Zachary Cascalho Cox’s Post

🍃🍄 June at BRĒZ | Month 14 📆 • $2,588,867 in Revenue 😮💨 • 36% MoM Growth 📈 • 22,383 New Customers 🤯 • Meta, TikTok, Google, Email, X, Subscription, & Word of Mouth 💯 • Repeat Orders: 42% ♾️ • Subscription 30% of Revenue 🫡 • Ad Spend: $1,047,231 💸 • bCAC: $47 | $82 AOV | 2.4X MER 👌 • 10% Net margin | 90%+ Sales DTC ✔️ June has been a wild ride! We kicked off with some viral TikTok moments, hitting over $100K in revenue on multiple days. The growth was exhilarating but costly, so we’ve refocused on stabilization and profitability. Our Meta ad account got disabled, which was a setback but allowed us to assess our advertising efficiency. Despite a 20% dip in daily revenue, our MER shot up by ~100%, suggesting we can improve efficiency as we build our profit-centric model. In other news: we launched our new site, our SEO and PR programs are live, we're launching on Amazon this week, and our new affiliate program is rolling out. Our retail team is hitting the streets, landing new accounts daily, with major retail chains and delivery services in the works! Despite ongoing regulatory challenges, we're committed to bringing a better beverage to everyone. July might be a bit tough for hitting targets, but we're determined to do whatever it takes to keep growing and scale efficiently. A huge shoutout to our community here, our fellow brands, friends, and families for your unwavering support. The collaborative spirit in this journey and category is truly inspiring and a testament to what’s possible. Thank you to the incredible team and partners at BRĒZ - we're doing important work and there’s more to do. Let’s lean in and do our part to ensure a better world for all of us. ❤️🔥 July Target: $2.75MM+ | 15%+ Net 🎯 - 🙏 Travis Freedom, Daniel Gelshteyn, Nick Shackelford, Preston Campbell, PhD, Avin Kline, Brian Dewey, Skye Sherman,

June was our biggest month on TikTok Shop, breaking 6-figure+ in GMV for multiple clients. Here's how I would do it if I was starting from $0. Breakdown of affiliate strategy: 1. Reach out to thousands of creators 2. Quality check each creator before sending out free samples 3. Follow up with creators to make sure they post their videos 4. Create a system to continuously work with your top creators 5. Collect the Spark Ad codes from the best-performing videos 6. Boost your best videos and create a feedback loop for the best creatives It takes around 4-5 weeks to see any results from this strategy because it takes time to find creators and wait for them to get the product to make a video. In the meantime, you can create in-house content and post it on your brand account to generate some initial momentum. "Founder style" videos explaining the brand and the product do extremely well on TikTok Shop; it's actually how we started with Brez. Comment if you're interested, and I can send you a guide I made on how to create these videos for your account!

🍃🍄 July at BRĒZ | Month 15 📆 • $2,405,270 in Revenue 😮💨 • 13,954 New Customers 👀 • Meta, TikTok, Amazon, Google, Email, X, Subscription, Retail, & Word of Mouth 💯 • Repeat Orders: 38% ♾️ • Subscription 30% of Revenue 🫡 • Ad Spend: $788,958 💸 • bCAC: $52 | $88 AOV | 3.05 MER 👌 • 10% Net margin | 90%+ Sales DTC ✔️ July was a reset month for us at BRĒZ. Our main ad account on Meta went down, taking a big toll. We had to reestablish our ad accounts and set new, higher targets for MER (ad spend/revenue), causing a slowdown. Summer, which we expected to be a peak growth period, turned out to be a bit of a delay. On the bright side, we expanded rapidly into retail, introducing new partners and outlets. Our ad libraries were refreshed with new creatives, and we implemented a creative flywheel system to ensure they’re always up-to-date. We also launched a new, stable, high-converting website. Our Amazon launch was very successful and has become a consistent diversified revenue channel. We've been optimizing operations, lowering costs, speeding up shipping, and securing major partnerships. July's focus was on stabilization after a period of rapid growth. As we move into August, we're aiming for renewed growth with continued D2C investment and rapid retail expansion. Our affiliate program is growing quickly, PR efforts are gaining traction, and we're investing in SEO for long-term gains. We're also working on new product innovations to ensure consumers have access to efficacious and safe alternatives they can rely on. Looking ahead, we're committed to consistent ad iteration, operational efficiency, and community-driven growth. This is a quickly evolving industry full of challenges and opportunities, and we are committed to persevering through them all to ensure the world has access to a better beverage. ❤️🔥

