If there is a golden opportunity in PR, it's the final question every reporter asks to conclude an interview: "Is there anything else you'd like to add?" For the uninitiated, let us spell it out for you - that question is a carte blanche pass to shove all of your talking points, promotional or otherwise, into a neat and tidy soundbite. If the interview focused pretty specifically on an industry trend at large but you want to talk about how your company is dealing with the change, this is your moment. Have the questions you've answered all skirted any mention of your product? Take this opportunity to (tastefully) self-promote. Whatever you do or say, be sure to say SOMETHING. This is not the question to pass on or the opening to squander. Be sure that any media prep you go through covers what you say when this moment arrives, and put your best foot forward when it does.
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The worst thing you can do in a media interview is wing it. If you go in unprepared, hoping your charm or expertise will carry you through, brace yourself for disaster. Rambling answers, deer-in-the-headlights looks, cringe-worthy gaffes - I've seen it all from executives who thought they could "handle it." But here's the thing: even the most experienced spokesperson can get tripped up by a tough question or a high-pressure situation. Media training isn't just for newbies. Before every interview, take the time to: -Revisit your key messages -Anticipate difficult questions -Practice your responses out loud -Get feedback from a trusted advisor -Be prepared for and take advantage of that last question: "Anything else you want to add?" Preparation is the key to poise and persuasion. Don't sabotage your hard-earned media opportunity. #PR #PRAgency #PRFirm #MediaRelations #PublicRelations
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The worst thing you can do in a media interview is wing it. If you go in unprepared, hoping your charm or expertise will carry you through, brace yourself for disaster. Rambling answers, deer-in-the-headlights looks, cringe-worthy gaffes - I've seen it all from executives who thought they could "handle it." But here's the thing: even the most experienced spokesperson can get tripped up by a tough question or a high-pressure situation. Media training isn't just for newbies. Before every interview, take the time to: -Revisit your key messages -Anticipate difficult questions -Practice your responses out loud -Get feedback from a trusted advisor -Be prepared for and take advantage of that last question: "Anything else you want to add?" Preparation is the key to poise and persuasion. Don't sabotage your hard-earned media opportunity. #PR #PRAgency #PRFirm #MediaRelations #PublicRelations
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There are some “media interview non-negotiables” that every good PR practitioner knows. We should do a better job of teaching executives to understand them, too. ⚖️ Here are a few of mine: 🚫 We can’t ask to see the reporter’s interview questions in advance. 🛑 We can’t vet a story before it’s published. That’s a no-go. ❌ We can’t ask to remove quotes or sections of an interview if an executive misspoke. ✅ We can only request changes to a story for factual errors. Why are these non-negotiable? They protect our – and the organization’s – relationship with the reporter. 🤝 Some outlets and reporters have publicly shamed companies who make these requests. How can we best manage the outcome? 📋 Prepare thoroughly. 🕵️ Work with PR pros. We research the reporters and outlets, anticipate questions, and prepare executives for interviews. 🔍 Operate that everything said is “on the record.” Don’t say it if you don’t want to see it in the story. 🎯 Media training isn’t a “nice to have”—it’s essential to success. Please don’t ask us to skip it. What are your media interview non-negotiables? #MediaRelations #PRTips #ExecutiveTraining #MediaTraining #PublicRelations #PRBestPractices #CrisisCommunications #ReputationManagement
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PR is NEVER guaranteed… but there are a number of ways you can improve your chances for inclusion in a story! Even after an interview happens, there is a small chance your quote could be left on the proverbial “cutting room floor.” That said, with the right team behind you, your chances for being featured can be dramatically increased. When you work with LBR/PR we will ensure that your business is pitched to exactly the right journalists and that your expertise or product is positioned for maximum impact. We’ll also media train you or your spokespeople and handle all the interview logistics and follow-up to make the process seamless for you and the press. Never underestimate the power of a targeted pitch, frictionless process, solid interview prep and high-touch follow-up to increase the opportunity for your business to be featured in top-tier media. Want to learn more about what PR can do for your business? Send us a message! #PRFacts #PRIsPRIsnt #BusinessVisibility
