PITCH

PITCH DECK
DECK

Give Joy Get Joy!

The new Gift Giving lifestyle turning

every event into a one-of-a-kind
experience
www.ipengen.co
www.ipengen.co
mm
Problem
Problem -- Gift
Gift anxieties
anxieties
Gifting is a necessity, it is a token of appreciation
of a relationship, but become less meaningful when
the gift giver has no clue about what is considered
as a “valuable” gift by the recipients

Housewarming and baby Wedding gifts are

shower events often get sometimes too
multiple of the same gifts expensive, and yet not
needed by the bride and
groom

Recipients often know their Giver usually forgot to

most desired gifts, but prepare gifts before the
unable to convey the event, and do not have
message in a manner that is time for preparation
appropriate

Giver has the intention to “impress” the

recipient by giving a valuable gift, but
has a hard time organizing money
collection among friends and relatives
PT.
PT. iPengen
iPengen Sukses
Sukses 2
2
Terus
Terus
Yet,
Yet, no
no platform
platform offers
offers a
a one
one stop
stop
solution
solution for
for gift
gift giving
giving

How to organize your wishes and share it to your friends

and family to get the gift that really matters?

3 million
? 31 million
There is very little
Potential iPengen user digital services in Indonesia online user
this industry
800 million 8 billion
potential gift giving online spending power
transactions

iPengen:
iPengen: Freedom
Freedom to
to create
create any
any wishlist
wishlist PT.
PT. iPengen
iPengen Sukses
Sukses 3
3
Terus
Terus
 THE SMART GIFT GIVING LIFESTYLE PLATFORM
turning every event into a one-of-a-kind experience

Perfect gifts Cross-platform

as desired
Available in
No more Website.
guessing and Group Gifting One platform
overspending Feature has it all iOS and Android
More Before-and- (coming soon)
meaningful Cash Gift Luxury after
when gifts Feature Packaging We your event,
Giving iConcierge understand
are shared You can
money has Feature that every gift
among always
never A service matters, we
friends reflect back
been so that no other take it sweet
practical gift registry has personally memories in
our timeline

PT.
PT. iPengen
iPengen Sukses
Sukses 4
4
Terus
Terus
Lifetime
Lifetime Value
Value of
of The
The User
User

PERSONAL
PERSONAL OFFICE
OFFICE

Major Birthday
30/40/60 Farewell Party
Collect IDR 5 m Wedding Collect IDR 3 m/people
Collect IDR 50 m (min 2 people)
Anniversary Major Party
3X in life Baby Born
Collect IDR 10 m/event Kids Born Collect IDR 3
Collect IDR 5 m/people
m (min 3 people)
Kids major Party
1st bday & Sweet 17th Birthday
bday House Collect IDR 3
Collect IDR 7 Warming m/people
m/birthday Collect IDR (min 10 people)
10m

The
The average
average revenue
revenue per
per wishlist
wishlist :: IDR
IDR 9
9 million/wishlist
million/wishlist
Total revenue accumulated
Total revenue accumulated :: IDR 149 million/user lifetime
IDR 149 million/user lifetime
Estimated Gross Profit
Estimated Gross Profit :: IDR 7,3 million to
IDR 7,3 million to IDR
IDR
PT.
PT. iPengen
iPengen Sukses
Sukses 5
5
Terus
Terus
22,35
22,35 million
million
And
And one
one more
more thing...
thing... Get
Get free
free
customized
customized website
website for
for every
every wishlist
wishlist
created
created

Free personalized & elegant

RSVP from the
website with wishlist
website
integration
Creating an informative and easy access to Excellent guest list management for well
your memorable event prepared celebration

PT.
PT. iPengen
iPengen Sukses
Sukses 6
6
Terus
Terus
Our
Our position,
position, at
at the
the intersection
intersection of
of conventional
conventional
online
online shop,
shop, fintech
fintech and
and luxury
luxury lifestyle
lifestyle services
services

PT.
PT. iPengen
iPengen Sukses
Sukses 7
7
Terus
Terus
Addressing
Addressing both
both clients
clients demands
demands and
and
digitized
digitized needs
needs
iPengen.com merchants Wedding organizers that has
working agreement with
iPengen.com
PRICE B2B (white- B2C B2B2C
label)
B2B
Merchants pay to iPengen for
using our engine in creating
their brand gift registry /
wishlist

