Chandra Bhanu

By adding right WhatsApp Automation Flows you can add additional 20% revenue to your store ✅ Seperate Journeys as per the highest traffic page and bestsellers ✅Work on chatbots and collect data and customer insights ✅Creatives should say more about the message intention ✅ Copy should not be template based boring one but a Branded Message. DM me if you want a Free Audit for your D2C brand of your WhatsApp Marketing.

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Facebook audience selection is tough. I thought so too but let's talk about what's important since some of you guys asked me about it. Basics - 1. Audience Interest - Don't overcomplicate it. Keep it broader so that you have a higher chance of reaching a volume. 2. Creative - What works for us is brighter colour copies so maybe try A/B testing with your ad creatives. 3. Copy - Here's a tip on our copies, generally it's the second thing people see. We call out our TG eg. If you cater to Architects then your opening statement should be "Are you an Architect looking for xyz?/ Hey Architects," This is a lot more personalised to filter out people in a broader audience set. These are the 3 pillars that we follow in MARQN's ad sets. And it's a lot of trial and error so just go back and forth with these pillars and see what works for you and your clients.

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Imagine you are an agency who cares that your DTC clients brand grow. So you give them a ton of raw feedback on their current situation. But in India it seems most of such feedback hurts the brand owners' ego. Instead of taking it as a feedback for their business and brand. They take it as a personal remark in most cases. And that's one of the worst qualities to have as an entrepreneur. In business and in life you become big when you drop your ego. And develop an appetite for constructive feedback. No agency wants to make sure they hurt your personal sentiments. They only want the best for your brand. But I guess this kind of insecurities are deep rooted in Indian culture from few generations in the past. Though such things must not impact business. As a DTC brand owner you should be surrounding yourself with proven marketers. And then let them do their job. Give them a budget, timeline and target. But don't piss them off so much that they start hating on you as a client. PS: agencies aren't your FT employees, you hired them for a purpose but then learn to trust the process. attach is a pic of your favourite "rich spoilt brat"

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Ok DTC guys let me put this straight, you don't have to add both cold and retargeting audience in the same PMax asset group. Because by doing this you will never know the true ROAS of your individual audiences. And hence you won't know whether to scale the campaign in case of cold audience. And you won't know which creatives are relevant for retargeting audiences. I see a lot of lazy marketers putting all possible audiences into a single PMax asset group. Pls don't be lazy

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#MondayMantra (4) Never forget your beginner's spirit. - start your day with listening to your team before trying to impose your thoughts. - learn from campaign daily (other than impressions, clicks, ctr etc.). avg. cpc, cpm also gives you market trend and will help in #brandplanning and #forecasting. - remnant inventories on a publisher website can also deliver #campaignperformance. - #b2bmarketing is beyond just #icp but don't underestimate it. - few sites have only seen #seotraffic growing on any search engine update. identify sweet spot. yes, learn the science and prosper. it is never too late. - avg. cpc - being a factor of many dimensions, metrics and ai outputs. learning from it is very useful to build not only your demand-side model but also a supply-side model. - #paidsearch should not have edited the definitions of ex/ph/bm/bmm/ne. do understand these definitions thoroughly if you want to deliver #performancemarketing on #searchengines - #performancecreative plays an important part to deliver optimum results from the #customerdataplatform and #datamanagementplatform. the purpose fails miserably if the enterprise has not accounted for #dynamiccreativeoptimizer #dco platform to support your #personalisation outreach. - trust your agency and #asoexpert to deliver #aso #appstoreoptimization reach and results. - when #retention is the future for #digitalbusiness then do not kill it with #discounts and #offers. #ecommerce sees a short-term increase blip in revenue, but it harms long-term specially a small e-commerce manufacturing start-up. - #b2bmarketing with content is a long-term strategy. do not take it lightly with other #marketingchannels. but don't forget the rule of chess. #contentistheking theory fails when other activations do not support the #clientsuccess and #sde. minimize the friction between cs, sdo/e and marketing team. - there is no harm in evaluating #influencers beyond just the visible content on their media channels. always read between the line's agenda of the influencers before engaging with him / her. - keep your #creative less cluttered from too-much content. this creative can be used on any of your #pesos media. (note: the additional s added in pesos is done purposely😊) - marketing used to / are / will be done purposely. but do not underestimate the user / consumer. they can see you. - the trend of being the first is dead long-time back. #smarttvads needs an ecosystem of both hardware and software innovators. #brands should give a try to scale that ecosystem and just not expect only #performance from it. - nothing is impossible. like winter #programmaticads has arrived (2013-14) long-time back in #India. but the marriage of #programmaticsads with #martech platforms in a work-in-progress. - the top management do consider engagement and performance both. present both with equal importance & data bundled with #creativeperformance. - eat healthy, sleep enough and work hard - networking is important. be honest.

