Final Pitch Deck - Resepmart
Final Pitch Deck - Resepmart
Final Pitch Deck - Resepmart
PROBLEM
Donna is a working mother Her Activities:
Despite the fact…
Visit Us
Website:
resepmart.com
Choose your menu from Customer get shopping Prototype App:
Resepmart send the
outside source or our list, detail price and
curated recipes choosing payment method
ingredients to your place bit.ly/resepmartxd
ABOUT RESEPMART
How to find us ? How do we operate ?
Supplier & Logistics:
Existing food material seller platform
(HappyFresh, Tukangsayur.co, Brambang.com)
Key Activities?
Calculating total price based on
the menu chosen by customer
Doing the shopping activity to
existing platform
SAM : TAM :
SOM : Jakarta & Smoke Test
Targeted segment in big cities All households
24.22% x 1% x SAM in Indonesia
19.09% x 36.84% x 15.93% x TAM
1,843 households (0,24% SAM) 67,945,500
761,205 households (1.12% TAM)
VARIETY MENU
Low Variety High Variety
Menu Menu
Low Availability
COST STRUCTURE
1 2 3
Product Development Supplier Cost Distribution Cost
4 5
Operation Cost Marketing Fee
ROAD MAP (1st YEAR - 2020)
1ST QUARTER
■ Searching for new sources
of supplier
■ Launching website & app
2ND QUARTER
■ Validating partnership with
3PL for logistic system
■ Raising funds
January 2020 April 2020 July 2020 October 2020 January 2021
Rama Permana
Anindya Aisyah
Creative crafter and designer Former 4G Solution Architect
Creative Designer Tech Engineer
RESEPMART TEAM
THANKS!
Does anyone have any questions?
www.resepmart.com
@resepmart
+62 812-8755-7385
APPENDICES
Value Proposition Canvas Results of Market Research
Business Model Canvas Customer Persona
Javelin Board TAM/SAM/SOM Calculation
Customer Journey Difference Operation Mgt. Homework
Storyboard Cost Structure
VALUE PROPOSITION CANVAS
Value Proposition : Easy, Practical, Fast Cust. Segment : Newlywed in Jabodetabek
Healthy Guaranteed
Guarantee fresh quality
ingredients Channeling
hobby Experiment
Create
shopping Happy if food Save
platform is enjoyed money Need help to
provide food
Convert recipe for family
to shopping list Hard work No time
feature Give recipe Offer variety
tutorial menu
Forced to
Too tired
cook
Menu with less Hard to
Menu based on Different taste
equipment needed decide
portion and time in family
menu
BUSINESS MODEL CANVAS: RESEPMART
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
● Grocery Shopping ● Convert recipe to Get grocery shopping ● Instagram, Google ● 20-34 y/o
Platform shopping list done from any source of AdWords households
● Online grocery recipe ● Urban/big cities
dropshipping ● Middle class
● Live with own
family
● Tech savvy
● Have activity
Key Resources Channel outside home
● Recipe websites ● Website
● Instagram recipe ● WhatsApp
accounts
Portion based cooking Simple menu with time Recipe to shopping list
kit based cooking kit convert platform
People want to
The buy ingredients Stay-at- Need of
People need
sustainability of from recipe home people No time for cooking for
to shop in
URL convert platform need help cooking small family
portion shopping
service only
People want
People willing to buy menu
Smoke test
to pay for offered on
the service apps
50%
CUSTOMER JOURNEY
Without Resepmart
Open Decide Go to the
Decide Note/save Queuing
recipe Search the place place to Comparing
menu the for do the
website/ menu to shop buy the price
to cook ingredients transaction
app ingredients
Ready to Going
Payment
cook home
With Resepmart
70-74 4,218.6
Family time
SUPPLIER DELIVERY
1. Using 3PL such as Happy Fresh, 1. Include with the 3PL shipping
Tukangsayur.co, Brambang 2. Partnership system
2. Buy in traditional market → 3. Local market supplier delivered
professional shopper or partnership directly to customer
system 4. Use Go-Send services ordered by
3. Agreement with local market as a fix Resepmart team
supplier (job agreement in terms of
ingredients packing)
4. Agreement with supermarket
COST STRUCTURE
CURRENT : USE 3PL FUTURE : OWN LOGISTICS
1. Employee salary
Planned budget 12 mo x Rp 9 mio Engineer = Rp 108 mio
IT Maintenance 12 mo x Rp 4 mio Admin = Rp 48 mio
Domain & hosting = Rp 3.5 m 2. Marketing budget
12 mo x Rp 7 mio Digital Ads = Rp 84 mio
Physical advertisement
Offline events
3. IT development
Own servers for database = Rp 10 mio
App development = Rp 10 mio
4. Logistic development
Cost of owning logistic
Direct product cost
Logistic (professional shopper)
Shipping cost
DETAILED ROAD MAP
ASPECT 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER
- Add new menu
- First transaction - Add new menu
(+100)
- Add new menu (+50) User-generated
Product (+100)
- Validating new
- Validating new contents (recipes)
feature/ product
- Product evaluation feature/ promo
- Product evaluation
22