B2C
iPengen.com catalogue consisting
goods from merchants are offered to
wedding organizers (profit sharing)
when the bride and groom use
iPengen.com for their wedding

DIVERSIFICATION

PT.
PT. iPengen
iPengen Sukses
Sukses 8
8
Terus
Terus
Target
Target Market
Market

Couples age 25-34

who are going to get
married
General age group, for communities to help
Young couples each other in times of need
Other events
who are going
or non-event
to get
celebration
engaged

Couples General
celebrati people
ng celebrati
annivers ng
ary dates birthdays
People entering a General age group, for the purpose of
Family
new house fundraising for personal need or project basis
celebrating a
celebrating house
newborn
warming, usually
child with a
25-50 age group
babyshower
Graduating
students

TARGET
TARGET PROFILE
PROFILE AVERAGE
AVERAGE
:: 15% •• Business EXPENSES
EXPENSES
<
•• 18-
18- 15% Business < IDR
IDR 3K
3K :: 20%
20%
25 :: 50% Owners IDR
IDR 3-5K :: 20%
25 50%
:: 25%
Owners
•• Senior IDR
3-5K 20% PT.
PT. iPengen
iPengen Sukses
Sukses 9
9
•• 25-
25- 25% Senior IDR 5-10K
5-10K :: 30%
30% Terus
Terus
35
35 :: 10%
10% Executives
Executives >> IDR
IDR 10K
10K :: 30%
30%
•• 35-
35- •• Couples
Couples &&
 Marketing
Marketing &
& Customer
Customer Acquisition
Acquisition

CONVERSIO ACQUISITIO
ACQUISITIO
CONVERSIO
NN
N
N • Average monthly traffic
iPengen has 158 users • is 7000+ visiting
ACQUISITIO
ACQUISITIO
contributing for gifts ~ Last website ~ Last update Nov
update Nov 21, 2018
N
N
21, 2018

20 wishlist receiving Since Launching

contribution (finished) ~ Last iPengen now has 1201
update Nov 21, 2018
CONVERSIO
CONVERSIO registered users. ~ Last
N update Nov 21, 2018
N
RETENTIO
RETENTIO
N
N 548 users created
Providing
Providing aa free
free coupon
coupon
rewards 1311 wishlist (most
rewards program
program
starting
starting July
July 2018
2018
user created more than
RETENTIO
RETENTIO 1 wishlist) ~ Last update
NN Nov 21, 2018

PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
0
0
Business
Business Model
Model

B2C
B2C B2B
B2B

0,5%
0,5% -- 1%
1% // Revenue
Revenue White-label
White-label
transaction
transaction Share
Share Model
Model to
to retailers
retailers

0,25
0,25 %
% //
month
month

55 –– 20
20 %
% //
transaction
transaction
Commission
Commission
Bank
Bank
Interest
Interest
Conversion
Conversion We
We get
get the
the We
We get
get recurring
recurring
percentage
percentage for
for all
all fee
fee +
+ fee
fee per
per
transactions
transactions transaction
transaction

The
The pricing
pricing model
model divided
divided into
into 22 business
business model:
model: B2C
B2C &
& B2B
B2B (as
(as shown
shown PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
above) Terus
Terus
above) 1
1
B2B
B2B White-label
White-label (other)
(other)

Giftcity.id - Electronic City

Awesome design, user friendly interface and RSVP feature

easy to use in just a few clicks

B2B:
B2B: Giftcity.id
Giftcity.id by
by electronic
electronic city
city PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
2
2
Market
Market Validation
Validation
Indonesia’s
Indonesia’s E-commerce
E-commerce Market
Market Development
Development

Online
Online Retail
Retail Sales
Sales Number
Number of
of Online
Online Shoppers
Shoppers
Figures
Figures
201 $
$ 5,78
5,78 201 24.9
24.9 Million
Million
6
201 Billion
Billion
$ 6
$ 7,05
7,05 201 28.1
28.1
7
2018* Billion
$ 8,59
Billion 7
2018 Million
31.6
Million
2019 Billion
$
$ 10,36
10,36 *2019 Million
35.5
35.5
* Billion
Billion * Million
Million

Total
Total money
money spent
spent in
in USD
USD Total
Total users
users of of visiting
visiting online
online
Source:
Source: statista.com
statista.com 2018
2018
shopping
shopping
Source:
Source: statista.com
statista.com 2018
2018

Population Internet users 3rd Rank Facebook Users

+255 million +88 million 5th Rank Twitter users PT.