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There are basically 2 platforms where MOST of the Patients are spending their time on : 1. Instagram 2. Facebook Yes YouTube is also one of the channels but growth there is Harder as well as in Ad’s Start on these two. Use Meta Business Suite to Schedule all your content. Post : 1. Results posts 2. Picture Posts 3. Short-form videos Focus on these Formats to start and... Start NOW. Best of Luck see ya

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Offer is the single thing that can make or break your business. A great offer can help you: → Charge premium → Stand out in the market → Skyrocket your business growth. So follow these 3 steps to create an irresistible offer. Akash Anand #highticketoffer #offercreation

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🚨 May be this post might trigger some of the agencies who are looting clients 🚨 Last month, I onboarded a client and found their ROAS below 0.5 with sales at 3 Lakhs despite offers. They were wasting money on ineffective ads. After some basic optimizations, I improved their ROAS to 1.3 in just 8 days with slight reduction in spend. Seeing the growth, the client trusted me and showed me their previous month's MIS report, revealing they were paying a creative agency 3 Lakhs per month for AI-generated, static social media posts and ad creatives that too without videos and UGC's and each costing Rs. 4500. Only 10% of these were used by their performance marketing agency. I showed them they had been scammed by two agencies for a year. By optimizing campaigns and implementing a revenue-sharing model, I reduced their costs from 8 Lakhs to 2.5 Lakhs, including my fee, while achieving a consistent ROAS of 1.9. With less spend and no offers, I matched their previous sales. Let's promote transparent and honest practices in our industry. 💪 #performancemarketing #ecommerce

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As a top of the funnel we have been running “Free session” campaigns for Blusteak Academy , finally got some decent amount of attendees. The following were the learnings: - Initially we were only offering offline free sessions, but faced low attendance due to travel, location etc (Topic - free digital marketing session) - Then tried out a sunday online session with the same topic. Didn’t see much traction (Either due to the timing - it was morning and /or due to the topic) - Third time, we changed the topic to “AI in digital marketing” and changed the timing to weekday night - 8:30 pm - this combo gave us the least cost per lead and highest attendance

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Nike receives 137.1 million monthly traffic  Swiggy receives 12.85 million monthly traffic  Zapier increased its organic traffic growth from 1.19Mn visits per month to over 4.8Mn Here's the secret behind their organic growth... While many brands believe that SEO and content marketing are dead, these brands are leveraging them to get more traction. Here are 3 SEO myths holding your brand back and what’s the reality instead: ❌ Short-form content > Long-form content ✅As per an article by Semrush, long-form content (over 3000 words) outperforms short pieces by: 3X in terms of traffic 4X in terms of shares 3.5X in terms of backlinks In fact, Ahrefs’ 3,000-4,000 word-long blog posts have helped them rank for over 200,000 keywords and attract more than 500,000 organic visits every month, according to SimilarWeb data. ❌ Focus solely on SEO metrics ✅ It’s tempting to obsess over keyword rankings, but metrics like engagement rate, bounce rate, and time on site tell the true story of success. Airbnb has aligned its SEO strategy with its business model. They create location-based content. This has helped them rank for over 13 million keywords globally (Ahrefs data). ❌ Content alone drives success ✅High-quality content is important, but things like site speed, mobile optimization, and technical SEO matter just as much. 53% of users leave a page if it takes more than 3 seconds to load, as per a report by Google. In fact, when The New York Times introduced AMP (Accelerated Mobile Pages) for their articles, they saw a 10% boost in mobile search traffic and a 23% increase in users returning within a week. Here’s what you should do if you want to improve your SEO’s ROI: → Focus on creating pillar content that truly addresses queries. → Set clear goals from day one and track metrics that matter for long-term impact. → Optimize your website's technical aspects and user experience for better engagement. Don’t believe in common misconceptions and start focusing on the right things. You’ll definitely see the results! P.S. Do you think SEO is dead?   #SEO #ContentMarketing #OrganicGrowth #LongFormContent #DigitalMarketing

