DoorDash Drive Catering Overview

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Drive Catering Fulfillment

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Large Order Fulfillment

Catering is a growth opportunity


The catering industry is growing quickly and many restaurant brands are making big investments here to grow their top and
bottom lines

DoorDash statistics: Industry statistics:


● Catering represented ~10% ($60+ billion) of the total

95% 50% revenue in 2018 for the Restaurant Industry

On time arrival to the Catering is growing 50% faster than the ● Average order size ~$300
customer restaurant industry as a whole
● Catering is an incremental Marketing channel - food is
ordered by an individual, but enjoyed by many

98% 81% ● There are different types of catering opportunities:

Catering set up completed Of restaurant brands with a catering ○ Business catering - high-value customers that
when requested program have dedicated staff to handle order frequently (fastest growing catering
catering orders segment)

○ Consumer catering - birthday & holiday


5.0 44% parties, graduation celebrations, etc.
Customer rating: 9 out of 10 Of catering order searches happen
customers rate their DoorDash within 24 hours of event
Drive delivery a perfect 5 stars 2
Large Order Fulfillment

Focus on the Food with Drive Catering


DoorDash Drive Catering is an on-demand fulfillment solution for customer orders placed through your own channels (website,
app, phone, in-person, etc.)

Grow your business Reduce costs

Generate incremental catering orders with the Avoid the hassle of hiring and maintaining a delivery
increased delivery capacity that Drive LOF can fleet in a market with highly variable demand
provide

On-demand fulfillment Live order tracking

Request high quality Dashers to pick up, deliver, and Track your deliveries in real time using our
set up catering orders to your most important browser-based Merchant Drive Portal
customers 3
Large Order Fulfillment

Logistics Expertise
Let us handle the logistics

Without Drive With Drive

Catering Manager / GM Catering Manager / GM


1. Hires drivers / manages benefits 1. Sells catering to customers + promotes brand
2. Finds alternatives when drivers are sick 2. Ensures food is prepared on time
3. Schedules pickup times 3. Uses DoorDash Drive to arrange delivery
4. Answers driver calls and manages issues
5. Monitors delivery quality + customer satisfaction DoorDash Drive
6. Pulls servers from in-house to match demand ● Matches drivers to demand needs
7. Ensures food is prepared on time ● Schedules pickup times
8. Sells catering to customers + promotes brand ● Answers driver calls and manages issues
● Provides additional support as needed
● Monitors delivery quality + customer satisfaction
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Large Order Fulfillment

16,000
New restaurants partnered with Drive

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Large Order Fulfillment

Integration Partners
We integrate directly with leading providers to ensure a seamless solution for your stores and customers

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Large Order Fulfillment

The Best Dashers

To qualify for Catering deliveries, Dashers must: Since Dashers are independent contractors and DoorDash
cannot enforce behaviors, we utilize the following incentives:

1. Successfully complete at least 100 Marketplace ● Higher Pay


deliveries ● Pre-Claim Catering Orders
2. Earn an average customer rating of at least 4.8 ● Preferred/Blocked functionality for stores
3. Have no incident reports on their record
4. Be equipped with at least one large, insulated
catering bag
5. Complete 90% of the Catering deliveries they
accept

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Large Order Fulfillment

Catering Order Flow


Merchant
prepares
order

Customer DoorDash
Merchant Dasher
places order Dasher picks solicits
submits order delivers and
directly with up order customer
to DoorDash sets up order
Merchant feedback
● Drive portal ● Preferred ● Dashers are able to ● Negative
form Dasher fleet go into the experiences are
● API Customer premises if setup is appropriately
receives requested addressed

initial ● Catering orders are ● Learnings are


set up as per utilized for future
notification
directions deliveries
● Order confirmation
● Live order tracking
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Large Order Fulfillment

Catering Setup
Upload a photo of your desired catering setup. Dashers will then lay out the food accordingly and take a confirmation picture.

Catering setup Reviewing setup confirmation

Upload your desired catering setup photo to the Drive A confirmation photo will be attached to each
Portal. The image will appear in Dasher’s app when they delivery. You can look at these in the Drive Portal.
arrive at Customer. Dasher will lay out the food
accordingly and will take a picture upon completion.

Please note that this


will be a “light”
setup, and Dashers
will not be able to
handle the food or
light sternos.

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Large Order Fulfillment

Preferred Dasher Fleet


Rate Dashers to curate a preferred Dasher fleet. Preferred Dashers get early access to pre-scheduled deliveries

Rating your Dashers

You can prefer or block a Dasher in the


Drive Portal.

Preferred Dashers see your


pre-scheduled deliveries 3+ hours
before other Drive Catering Dashers

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Large Order Fulfillment

Customer Communications
Customers can easily track deliveries on their smartphones, reducing time spent talking on the phone for restaurant employees.

Initial notification Live tracking Customer feedback

ADD IMAGE HERE ADD IMAGE HERE


Right click on rectangle Right click on rectangle
> Replace Image > Replace Image

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Large Order Fulfillment

Key metrics
We’re happy to work with your team to define and track key metrics. We also have general quality SLAs that
support delivery growth and create the confidence needed to invest in delivery as a strategic priority.

We’re committed to you What else do you want to know?


DoorDash SLAs for Large Orders:
Drive partnerships anchor on transparency,
integrity, and acting as a true strategic partner
a. If food is ready at store by quoted time, Dashers
that will scale your delivery operations while
will arrive to customer no later than 5 minutes
maintaining a great customer experience.
after quoted drop-off time at least 95% of the
time
As your strategic delivery partner, we’d love to
provide any additional reporting that may help you
b. Orders submitted to our system more than two
better understand, build, or grow your business.
hours before quoted pickup time will be
assigned to a catering equipped Dasher at least
We are also happy to collaborate with you on
90% of the time
marketing strategies and tactics that can drive and
convert new and existing customers (e.g. customer
c. Maintain 95% or greater compliance for catering
segmentation, channel conversation — you name it!)
set up

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Large Order Fulfillment

Simple Pricing
We offer either a flat fee or a commission rate depending on your preference:

Enabled through integration* Enabled through Drive Form Includes:

$35 flat fee per delivery $40 flat fee per delivery ✓ Catering Dasher Fleet
+ tips for Drivers + tips for Drivers ✓ Live Order VIP Support
✓ Early order submission
OR OR ✓ Delivery tracking for
Customers
12% commission per delivery 15% commission per delivery ✓ Light Catering Set Up
+ tips for Drivers + tips for Drivers

(with $30 minimum fee) (with $35 minimum fee)

*via Direct API, Olo, MonkeyMedia, Brandibble, ChowNow.


For a complete list of available integrations, please visit 13
www.doordash.com/drive/discover
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