Jem Bourouh

3 More Facebook Ads Tips for ecommerce merchants... 4. Don’t get fixated on CPMs and CTRs. The most important metric should be whether you are hitting your cost per acquisition or ROAS target. 5. And once you hit ROAS don’t fixate on it too much either. Look at the absolute amount of profit you are making. As you scale and reach less interested segments of the audience your ROAS will decline. But isn’t it better to make $100K total profit per month at 2.5 ROAS than $30,000 per month at 4 ROAS? 6. Whenever you can, build your brand. This will lead to lower cost of acquisition over time. Teach stuff for free, build a community (where it makes sense), work with micro-influencers who have affinity with your brand. As the influencer/creator world explodes, rates are coming down for all but the very top–the Mr. Beasts of the world. Even Mr. Beast can’t find enough buyers for his ad inventory and that is why he is going heavy into merch. –Courtesy of the Ecommerce Malpractice Police™ 😀 See the first three tips in the previous post. Link Below. https://lnkd.in/dqBa8QCi #ecommerce #conversionrateoptimization #marketing #advertising #facebook #shopify #woocommerce

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Most important metrics to be tracking: - 180 Day LTV - CAC - LTV:CAC Ratio - Time to breakeven on ad funnel - Cold emails sent per lead - YouTube videos per week - Newsletters sent per week - Hours worked (focused) - Income vs. Expenses - Net Margin Create a basic spreadsheet for this

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The biggest DTC brands do this to get a better conversion rate. How many do you do? → They have different CTA colors from the rest of the website → Clear product photos → The right amount of product information → Reviews on the CTAs → Use bundles → Use trust badges & social proof all over → Use the AIDA framework to structure landing pages → They keep it simple Share your thoughts

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Ecom brands get 20% more BFCM sales this year With this Quick-N-Easy 10min “best practice” that turns one sales email into four - Send your BF email in the AM - Re-send to non openers 6h later - Send a shorter but PLAIN TEXT version of the same email in the later PM hours - Resend it again in the am next day to non-openers Rinse and repeat for how long your sale goes Easy right? Yet 90% of ecom brands won’t do this even though it’s so EASY to do, why is that? - no email marketer specialist hired SPECIFICALLY to handle email marketing - marketing manager hired by brand is juggling everything by themselves with no time to plan even 2-3 days in advance let alone a month It’s a simple fix if you genuinely care about making money through email (hire a specialist who CARES about doing a good job and gets paid bonus on performance)

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Need to cut wasted ad spend this week to improve efficiency? Try these optimizations: - Exclude all apps - Remove bad products - Exclude kids channels - Exclude poor locations - Exclude poor placements - Set up a landing page test - Decrease your CPA targets - Increase your ROAS targets - Add more negative keywords - Consolidate some campaigns - Consider Shopping over pMax - Pause underperforming keywords - Pause low-profit keywords/products - Use Mike Rhodes' spend allocation script - Add negative dynamic ad targets to DSA - Use a portfolio bid strategy with max CPC Not all of them are sexy or advanced. And I've mentioned most of them before... But it’s the boring fundamental stuff that’s often most impactful. Good luck improving your efficiency this week! (What would you add so I can include that in a future list?) ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 18.500+ PPC experts here: https://bit.ly/ppcedge2

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Need to cut wasted ad spend this week to improve efficiency? Try these optimizations: - Exclude all apps - Remove bad products - Exclude kids channels - Exclude poor locations - Exclude poor placements - Set up a landing page test - Decrease your CPA targets - Increase your ROAS targets - Add more negative keywords - Consolidate some campaigns - Consider Shopping over pMax - Pause underperforming keywords - Pause low-profit keywords/products - Use Mike Rhodes' spend allocation script - Add negative dynamic ad targets to DSA - Use a portfolio bid strategy with max CPC Not all of them are sexy or advanced. And I've mentioned most of them before... But it’s the boring fundamental stuff that’s often most impactful. Good luck improving your efficiency this week! (What are you doing this week to cut wasted ad spend?)

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The 10 most important email flows in my opinion (for eCom brands): In no particular order we have... 1. Welcome Flow 2. Last interaction 3. Cart Abandonment 4. Browse Abandonment 5. Checkout Abandonment 6. Bounce Back Offer (0-7 Days) 7. Customer Winback (180 Days) 8. Cross Sell / Up Sell (15-30 Days) 9. Welcome Series First Time Buyers 10 Back in Stock & birthday Which of these do you think eCom brands ignore the most?

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Common apps all the 7-9 figure brands use on Shopify: Leverage these tools for profitably scaling in Q4 👇 - Amped: Capture more email & SMS subscribers. - Skio/Smartrr: Simplify subscriptions. - AfterSell by Rokt/Rebuy Engine: For post-purchase upsells. - KnoCommerce/Zigpoll: For Post-Purchase Surveys. - Loop: Streamline returns. - Postscript/Klaviyo: For retention marketing. - Lucky Orange/Heatmap: Visualize user activity. - Peel Insights/Lifetimely by AMP: For advanced analytics.

