Danyal - 1362 - 3319 - 1 - MM Session 03

Session 03
Media Planning & Management

What is production?
Production is the process of creating

a media product.
There are three main stages when it comes to
production, these are…
Pre-production: Planning, scripting & storyboarding,

etc.
Production: The actual shooting/recording.
Post-production: Everything between production and

creating the final master copy.
These production stages are what is required to

complete a media product; such as a film. These stages
start from an idea and form into a final master copy.
Pre Production Scripts
Every script has to start with a good idea and
question you would like to be answered.
Before your script reaches post production stages
it will have gone through around 12/13 drafts.
Every producer and director wants something to

tantalize them, invite them in.
They are looking for something that will inspire not

just them but the audience they are appealing to.
In every script has to have a beginning, middle

and
end, without this your script will go no where.
How else can you tell you have been given a good
script? That is a combination of instinct and
knowledge of the market.
Once you have finished your pre production script,

it is ready to move onto post production.
Post Production Scripts
Post production scripts can vary
Transcripts and post production scripts in detailed but will have to
are a necessary part of the post include:
production process. They can either be Vision - Full shot log describing
done in house with your own the pictures, titles & on screen
production team, or you can outsource captions
them to a specialist service. Audio - Transcribed version of
A post production script is your film on all commentary and sync
paper, shot by shot, word by word. whether in or out of sight
Most film or TV makers want a post Music - All music cues named by
production script (PPS). This is used title
for: dubbing your film from its original Time code - All of the above will
language into a foreign one; to be identified by time code
reversion a film (changing major parts)
and Subtitling.
Post Production Scripts
Full post production scripts are complicated and time
consuming, so booking a fast typist is not necessarily the These timings are just a guide as many
best way forward. Whoever produces the PPS needs to things can stall the process. For
know what they are doing because they will have to go example, a program may have a lot of
through the program a number of times to include all the
incidental music, and / or contributors
required detail. For example, a 60 minute program will take
approximately: that have strong accents and are
difficult to understand. Factors like
Commentary & sync in & out 3 Hours these can double the time it should
of vision
take to create the post production
Audio and Music 3 Hours script. However, you will know these
Pictures 3 Hours things about your program before you
Checking, spell checking and 1 Hour send it off to be turned into a PPS, so
formatting allow sufficient time and money to
finish it, particularly if the contractual
delivery deadline is looming.
Total:10 hours
Here are a few ways to help speed up the process of producing a post production script
(PPS): Use a specialist post production script service. Outsourcing your post production script can save your production time
and money.
Email your final "as recorded" commentary script to the transcription service you are using. They can cut & paste this into
their document rather than having to audio type from the finished program. But they will need to check it through to
ensure you've missed nothing.
Email the producer's roughly transcribed sync script to the transcription service. It may not be perfect,
but it will give them a head start. (Nowadays, most producers have to submit a rough sync
script with rough cuts and fine cuts as well as VO lines to help execs find their
way through the program when viewing).
Audience
Even at the very early stages of development, the production investors are already thinking about
what might happen when the film is in the cinema. It is critical that when you are developing the
film you are specific on the audience type that you are aiming at. The most important thing is to
connect the idea of the project to the audience, if you get this right everything in-between
becomes a lot easier, however if you get it wrong, it will never work. As a producer you are the one
person in the team who’s prime consideration is ‘who are we making the for?’ and are they going
to spend their money on watching this, and if so will they do this in sufficient enough numbers to
justify the cost of making the film.
In addition to all of this you also need to make something that the audience will understand, because
if its to wacky and out there people aren't going to get or understand the storyline. However you
need to be fresh without being completely way out.
If no one is going to watch/read/play/buy the text, the producers aren't going to make any money or
get their message across.
Audience research is a major part of any media company's work. They use questionnaires, focus
groups, and comparisons to existing media texts, and spend a great deal of time and money
finding out if there is anyone out there who might be interested in their idea.
Role of the producer
The producer is the person that oversees the whole production of a film and plans
and organises it all. They are either employed by a production company or
independent, and they help the creative people as well as the accounting personnel.
there is generally one main producer who can sometimes hire
executive/associate/co producers etc. to do particular jobs.
Some of the producers roles include:
Preproduction:
• Find material from a book or script.
• Get the script into good enough shape to attract a director (and studio).
• Secure financing for the film, if it is not being made for a studio.
• Choose the director and other parts of the creative team.
• Cast the actors, working with the director.
• Determine locations and budget.
• Decide on cinematographer and special effects.
• Hire a production team including crew and producers.
• Develop a shooting schedule.
•Create a detailed plan of action for production.
Production:
• Offer creative suggestions to the director.
• Handle problems with actors or creative staff.
• Monitor production timetable and budget.
•Review video dailies, the film shot each day.
Postproduction:
• Discuss order and selection of scenes with
the director.
• Review the fine cut of the film after it is
edited.
• In some cases, polish, revise and
restructure the film to create the final cut.
• Work with a distributor to secure distribution
for the film.
This may include showing the distributors the
Investment
Attracting investment: Foreign investment:
• UK producers can go to • Most producers look to
television companies for America for co production
funding like Channel 4, BBC deals if they cant get enough
Film. funding in UK, where an
• If they are working in a American producer can work
particular region, they can go together with the British one
to the Regional Film Fund. and find finance.
• It is more common to get a
• It’s easier to find one funder
but if they fund 100% then
group of potential financiers, they control the movie, but if
usually between 3 to 10. it’s multi partner where lots of
• Particular financers like people have funded, no one
particular subject matter/ owns 100% of the movie so
director etc. so producers go the producer and director
to them because they’re more control it.
likely to invest.
Marketing
Depending on what genre of film it is there could a certain
time of year it should be released when it will make
more money, e.g. horror films released around
Halloween.
They must think about if they have marketable stars or

director.
The British Film industry usually gets the finance and shoots
the film and then think about selling it later on, but
Americans think about release date and how they’re going
to sell it and market it first and then get on with making
the movie and that is why they are usually more
successful.
Budget
Budget is how much the film will cost and it must be paid
for by film finance plan.
The budget must include costs for the actors, cameras, film
stock, editing, script, locations.
The level of budget must be appropriate to how much you

think the film will make.
Producer divides the costs into 2 parts, one called above

the line, the other called below the line.
Costs
Above The Line Costs
Above the line costs is the creative side to making the film, so things like:
the scripts; paying for the rights to a novel; the producer, director and their
teams; money is also paid out for research as well. The above the line costs
also pay for the principle cast which is usually the two main characters in the
film, however it can also be several more highly paid actors.
Overall the above the line costs are the costs of creating the story.
Below The Line Costs

Below the line costs cover the people who are actually going to make
the film and not the people who are controlling the sales of the film.
These people start at the beginning of pre production, they put together
the shoot, they schedule things and set up each day, they do the
designing and even the photography.

Danyal - 1362 - 3319 - 1 - MM Session 03

Uploaded by

Copyright:

Available Formats

Danyal - 1362 - 3319 - 1 - MM Session 03

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Danyal - 1362 - 3319 - 1 - MM Session 03

Uploaded by

Copyright:

Available Formats

Session 03

Media Planning & Management

Production is the process of creating

Pre-production: Planning, scripting & storyboarding,

Production: The actual shooting/recording.

Post-production: Everything between production and

These production stages are what is required to

Every producer and director wants something to

They are looking for something that will inspire not

In every script has to have a beginning, middle

Once you have finished your pre production script,

They must think about if they have marketable stars or

The level of budget must be appropriate to how much you

Producer divides the costs into 2 parts, one called above

Below The Line Costs

You might also like