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    FTP Pitch Deck 2021

    Uploaded by

    Rustan Smith
    From the Post is a mobile news application that publishes charts and graphs based on the day's news to increase consumption of high-quality information in an easy, accessible way. By using quantitative data rather than written articles, information is easy to verify and appeals to consumers who spend less than a minute per day on news. The app aims to produce 25 charts per day and partner with advertisers to create sponsored content. The goals are to develop an independent application, integrate pattern recognition and web crawling to automate the process, and expand the production team and advertiser partnerships. The startup was founded by Rustan Smith and Pieter Durman of Cambridge University.

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    © All Rights Reserved
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    FTP Pitch Deck 2021

    Uploaded by

    Rustan Smith
    48 views10 pages
    From the Post is a mobile news application that publishes charts and graphs based on the day's news to increase consumption of high-quality information in an easy, accessible way. By using quantitative data rather than written articles, information is easy to verify and appeals to consumers who spend less than a minute per day on news. The app aims to produce 25 charts per day and partner with advertisers to create sponsored content. The goals are to develop an independent application, integrate pattern recognition and web crawling to automate the process, and expand the production team and advertiser partnerships. The startup was founded by Rustan Smith and Pieter Durman of Cambridge University.

    Original Description:

    From the Post investor pitch deck for 2020-2021.

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    From the Post is a mobile news application that publishes charts and graphs based on the day's news to increase consumption of high-quality information in an easy, accessible way. By using quantitative data rather than written articles, information is easy to verify and appeals to consumers who spend less than a minute per day on news. The app aims to produce 25 charts per day and partner with advertisers to create sponsored content. The goals are to develop an independent application, integrate pattern recognition and web crawling to automate the process, and expand the production team and advertiser partnerships. The startup was founded by Rustan Smith and Pieter Durman of Cambridge University.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    48 views10 pages

    FTP Pitch Deck 2021

    Uploaded by

    Rustan Smith
    From the Post is a mobile news application that publishes charts and graphs based on the day's news to increase consumption of high-quality information in an easy, accessible way. By using quantitative data rather than written articles, information is easy to verify and appeals to consumers who spend less than a minute per day on news. The app aims to produce 25 charts per day and partner with advertisers to create sponsored content. The goals are to develop an independent application, integrate pattern recognition and web crawling to automate the process, and expand the production team and advertiser partnerships. The startup was founded by Rustan Smith and Pieter Durman of Cambridge University.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Product

    The news is broken.


    From the Post wants to fix it. From the Post
    is a mobile news application that publishes
    charts and graphs based on the day's news.
    By presenting quantitative data in an easy-
    to-understand way From the Post aims to
    increase consumption of high-quality
    information in a fun, easily accessible way.

    From the Post 01


    Problem
    Trust
    In the US only 29% of people trust the news media, in the UK only 28% of
    people have trust in the news media, and this is broadly reflected around the
    world

    Time
    Average online article length- ~700 words (2.5-3 mins consumption time)
    5-10 mins average time spent with online news daily, <1 mins for 18-35s =
    Average consumption of only <1-<4 articles a day

    Ease
    In the US and UK 70% of people get their news primarily from online
    Social Media ~65% of this, Written News Sites ~11% of this
    Traditional news outlets are NOT accessible enough, especially for 18-35s
    From the Post 02
    Solution
    Trust
    By using quantitative data as the source rather than as a supplement
    information is easy to verify, and has a high level of objectivity

    Time
    Average time to consume FTP chart ~ 20 seconds
    5-10 mins average time spent with online news daily, <1 mins for 18-35s =
    Average possible consumption of 3-30 charts

    Ease
    Quick read time = more engagement
    Easily understandable charts = more easily accessible
    Visually based = appeals to an ever increasinly easily distracted consumer

    From the Post 03


    Revenue
    Sponsored Content
    From the Post pairs with
    advertisers to publish
    relevant 'sponsored
    content'
    By producing high-value
    'sponsored content' user's
    attention is kept while
    offering high impact for
    advertisers
    'Sponsored content' is
    ~50% more effective than
    other ad methods
    *Fictional Example From the Post 04
    Market
    250M $20B

    200M English language


    $15B consumers that get their
    news primarily from online
    150M sources ~ 220M
    $10B
    Advertising revenue from
    100M
    English language online
    $5B
    news sources ~$15B
    50M

    0M $0B
    Users Revenue
    From the Post 05
    Competitors
    Written-Qualitative Visual-Quantitative

    ...
    From the Post 06
    Competitive Advantage
    Internal External
    Cost Market
    Content production involves two elements- Research By making graphs using quantitative info
    and Graphics- easy to teach anyone. Keeps training there is a very large market of possible consumers
    costs low and talent pool large (not affected by factors like political preference)

    Time Time
    Time taken to write a news article on traditional Time taken to consume 1 FTP graph is ~ 7x less
    platform~1-3 days+ than time taken to read average-length online
    Time taken to research + design FTP graph~ 60 news item
    minutes
    From the Post 07
    Goals
    Technology
    Current MVP uses 3rd party application service, need to develop independent application
    Need to integrate pattern recognition as to offer tailored graphs and sponsored content
    Need to integrate web crawler into work-flow process to speed up research

    Production
    Need to hire dedicated researcher/graphics producer to produce total~25 charts a day
    Need to bring on board 20+ advertisers to rotate sponsored content
    Need to begin integration of animated charts

    From the Post 08


    Team

    Rustan Smith- CEO/Founder Pieter Durman- CIO/Founder


    Cambridge University, HSPS ('21) Cambridge University, Natural Sciences
    CMO- Stowe ('19-'20) ('21)
    Co-President, CAMSoc ('19-'20) Founder, Guerns Against Discrimination
    From the Post 09

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