Chandra Bhanu’s Post

The biggest update we've had since we launched 14 months ago.. June was the biggest month - a lot of good and some more than normal "bad" let's dive in for BRĒZ we achieved our highest month of revenue: $2,588,867 Driven heavily by Subscription, Meta, Google, Email, Tiktok and now a growing wholesale department 22,383 New Customers 3,500 being new subscribers but some of these will drop off once they get their first order (something Im working to solve since they usually try us and cancel cause of discount) Meta -- Ad Spend: $1,047,231 -- we lost our account unfortunately and are having to restart the spend - but we are already back in action. TikTok is performing much better - mainly because of the creator outreach and the spark promotion - content is everything here and we're starting to figure it out. Email showed incredibly strong for a Father's day promo where we talked about drop the booze and grab a brez - not going full anti-alch but it is a strong hook that is starting to resonate. Subscription -- 30% of Revenue -- was a big win and loss for us - we did not have our dunning rebill set up correctly as well as had our fraud settings too aggressive which actually led to the largest amount of subscription decline over a very short period - painful learnings but something I recommend everyone review - how many times are you retrying your customers cc? • bCAC: $47 | $82 AOV | 2.4X MER • 10% Net margin | 90%+ Sales DTC We were able to roll out a brand new site (please check it out www.drinkbrez.com as well as launching our PR and SEO programs with an awesome push into Amazon (which has been a ton of learning) - mainly positive just in time for prime day coming up. We've begun hiring some absolute veterans in all areas of the team - product, wholesale, B2B, ads, science. The team is growing, the mission is clear and it's been an awesome to watch Aaron and the leadership build a quality product in an industry that is growing. July Target: $2.75MM+ | 15%+ Net

1. Brez lost their Meta account, so no, they aren't only successful because they are paying off Meta or something. 2. They spent over a milly on Meta to get 2.6 million that month. Do the math on their other sales channels and subscription sales, and they are maybe doing a 1X on Meta, not 3-4X like some people think. So no, they aren't only successful because they are aware of some kind of meta wizardry that no one else knows about. I hear these 2 misconceptions a lot, so I thought this would be helpful. The takeaway? If they are doing better than you, it's not because they have some kind of unfair advantage that is out of reach. They have an amazing product, and they have stone cold DTC killers who are constantly optimizing EVERY part of their business, not just Meta. That's what it takes to win, and you can win too. Get to work. =)

🍃🍄 June at BRĒZ | Month 14 📆 • $2,588,867 in Revenue 😮💨 • 36% MoM Growth 📈 • 22,383 New Customers 🤯 • Meta, TikTok, Google, Email, X, Subscription, & Word of Mouth 💯 • Repeat Orders: 42% ♾️ • Subscription 30% of Revenue 🫡 • Ad Spend: $1,047,231 💸 • bCAC: $47 | $82 AOV | 2.4X MER 👌 • 10% Net margin | 90%+ Sales DTC ✔️ June has been a wild ride! We kicked off with some viral TikTok moments, hitting over $100K in revenue on multiple days. The growth was exhilarating but costly, so we’ve refocused on stabilization and profitability. Our Meta ad account got disabled, which was a setback but allowed us to assess our advertising efficiency. Despite a 20% dip in daily revenue, our MER shot up by ~100%, suggesting we can improve efficiency as we build our profit-centric model. In other news: we launched our new site, our SEO and PR programs are live, we're launching on Amazon this week, and our new affiliate program is rolling out. Our retail team is hitting the streets, landing new accounts daily, with major retail chains and delivery services in the works! Despite ongoing regulatory challenges, we're committed to bringing a better beverage to everyone. July might be a bit tough for hitting targets, but we're determined to do whatever it takes to keep growing and scale efficiently. A huge shoutout to our community here, our fellow brands, friends, and families for your unwavering support. The collaborative spirit in this journey and category is truly inspiring and a testament to what’s possible. Thank you to the incredible team and partners at BRĒZ - we're doing important work and there’s more to do. Let’s lean in and do our part to ensure a better world for all of us. ❤️🔥 July Target: $2.75MM+ | 15%+ Net 🎯 - 🙏 Travis Freedom, Daniel Gelshteyn, Nick Shackelford, Preston Campbell, PhD, Avin Kline, Brian Dewey, Skye Sherman,

