Briefing session

SEGINIAGA RUBBER INDUSTRIES SDN BHD

1
 Briefing session

Agenda
14.15am ~14.20am - Arrival of visitor from UNISEL
14.25pm ~14.30pm - Opening speech by SRI Representative
14.30pm ~14.40pm - General company profile briefing
Visitor will be split into 4 group (each group will be lead by
SRI PIC)
G1 : En. Mohd Asri - 14.45pm
G2 : En. Rashidi - 14.48pm
G3 : En. Alim - 14.51pm
G4 : En. Musa - 14.54pm

14.45pm ~15.30pm - Factory Visit

15.30pm ~15.45pm - Q&A
15.45pm ~16.00pm - LPS Introduction & Education
16.00pm - End

VISITOR ROUTE

Mixing Ext (HAV) Preparation(D73A/BLM) Jointing(WRM/D73A/BLM)

Finishing(BLM/D73A) Log

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 Briefing session
Company profile
 Seginiaga Rubber Industries (SRI) was incorporated on
10th June 1989
 SRI began its full scale production in May 1991 producing
extruded rubber part for Proton Saga
 SRI has grown to become the No.1 extruded rubber
weather-strips manufacturer in Malaysia (70% market
share)
 Seginiaga’s authorized capital is RM25,000,000, the paid
up capital to date is RM12,550,002
 Seginiaga management team initiated a buy-out of MMC’s
Amalan Rantau shares in Seginiaga
 Diligent Solutions is the vehicle with Krizik (M) Sdn. Bhd.
as the funder
 This exercise is financed entirely from KMSB internally
generated fund

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 Briefing session
Shareholding structure

Dilligent
Amalansolution
Rantau 75.6%

Abd. Rashid Yaacob 20.0%

Hyundai Corporation 04.4%

Diligent solution
Krizik (M) Sdn. Bhd. Management  Yunus Darus
buy-out team
 Nor Aswan Sharif

92% 8%

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 Briefing session
Management structure

Dato’ Zulkifli Ismail

Chairman

KRIZIK
MALAYSIA

Representatives
Jumary Jaapar
Chief Executive Officer

Yunus Darus
General Manager

Nor Aswan Sharif Hasni Ibrahim Kassim Sahat Julina Musa Azahar Majid Mohd Affian
Production Business Dev. Research & Dev. QA / QC Finance HR & Admin
Manager Manager Manager Manager Manager Manager

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 Briefing session
Staff composition

337

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 Briefing session

Local and foreign mix

200

Foreign
Local 132 (39%)
102
150 205 (61%)

100

50

13 64
2
32 31
20 23
10 6 9 12 5
0
10 6 Planning 9 12 R&D 10 34 Support 20 Logistic 36 Extrusion 31 166 Process
Executive Maintenance Mixing Staff QC/QC 2

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 Briefing session
Quality system

Quality mission
To develop Seginiaga Rubber Industries Sdn. Bhd. as a world class manufacturer of
extruded rubber gasket by effective implementation of internationally recognized
quality management system which yields competitiveness and profitability while
meeting or exceeding customer satisfactions

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 Briefing session
Products range

1. Solid, sponge and metal

2. Solid and sponge

3. Solid only

4. Sponge only

5. Rubber strip : flocking application

6. Rubber strip : PU application

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 Briefing session
Main customer

Proton
Perodua
Toyota
Honda
Inokom
Denso

--- and others

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 Briefing session
SRI products on Proton WAJA

Door opening outer

Assembly hood

Trunk lid

Radiator grill

Assembly cowl hood

Door inner

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 Briefing session

SRI products on Proton cars

Hood
Saga Gen2
Hood front

Door inner

Door outer Savvy

Wira
Door drip

Glass run channel

Perdana Trunk lid Satria Neo

Cowl top

Waja SAGA

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 Briefing session
Mixing process

CMB WEIGHING COMPOUNDING BLENDING RIBBONING COOLING AGEING

+
Weighing scale Kneader K76 22” Roll 18” Roll BOM Aging room
FMB
Chemicals

COMPOUNDING BLENDING

Kneader K76 22” Roll

RIBBONING COOLING

18” Roll BOM

 Briefing session

Extrusion process

CLEANING
EXTRUSION SURFACE CURE CURING AIR HOLE MAKING
AND COOLING
FMB Extruder Oven Furnace Cutting machine
WIP 1
Water cleaner
 Briefing session
Jointing process

WIP 1 END CUTTING JOINTING

JOINTING
INSPECTION
+
WS cutter NTV / STV Press
WIP 2
IFMB Limit sample
 Briefing session
Engineering and design capability
 Briefing session
Tooling
 Briefing session
Production facilities

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 Briefing session
Production process flow

weighing scale Kneader K76 22" ROLL 18" ROLL B.O.M ageing room

accumulator burner extruder furnace Water cleaner

breakout m/c Bending m/c Drilling m/c Cutting m/c

Extruder Infra red furnace Water cleaner Cutting m/c

Drilling m/c

Scale & Jig Cutter Pad pusher Hand drill Lip cutter Cutting m/c

weighing scale ws cutter NTV / STV Press limit sample

weighing scale cleaner/primer/tape limit sample

 Briefing session

Thank you

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