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You only need 10 high-ticket clients to run an agency. 90% of the freelancers and agencies cannot scale beyond 1L-2L INR. Because they focus too much on selling. Instead of focusing on solving the challenges clients are facing. Here are 3 types of risks you need to address: 1) Financial risks: How will they receive an ROI on the amount they are spending on you? 2) Time and Effort Risk: The time, resources, and efforts they’ll invest in you - is it worth it? 3) Reputation risk: How will your work impact their business and image in the market? Understand that someone running a business worth crores and giving you time to hear your pitch is 100% interested in your services. You only focus on showing them why you are good. And that’s the wrong card to play. Show them how you can impact their business and growth. That’s when they’ll buy from you. What’s your biggest risk as a freelancer on sales calls?

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Wanna 10X Your D2C Growth? 🤯 Here’s a breakdown of 3 Winning Funnels from D2C brands you can steal today:  --- Funnel 1) boAt Lifestyle – India’s Electronics Juggernaut with ₹3000 Cr+ in Revenue   → Upsell & Cross-sell at Checkout   → Flash Sales & Limited-Time Discounts   → Influencer-Driven Marketing (Bollywood + Cricketers)   → Homepage Pop-ups for Early Access Deals   → Seamless One-Page Checkout  --- Funnel 2) Mamaearth – From ₹24 Cr to ₹1000 Cr in 4 Years   → Strong Product Page Optimization (with Trust Signals)   → Personalized WhatsApp Follow-ups   → Heavy Retargeting Campaigns on Meta & Google   → Subscription Model for Repeat Purchases   → Leveraging Social Proof with Customer Reviews  --- Funnel 3) Sleepy Owl Coffee – A Coffee Brand Changing How India Drinks Coffee   → Direct-Response UGC Ads on Instagram   → Homepage Focused on Customer Education (Brewing Guides)   → Smooth Add-to-Cart Process with Minimal Distractions   → Tiered Discounts for Higher Cart Value   → Email Flows to Nurture Leads and Drive Repeat Sales  --- These funnels didn’t just build brands—they created movements. Every tactic serves a purpose: to increase conversion, drive loyalty, and keep scaling without burning out. Steal these strategies for your D2C business and start seeing real growth today. What’s the best funnel hack you’ve used recently?  #D2CMarketing #PerformanceMarketing #EcommerceGrowth #FunnelStrategy #AgencyLife #IndianBrands #GrowthHacks

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If digital marketing experts guaranting you, Revenue will be 10x in 1 or 2 months some flying numbers. brand owners, stay from these people they will take money for few months by making random excuses then no response at all. #digitalmarketing #ecommerce #shopify

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Don't Under Estimate the Power of SEO 👇 Someone asked me Kamlakar at what X we can see as a results when complete control given to you. My Reply- let my strategy outcomes speak louder than my words. one of the strategy result attached. last 30 days audience acquisition report. #ResultDrivenMarketer #RoiDrivenMarketer #SEO #DigitalMarketing #ContentStrategy