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3 Common Mistakes Ecom Founders make that prevent them from scaling past $1,000 in ad spend: 1️⃣ Shiny Object Syndrome Stop wasting your time running after the 5th “100 Great Hooks” Freebie and the next media buying hack. You already have something that’s working. Double down on that. Better results come from refining and optimizing what you already know works, not from continuously shifting focus. The same principle applies to the tools and platforms you use. 2️⃣ Lost Focus All too often I see founders losing their focus. Running from tracking software to tracking software to make their spend more efficient, focusing on new ad platforms, launching new “hero” products all while forgetting what got them off the ground in the first place. Total focus on 1 Product, 1 Channel and 1 Avatar. That’s all you need to scale (for now). Focus on your hero product on the channel that got you your first successes and on the avatar that buys. 3️⃣ Take Risks Iterating your winning creative for the 5th time won’t get you anywhere. At a certain point you have to take a calculated bet on your next steps. Whether that’s investing more into content to get better creatives, trying out a new offer a new angle or building out a landing page. Your next big win will come from being innovative. But don’t take too many risks at once. #ecommerce #metaads

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How I get 80%+ open rate and a 20% reply rate? In my cold-email campaigns… And not just an open rate. Our average response rate is around 15-20% Here’s how we are doing it: - We are using Vinna to send personalized videos - We A/B test 6 script variants - We offer prospect-free value  - Our DNC list is constantly updated - We create Spintax for variance - We run subsequences in the background  - All emails are double-verified using BetterContact - We are using Instantly.ai and Smartlead for our campaigns — I would recommend using the video strategy if you want a good booking rate. I have mentioned all the tools links in the comments below! Do have a look! ⬇ — Follow Suprava for more such content!

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At some point you need to invest heavily into Conversion Rate Optimization (CRO). The more adspend you scale, the more you waste if you dont do CRO. Think of it this way: You already pay for the traffic, why not optimize user action on site? If will come much cheaper, as if you just scale adspend. Lets say you spend 50k/month, get 100k Users out of it and have a 2% CVR. Thats 2.000 Transactions. So you get some CRO professionals, for lets assume 5k/month to support your marketing. They will increase your CVR by 1%. So you end up with 50k adspend, 5k CRO Agency Feeds, still 100k Users, but 3% CVR which results in 3000 transactions. To get that 3000 transactions just by scaling adspend you would need to spend at least 75k. So you would waste 20k by scaling adspend rather than investing in CRO. #ppc #googleads #cro

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I've owned a Google Ads agency for 15+ years and grown it to 7-figures and over $300 mil in total managed ad spend. Here's why the traditional agency model no longer works. 1. A lot of people strike out on their own as freelancers but get stuck at the $100k/year mark because they don't have the entrepreneurial streak necessary to break through. Stuff like not being able to stomach the risk or being willing to give up a portion of their earnings to hire someone. Which is fair enough - but it's a big reason people stagnate. 2. Ad platforms want us gone. As you read this, they're actively building new capabilities designed to squeeze out what is currently the role of the ad account manager. Google, Facebook, Microsoft - they're all trying to do this and will succeed to some extent (already have, to be fair). Between the entrepreneurial gap and the need to be something more than a campaign button-pusher, what worked even 5-7 years ago will not work in 2025. How do I know this? Why can you trust what I'm saying? How do you know I'm not a guru after your money for some nebulous "coaching" service? Well, my agency was an example of this done wrong: • Ecommerce + lead gen • Servicing many different industries • Focussed on fiddling with ad accounts I sorted some of that out and we now do a lot more than just campaign tweaks. But there's nothing "specialist" about being a Google Ads agency for everyone vs. having a dialled in and drilled down process that deals with the very specific needs of a single line of business, like beauticians or insurance providers - or anything else that sells well on search engines. And this is where I want budding and growing Google Ads agencies to right themselves when they're still fresh and nimble i.e. capable of changing without a painful restructuring. https://lnkd.in/e_m5pkXM ----- It sounds hyperbolic, but traditional agencies and old school freelancers really are dying. Learn how to future-proof your PPC agency with my Perfect Agency Framework: - Get new agency leads in 24 hours - Close 80% of qualified leads - Hire realistically, not based on lies you've been fed about unicorns - Get consistent results for your clients - Deliver exceptional Google Ads results 👉🏻 edleake.tv/forge-framework

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Sure, you can ask ChatGPT for subject lines, but will they perform? 👉 If you want to see which subject lines perform the best comment “Subject Line Guide” and I’ll DM you our Top 88 Subject Line Ideas—based on 450M emails sent for 160+ ecom stores.

