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    Discussion Material Project TIC Daihatsu 200420 FIN Ver A

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    bob.muttahara
    SERA Used Car and Astra Daihatsu SO (AI-DSO) will collaborate on a trade-in program to increase new Daihatsu vehicle sales and used car sales at SERA. The program will operate in Jabodetabek, Bandung, and Surabaya with a target of supporting 100% of AI-DSO trade-in leads and achieving a 60% transaction rate. Initiatives proposed to accelerate trade-ins include a buyback guarantee, trade-in channels on mobile apps, and joint marketing between SERA and AI-DSO. Extended services for Daihatsu used cars purchased through the program include reconditioning, a 1-year warranty, and free 1-

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    Discussion Material Project TIC Daihatsu 200420 FIN Ver A

    Uploaded by

    bob.muttahara
    24 views4 pages
    SERA Used Car and Astra Daihatsu SO (AI-DSO) will collaborate on a trade-in program to increase new Daihatsu vehicle sales and used car sales at SERA. The program will operate in Jabodetabek, Bandung, and Surabaya with a target of supporting 100% of AI-DSO trade-in leads and achieving a 60% transaction rate. Initiatives proposed to accelerate trade-ins include a buyback guarantee, trade-in channels on mobile apps, and joint marketing between SERA and AI-DSO. Extended services for Daihatsu used cars purchased through the program include reconditioning, a 1-year warranty, and free 1-

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    Discussion Material Project TIC Daihatsu 200420 FIN ver A

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    SERA Used Car and Astra Daihatsu SO (AI-DSO) will collaborate on a trade-in program to increase new Daihatsu vehicle sales and used car sales at SERA. The program will operate in Jabodetabek, Bandung, and Surabaya with a target of supporting 100% of AI-DSO trade-in leads and achieving a 60% transaction rate. Initiatives proposed to accelerate trade-ins include a buyback guarantee, trade-in channels on mobile apps, and joint marketing between SERA and AI-DSO. Extended services for Daihatsu used cars purchased through the program include reconditioning, a 1-year warranty, and free 1-

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views4 pages

    Discussion Material Project TIC Daihatsu 200420 FIN Ver A

    Uploaded by

    bob.muttahara
    SERA Used Car and Astra Daihatsu SO (AI-DSO) will collaborate on a trade-in program to increase new Daihatsu vehicle sales and used car sales at SERA. The program will operate in Jabodetabek, Bandung, and Surabaya with a target of supporting 100% of AI-DSO trade-in leads and achieving a 60% transaction rate. Initiatives proposed to accelerate trade-ins include a buyback guarantee, trade-in channels on mobile apps, and joint marketing between SERA and AI-DSO. Extended services for Daihatsu used cars purchased through the program include reconditioning, a 1-year warranty, and free 1-

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 4

    April 2020

    Daihatsu Trade-In Project


    Discussion Material

    FOR INTERNAL DISCUSSION PURPOSES ONLY


    STRICTLY PRIVATE AND CONFIDENTIAL
    Project Overview

    Points Description
    SERA Used Car and Astra Daihatsu SO (AI-DSO) will collaborate to provide an
    Project attractive trade-in offering for Daihatsu new prospects & current customers. We
    1 Description
    expect the program will increase the sales of Daihatsu and SERA Used Car.

    2 Project Scope The project will support AI-DSO in Jabodetabek, Bandung and Surabaya.
    Our target is to support 100% the trade-in leads from AI-DSO & achieve 60%
    successful deals.
    3 Project Target
    • Current condition: 7% sales comes from trade-in transaction
    • 5 years goal: 50% of sales come from trade-in transaction

    Leads Generation Leads Processing Closing Deals

    Customer walks in to AI- SERA team receive leads Salesman receive price
    DSO outlets push notifications push notification

    SERA team visit customer Salesman calculate


    Salesman offer trade-in
    TIC System With to perform inspection using financing scheme and
    program
    ACV negotiate to the customers
    4 DSO
    SERA team determine price
    Salesman input Leads to Salesman close the deals
    and input in SERA TIC
    SERA TIC System and inform Project team
    System

    1. SERA TIC System is the single communication channel


    between salesman and SERA Used Car (leads and pricing). SERA team purchase the
    2. All leads should be followed up based on SLA (e.g.30 min within 5 cars and transfer payment
    KM radius)
    3. All leads will be 100% inspected by ACV.

    FOR INTERNAL DISCUSSION PURPOSES ONLY 2


    STRICTLY PRIVATE AND CONFIDENTIAL
    Project Overview

    Points Description
    We propose three initiatives to increase leads and conversion rate to
    transactions:
    a. Buyback guarantee option. As a special offer for Daihatsu Trade-in
    Initiatives to
    Customer, Mobil88 will provide option to buy the car 3-4 years from now at the
    5 Accelerate Trade-
    In Progress price determined today (subject to T&C; applied only in trade-in transaction)
    b. Trade-in channel through Daihatsu Service Mobile App.
    c. Trade-in channel through Daihatsu Daily Sales Call App. The app will
    connect salesman’s leads that interested with Trade-in to SERA TIC system.
    Joint marketing initiatives between SERA and AI-DSO in promoting trade-in:
    6
    Marketing • Promoting Daihatsu Used Car (DuC) brand and Mobil88 as Astra Daihatsu’s
    official used car partner.
    • The services that will attract used car buyer to buy Daihatsu used car, such as:
    Extended Service
    7 • Special price for Mobil88 inventory recondition (body and parts)
    For Daihatsu
    • 1 year or 20,000km official warranty for machine and chassis
    Used Car
    • 1 year free service in authorized workshop
    8 Trade-In • The commission will be based on used car grade (retrieved from ACV
    Commission inspection)

    FOR INTERNAL DISCUSSION PURPOSES ONLY 3


    STRICTLY PRIVATE AND CONFIDENTIAL
    Thank You

    FOR INTERNAL DISCUSSION PURPOSES ONLY 4


    STRICTLY PRIVATE AND CONFIDENTIAL

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