PT. iPengen
Terus
iPengen Sukses
Sukses 1
1
Terus
3
3
Market
Market Size
Size Opportunity
Opportunity
Indonesia’s
Indonesia’s E-commerce
E-commerce Market
Market Development
Development

8,5 85 85,
Million+
9
Million+
Million+ US$
US$ Million+
Billion+
Billion+ US$
9
US$

9
US$
US$

Indonesia
Indonesia e-commerce
e-commerce iPengen
iPengen iPengen
iPengen
Available
Available Market
Market Addressable
Addressable Market
Market Targeted
Targeted Transactions
Transactions
10%
10% from
from available
available market
market 10%
10% from
from addressable
addressable market
market
31,6
31,6 Million
Million users
users 3,1
3,1 Million
Million users
users 301.000
301.000 usersusers

Source:
Source: statista.com
statista.com 2018
2018 PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
4
4
iPengen
iPengen Targeted
Targeted Market Market
Validation
Validation
1.
1. Marriage
Marriage Event
Event in
in Indonesia
Indonesia 2015
2015 (1.958.394
(1.958.394 marriage)
marriage)
Yearly
Yearly average
average wedding
Jumlah Pernikahan
Provinsi
2012 2013 2014 2015 wedding
ACEH
SUMATERA UTARA
42049
108371
40478
100988
40565
92935
42969
86896
events
events ::
SUMATERA BARAT
RIAU
48017
48399
44568
43811
59515
44547
42736
42371
2
2 million
million marriages
marriages
JAMBI 33166 31036 28265 24752
SUMATERA SELATAN 88628 78469 71799 62599
BENGKULU 18874 16935 28265 14725 Assuming
Assuming 0,5%
0,5% celebrates
celebrates
wedding
wedding using
using iPengen
LAMPUNG 90714 80531 71799 67453
KEP. BANGKA BELITUNG 12240 11096 10100 7952 iPengen
KEP. RIAU
DKI JAKARTA
14468
62254
14423
59935
14140
57652
13190
55969 wishlist
wishlist -> 100,000 user
-> 100,000 user //
JAWA BARAT
JAWA TENGAH
489752
338330
490174
355665
460694
326932
441813
327521
year
year
DI YOGYAKARTA 26543 25920 24161 23734
JAWA TIMUR 393731 360521 348653 313150
BANTEN 110355 107263 98312 91018
BALI 3900 3597 3504 3169
NUSA TENGGARA BARAT 54109 54025 56196 48907
NUSA TENGGARA TIMUR 3668 3707 3775 3506
KALIMANTAN BARAT 30618 27805 24474 23407
KALIMANTAN TENGAH 20803 19475 17888 16790
KALIMANTAN SELATAN 39455 30500 30003 27490
KALIMANTAN TIMUR 32184 37422 29729 26073
KALIMANTAN UTARA - - - -
SULAWESI UTARA 8353 8717 7412 6805
SULAWESI TENGAH 22799 21416 21089 19936
SULAWESI SELATAN 83426 76870 73890 66606
SULAWESI TENGGARA 21276 20222 20616 17440
GORONTALO 11263 10116 9799 9301
SULAWESI BARAT 9532 8886 9768 8563
MALUKU 7195 7767 7870 6234
MALUKU UTARA 7156 9725 8974 7825
PAPUA BARAT 3107 3107 2903 3202
PAPUA 4913 4876 4552 4292
INDONESIA 2.289.648 2.210.046 2.110.776 1.958.394