It’s not looking good for many E-Com businesses. Q2 is usually one of the quieter times of the year for most industries and businesses, and many businesses are feeling the squeeze: 👎🏻 Profits are low 👎🏻 CPCs are rising 👎🏻 Tracking problems 👎🏻 Meta had a wobbly in March, producing inconsistent results 👎🏻 Competition is fierce The list goes on. The only way to survive is EXCELLENCE. You got to be EXCELLENT in order to stand out. And you need excellence everywhere. You can’t be superb at one channel, but understocked on another. You can’t have a great product, but poor customer service. You can’t have a lightning-fast website, but a broken checkout. Mediocrity just doesn’t cut it anymore. You need to have: 👌🏻 Great ads 👌🏻 Great copy 👌🏻 Your offer needs to be spot on 👌🏻 Your business backend needs to work flawlessly 👌🏻 Your margins need to be great 👌🏻 You need to be BETTER than your competitors 👌🏻 A strong push channel 👌🏻 And a strong PULL channel You can’t just rely on TikTok and Meta to do the heavy lifting. You need to be excellent at all fronts as well, including Google. And just so it happens, we have 2 more spots for late April/beginning of May to work with 2 more brands. If you feel like you’re lacking excellence in the last area; if it’s something you have always treated half-heartedly; if you feel like you could be squeezing a lot more out of Google Ads; then let’s talk. Send me a DM 👉 Now is the time to become excellent, or to become extinct. #googleadsagency #ecommerce #ecomstore

There’s nothing I love more than watching great entrepreneurs win. H/t to Aaron Nosbisch , Nick Shackelford and their team for building what I believe is going to become the next unicorn in beverage. Some takeaways that stand out to me from their strategy: 💡Keeping it simple: many brands and founders jump in a million directions the second something starts to work. Most of the time, you don’t need to launch another product or flavor when you start to win. Just keep doing what’s working. 🌎Diverse acquisition channels: being overly reliant on one channel can hamstring a business when things go wrong, and even at best you’re still missing tons of potential customers who haven’t found you on the one channel you’re on. 🔥 Killer execution: I’ve seen firsthand some of the work that the team has been doing from a performance marketing POV and I’ve been telling friends and peers the same thing; I have never, ever seen anyone get this kind of performance at this scale and business size. Keep winning team ! Lots of us are rooting for you from the sidelines.

I don't understand, A lot of you DTC ECOM guys crush it on Meta But none of you are running Google Ads, why? I get that the interface can be a little overwhelming... But it's a channel of high-intent traffic Like people are literally searching for the products that you sell I can help you get set up on there and add another profitable sales channel to your business within the next 30 days This isn't some bs guarantee but I just want to open your eyes to what's possible I think it is at least worth a conversation, don't you? DM me the word: GOOGLE Let me show you what you're missing out on #meta #googleads #ecommerce #ppc

June was our biggest month on TikTok Shop, breaking 6-figure+ in GMV for multiple clients. Here's how I would do it if I was starting from $0. Breakdown of affiliate strategy: 1. Reach out to thousands of creators 2. Quality check each creator before sending out free samples 3. Follow up with creators to make sure they post their videos 4. Create a system to continuously work with your top creators 5. Collect the Spark Ad codes from the best-performing videos 6. Boost your best videos and create a feedback loop for the best creatives It takes around 4-5 weeks to see any results from this strategy because it takes time to find creators and wait for them to get the product to make a video. In the meantime, you can create in-house content and post it on your brand account to generate some initial momentum. "Founder style" videos explaining the brand and the product do extremely well on TikTok Shop; it's actually how we started with Brez. Comment if you're interested, and I can send you a guide I made on how to create these videos for your account!