My last post on LinkedIn was around 5 months ago! 😱 Hey everyone 👋, how’s it going? It’s been quite a ride over the last 6 months, both in business and personal life. Here’s a quick update on what I’ve been up to: On the personal side, my mom’s health took a toll, and it completely shifted my perspective on spending time with family. It's a story for another day, but I’m happy to share that she’s doing well now. On the business front: 1. We’ve successfully built a strong in-house team of Meta, Google, and Amazon media buyers. Beyond Ads now has over 20 talented people on board! 2. The past 3-4 months have been challenging for many e-commerce brands. We’ve been heavily focused on communication, carefully monitoring budgets, and adapting strategies quickly to keep up with targets and market conditions. 3. We streamlined our client portfolio from 29 to 23, with a focus on delivering higher quality and better results for our existing partners—and we’ve made significant progress on that front. 4. As of November, we’ve hit ₹115 crore in ad spends across Meta, Google, and Amazon, achieving an average revenue of 2.23x for our brands. It’s our biggest milestone yet, and we’re on track to hit ₹250 crore by the end of this financial year. For context, we spent ₹93 crore in the last financial year. I’m excited to start sharing more on LinkedIn, especially about Meta and marketing insights. Lots of valuable learnings to discuss! How have your past couple of quarters been? Feel free to drop any Meta-related questions in the comments—I’d be happy to address them in my next post. [Krishna Gupta BeyondAds] #performancemarketing #ecommerce #beyondads

I don't understand, A lot of you DTC ECOM guys crush it on Meta But none of you are running Google Ads, why? I get that the interface can be a little overwhelming... But it's a channel of high-intent traffic Like people are literally searching for the products that you sell I can help you get set up on there and add another profitable sales channel to your business within the next 30 days This isn't some bs guarantee but I just want to open your eyes to what's possible I think it is at least worth a conversation, don't you? DM me the word: GOOGLE Let me show you what you're missing out on #meta #googleads #ecommerce #ppc

𝐀𝐦𝐚𝐳𝐨𝐧'𝐬 𝐁𝐨𝐥𝐝 𝐌𝐨𝐯𝐞: 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐔𝐩 𝐰𝐢𝐭𝐡 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 💪 With social networks increasingly influencing shopping trends, platforms like Amazon are partnering with social media platforms to expand their social commerce penetration. For example, in April 2023, Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media platform. ✅ In November 2023, Amazon announced another ground-breaking partnership with Meta (Facebook’s parent company) to revolutionize social commerce. This collaboration aims to integrate Amazon’s e-commerce platform with Meta’s social media platform – providing shoppers a seamless purchase experience and opening up new opportunities for targeted advertising. 🚨 In the past, ads on Facebook and Instagram directed users to Amazon’s mobile website for product exploration and purchase.  The new integration, however, brings with it significant changes. Clicking on an Amazon ad on Facebook or Instagram now reveals a stripped-down version of the Amazon product page, complete with a prominent “𝐁𝐮𝐲 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧” button. That means less friction for shoppers and more conversions for sellers. 💯 #AmazonAdvertising #MetaAds #BusinessGrowth