Source:
Source: www.bps.go.id
www.bps.go.id PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
5
5
iPengen
iPengen Targeted
Targeted Market Market
Validation
Validation
2.
2. House
House Warming
Warming Event
Event in
in Indonesia
Indonesia 2015
2015 (1.958.394
(1.958.394
marriage)
marriage) Yearly
Yearly average
average house
Jumlah Pernikahan
Provinsi
2012 2013 2014 2015 house
ACEH
SUMATERA UTARA
42049
108371
40478
100988
40565
92935
42969
86896
warming
warming events ::
events
SUMATERA BARAT
RIAU
48017
48399
44568
43811
59515
44547
42736
42371
2
2 million
million
JAMBI 33166 31036 28265 24752
SUMATERA SELATAN 88628 78469 71799 62599
BENGKULU 18874 16935 28265 14725 Assuming
Assuming 0,5%
0,5% celebrates
celebrates
wedding
wedding using
using iPengen
LAMPUNG 90714 80531 71799 67453
KEP. BANGKA BELITUNG 12240 11096 10100 7952 iPengen
KEP. RIAU
DKI JAKARTA
14468
62254
14423
59935
14140
57652
13190
55969 wishlist
wishlist -> 100,000 user
-> 100,000 user //
JAWA BARAT
JAWA TENGAH
489752
338330
490174
355665
460694
326932
441813
327521
year
year
DI YOGYAKARTA 26543 25920 24161 23734
JAWA TIMUR 393731 360521 348653 313150
BANTEN 110355 107263 98312 91018
BALI 3900 3597 3504 3169
NUSA TENGGARA BARAT 54109 54025 56196 48907
NUSA TENGGARA TIMUR 3668 3707 3775 3506
KALIMANTAN BARAT 30618 27805 24474 23407
KALIMANTAN TENGAH 20803 19475 17888 16790
KALIMANTAN SELATAN 39455 30500 30003 27490
KALIMANTAN TIMUR 32184 37422 29729 26073
KALIMANTAN UTARA - - - -
SULAWESI UTARA 8353 8717 7412 6805
SULAWESI TENGAH 22799 21416 21089 19936
SULAWESI SELATAN 83426 76870 73890 66606
SULAWESI TENGGARA 21276 20222 20616 17440
GORONTALO 11263 10116 9799 9301
SULAWESI BARAT 9532 8886 9768 8563
MALUKU 7195 7767 7870 6234
MALUKU UTARA 7156 9725 8974 7825
PAPUA BARAT 3107 3107 2903 3202
PAPUA 4913 4876 4552 4292
INDONESIA 2.289.648 2.210.046 2.110.776 1.958.394

Source:
Source: www.bps.go.id
www.bps.go.id PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
6
6
iPengen
iPengen Targeted
Targeted Market Market
Validation
Validation
3. Birthday Event in Indonesia 2018
3. Birthday Event in Indonesia 2018
On
On yearly
yearly basis,
basis, iPengen
iPengen
targeted
targeted birthday events:
birthday events:

20
20 –– 39
39 age
age group
group
MALE
MALE :: 42,015,600
42,015,600
FEMALE
FEMALE :: 41,642,700
41,642,700
TOTAL
TOTAL : 83,658,300
: 83,658,300

Assuming
Assuming 0,5%
0,5% of
of the
the age
age
group
group celebrates
celebrates birthday
birthday
using
using iPengen
iPengen wishlist
wishlist ->
->
418,291 user / year
418,291 user / year

Source:
Source: https://databoks.katadata.co.id
https://databoks.katadata.co.id PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
7
7
iPengen
iPengen Targeted
Targeted Market Market
Validation
Validation
4. Baby Shower in Indonesia 2018
4. Baby Shower in Indonesia 2018
On
On yearly
yearly basis,
basis, iPengen
iPengen
targeted baby shower
targeted baby shower
events:
events:

0
0 –– 4
4 age
age group
group
MALE
MALE :: 12,107,100
12,107,100
FEMALE
FEMALE : 11,622,500
: 11,622,500
TOTAL
TOTAL :: 23,729,600
23,729,600

Assuming
Assuming 0,5%
0,5% of of the
the age
age
group celebrates birthday
group celebrates birthday
using
using iPengen
iPengen wishlist
wishlist ->
->
118,648
118,648 user
user // year
year

Source:
Source: https://databoks.katadata.co.id
https://databoks.katadata.co.id PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
8
8
iPengen
iPengen Targeted
Targeted Market Market
Validation
Validation
5.Graduation Student in Indonesia 2018
5.Graduation Student in Indonesia 2018
On
On yearly
yearly basis,
basis, iPengen
iPengen
targeted
targeted graduation events:
graduation events:

20
20 –– 24
24 age
age group
group
MALE
MALE :: 11,097,100
11,097,100
FEMALE
FEMALE :: 10,726,200
10,726,200
TOTAL
TOTAL : 21,823,300
: 21,823,300

Assuming
Assuming 0,5%
0,5% of
of the
the age
age
group
group celebrates
celebrates graduation
graduation
using
using iPengen
iPengen wishlist
wishlist ->
->
109,116 user / year
109,116 user / year

Source:
Source: https://databoks.katadata.co.id
https://databoks.katadata.co.id PT.
PT. iPengen
iPengen Sukses
Sukses 1
1
Terus
Terus
9
9
Milestones,
Milestones, Progress
Progress &
& Tractions
Tractions

iPengen.com 2nd
Entered VERSION (iPengen
28 Merchants University Help! Feature
established students added) (13 banks
Partnership 2nd Angel communities for direct connection
Agreement, total Investment brand awareness established for
12,000 product US$ & Started digital more efficient 1000 Registered
1st Angel
SKU 100,000 advertising. payment gateway Users, Revenue
Investment
US$ 50.000 cost) of Rp.
100,000,000,
Monthly User
JUL Visits 7000,
JUL Daily User Visits
201
201
SE JAN MA JUN 500.
66 SE JAN MA JUN JUL
PP 201
201 RR 201
201 JUL
201 88 201 88 201
201
DE
DE 201 201 88
FE
FE 77 OC
OC FE
FE 88 MA
MA
CC TT B YY
BB B
201
201 201 201 201 AU
201
201 201 201 201 AU
PT. iPengen 66 77 88 88 G2
77 G2
Sukses 018
018
Terus
Established Entered
yearly
Launching BETA Soft Launching 1st Moneypot biggest
VERSION (Group VERSION (Early trials iPengen.co feature & Wedding
Gifting Payment outcome results 1 m office improved Exhibition in
System & user generating establishm payment Indonesia
Revamping User possible 100 new ent with 15 gateway user
Experience) users & 1 wishlist workforce experience
generate average
Rp.10,000,000
revenue
PT.
PT. iPengen
iPengen Sukses
Sukses 2
2
Terus
Terus
0
0
 Strategy
Strategy &
& Road
Road Map
Map

50,000 unit 500,000 website

Partnership with 20 product SKU monthly user visits
Phase wedding organizers Phase Phase
Phase and planners, target
Phase 10,000 registered Phase 55 Establish Phase
Phase 100,000 registered
11 33 Year partnership
20 wedding users Year 22 with 10
77 users
Year
Year 11 engagement Year
Year 11 Q1
Q1 universities in Year
Year 22
5,000 application 10,000 application
Q1
Q1 quarterly. Q3
Q3 download & install Jakarta area for Q3
Q3 download & install
student
Establish B2B Revenue targeted sourced fund Revenue targeted
partnership for Rp 1,000,000,000. concert using Rp. 2,000,000,000
revenue (Retail iPengen
whitelabel) moneypot

Release of Android 50,000 website 100,000 website Establish

and IOS monthly user monthly user visits partnership
applications, visits with 10
National television foundations in
target 1,000 More offline advertising Jakarta area
download & install marketing for social
Phase
Phase channels such Phase
Phase Phase
Phase fundraising Phase
Phase
Press release in as Radio &
National headline
22 44 66 program 88
Billboards in iPengen Help.
news Year
Year 11 Jakarta area. Year
Year 11 Year
Year 22 Year
Year 22
Q2
Q2 Q4
Q4 Q2
Q2 Q4
Q4
10,000 website
monthly user visits

PT.
PT. iPengen
iPengen Sukses
Sukses 2
2
Terus
Terus
1
1
 Give Joy Get Joy!

Address
Address
GREEN
GREEN LAKE
LAKE CITY
CITY
Rukan
Rukan CBD
CBD Blok
Blok A
A no.22,
no.22,
Cipondoh
Cipondoh Tangerang 15147
Tangerang 15147

Phone
Phone Number
Number
021
021 54316495
54316495

Email
Email Address
Address
[email protected]
[email protected]

Website
Website THANK
www.ipengen.com
www.ipengen.com
YOU