🍃🍄 July at BRĒZ | Month 15 📆 • $2,405,270 in Revenue 😮💨 • 13,954 New Customers 👀 • Meta, TikTok, Amazon, Google, Email, X, Subscription, Retail, & Word of Mouth 💯 • Repeat Orders: 38% ♾️ • Subscription 30% of Revenue 🫡 • Ad Spend: $788,958 💸 • bCAC: $52 | $88 AOV | 3.05 MER 👌 • 10% Net margin | 90%+ Sales DTC ✔️ July was a reset month for us at BRĒZ. Our main ad account on Meta went down, taking a big toll. We had to reestablish our ad accounts and set new, higher targets for MER (ad spend/revenue), causing a slowdown. Summer, which we expected to be a peak growth period, turned out to be a bit of a delay. On the bright side, we expanded rapidly into retail, introducing new partners and outlets. Our ad libraries were refreshed with new creatives, and we implemented a creative flywheel system to ensure they’re always up-to-date. We also launched a new, stable, high-converting website. Our Amazon launch was very successful and has become a consistent diversified revenue channel. We've been optimizing operations, lowering costs, speeding up shipping, and securing major partnerships. July's focus was on stabilization after a period of rapid growth. As we move into August, we're aiming for renewed growth with continued D2C investment and rapid retail expansion. Our affiliate program is growing quickly, PR efforts are gaining traction, and we're investing in SEO for long-term gains. We're also working on new product innovations to ensure consumers have access to efficacious and safe alternatives they can rely on. Looking ahead, we're committed to consistent ad iteration, operational efficiency, and community-driven growth. This is a quickly evolving industry full of challenges and opportunities, and we are committed to persevering through them all to ensure the world has access to a better beverage. ❤️🔥

I recently had the privilege to be a panelist for Meta's Mega Sales Day event. Sharing 8 pointers from the talk that I feel most brands overlook each year: 1. Controversial but... if you're already spending hundreds/thousands a day and have been for some time, don't worry too much about re-entering the learning phase when rapidly scaling. 2. Pleeeeeease take a look at your current shipping/FAQ pages vs your competitors. You likely have a lot of low-hanging fruit you can refine prior to next month. 3. Monitor your ad comments regularly (so many brands ignore this - it can make a big difference in your ad performance). 4. Load up your campaigns/creatives ideally 1 week before you need to launch to avoid long ad review delays or potential system crashes like we've seen in in the past. 5. Analyse past years to determine the amount of creatives you think you need and have a buffer for 20-40% more if you plan on rapid scaling. 6. You can scale ad spend a lot more than you probably realise while maintaining strong roas (it's not uncommon to hit 5-10x your typical daily spends). 7. Ad platforms work on a 24hr clock - if you're rapidly scaling, you might want to reset/lower daily ad budgets for the new day before scaling back up again (rinse/repeat daily). 8. Keep the sale mechanic the same across Cyber weekend in order to keep the momentum. Switching up to new ads and sale mechanics can kill performance and irritate customers. You typically need your sale to be live for 3-4 days at least to build up enough scaling momentum. If you'd like a complimentary audit to ensure you're ready for Nov/Dec sales, just drop us a quick note via our website: https://lnkd.in/gsdjM7Y9. ps. Bonus tip - you're probably wasting thousands or 10's of thousands of dollars on traffic campaign ads, especially if your goal is generating online sales/leads etc. If you're still spending on these campaigns and you don't think you're close to saturating your market, then we should really chat.

Now that it’s the middle of the week and you’re trying to catch up with what’s going on, here are the latest 5 updates from around the AdTech world curated for you. Follow Datawrkz to stay on top of upcoming news and updates. 1) 75% of all CTV transactions are programmatic. (Source: Adexchanger) https://lnkd.in/gPDDbp9E 2) Meta extends overlay ads to Instagram reels. (Source: Search Engine Land)  https://lnkd.in/gchgnDJs 3) Meta unveils event coverage stats for advertisers. (Source: Search Engine Land) https://lnkd.in/gY7K7xE9 4) Tiktok announces new Eventbrite integration. (Source: Social Media Today) https://lnkd.in/gC97Dcut 5) Amazon introduces sponsored display lead gen ads for non-Amazon sellers. (Source: LinkedIn - Jeffrey Cohen) https://lnkd.in/gfn_KP86 Click here to visit our website- bit.ly/4befWXA #meta #tiktok #instagram #amazon #linkedin #socialmedia #advertising #adtech #programmaticadvertising #digitaladvertising #digitalmarketing #marketing #programmatic #marketingandadvertising #ctv #martech #datawrkz