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A nuance no one talks about in PR 👇 𝐎𝐧𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐭𝐚𝐥𝐤 𝐭𝐨 𝐦𝐞𝐝𝐢𝐚 𝐚𝐭 𝐥𝐞𝐢𝐬𝐮𝐫𝐞. This gives enough time to delve into the subject deeper and clarify doubts, if any. This also gives time to mentally prepare answers instead of jumping onto the first thought. It is important because a poorly framed answer can confuse the journalist and such confusion can defeat the purpose of the media interview. But how to decide how much time is enough for a media interview? A rule of thumb that I use is slotting 2x the time expected for the interview. This creates enough space for the spokesperson to lead the conversation without any concern for the meeting spilling over. What's your take on the matter? #PublicRelations #Marketing #StrategyVerse
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Awkward Interviews, Part Two: Anne Hathaway’s Savvy Response It seems one journalist has developed a reputation for creating uncomfortable celebrity interviews. Following her viral encounter with Blake Lively, new footage has surfaced of another tense exchange — this time with Anne Hathaway. However, Anne handled things differently. Recognising how online backlash can spiral quickly (as it did with Lively), she acted fast, reaching out to the journalist Kjersti Flaa, to offer her side of the story before criticism could snowball. Hathaway explained that she had been going through a difficult time personally, providing context for her awkward behaviour during the interview. Anne then invited Flaa to interview her again, this time for her upcoming film, turning a potential PR nightmare into a marketing opportunity. By acknowledging her fault, showing her human side, and connecting with the journalist, she effectively diffused the situation while cleverly using it to promote her film. This was a masterful PR move from Hathaway’s team, proving the value of quick, transparent communication in the face of potential controversy. Maybe their next move should be to see if Blake Lively needs new representation 🤔 #PR #AnneHathaway #BlakeLively #CrisisManagement #CelebrityInterviews #LinkedIn
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This is how I prepare for last-minute high-stakes media interviews: 1. I review the client's key messages, their recent news and trending news 2. I anticipate tough questions and draft responses 3. I brief the client on everything they need to know about the reporter and their media outlet 4. I conduct a mock interview with pointed feedback I do this before every major media opportunity. Then when the camera rolls, my client is primed for a stellar performance. Trust the process and stay focused. P.S. Even after decades in PR, I never skip prep. The stakes are too high to wing it! #PR #PublicRelations #PRAgency #PRFirm #MediaRelations #CrisisCommunications #StrategicCommunications #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #LeadershipCommunication #CorporateCommunications #PRTips #PRTools
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PR doesn't work if you don't have skin in the game. What does that mean? -You show up for meetings with your PR team. -You review materials your PR team provides in a timely manner. -You make yourself available for interviews with reporters. -You take the time to prepare for those interviews. -You focus on building relationships with the media that transcend any specific story. #PRtips
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Clarity is crucial in media interviews. If people don’t understand what a spokesperson is saying, they will zone out or switch off. And the opportunity a media interview presents is lost. It's vital spokespeople avoid jargon and 'corpspeak', like these cringey examples https://bit.ly/3XIF7vV #mediatraining #mediarelations #comms
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This is how I prepare for last-minute high-stakes media interviews: 1. I review the client's key messages, their recent news and trending news 2. I anticipate tough questions and draft responses 3. I brief the client on everything they need to know about the reporter and their media outlet 4. I conduct a mock interview with pointed feedback I do this before every major media opportunity. Then when the camera rolls, my client is primed for a stellar performance. Trust the process and stay focused. P.S. Even after decades in PR, I never skip prep. The stakes are too high to wing it! #PR #PublicRelations #PRAgency #PRFirm #MediaRelations #CrisisCommunications #StrategicCommunications #ExecutiveTraining #BrandStrategy #ReputationManagement #ThoughtLeadership #LeadershipCommunication #CorporateCommunications #PRTips #PRTools
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