CRITEO'S Q2: MODEST GROWTH, STRATEGIC SHIFTS, AND INSIGHT ON GOOGLE'S CONSENT MECHANISM - Criteo's revenue rose 1% in Q2, turning a $2 million loss into a $28 million profit. - Google plans a Chrome consent mechanism, focusing on balanced user choice. - Criteo shifts to walled garden platforms, partnering with Shopify and Microsoft. - Retargeting business revived via Meta's inventory and open internet channels. - Commerce Max DSP product drives increased ad agency spend, boosting retail media demand. 📖 Article by James Hercher at AdExchanger : https://lnkd.in/gjznXfkm 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

{Aug 15 is the big day} 🔥🔥🔥I'm offering you a no-risk OPTION to lock in a position to explore whether or not this new business platform I'm helping to launch is something you can see yourself running with. We have less than a week to go in prelaunch of a new platform that brings together customers, influencers, vendors, and team builders together to de-centralize e-commerce. 🚨FACT🚨 Amazon holds 37.6% of all online e-commerce sales, Walmart 6.4%, Apple 3.6%, and Target 1.9%. Target is the smallest company at $62.69 Billion valuation. It's time to take back some of that control. I am under no delusion that we will replace them. It won't happen! But if we are even a fraction of a percent as effective, we will be a multi-billion dollar business. Your option is to decide if you want to help us pull together vendors, affiliates, and team-building partners to expand rapidly across the world. I have already connected with leaders in 27 countries (27!) that have exercised their FREE option to explore this while locking in future earnings with advanced positioning. Wise men investigate what others dismiss without inquiry. If you want to: ❤️Enhance your influencer skills while earning money ❤️Earn "royalties" on products from vendors you bring to this e-commerce platform ❤️Seize an opportunity to develop your leadership skills and build a team of influencers, affiliates, and vendors - potentially earning significant income THEN... DM me now and I will get you some info to explore after you secure (Did I say for FREE and no obligation) your position that will give you time to figure this out by the 15th of August. I secured a spot early and I want you to have the chance that I had. This may just be what you have been hoping and looking for. It doesn't hurt to look. 👀 Look and Do OR Look and Pass BUT for your sake please don't PASS without LOOKING 👀 . 🥰 DM me your mobile for invitation. ❤️🎁🙏🏻,🫶 Thommy PS Doesn’t cost to look. I am excited about this platform and its potential, but need partners to help build the team. First step, DM me your mobile and I will text you second step.

I recently had the privilege to be a panelist for Meta's Mega Sales Day event. Sharing 8 pointers from the talk that I feel most brands overlook each year: 1. Controversial but... if you're already spending hundreds/thousands a day and have been for some time, don't worry too much about re-entering the learning phase when rapidly scaling. 2. Pleeeeeease take a look at your current shipping/FAQ pages vs your competitors. You likely have a lot of low-hanging fruit you can refine prior to next month. 3. Monitor your ad comments regularly (so many brands ignore this - it can make a big difference in your ad performance). 4. Load up your campaigns/creatives ideally 1 week before you need to launch to avoid long ad review delays or potential system crashes like we've seen in in the past. 5. Analyse past years to determine the amount of creatives you think you need and have a buffer for 20-40% more if you plan on rapid scaling. 6. You can scale ad spend a lot more than you probably realise while maintaining strong roas (it's not uncommon to hit 5-10x your typical daily spends). 7. Ad platforms work on a 24hr clock - if you're rapidly scaling, you might want to reset/lower daily ad budgets for the new day before scaling back up again (rinse/repeat daily). 8. Keep the sale mechanic the same across Cyber weekend in order to keep the momentum. Switching up to new ads and sale mechanics can kill performance and irritate customers. You typically need your sale to be live for 3-4 days at least to build up enough scaling momentum. If you'd like a complimentary audit to ensure you're ready for Nov/Dec sales, just drop us a quick note via our website: https://lnkd.in/gsdjM7Y9. ps. Bonus tip - you're probably wasting thousands or 10's of thousands of dollars on traffic campaign ads, especially if your goal is generating online sales/leads etc. If you're still spending on these campaigns and you don't think you're close to saturating your market, then we should really chat.