Patavarayan Chettiar’s Post

𝙒𝙝𝙮 𝙁𝙤𝙘𝙪𝙨𝙞𝙣𝙜 𝙤𝙣 𝙏𝙧𝙖𝙣𝙨𝙖𝙘𝙩𝙞𝙤𝙣𝙖𝙡 𝙆𝙚𝙮𝙬𝙤𝙧𝙙𝙨 𝙞𝙣 𝙎𝙚𝙖𝙧𝙘𝙝 𝘼𝙙𝙨 In today's digital marketplace, targeting transactional keywords is crucial for maximizing conversions. These keywords signify a user's intent to complete a purchase, making them incredibly valuable for businesses aiming to capture leads at the decision-making stage. Unlike informational or general keywords, transactional keywords have a direct correlation with higher conversion rates as they align precisely with user intent. By focusing on these keywords, companies can effectively direct their resources towards audiences that are ready to buy, ensuring a higher ROI on marketing efforts. Prioritize transactional keywords to transform interest into action and drive your business's sales objectives. 🔸 𝐃𝐢𝐫𝐞𝐜𝐭 𝐈𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞: Transactional keywords reflect a user’s intent to buy, targeting potential customers at the peak of their purchase decision. 🔸𝗛𝗶𝗴𝗵𝗲𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀: These keywords are associated with higher conversion rates because they match precisely with what the user is searching for in terms of products or services. 🔸𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Focusing on transactional keywords allows businesses to allocate marketing resources more effectively towards an audience that is ready to engage. 🔸𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗥𝗢𝗜: By honing in on users prepared to make a purchase, companies can see a higher return on investment for their marketing efforts.

🧐 Do I guarantee overnight results? While it's entirely possible to make money within a couple of days, as I've done for clients before, the reality is it can take some time to find the winning formula—targeting the right audience with the right creative and perfect copy to convert. 🧰 How long the testing phase lasts depends on your budget. The more you invest, the quicker I can progress through this phase. Here's a mini case study: I currently work with a couple of clients spending under £10 per day, one in the product business and the other in the service industry. For the product business: 👩🔬 They achieved results within a few days by running a campaign split into multiple ad sets testing two different writing styles: long and short copy. Then, I created multiple ads for these ad sets, testing various creatives. After running the ads for a week to 10 days, I analysed performance and adjusted accordingly. It's consistently achieving between a 4 - 6% return on investment For the service business: 👩🔬 This niche service took just under three months to see results. Now, it's thriving, generating nearly £17 for every £1 spent. I started with audience testing and created a campaign testing manual setup broad, interest-based, retargeting, and advantage+ shopping campaigns. Despite the niche and smaller budget, the broad ad set surprisingly performed the best. Testing revealed this unexpected success. So, it's not just about throwing up any old ad and hoping for the best. There's a methodical approach to discovering what works for your business. 🤩 If you'd like to discuss how I can help you make more money with ads, DM me the word ADS, and I'll get back to you.

Is SEO dead? - working on SEO strategy for a health care brand, and with in a month, we achieved the Rank #2 in search results. Gmb optimisation is not viable? - small tweaks in the timings, holidays, location set up, services update -got the first paid client in 7 days Paid campaigns burn cash? - spent 250$ for a period of 20days - got 1500 leads for a crackers brand and generated 1300$ in revenue till date. Page collaborations and influencers not important at the early stage ? - collaborated with local pages and achieved 1lakh plus impressions for a business conclave - which translated in to 700+ registrations https://growwithcanvas.ai/ results in October 🚀🚀 What is dead/not viable/ not working - investing your time and money in one channel never works - Omni channel marketing only works - influenced from Neil Patel Key takeaways - Consistency across channels - Understand the user journey - Identifying user patterns and preferences - Cross channel engagement - Customer support #growth #founder #growwithcanvas #marketing

👋 Hi, I'm Imran Khan, a dedicated Digital Marketer with over 3 years of experience helping businesses grow online! 💻 I specialize in: Search Engine Marketing (SEM): Targeted campaigns that put brands in front of the right audience. Social Media Marketing (SMM): Engaging and converting audiences on platforms like Facebook, Instagram, and LinkedIn. Shopify Dropshipping: Building and scaling e-commerce stores with proven strategies. 💡 Whether you’re looking to increase brand awareness, drive traffic, or boost sales, I’ve got you covered with data-driven approaches that deliver results. Let's connect and explore how we can take your brand to the next level! 🚀 #DigitalMarketer #ImranKhan #MarketingExpert #DigitalMarketing #SEM #SMM #Dropshipping #Shopify #BrandGrowth #OnlineSuccess #MarketingTips #Ecommerce #LeadGeneration #ROI #SocialMediaMarketing #MarketingStrategy #BrandBuilding #BusinessGrowth #OnlineBusiness

No one is using this Meta Funnel nowadays. But, it's the core of marketing. In this digital world don’t complicate processes, Make it as simple as you can. I created a long SOP to analyze multiple ads, Mostly failed campaigns. From 2022… So, if you want to be a strategic media buyer you have to plan, Your campaigns are strategic, meaning one step ahead. Because, anyone can run a campaign, But it requires patience and skills to scale it. Funnel Top of the funnel (TOFU) – Awareness. Middle of the funnel (MOFU) – Interest. Bottom of the funnel (BOFU) – Desire and Action. 1-Awareness (Attract) Core audience  No custom audience No retargeting at this stage  2-Demand Generation (Inform) Target core audience + retarget + lookalike audience 3- Acquisition (Convert) Retargeting (CPM, Website visitor, Post engagement) 4- Transaction ( Action) 2-Retargeting (Website + App events) 5- Loyalty  Returning Customer 6- Advocacy Customers do your marketing. This is Nisar, an e-commerce media buyer. If your spending is around 10-15k/month, let’s connect to achieve your goal. We have a team of 02 media buyers, 02 managers, and 02 Amazon PPC experts. P.S: Keeping the above funnel in your mind will remind you of each stage. You will be more confident and clear.