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Every Coach/Mentor wants to sell high-ticket price offers. Isn't it? Are you the one who is struggling with it Some of the common issues faced and solutions are : 💰 High CAC: Do aggressive creative testing to find winners and scale 🕵‍♀️ Low Trust and Credibility: Builds over time so can't do much from ads 💬 Marketing Message: Focus on the audience's desire and potential objections 💳 Pricing Strategy: Test multiple price points for the same offer to find the sweet spot 📈 Campaign Scalability: Find winners and rapidly scale horizontally and vertically This client's success could be attributed to robust Campaign structure, Creative testing and rapid scaling with winner ads and his credibility. Would you like to know more in-depth details? I would be happy to connect over a discovery call #performancemarketing #growthmarketing #digitalmarketing #marketingforcoaches #mentors

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🔥 Consumer Vs Customer 🔥 Consumer is the one who is going to consume your product whereas customer is the one who pays for it. So every consumer is not a customer. Consumers make influence on the decision of buyer. e.g. if a child want's to get a toy then he is a consumer and his parents will be the customer. That child can make influence on parents regarding the type of toy he want... So, while designing your campaign or content strategy you must understand your consumer and design your strategy accordingly. At RG Digitals we specialise in understanding the consumer and the buying power of customer and then we design the complete campaign strategy... #digitalmarketing #metaads #Sales #SEO #ads #performancemarketing #marketing

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We scaled a Brand by 76% to INR 25 Lacs in 2 Months with FB ads. I'm going to show you the exact strategy we used... 1. Picking the right target audience   The brands we've seen have the most explosive growth   and usually market to mothers. That's the majority of the audience on FB.  For some brands targeting mums (Kid's clothing, for example), we've seen repeat purchase rates as high as 50% in a month...  2. Flash Sale(s) Our sales strategy made us great revenue bumps every fortnight when we ran these sales.   You can't just scale every 3 days when you have a big sale, you need to take advantage of it. For any sale events,this is the FB scaling strategy you'll want to follow. 3. The Sale Campaign Set Up  Here's the setup: 1 ABO campaign, 3 Ad sets total.   1 Broad ad set, 1 20D ad set - FB Engagers, IG Engagers, 95% Video Viewers over the last 20 days.   1 90D ad set - Website visitors, view content, add to cart, initiate checkout over last 90 days.   For the ads, put sale banners over existing best ads,   and introduce simple product image ads that mention the sale.   We usually don't do retargeting, but the only time we do is during a sale. 4. Scaling Strategy -     Scaling a limited time event meant you scale throughout the day (maybe every few hours) depending on results.     If you had 50 purchases come in every hour, FB will optimize easily.   For this client, we were checking results and scaling every 2 hours,   evaluating performance for the last 2 hours. At midnight, we reset the budgets. To sum it up: Announce Sale > Set up sale campaign structure > Add banners to best ads  + product image ads with sale #facebookads #fbads #marketing #d2c #brands #googleads #marketingagency #performancemarketing 

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Launched on 1st August 2024 Currently scaling at 25L per month 1st month ❌ Not profitable Revenue - 11,12,649 CAC - 648 2nd month 🟡Just breakeven Revenue - 17,29,537 CAC - 549 3rd month 🟡Still breakeven Revenue - 17,00, 881 CAC - 504 4th month (current) ✅Profitable Revenue - 22,52,920 (Month not ended yet) CAC - 446 More than these numbers, it is also the belief brand showed in our team. Otherwise by month 3, many would have started shopping for a new performance marketing team Many brands that come to us, expect to get them to profitability and turn around everything in 30 days, for a business that's been struggling for last 6 months Those are unrealistic expectations and we mostly don't move forward unless the founder is open to have a discussion on a more realistic scenario We have had the opportunity to work with such amazing founders who are ready to listen and see the light of the day after a rough past  It isn't a one side effort but a collective team from both brand and our side .... If you are a founder looking for reliable and consistent profitable growth for your ecommerce brand with performance marketing, let's talk, DM's open

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