HeadStart’s Post

If there is a golden opportunity in PR, it's the final question every reporter asks to conclude an interview: "Is there anything else you'd like to add?" For the uninitiated, let us spell it out for you - that question is a carte blanche pass to shove all of your talking points, promotional or otherwise, into a neat and tidy soundbite. If the interview focused pretty specifically on an industry trend at large but you want to talk about how your company is dealing with the change, this is your moment. Have the questions you've answered all skirted any mention of your product? Take this opportunity to (tastefully) self-promote. Whatever you do or say, be sure to say SOMETHING. This is not the question to pass on or the opening to squander. Be sure that any media prep you go through covers what you say when this moment arrives, and put your best foot forward when it does.

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