🚀 Embracing the Future of Local Business Marketing in 2024! 🚀 As we pivot into another innovative year, it's crucial for local businesses to keep up with emerging marketing trends that could redefine how we connect with our communities and drive growth. Here at Local Finder LLC, we're excited to help you navigate these changes with tailored strategies that resonate with your target audience. 📱 Social Media Marketing remains vital. Are you using location tags and community hashtags effectively? They can be a game-changer in boosting your local visibility. 🎥 Short-Form Video Content is king with platforms like TikTok and Instagram Reels offering high ROI. How streamlined is your video content strategy? 🤝 Micro-Influencer and Nano-Influencer collaborations can significantly amplify your brand’s presence. Who's your go-to local influencer? 🔍 Local Search Optimization is non-negotiable, as most consumers still look for local services online first. Is your SEO strategy up to the task? 🔗 Omnichannel Marketing isn’t just a buzzword—it's about creating a seamless brand experience. Are all your marketing channels integrated effectively? 🙌 User-Generated Content and AI-Based Tools like ChatGPT and DALL-E are transforming content creation. Are you leveraging these innovative solutions? 🛍️ With Social Selling on the rise, platforms are making it easier to connect products directly with consumers. Are you maximizing these e-commerce features? 🏠 Hyper-Local Targeting and Community Involvement ensure that your marketing efforts are not just seen but felt. What's your latest community project? 💬 Lastly, don’t overlook the power of Paid Local Ads and efficient Customer Service through Chatbots to engage and convert customers effectively. Let's discuss 📊: What are the biggest challenges your business faces with these marketing trends, and how can we tackle them together to achieve your goals in 2024? #LocalBusiness #MarketingTrends2024 #DigitalMarketing #CommunityEngagement #AItools #SocialMediaMarketing #VideoContent #SEO #LocalFinderLLC 💼🌐

Do you know the top benefits of #DigitalMarketing? ✅ Digital marketing comprises of all marketing efforts that use the internet. ✅These include digital channels such as search engines, email, websites, social media, apps, etc., that can be used to connect with current and prospective customers. ✅The key to successful marketing has always been about connecting with the target audience in the right place, at the right time. ✅ Today, when screen time of consumers is at an all time high, the best place to meet them is on the internet. ✅Top benefits of digital marketing. ➡️1. Global reach. ➡️2. Local reach. ➡️3. Cost effectiveness. ➡️4. Brand awareness. ➡️5. Effective targeting. ➡️6. Multiple strategies. ➡️7. Multiple content types. ➡️8. Increased engagement. ➡️9. Analytics and optimisation. ➡️10. Increased ROI. ➡️11. Improved customer experience. ➡️12. Huge customer base. ✅ Different types of digital marketing channels: ➡️1. Search engine optimization SEO. ➡️2. Pay per click advertising PPC. ➡️3. Social media marketing. ➡️4. Content marketing. ➡️5. Email marketing. ➡️6. Influencer marketing. ➡️7. Affiliate marketing. ➡️8. Display advertising. ➡️9. Video marketing. ➡️10. Mobile marketing. ✅The selection of digital marketing channels depends on the specific marketing goals, target audience, budget and industry. ✅An effective marketing strategy often combines multiple channels to maximize reach and achieve different objectives. ✅If you resonate with my views, please like and comment with your thoughts. ✅ Thank you for reading and wish you a great day ahead!!! ✅ For more such content, please follow me Nischal Kumtakar 💎 . #DigitalMarketing #DigitalMarketingTypes #DigitalMarketingBenefits

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 ➡ Personalized email subject lines, content, and recommendations enhance campaign effectiveness. ➡ Dynamic website content adapts to visitors' interests and behavior in real time. ➡ Display ads are customized based on user data for better targeting. ➡ E-commerce platforms suggest products based on user activity. ➡ Blogs and articles are suggested based on reading habits. ➡ AI bots offer personalized service based on user queries. ➡ Personalized alerts are sent through SMS and push notifications. ➡ Tailored offers and rewards are based on purchase history. #EmailMarketing #AIChatbots #PersonalizedShopping #UserExperience #SMSMarketing

I recently generated $719K in 30 days with a precise Google Ads structure. Let me break down exactly what worked. 1. Performance Max Clean, brand-excluded campaigns focusing on new customers + dynamic remarketing. 2. Standard Shopping Only running top-performing products, carefully selected based on data. 3. Cold Search Targeting new prospects who've never interacted with the brand. 4. Cold DSA Automated targeting based on the product feed. 5. Demand Gen Increasing brand awareness and driving traffic to the website. The secret? Brand separation. All branded terms are handled in dedicated campaigns: - Branded Search - Branded Shopping This structure creates a clear funnel: Demand Gen (TOFU) > Cold Search + Shopping (MOFU) > Branded campaigns + Dyn Rem (BOFU) → No mixing branded and non-branded traffic. → No confusion in attribution. → No wasted spend. This is what generates consistent results. This is what brings in $719K monthly.

Strongly recommended to have noted! #googleads #adcampaigns #projectmanager #google #marketing #onlinemarketing