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Ultimate Multichannel Outreach Checklist 👇 📍If you don’t have a product-market-fit (PMF): > Use FounderPal to build an in-depth ICP for free. > Look up traffic volumes related to the pains you're trying to solve. >Use tools like Ubersuggest or Ahrefs to do that. 📍Triggers that tell you that ICP maybe interested: > Company is hiring > Targets that change role in the company > Targets that change company > Company raised funds > Uses a complementary/competitor tool 📍Lead List building > Prospeo > Persana AI 📍Cold Email > Check that your technical setup has been done properly using MxToolBox > Let your emails warm up for 1 month at least > Double verify the email IDs of your leads > Make sure the bounce rate of your campaigns is below 5% > Provide upfront value > Eg: Send an attached lead list of prospect’s ICP leads 📍Multichannel > Reach out to your prospects on multiple channels (email + LinkedIn + x) to maximize the results of your campaigns > You can use La Growth Machine for this > Leverage LinkedIn Inbound led outbound funnel > Nurture using newsletter and community What would you add? 👇

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It’s impossible to have 100% attribution in B2B SaaS, and trying to does more harm than good. Let me explain. In DTC, attribution is a bit easier because the consumption cycle is super linear. → Awareness → Consideration → Conversion But for B2B SaaS, it’s a pinball machine. If you have more than one acquisition channel, you’re never going to be able to keep track effectively. For example, we rented out an Usher suite over 2 months ago and hosted an in-person event. A month later, we closed 2 clients from it. And that’s why it gets challenging to understand what’s important. Think about it like a party: Is it important to get people to… → Know about the party? → Are cool enough for the party? → Sign up for the party? → Come to the party? → Close them at the party?  → Refer the party to friends? As a business, you have to figure out what stage you value most, but they all matter. Think of attribution like a speedometer—everyone has to agree on how fast you're going for it to work well. There are simply too many variables and perspectives for that ever to be 100% accurate. IMO, unless you have a sophisticated marketing and sales team and are super dialed in, it can have a negative impact. Agree/disagree?

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𝐀𝐟𝐭𝐞𝐫 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐚𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬 - 𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐦𝐲 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 Grab This Now 👇 Dynamic bids can be a game changer. Let the algorithms work for you. Use custom audiences with real customer data to increase relevance. Seasonal budgeting is crucial. Forecast trends for smarter spending. Leverage Amazon Attribution for accurate marketing measurement. Use Sponsored Display for retargeting. Reach shoppers effectively. A/B test hybrid campaigns experimentation brings unique insights. Track cross channel impact to see how everything works together. Personalized ads are key. Dynamic creatives boost engagement. Don’t ignore negative keywords. They filter out irrelevant traffic. Geo targeting is powerful. Customize ads for local markets. Regularly analyze CTRs and adjust strategies. Competitor analysis is a must. Learn and adapt. Use search term reports to optimize campaigns. Schedule ads for peak hours to maximize impact. Optimize landing pages to improve conversion rates. Dive into product insights. Push high-converting SKUs. Add social proof to ads. Build trust with your audience. Video ads grab attention. Engage with captivating content. Explore new ad formats. Stand out and attract more attention. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐚𝐦𝐚𝐳𝐨𝐧 𝐀𝐝𝐬 ? --------------------------------- 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐬𝐭𝐮𝐜𝐤 𝐚𝐭 $𝟏𝟎𝐊 𝐨𝐧 𝐚𝐦𝐚𝐳𝐨𝐧 𝐚𝐧𝐝 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐫𝐞𝐚𝐤 𝐭𝐡𝐞 𝐜𝐡𝐚𝐢𝐧 𝐨𝐟 $𝟏𝟎𝟎𝐊 𝐢𝐧 𝐣𝐮𝐬𝐭 𝟏𝟖𝟎 𝐝𝐚𝐲𝐬 𝐓𝐡𝐞𝐧 𝐎𝐮𝐫 𝐏𝐫𝐨𝐯𝐞𝐧 𝐒𝐏𝐈𝐍𝐄 𝐌𝐞𝐭𝐡𝐨𝐝 𝐰𝐢𝐥𝐥 𝐇𝐞𝐥𝐩 𝐲𝐨𝐮. Ads Initiatorz 𝐇𝐚𝐬 𝐁𝐞𝐞𝐧 𝐇𝐞𝐥𝐩𝐞𝐝 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟓𝟎𝟎+ 𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐠𝐚𝐢𝐧𝐞𝐝 𝟒.𝟗 𝐒𝐭𝐚𝐫𝐬.

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3 steps to increasing revenue for your DTC brand: Step 1: Drive traffic Step 2: Convert traffic Step 3: Retain customers But....there’s a catch. Don’t neglect step 3. If done well, step 3 pays the cycle all over again. For free.

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