Social Media Production, we combine German precision with Cape Town’s beauty to create content that delivers results. Each frame is carefully planned and executed to reflect the power of your brand. Want to see how we bring outdoor brands to life? Watch the video and imagine how we can help elevate your brand. #Sportswear #OutdoorBrands #ContentCreation #CapeTownCreativity #BrandPerformance

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Is your YouTube advertising as effective and efficient as it could be? 🤔 Want to find out? Secure your spot in this OMR Masterclass ➡️  https://lnkd.in/eZ36zmE6 In the Masterclass “More Bang for the Bucks: Maximize reach and advertising impact on YouTube”, we'll show you how to use Google AI to improve your results. You'll learn: ✨ How AI can help you reach the right audiences and boost the impact of your advertising ✨ Which innovative YouTube products can have the biggest impact on your success ✨ How you can sustainably strengthen your brand on YouTube ✨ How you can measure and optimize the performance of your campaigns Boost the efficiency of your YouTube campaigns with Google AI! #OMR24 #GoogleAI #YouTube #Marketing

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It was a fantastic day of networking and collaborative conversations at our DACH Marketing Roundtable Meeting! Carlos Friedrich returned to lead an insightful discussion on VIDEO CONTENT AND WHY IT IS AN ESSENTIAL REQUIREMENT FOR ALL BRANDS. Thanks for sharing your insights and perspective on a key digital marketing topic! We look forward to welcoming you back to future discussions to help drive the marketing space forward. For your chance to network with marketing leaders, like Carlos, make sure you get in touch to find out more about how to register for our 14th October Event. #DigitalMarketing #CX #Roundtablediscussions #StrategyInsights #ThoughtLeadership #Innovation #MarketingLeaders

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Brand storytelling with a heart - a lovely example of craft and brand identity. https://lnkd.in/g_SpKY3E

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Unlock the Google AI advantage: Performance Max, Broad Match, and fresh Consumer Insights Ready to unlock next-level campaign performance? Join our OMR Masterclass and explore the dynamic duo of Performance Max and Broad Match, driven by Google's cutting-edge AI. Register Now! ➡️ https://lnkd.in/dFsHaGV3 🚀 Maximize Reach & Precision: Discover how you can reach your ideal audience more effectively than ever before 🚀 Decoding Decisions Study: Access fresh consumer behavior insights to be able to make smarter, data-driven choices Transform your campaigns with Google AI! #OMR #GoogleAI #PerformanceMax #BroadMatch #DecodingDecisions

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Is your sales & marketing automation not yet delivering what it could and should? Meet me at the June 4 Salesforce World Tour Essentials Zurich and we'll explore how to get you there.

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The proof is in the pudding. We’re not just a marketing company, we’re the “powerhouse” marketing company. We’re ahead of the game and we’re not stopping. Let’s talk. #scorpion #digitalmarketing #employmentlawyers

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German bookseller Thalia Bücher GmbH has grown from 50 to 500 stores under CEO Michael Busch's leadership. How did they do it? With an omnichannel strategy that combines online and in-store experiences. Read the full intervew below to find out how Thalia is succeeding in today's challenging industry landscape ⬇️ #StateofRetail #McKinseyInsights #omnichannel

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Happy and honored to be included in the Influence 100 on behalf of #adidas and the Corporate Communication team here once again. Interesting findings about the future of communication based on PRovoke's survey of in-house communicators globally. No surprise, AI and the strategic change that it brings and will bring to our profession top of mind of all respondents (but I did write this post myself 😉). #provokemedia #influence100 #adidas #CorporateCommunication https://lnkd.in/eFkNp38Y

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